Web Design, SEO and AI Search Optimization for Medical and Home Service Businesses
Find out why your website isn’t bringing in calls. Free, in about a minute.
Salterra builds WordPress websites and runs SEO that helps service businesses rank on Google, show up in AI answers, and turn visitors into booked calls. Start with our Free Instant Audit: a score out of 100, your top fixes, and a 30-day plan, emailed to you in about a minute.
★ 4.8 from 300+ reviews | Veteran- and family-owned | 15 years in business | Creators of Salterra University and SEOST Digital Marketing Conference
Your All-in-One Digital Growth Partner in SEO, Web Design, and Marketing
Salterra Digital Services is a veteran-owned, family-run web design and SEO agency based in Tempe, Arizona. Since 2012, we have built WordPress websites, SEO programs, and lead generation systems for medical practices and home service companies across the United States. The agency is run by Terry and Elisabeth Samuels, the team behind SEO University and the SEOST digital marketing conference.
If you want one partner to build the site, rank the pages, and track the leads, you are in the right place.
Why isn’t my website generating leads?
Most service business websites lose leads for one of three reasons: search engines can’t tell what the pages are about, AI search tools can’t pull a clear answer from them, or visitors can’t find a reason to trust the business and an easy next step.
- Google can’t tell what your page is about — Missing titles, weak headings, and thin content mean you lose rankings to competitors who are not better than you, just clearer.
- AI search skips right past you — Google AI Overviews, ChatGPT and Perplexity pull from pages that are well structured and specific. If yours isn’t, you are not part of the answer.
- Visitors land, then leave — No proof up front, no clear next step, slow load on a phone. They hit back and call the next company.
Our free audit checks the first two on any page you choose, scoring how well Google and AI search can read it. Fix those, and the third gets easier: visitors arrive already looking for what you sell.
Free Instant SEO Audit: What It Checks and What You Get
Enter your web address and up to 10 keywords you want to rank for. About a minute later, a full report lands in your inbox.
What the audit checks
- Page titles and meta descriptions, and whether your keywords are in them
- Heading structure, so Google knows what the page is about
- Where your target keywords appear, and where they are missing
- Image alt text, canonical tags, and indexability
- Content depth compared with what it takes to compete
- Up to five competitors, if you add them
- Which platform your site is built on (WordPress, Wix, Shopify and others), so every fix is practical for your setup
What you get
- Your score out of 100 — With letter grades for content, technical setup, and page structure.
- Your score after fixes — How much room you have to grow.
- Your top fixes, in order — What to change, why it matters, and how to do it, in plain English.
- Which keywords you can actually win — Rated for opportunity, not just search volume.
- AI Overview readiness — How prepared your page is for Google’s AI-generated answers.
- A 30-day action plan — Broken into weekly steps.
- Score history — Re-run the audit after changes and watch your score move.
How the Free Audit Works
- Enter your website. Add the keywords you care about. Competitors are optional.
- The tool scans your live page. It checks titles, headings, keywords, images, technical signals, and content depth- the same things Google and AI search look at.
- Get your report by email. Your score, your fixes, and your 30-day plan. Keep it, share it with your team, or hand it to us.
The report is yours to keep whether you work with us or not. If you want help with the fixes, we are a phone call away.
Web Design, SEO, and Marketing Services
WordPress Web Design and Development
Salterra designs custom WordPress and WooCommerce websites for service businesses. Every build is mobile-first, fast-loading, and built around revenue-driving actions: phone calls, appointment requests, and quote forms.
- Clear service positioning above the fold, with one obvious call to action
- Booking and quote request flows with as few steps as possible
- Service pages, provider bios, and intake form integrations
- Reviews, credentials, and awards placed where buyers see them before they decide
- Call and form tracking set up at launch
- Migrations from Wix, Squarespace, and Shopify with URL mapping and redirects, so you keep your rankings
WordPress web design → | Get a Web Design Quote
Search Engine Optimization (SEO)
Our SEO work makes a website easy for Google to crawl, understand, and trust. It starts with technical health and continues with page structure, content, and schema markup built around what your buyers actually search for. Done right, SEO compounds: every fix makes the next one work better.
