salterra digital services

Strategic Web Revamp Boosts Engagement for Texas Medical Spa

In the competitive world of medical spas, standing out from the crowd requires more than just excellent services. A compelling online presence that encapsulates your unique brand personality and effectively communicates your services is crucial. This case study outlines our digital transformation journey with a renowned Medical Spa in Texas, illustrating how our strategic web design and digital marketing initiatives accelerated their growth.

Initial Challenges

The medical spa in the heart of Texas came to us to enhance its online visibility and increase customer engagement. Their existing website lacked responsiveness and an intuitive user interface, resulting in a high bounce rate. They also needed to improve their search engine rankings to attract more local customers.

Our Strategic Approach

After thorough market research and understanding the client’s requirements, we proposed a complete website redesign complemented by an integrated digital marketing strategy. The primary focus was improving user experience, enhancing online visibility, and promoting engagement.

Website Redesign

We revamped the website, creating an intuitive, user-friendly interface and incorporating stunning visuals that reflected the spa’s serene ambiance. The site was designed to be responsive across all devices, ensuring a seamless browsing experience for all users.

SEO and Content Marketing

We implemented robust SEO strategies tailored to their unique needs to boost the spa’s search engine rankings. We created a content marketing plan that included blogs and articles related to their services, filled with relevant keywords to attract organic traffic.

Social Media Marketing

Recognizing social media’s impact on the spa industry, we also developed a targeted social media marketing strategy. Regular posts on platforms like Facebook and Instagram helped increase their online visibility and connect them with a broader audience.

The Results

Our comprehensive digital transformation strategy dramatically improved the Medical Spa’s online presence. The revamped website saw a 60% reduction in bounce rates and a significant increase in user engagement. Their improved search engine rankings increased organic traffic, and their social media platforms experienced a follower surge.

This case study demonstrates our capacity to drive transformational growth for businesses in the medical spa industry. By leveraging our web design expertise and integrated digital marketing strategies, we can help you realize your business goals and stand out in your industry.

Case Study For A Med Spa in Texas

Challenges:

  • Multiple websites for different services
  • No focus on the main website
  • No rankings, except for branded terms
  • No traffic analytics
  • Technical issues throughout the main website

Services Performed:

  • Complete rebuild of the website
  • Combine all sub-websites into one
  • Redirect all indexed pages
  • Fix all technical mistakes

SEO Audit

An SEO audit is necessary to find and fix any technical issues harming your website’s online performance. This is where we begin.

After collaborating with your business, we analyze and understand your current SEO strategies. We start with an SEO audit that helps us uncover on-site issues and plan campaigns that can drive the best results. We check your website’s on-site elements, design, and speed to enhance your SEO performance and user experience.

Competitor Audit

The Competitor audit will include the following:

  1. Identify the top 5 competitors for the top 10 keywords
  2. Backlink analysis of the top 3 categories for the top 3 keywords
  3. Ranking reports for your competitors
  4. Website reports comparing your site to the top 5 sites

Backlink Audit:

  • Pulling backlinks from numerous sources, including Majestic, Moz, Ahrefs, Google Search Console, and more
  • An SEO Audit is imperative to find and fix technical issues that might be hurting your existing website’s online performance.  As a new client to Salterra, this is the first thing we’ll do to evaluate your web presence.
  • Upon agreeing to collaborate with your business, we make time to analyze and understand your current SEO strategies.  We start with an SEO audit that helps us uncover on-site issues and plan campaigns that can drive the best results to your website.  We check the on-site elements of your website along with the website design and speed to enhance your SEO performance and user experience.
  • Analyzing your backlinks based on factors like age, IP, and authority
  • Analyzing backlinks based on their kinds, such as blogs, comment boxes, social networks, forums, and content links
  • Manual verification of backlinks that measures their relevance
  • Reaching out to external website owners in pursuit of needed changes
  • Reporting backlinks based on numerous recommendations and factors

A thorough analysis of your current backlinks will be provided as part of the comprehensive audit, allowing you to spot potential and existing issues. This enables your business to use the good to balance the bad.

Results after implementation:

  • Traffic increased 133+%
  • New Users increased 130+%
  • Bounce Rate improved 84%
  • Average Page Views increased 270+%
  • Organic Traffic increased 133+%
  • The organic Bounce Rate improved by 93%
  • Pages per session increased 66%
  • Ranking for all service keywords instead of branded

Frequently Asked Questions About SEO

What is SEO?

SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.

Here at Salterra SEO, we want to make SEO understandable for everyone! If you are committed to improving your rankings and are new to SEO, we recommend reading this guide front-to-back, but feel free to read ahead if you’re an SEO guru.

What is Local SEO?

Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.
These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “hotels near Saratoga Springs Race Tack”, the search engine would then display websites with content that matches this query.
A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.

SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.

Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media-driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don’t “see” your site that means you are missing out on potential viewers/customers.

SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!

Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.

Permanent Results. Remember, SEO is sustainable and its effects are permanent. With regular site maintenance and keeping your visitors engaged with great content and strong site structure, you should be well on your way to that top spot!

Why do search engines not understand my site without SEO?

Simply put, if the major search engines can’t easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. For a more in-depth explanation of this, read our article about On-Page SEO. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.

Can I do my own SEO?

Of course! With guides like ours and a strong desire to learn about SEO, you are soon to become an SEO guru! We provide a Basic SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course, we would love to partner with you on your SEO project. Salterra can advise or take on the whole project, leaving you to run your business.

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Why Trust Salterra Digital Services

Salterra Digital Services  is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in the digital marketing landscape. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Terry Samuels leads Salterra’s Digital Marketing Division with sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.

Salterra’s Core Services:

  • Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
  • PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
  • Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
  • Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
  • Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
  • Social Media Branding: Engaging your community through tailored social media strategies.
  • Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
  • Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
  • SEO University: Teaching Agencies, Free Lancers, and Small Businesses Foundational Search Engine Optimization
  • SEO Spring Training Conference: Salterra is the host of an annual training conference and multiple masterminds around the world.

Location:

Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.

Connect With Us:

Phone: 602-641-9797
Email: [email protected]
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