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The Benefits of Hiring an SEO Consultant

SEO is an integral part of any company’s internet marketing strategy. It is an organic way of getting traffic to your page, which will help boost sales and improve your brand’s reputation. SEO is extensive and involves a lot of complicated strategies that you might find difficult to understand if you are not an expert. Therefore, it is recommended that you hire an SEO consultant to help with your strategy and let you focus on running your business. Here are the benefits:

Stretch Beyond Your Area of Expertise

If you run a small business, you might have tried working on your SEO and know a few things about it. If this is not your area of expertise, you can only know a few things that might not help your business significantly. Ordinary content developers do not recognize most of the tools and methods SEO consultants employ. The SEO turf is constantly changing, and these experts are always on top of the changes, something that makes them utilize the best that is out there when working on any site. By hiring an SEO expert, you can be assured that they will continually focus on the best current practices to boost your rankings, driving customers to your site.

Save Time and Money

When starting a business, most people try to juggle the different associated tasks, but as time passes, handling it all becomes more challenging. This way, outsourcing some services becomes the best option for business owners to use time and maximize their focus on core activities. Hiring an SEO consultant is excellent since all your employees will deal with what their job description states and not try to handle your company’s SEO. The SEO field is very demanding, and if you want to get the best out of it, you cannot juggle it when you are required to handle other business tasks. The ranking factors must be implemented frequently, planned in a particular way, and monitored closely for analysis. You cannot do this without investing significant time and having the required skills.

Fix Your Site and Improve Rankings

SEO is volatile in the sense that some of the things you do can significantly hurt your rankings. You might not know them if you are not an expert, and failing to hire one will lead you to a scenario where your SEO results are fighting against you, even if you think you are doing it right. Examples of these things include large images and toxic backlinks, amongst others. When you hire an SEO consultant, you are assured that everything they do will improve your site and rankings. They will take a critical look at your site and all the various aspects that determine your ratings to ensure that they are helping and not hampering the desired results.

Better Results Analysis

When you invest in SEO, it is vital to measure the results and change things based on how your existing strategy benefits you. SEO consultants use various reporting and analysis tools to evaluate how a particular campaign is doing. They track keyword rankings, analyze traffic, bounce rates, and more. If you are not an expert, making a meaningful deduction from these metrics is challenging, as they only seem to make sense to those who know what they indicate. SEO consultants will generate these reports and present them to you in a way that is easy to understand and let you make business decisions based on that.

Some of the benefits of hiring an SEO consultant have been mentioned, and it is vital to find the right one. Several experts will advertise their services, claiming how good they are, but always do your homework and analyze the options before settling on the best one for your company.

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Hire The Services Of A SEO Company

Why You Should …

SEO is a widely adopted marketing strategy businesses cannot overlook when running an online marketing campaign. Companies can hire an SEO agency and still cover a few aspects, thus reducing the overall costs. However, opting to let an agency do much of what the optimization requires is a wise choice that has better results in the long run.

Here are some of the reasons why your business needs the services of an SEO company like Salterra.

Increased Traffic

Only rigorous optimization measures can achieve the much-needed online traffic. The measures are meant to get you or your business featured in the top results on the first page of search results. Getting significant online traffic requires more than just having the right content and using the right keywords; there are other advanced aspects of SEO that only professional SEO experts can handle.

Returns On Investment

Every aspect of any search engine optimization strategy is unique, and each is an investment whose returns may be seen within a short period after implementation. As such, SEO is a worthwhile investment that allows for tracking online traffic, conversions, and ranking, among other elements. These outcomes collectively determine the possible ROIs of investing in the services of an SEO agency.

Having A Competitive Edge

Every business needs to find new ways of staying ahead of the competition, so companies should continually formulate new marketing strategies. Nowhere else is this strongly evident than on the World Wide Web. If you think you or your enterprise is unique, think again. The internet probably has several other entities offering the same products or services you are offering. As such, you should have unique marketing measures in place to help you edge out your competition, which is why you need exceptional SEO services.

Brand Awareness

The objective of everything the SEO company does is to give your business a strong online presence. This can also be a tactic to build brand awareness. Think of it this way: the more exposure your business has online, the more popular it is, and thus, the better the possibility of making sales.

The Bottom-Line

Running a business is a continuously demanding affair, with different issues needing constant assessment to ensure the smooth running of all functions and, thus, the success of the company. Having to worry about your online statistics should not be one of them. Letting a reputable SEO agency handle your online performance will allow you to concentrate on other matters in your enterprise.

Frequently Asked Questions About SEO

What is SEO?

SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.

Here at Salterra SEO, we want to make SEO understandable for everyone! If you are committed to improving your rankings and are new to SEO, we recommend reading this guide front-to-back, but feel free to read ahead if you’re an SEO guru.

What is Local SEO?

Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.
These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “hotels near Saratoga Springs Race Tack”, the search engine would then display websites with content that matches this query.
A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.

SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.

Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media-driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don’t “see” your site that means you are missing out on potential viewers/customers.

SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!

Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.

Permanent Results. Remember, SEO is sustainable and its effects are permanent. With regular site maintenance and keeping your visitors engaged with great content and strong site structure, you should be well on your way to that top spot!

Why do search engines not understand my site without SEO?

Simply put, if the major search engines can’t easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. For a more in-depth explanation of this, read our article about On-Page SEO. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.

Can I do my own SEO?

Of course! With guides like ours and a strong desire to learn about SEO, you are soon to become an SEO guru! We provide a Basic SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course, we would love to partner with you on your SEO project. Salterra can advise or take on the whole project, leaving you to run your business.

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Why Trust Salterra Digital Services

Salterra Digital Services  is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in the digital marketing landscape. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Terry Samuels leads Salterra’s Digital Marketing Division with sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.

Salterra’s Core Services:

  • Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
  • PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
  • Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
  • Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
  • Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
  • Social Media Branding: Engaging your community through tailored social media strategies.
  • Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
  • Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
  • SEO University: Teaching Agencies, Free Lancers, and Small Businesses Foundational Search Engine Optimization
  • SEO Spring Training Conference: Salterra is the host of an annual training conference and multiple masterminds around the world.

Location:

Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.

Connect With Us:

Phone: 602-641-9797
Email: [email protected]
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