Local SEO revolves around ranking on Google and other related search engines. Rather than searching after broad keywords (i.e. best acne treatment), a business will instead specify a particular local keyword or group of target words (i.e. best acne treatment in Boston).
You may hope that your business can remain traditional and depend on physical marketing trends, but the fact is that SEO is a necessity. Choosing an SEO specialist with experience that offers the packages you want and need is critical; SEO is not restricted to one form, and this has to be understood by site owners as soon as possible to ensure maximum rank effect for the best value.