Many people have a good understanding of who and what SEO is, but as with anything new: The more you know, the more you realize that there is more to learn! While these are not all-inclusive to the mysteries of Search Engine Optimization, here are some basics. If you have additional questions, we are happy to explain. Just give us a call!

What does SEO stand for? Search Engine Optimization, but it’s not only about Search Engines anymore.

What is SEO? It’s more of a process to gain ranking on search engines, the most optimal is through “organic” searching, meaning when someone types in a fresh request, you want your website to be as close to the first page as possible since most people don’t search past there.

When will we see results? Results can happen as quickly as a few weeks or as long as it takes. That’s not the answer you want?? As I said, it’s a process. Rome wasn’t built in a day, neither was your website ranking.

Can we rank for everything (huge list of keywords)? Who are you and what are you selling? What is your monthly budget? We will work within the limitations of what you are selling. (It’s not in your best interest to rank for something you can’t provide to a customer)  We can definitely help, let’s talk about your goals!

How much does SEO cost? How much can you afford? It’s relative to what your goals are and what your budget is made of. If you have the money to spend, we can be as aggressive as your budget allows. (All within the limits of best practices)

Why is SEO so expensive?  Anything that is going to improve your rankings, make your company money, and elicit buying customers is not going to come for free. How much is it worth to you?

How long does it take to get indexed by Google? Google needs minutes to weeks depending on your site to index it or new content appearing on it. Without SEO best practices it will even take longer.

How do I submit to 1000 search engines? There are only a handful of search engines that you need at all. Google, Bing, Yahoo and Ask in the US. Mostly Google in the UK and elsewhere in Europe.

Do I need an XML sitemap? Depending on your site you may or may not need one. The Short answer is yes.

Do I need a high PageRank for SEO? You need internal Pagerank for your site to get indexed. Toolbar PageRank (the green bar in your Google toolbar) is not a prerequisite.

Can’t my daughter who is a graphic designer do the SEO? Do you trust your car repairs to your electrician? People are professionals for a reason, it’s all they do, and you want someone who does this for a living. Some designers underestimate the importance of SEO and misunderstand it. SEO marketing services should be part of website design, not just an add-on. An open-minded designer can provide a good findable site architecture that works for SEO marketing services as well. That is why we build websites with SEO in mind from the beginning line of code.

Can my friend who is a Java and C++ programmer do my SEO? Programmers often underestimate the difficulty of SEO and attempt to attain rankings by creating scripts that automatically enhance websites. This is a very risky business as it often crosses the thin line of what’s allowed by the search engine guidelines. Web Marketing Services

Why should I outsource my SEO? SEO is a full-time job for a person or it requires a whole team with several skills ranging from web development, content creation to marketing. That’s why we look at the whole picture, not just one piece.

Can’t I just use WordPress plus plugins for SEO? You can but it’s not enough. You need a multi-step approach.

Does SEO mean optimization for search engines spiders, not humans? Some people still assume that SEO is used to please search bots only. Most reputable SEO web design experts advocate search engine optimization for users.

Is buying links, hidden text, IP delivery, etc. black hat SEO? Some techniques considered by many as SEO marketing services are also considered black hat. Still, most of them can be used ethically as well so only the context can tell you when a particular measure is a black or white hat.

Is black hat SEO legal? The question to ask should rather be whether black hat SEO is recommended. No, it is not. Most of it is probably still legal, depending on the technique.

Does site size matter? Historically it did matter. For a period of time, bigger sites by the sheer number of pages seemed to rank better. By now the pros and cons outweigh each other – so it does not make sense to inflate the size of a website artificially by adding low-quality content.

Do domain names matter? Yes they do, you want to identify yourself as a company and communicate effectively to your customer base. Choose a name carefully. (as is the boy named Sue; don’t misrepresent!)

