Social Media Optimization For Your Business

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What are your business goals?  Whether it’s gaining more followers or increasing customer engagement, businesses around the world are discovering ways that social media is contributing to their success and growth.  Successful businesses have learned how important it is to know their audiences as well as to interact with them.  The benefit of social media is that interacting with your audience is now easier than ever.  Utilizing the analytics integrated into Facebook and Linkedin, we now have the ability to target according to major demographics, and business types, and track and anticipate online behaviors.  This allows your business to increase brand awareness inexpensively and connect with real individuals.  The importance of social media for web traffic is unparalleled.  Social media posts can be used to drive targeted traffic and boost your site’s SEO.  Social media is the best tool to connect with and learn from your consumers and industry leaders as well. Traditional marketing has always had a guesswork approach, whereas social media can allow for remarketing and retargeting to specific customers as trends fluctuate, in real-time.

Facebook: Facebook has become the world’s leading social media platform. Facebook is in the news with updates daily and weekly.  So why not use Facebook to your advantage?  The unique part of using Facebook advertising is that their reporting is connected to unique users.  This is not a cookies-and-cache-based reporting system.  Rather, this allows businesses to track and retarget to real people.  Facebook is still able to protect its users from spam and irrelevant ads due to its privacy policies.

Instagram: Instagram is all the rage with high-quality pictures, the use of hashtags, and an easy-to-navigate platform.  Since IG is owned by Facebook, their advertising reporting is always matched to unique users.  Instagram can be beneficial in ways no one could have imagined even a decade ago, by making direct consumer conversions more easily accessible than most other social platforms.  It’s a fun and easy way to promote your business in the social arena.

Linkedin: Linkedin is the new Facebook for business professionals.  This professional networking website creates connectivity for your next opportunity, job, sale, or client relationship.  Linkedin is filled with alumni, interest groups, past, present, and potential future employers, and many other ways to expand your business networking capabilities.  Marketing yourself with other B2B companies has never been easier!  Taking your networking to a social platform can improve your connectivity and be a valuable use of your time.

When it comes to setting up social media accounts, there is so much more to it than simply filling out a form.  It is easy to overlook some very important aspects when creating a social media page or profile.  It is critical for brand recognition that you maintain consistency across the web with your brand’s visual and voice elements.

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Here are three important things to remember when setting up your social media accounts:

Consistency

When your business is being represented on social media networks such as Facebook or Twitter (as well as on a website of your own), it is important to ensure that it is recognizable everywhere.  If there is too much variety in the feel and look of your profile or the voice behind your account, your audience could become confused.

Although every social media network does demand an approach that is slightly different if you want to obtain the best results, if the core style and themes of every account are recognizable, it will be a lot easier for customers to not only find, but also connect with you.

Visual Branding

The visual aspect is obviously the most recognizable element for your audience; this is why it is important that all visual elements are kept as consistent as possible.  Every profile should use the same color scheme, and a matching profile picture or avatar should also be employed.  You should keep your header, on networks that allow for a header image, in-line with your visual branding choices.

Working from your company website is an easy way to start this process.  Use the logos and colors you have chosen to create the proper visual elements for social media networks that either match or at least show a style that’s thematic and in keeping with your website.

Voice

Once you have decided on the kind of themes or stories that you want to be portrayed as a company, make sure they remain consistent.  By matching the voice as well as the general themes of your updates, your audience will be able to more easily identify your brand in various areas of the web.

It is important that your customers are provided with a feel for your company culture as well as what you stand for simply by looking over your social media posts.  A great way in which you can keep a common thread running throughout all your updates is by starting with a core theme or message.

By keeping these three points in mind while setting up your social media accounts, you will create profiles that will help your audience understand and recognize your brand; this will help generate more traffic and higher revenue for your business through consistent internet marketing.