Email Marketing

Understanding the Impact of Email Marketing

Email marketing remains one of the most effective ways to connect with potential and existing customers. You can significantly boost engagement, increase conversions and foster customer loyalty by delivering personalized messages directly to your target audience’s inbox.

Salterra’s Approach to Email Marketing

At Salterra, we provide comprehensive email marketing services tailored to meet your business needs. Our services include:

  • Email Campaign Strategy: We devise powerful email marketing strategies that align with your business objectives and target audience.
  • Content Creation: We develop compelling email content that resonates with your audience, promotes your brand, and encourages customer action.
  • Tracking and Analysis: We monitor the performance of your email campaigns, providing valuable insights for improvement and optimization.

Personalization: The Key to Effective Email Marketing

We believe that personalization plays a crucial role in email marketing success. By sending personalized emails, we help you establish a deeper connection with your audience, leading to higher open rates, improved click-through rates, and increased conversions.

Building Customer Loyalty with Email Marketing

Well-crafted email campaigns can help foster long-term relationships with your customers. At Salterra, we create customer-centric email campaigns that promote your offerings and provide value to your customers, enhancing their loyalty towards your brand.

Why Choose Salterra for Your Email Marketing Needs?

Our dedicated email marketing professionals at Salterra are committed to helping you achieve your business goals. By leveraging the power of targeted and personalized email marketing, we ensure that your message reaches the right audience at the right time, maximizing your return on investment.

Power Up Your Marketing Strategy with Salterra’s Email Marketing Services

Ready to take your email marketing to the next level? Contact Salterra today to discover how our comprehensive email marketing services can help you boost customer engagement, increase conversions, and strengthen your online presence.

Business to Business Email Marketing

Email marketing… that old thing?!  Email marketing isn’t the new kid on the block, but it’s a time-tested, proven medium to effectively reach and communicate with your audience through a channel they use daily.  This is especially true in B2B and eCommerce niches.

Last year, over 3 billion internet users worldwide used email regularly.  If you’re wondering what the significance of that number is, it represents over ½ of the world’s population.  If you’re not leveraging email, you’re missing out on a critical touchpoint.

Email ROI

At Salterra, we know the value of a dollar spent and work hard to ensure every penny invested in our services results in a solid return for our clients.

Did you know that the average ROI for email outperforms almost every other marketing channel?  In B2B campaigns, every dollar spent on email marketing delivers an average of a 38x return.  Yes, that’s a staggering 3800% return (DMA).

Other Performance Statistics:

  • Email’s average order value is 3x higher than that generated from social media (McKinsey)
  • Emails triggered by user behavior represented around 30% of all E-comm sales in (Experian)

Sustainable and Predictable Performance

In contrast to search engine algorithms and elastic ad costs, email marketing offers a stable, reliable, and predictable marketing channel that Salterra experts can help you leverage to grow your audience, engage current customers and drive sales.

A Preferred Medium – your customers have spoken.

According to a Forrester Research study, consumers and businesses are more than twice as likely to opt into an email list than they are to engage with your business across social media platforms.

Further, a survey conducted by Marketing Sherpa (2018) found that 61% of consumers enjoyed receiving advertorial emails weekly, with a shocking 38% that prefer DAILY promotional and informational emails from businesses they have an interest.

A B2B Standard of Communication

Regarding B2B, nothing beats the gold standard of email as a primary communication channel.  Studies have shown that as it relates to B2B communication, over 72% of businesses prefer solicitation via email.

The Salterra Difference

An email is a powerful tool.  When used right, email can yield substantial ROI and serve as a tool for nurturing current customer relationships and generating new business.

When employed incorrectly, however, email can harm the reputation of your business and IP.

At Salterra, we can help develop and implement a white hat email strategy that:

  • Follows CAN-SPAM rules and regulations
  • Engages and connects with your audience
  • Builds trust and value through communication
  • Increases traffic, sales, and growth
  • Implements strategic customer segmentation
  • Utilizes behavioral and action-based email triggers (such as cart abandonment)