- Technical SEO — Site architecture, indexation, internal linking, and Core Web Vitals.
- On-page SEO — Clear H1–H3 structure and sections that match search intent.
- Schema markup — Aligned with page content so search engines read your services correctly.
- Content — Service and blog pages that answer real buyer questions, without filler.
AI Search Optimization (GEO)
AI search optimization, also called generative engine optimization (GEO), helps AI tools like Google AI Overviews, ChatGPT, and Perplexity understand, trust, and cite your business. It builds on SEO, with an added focus on clear business facts, answer-ready content, and consistency across the web.
- Pages that state plainly what each service is, who it is for, the outcome, and the timeline
- Consistent business name, services, and locations across your site, Google Business Profile, and citations
- Schema that connects your business, services, locations, and people
- FAQ sections that answer the questions buyers ask AI tools
- Internal linking that groups related topics so machines see the relationships
SEO and AI optimization →
Local SEO and Google Business Profile
For businesses that serve a local area, map results often drive the best calls. We optimize your Google Business Profile, build location pages, clean up citations, and run a review strategy, so you show up when nearby people search for what you do.
Reputation and Conversion Optimization
In healthcare and home services, trust is the product. We set up automated review requests, build landing pages for a single action (call, book, request a quote, or run the audit), and track which channel every call and form came from.
Digital Marketing and Lead Generation
When you need leads faster than organic search can deliver, we run geo-targeted PPC, retargeting, and email follow-up. The goal is the same: qualified leads and a next step that takes seconds.
Software Development and White Label Services
We also offer custom software development and white-label services for agencies.
What is AI search optimization, and do you still need SEO?
Yes, you need both. Traditional SEO gets your pages ranked in Google’s regular results. AI search optimization gets your business included and cited when Google AI Overviews, ChatGPT, or Perplexity answer a question. They share the same foundation: a technically sound site, clear structure, schema markup, and consistent business information. Skipping SEO weakens your AI visibility because AI tools lean on the same signals.
Read “Technical SEO vs. AI Search Optimization — Why You Need Both” →
Industries We Serve
In medical care and home services, customers choose who to trust with their health or home. We have spent 14 years building websites and campaigns around that decision.
Medical and healthcare
Private practices, specialty physicians, dental offices, chiropractic clinics, physical therapy, mental health providers, medical spas, CoolSculpting providers, plastic surgeons, labs, urgent care, and assisted living facilities.
Home services
HVAC, electrical, plumbing and drainage, roofing and exteriors, landscaping and lawn care, pest control, handyman, remodeling and foundation repair.
Why Service Businesses Choose Salterra
- We teach this for a living — Terry and Elisabeth Samuels run Salterra University and the SEOST digital marketing conference. You get the methods we teach other agencies, applied to your site.
- Owners on every account — Veteran-owned and family-run. Leadership handles strategy and quality control, not just the sales call.
- 14 years, one focus — Websites and search for businesses where trust decides the sale.
- Ethical, people-first work — Content written for buyers first, no keyword stuffing, nothing that puts you at risk in the next algorithm update.
- You see what we do and why — Prioritized roadmaps, tracked calls and forms, and reports you can actually read.
“About 75 businesses trust us with their marketing right now. Find out why.” Terry Samuels Co-Founder | CMO Salterra
Digital Marketing and Lead Generation Support
Some businesses need more than SEO. Salterra provides a broader set of growth services that support visibility and follow-up.
Common engagement areas include:
- PPC and geo-targeted ads for service areas and treatment markets
- Retargeting campaigns to recapture high-intent visitors
- Email marketing that supports patient engagement, reminders, and service follow-ups
- Lead magnets and content assets that build trust before the call
The goal is always the same, generate qualified leads, then make the next step frictionless.
Based on 300+ reviews
(Trusted Score 4.8 / 5.0)
Based on 300+ reviews
Trusted Score 4.8 / 5.0
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