Social Media Optimization For Your Business


What are your business goals?  Whether it’s gaining more followers or increasing customer engagement, businesses around the world are discovering ways that social media is contributing to their success and growth.  Successful businesses have learned how important it is to know their audiences as well as to interact with them.  The benefit of social media is that interacting with your audience is now easier than ever.  Utilizing the analytics integrated into Facebook and Linkedin, we now have the ability to target according to major demographics, and business types, and track and anticipate online behaviors.  This allows your business to increase brand awareness inexpensively and connect with real individuals.  The importance of social media for web traffic is unparalleled.  Social media posts can be used to drive targeted traffic and boost your site’s SEO.  Social media is the best tool to connect with and learn from your consumers and industry leaders as well. Traditional marketing has always had a guesswork approach, whereas social media can allow for remarketing and retargeting to specific customers as trends fluctuate, in real-time.

Facebook: Facebook has become the world’s leading social media platform. Facebook is in the news with updates daily and weekly.  So why not use Facebook to your advantage?  The unique part of using Facebook advertising is that their reporting is connected to unique users.  This is not a cookies-and-cache-based reporting system.  Rather, this allows businesses to track and retarget to real people.  Facebook is still able to protect its users from spam and irrelevant ads due to its privacy policies.

Instagram: Instagram is all the rage with high-quality pictures, the use of hashtags, and an easy-to-navigate platform.  Since IG is owned by Facebook, their advertising reporting is always matched to unique users.  Instagram can be beneficial in ways no one could have imagined even a decade ago, by making direct consumer conversions more easily accessible than most other social platforms.  It’s a fun and easy way to promote your business in the social arena.

Linkedin: Linkedin is the new Facebook for business professionals.  This professional networking website creates connectivity for your next opportunity, job, sale, or client relationship.  Linkedin is filled with alumni, interest groups, past, present, and potential future employers, and many other ways to expand your business networking capabilities.  Marketing yourself with other B2B companies has never been easier!  Taking your networking to a social platform can improve your connectivity and be a valuable use of your time.

When it comes to setting up social media accounts, there is so much more to it than simply filling out a form.  It is easy to overlook some very important aspects when creating a social media page or profile.  It is critical for brand recognition that you maintain consistency across the web with your brand’s visual and voice elements.

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Here are three important things to remember when setting up your social media accounts: