Frequently Asked Questions

We get asked questions all the time so we thought we would make this page to help you understand the different things you may have heard of. Please click on the links for more information about that topic. Salterra tries to help people understand the different aspects of the industry of being on-line and how to take advantage of it.

What is Local SEO?

You may hope that your business can remain traditional and depend on physical marketing trends, but the fact is that SEO is a necessity. With that being said, it’s not just enough to choose any SEO company, but one that has experience and offers the packages you want and need. SEO is not restricted to one form, and this has to be understood by site owners as soon as possible….

What is Organic Link Building?

Search engines like Google and Bing crawl the web, following links like streets between pages and sites. These links help search engines both find and index pages, as well as categorize them based on topical relevance and popularity to determine where and when your pages should rank in their search engines….

What are LSI Keywords?

By definition, LSI is a mathematical method which is used in order to determine the correlation between terms and concepts within the content. LSI will look for synonyms and conceptually related topics and keywords that are related to the overall topic of the page….

What are Web 2.0 Properties?

There was a time within many readers’ lives when the Internet was primarily the demesne of nerdy individuals and major corporations. At that point, blogging either did not exist or was in its infancy, which relegated most user input to either buying something, reading a website someone else had built, or building their own website….

What Are Map Citations?

A local Google Map citation is any mention of your business’ name, address or phone number (known collectively as your NAP) on external websites or directories across the internet.
Examples of citation types include but are not limited to: business directories such as Yelp and the Yellow Pages; social media platforms like Facebook and Twitter; and local websites and newspapers….

How Do I Get On The First Page Of Google

Learning how to reach the top of the Google search page ranking can seem like an overwhelming and complicated task, but it can be quite simple when you know what you are doing. It is all a matter of mathematics, correct content writing, and understanding the logistical aspects of the search engine itself….

Optimizing Google My Business

This free and powerful tool from Google will allow businesses to manage and track their online presence – especially for local businesses that want to really rank and show up on searches by people who are looking for their service. It is a compliment to your existing website…

How To Effectively Rank In Bing

When it comes to ranking, most people focus on Google because they are the market leader. However, other search engines (such as Bing) can bring in a lot of organic traffic to your website as well. Fortunately, Bing is quite transparent about what you have to do to rank in their search results….

What is a IFTTT Syndication?

IFTTT is short form for “if this, then that.” As it relates to processes, IFTTT can be mapped to trigger one event when another one happens somewhere else. The triggered action can also be set to ignite a chain of conditional reactions that happen in sequence or as additional triggers are activated….

How To Rank In The Map Pack

If you have completed a local search on Google, you may have noticed the map results at the top of the page. This is prime real-estate! As a local business you need to ensure that you are represented there. Google has only three spaces in the map pack which makes competition tight….