FAQ About SEO & Internet Marketing

Many people have a good understanding of who and what Search Engine Optimization (SEO) is, but as with anything new – the more you know, the more you realize that there is more to learn!  While these topics are not all-inclusive to the mysteries of Search Engine Optimization, here are some basics. If you have additional questions, we are happy to explain.  Just give us a call!!

Search Engine Optimization, but it’s not only about Search Engines anymore.

SEO is a process to gain website positional ranking on search engines.  The most optimal SEO is achieved through “organic” searching, meaning that when someone types in a fresh request, you want your website to be as close to the top of the first page as possible (since most people don’t search past there).

Results can happen as quickly as a few weeks… or as long as it takes.  That’s not the answer you want??  As I said, it’s a process.  Rome wasn’t built in a day; neither was your website ranking.

Who are you and what are you selling?  What is your monthly budget?  We will work within the limitations of what you are selling (It’s not in your best interest to rank for something you can’t provide to a customer).  We can definitely help – let’s talk about your goals!

How much can you afford?  It’s relative to what your goals are and what your budget is made of.  If you have the money to spend, we can be as aggressive as your budget allows (All within the limits of best practices).  We won’t inflate your profile just for profit – we specialize in tailoring your needs to your budget, not the other way around.

When it comes to quality in anything, the cheap comes out expensive.  Cutting corners can have consequences!  Anything that is going to improve your rankings, make your company money, and elicit buying customers is not going to come for free. How much is it worth to you?

Google needs minutes to weeks – depending on your site – to index it or new content appearing on it. Without SEO best practices, it will even take longer.

There are only a handful of search engines that you need at all. Google, Bing, Yahoo, and Ask in the US; mostly Google in the UK and elsewhere in Europe.

Depending on your site you may or may not need one.  The Short answer is most likely, yes.

You need an internal Pagerank for your site to get indexed.  Toolbar PageRank (the green bar in your Google toolbar) is not a prerequisite.

Do you trust your car repairs to your electrician?  People are professionals for a reason… it’s all they do, and you want someone who does this for a living.  Some designers underestimate the importance of SEO and therefore, misunderstand it.  SEO marketing services should be part of website design, not just an add-on.  An open-minded designer can provide a good findable site architecture that works for SEO marketing services as well.  That is why we build websites with SEO in mind from the beginning line of code.

SEO is a full-time job for a qualified specialist, or it requires a whole team with several skills ranging from web development to content creation to marketing.  That’s why we look at the whole picture, not just one piece.

SEO is a full-time job for a person or it requires a whole team with several skills ranging from web development, content creation to marketing. That’s why we look at the whole picture, not just one piece.

You can, but it’s not enough; you truly need a multi-step approach to ensure success.

Some people still assume that SEO is used to please search bots only.  Most reputable SEO web design experts advocate search engine optimization for users.

Some techniques considered by many as SEO marketing services are also considered black hat.  Still, most of them can be used ethically as well, so only by the actual context can tell you when a particular measure is a black or white hat.

The better question to ask should be whether black hat SEO is recommended.  No, it is not.  Most of it is probably still legal, depending on the technique, however it is a manipulation that we advise against.

Historically it did matter.  For a period of time, bigger sites (based on the sheer number of pages) seemed to rank better.  By now the pros and cons outweigh each other – so it does not make sense to inflate the size of a website artificially by adding low-quality content.

Yes they do.  You want to identify yourself as a company and communicate effectively to your customer base.  Choose a name carefully. (just ask the boy named Sue; don’t misrepresent!)

Local SEO revolves around ranking on Google and other related search engines.  Rather than searching after broad keywords (i.e. best acne treatment), a business will instead specify a particular local keyword or group of target words (i.e. best acne treatment in Boston).

You may hope that your business can remain traditional and depend on physical marketing trends, but the fact is that SEO is a necessity.  Choosing an SEO specialist with experience that offers the packages you want and need is critical; SEO is not restricted to one form, and this has to be understood by site owners as soon as possible to ensure maximum rank effect for the best value.

By definition, LSI is a mathematical method that is used in order to determine the correlation between terms and concepts within the content.  LSI will look for synonyms and conceptually related topics and keywords that are related to the overall topic of the page.

There was a time within many readers’ lives when the internet was primarily the demesne of nerdy individuals and major corporations. Blogging either did not exist or was in its infancy, which relegated most user input to either buying something, reading a website someone else had built, or building their own website.  Times have changed…

A local Google Map citation is any mention of your business name, address, or phone number (known collectively as your NAP) on external websites or directories across the internet.

Examples of citation types include but are not limited to: business directories such as Yelp and the Yellow Pages, social media platforms like Facebook and Twitter, and local websites and newspapers.

Learning how to reach the top of the Google search page ranking can seem like an overwhelming and complicated task, but it can be quite simple when you know what you are doing.  It is all a matter of mathematics, correct content writing, and understanding the logistical aspects of the search engine itself.

This free and powerful tool from Google will allow businesses to manage and track their online presence – especially for local businesses that want to really rank and show up on searches by people who are looking for their service.  It is a complement to your existing website.

When it comes to ranking, most people focus on Google because they are the market leader.  However, other search engines (such as Bing) can bring in a lot of organic traffic to your website as well. Fortunately, Bing is quite transparent about what you have to do to rank in their search results.

IFTTT is short-form for “if this, then that.”  As it relates to processes, IFTTT can be mapped to trigger one event when another one happens somewhere else.  The triggered action can also be set to ignite a chain of conditional reactions that happen in sequence or as additional triggers are activated.

If you have completed a local search on Google, you may have noticed the map results at the top of the page.  This is prime real estate!  As a local business, you need to ensure that you are represented there.  Google has only three spaces in the map pack, which makes competition tight.

Yes, without a doubt!  Surveys show that 70-80% of people will research a company online before making a purchase.  Today’s society is becoming more and more technologically dependent.  With people trusting Google as their most reliable search engine on the internet, how easily can someone find you online?

If you are a business owner, you truly understand the definition of a ‘busy schedule’.  Everything you manage and must complete in a week is a 40-hour-a-week PLUS job in itself!  Your customers trust you to do your absolute best, whether you’re providing a service or producing a good.  Trust your internet marketing service experts to provide you with a beautifully crafted, highly ranking website designed just for you!

You do! Give us a call today for further invoicing and payment questions.

While there are numerous search engines across the internet, Google is king. People use Google by typing in keywords or phrases to find the most relevant answers.  Providing the most relevant answers is Google’s main goal.  Having your website found by google is accomplished through Search Engine Optimization or SEO for short.

SEO is essential if you want to see serious growth for your business and literally watch as your website rises in rank and prominence above your competitors.  Today’s technology-dependent society is skipping hand-in-hand with Google down Future Lane.  If you aren’t on the Google train yet, your business will be lost in today’s marketplace.

Do you want to reach Baby Boomers?  Teens?  Young Adults?  Parents? Families?  Mommies?  Veterans?  There is literally a market for everyone on social media nowadays.  Give your local Social Media expert a call today!

At Salterra Digital Services, we make your success our number one priority.  If you don’t succeed, neither do we!  We value our partnership to you and your business.  With a 98% client retention rate over the years, our results consistently speak for themselves, proving us to be a reliable resource of lasting results.