Visual display of an active email campaign by Salterra, highlighting high open rates and engagement. Explore Salterra's email marketing services to boost your customer interactions and conversions.

Creating Personalized Email Campaigns for Higher Engagement

Email marketing remains one of the most effective ways to connect with potential and existing customers. You can significantly boost engagement, increase conversions and foster customer loyalty by delivering personalized messages directly to your target audience’s inbox.

Salterra’s Approach to Email Marketing

At Salterra, we provide comprehensive email marketing services tailored to your business needs. Our services include:

  • Email Campaign Strategy: We devise powerful email marketing strategies that align with your business objectives and target audience.
  • Content Creation: We develop compelling email content that resonates with your audience, promotes your brand, and encourages customer action.
  • Tracking and Analysis: We monitor the performance of your email campaigns, providing valuable insights for improvement and optimization.

Personalization: The Key to Effective Email Marketing

We believe that personalization plays a crucial role in email marketing success. By sending personalized emails, we help you establish a deeper connection with your audience, leading to higher open rates, improved click-through rates, and increased conversions.

Building Customer Loyalty with Email Marketing

Well-crafted email campaigns can help foster long-term relationships with your customers. At Salterra, we create customer-centric email campaigns that promote your offerings and provide value to your customers, enhancing their loyalty to your brand.

Why Choose Salterra for Your Email Marketing Needs?

Our dedicated email marketing professionals at Salterra are committed to helping you achieve your business goals. By leveraging the power of targeted and personalized email marketing, we ensure that your message reaches the right audience at the right time, maximizing your return on investment.

Power Up Your Marketing Strategy with Salterra’s Email Marketing Services

Ready to take your email marketing to the next level? Contact Salterra today to discover how our comprehensive email marketing services can help you boost customer engagement, increase conversions, and strengthen your online presence.

Business to Business Email Marketing

Email marketing… that old thing?!  Email marketing isn’t the new kid on the block, but it’s a time-tested, proven medium to effectively reach and communicate with your audience through a channel they use daily.  This is especially true in B2B and eCommerce niches.

Last year, over 3 billion internet users worldwide used email regularly. If you’re wondering what the significance of that number is, it represents over ½ of the world’s population. You’re missing out on a critical touchpoint if you’re not leveraging email.

Email ROI

At Salterra, we know the value of a dollar spent and work hard to ensure every penny invested in our services results in a solid return for our clients.

Did you know that email’s average ROI outperforms almost every marketing channel? In B2B campaigns, every dollar spent on email marketing delivers an average of 38x return. Yes, that’s a staggering 3800% return (DMA).

Other Performance Statistics:

  • Email’s average order value is 3x higher than that generated from social media (McKinsey)
  • Emails triggered by user behavior represented around 30% of all E-comm sales in (Experian)

Sustainable and Predictable Performance

In contrast to search engine algorithms and elastic ad costs, email marketing offers a stable, reliable, and predictable marketing channel that Salterra experts can help you leverage to grow your audience, engage current customers, and drive sales.

A Preferred Medium – your customers have spoken.

According to a Forrester Research study, consumers and businesses are more than twice as likely to opt into an email list than they are to engage with your business across social media platforms.

Further, a Marketing Sherpa (2018) survey found that 61% of consumers enjoyed receiving advertorial emails weekly, with a shocking 38% preferring DAILY promotional and informational emails from businesses they are interested in.

A B2B Standard of Communication

Regarding B2B, nothing beats the gold standard of email as a primary communication channel.  Studies have shown that as it relates to B2B communication, over 72% of businesses prefer solicitation via email.

The Salterra Difference

Email is a powerful tool. When used right, it can yield substantial ROI and serve as a tool for nurturing current customer relationships and generating new business.

When employed incorrectly, however, email can harm the reputation of your business and IP.

At Salterra, we can help develop and implement a white hat email strategy that:

  • Follows CAN-SPAM rules and regulations
  • Engages and connects with your audience
  • Builds trust and value through communication
  • Increases traffic, sales, and growth
  • Implements strategic customer segmentation
  • Utilizes behavioral and action-based email triggers (such as cart abandonment)

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FAQs About Internet Marketing

Internet marketing services encompass various strategies and techniques to market products and services online. These include SEO, PPC, social media marketing, content marketing, and more, all of which aim to increase visibility and drive customer engagement and conversions.

SEO helps improve your website’s visibility in search engine results, driving more organic traffic, increasing brand awareness, and potentially boosting sales by targeting specific keywords related to your products or services.

PPC, or Pay-Per-Click, is an internet marketing model in which advertisers pay a fee each time one of their ads is clicked. It’s essentially a way of buying visits to your site rather than attempting to earn those visits organically.

Yes, social media marketing can significantly enhance your business growth by improving brand visibility, fostering customer loyalty, and allowing direct engagement with your audience.

Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It’s important because it helps build trust with customers, improve conversions, and generate leads.

The frequency of marketing emails can vary based on your audience and the nature of your business. Still, generally, it’s recommended to send emails once a week to avoid spamming while keeping your audience engaged.

Affiliate marketing is an advertising model where a company pays compensation to third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.

Success can be measured using metrics like traffic, leads, sales, ROI, and customer retention rates. Tools like Google Analytics can provide insights into your campaign’s performance.

Look for a provider with a proven track record, expertise in your specific industry, transparency in reporting and communication, and a comprehensive approach that aligns with your business goals.

Internet marketing provides a level playing field for businesses of all sizes.

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Why Trust Salterra Digital Services

Salterra Digital Services  is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in the digital marketing landscape. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Terry Samuels leads Salterra’s Digital Marketing Division with sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.

Salterra’s Core Services:

  • Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
  • PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
  • Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
  • Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
  • Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
  • Social Media Branding: Engaging your community through tailored social media strategies.
  • Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
  • Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
  • SEO University: Teaching Agencies, Free Lancers, and Small Businesses Foundational Search Engine Optimization
  • SEO Spring Training Conference: Salterra is the host of an annual training conference and multiple masterminds around the world.

Location:

Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.

Connect With Us:

Phone: 602-641-9797
Email: [email protected]
Socials: Facebook | Twitter | LinkedIn | YouTube

Request A FREE Instant Website Audit

Request A Quote For An Eye-Catching Website

Schedule A Call with Terry & Elisabeth