What is Local SEO? You may hope that your business can remain traditional and depend on physical marketing trends, but the fact is that SEO is a necessity. With that being said, it’s not just enough to choose any SEO company, but one that has the experience and offers the packages you want and need. SEO is not restricted to one form, and this has to be understood by site owners as soon as possible…

What is Organic Link Building?

What are LSI Keywords? By definition, LSI is a mathematical method that is used in order to determine the correlation between terms and concepts within the content. LSI will look for synonyms and conceptually related topics and keywords that are related to the overall topic of the page….

What are Web 2.0 Properties? There was a time within many readers’ lives when the Internet was primarily the demesne of nerdy individuals and major corporations. At that point, blogging either did not exist or was in its infancy, which relegated most user input to either buying something, reading a website someone else had built or building their own website….

What Are Map Citations? A local Google Map citation is any mention of your business’ name, address, or phone number (known collectively as your NAP) on external websites or directories across the internet.
Examples of citation types include but are not limited to: business directories such as Yelp and the Yellow Pages; social media platforms like Facebook and Twitter; and local websites and newspapers….

How Do I Get On The First Page Of Google? Learning how to reach the top of the Google search page ranking can seem like an overwhelming and complicated task, but it can be quite simple when you know what you are doing. It is all a matter of mathematics, correct content writing, and understanding the logistical aspects of the search engine itself….

Optimizing Google My Business? This free and powerful tool from Google will allow businesses to manage and track their online presence – especially for local businesses that want to really rank and show up on searches by people who are looking for their service. It is a compliment to your existing website…

How To Effectively Rank In Bing? When it comes to ranking, most people focus on Google because they are the market leader. However, other search engines (such as Bing) can bring in a lot of organic traffic to your website as well. Fortunately, Bing is quite transparent about what you have to do to rank in their search results….

What is an IFTTT Syndication? IFTTT is short form for “if this, then that.” As it relates to processes, IFTTT can be mapped to trigger one event when another one happens somewhere else. The triggered action can also be set to ignite a chain of conditional reactions that happen in sequence or as additional triggers are activated….

How To Rank In The Map Pack? If you have completed a local search on Google, you may have noticed the map results at the top of the page. This is prime real estate! As a local business, you need to ensure that you are represented there. Google has only three spaces in the map pack which makes competition tight….

Does my business really need to be on the internet?

Yes, without a doubt. Survey’s show that 70-80% of people will research a company online before making a purchase. Today’s whole society is becoming more and more technologically dependent. With people trusting Google as their most reliable search engine on the internet, how easy can someone find you online?

Why should I hire someone to build my website?

If you are a business owner, you truly understand the definition of a ‘busy schedule’. Responsibilities to keep check of everything you manage and must complete in a week is a 40hr/week job in itself! Your customers trust you to do your absolute best, whether you’re providing a service or producing a good. Trust your internet marketing service experts to provide you with a beautifully crafted, ranking website designed just for you!

Who owns my website, me or you?

You do! Give us a call today for further invoicing and payment questions.

How will people find my website?

While there are numerous search engines across the internet, Google is king. People use Google by typing in keywords or phrases to find the most relevant answers. Providing the most relevant answers is Google’s main goal. Having your website found by google is accomplished through Search Engine Optimization or SEO for short.

Why is SEO important?

SEO is essential if you want to see serious growth for your business and literally watch as your website rises above your competitors. Again, today’s technology-dependent society is skipping hand-in-hand with Google down Future Lane. If you aren’t on the Google train yet, your business will be lost in today’s marketplace.

Why do I need Social Media Marketing?

Do you want to reach Baby Boomers? Teens? Young Adults? Parents? Families? Mommies? Veterans? There is literally a market for everyone on social media nowadays. Give your local Social Media expert a call today!

What are the benefits of Salterra Digital Services versus someone else?

We care and make your success our priority. If you don’t succeed, then neither do we! We value you as a partnership. With a 98% client retention rate over the years, our results consistently prove to be a reliable resource of results.