Website Design for Your Business
When it comes to having an online presence, nothing says you mean business like an impressive website. In fact, your website serves as the online equivalent of a physical business for your brand. The difference? This business is open 24/7/365 and is accessible to over 3 BILLION internet users online!
First Impressions Count
The phrase “you never get a second chance for a first impression” is spot on. Prospective customers expect and demand your brand to not only be online, but to provide an engaging, effective, intuitive and value driven experience. They want the information they need, in the fastest and easiest way possible.
Let our team of expert web designers develop a site for you that is:
- Lightning fast – providing a smooth and impressive experience
- Hyper secure – instilling trust from your customers
- Built to convert – turn your targeted visitors into paying customers
- Designed to dazzle and impress
- Effective at clearly communicating your brand’s core messaging
- Able to demonstrate the value of your products or services vs. the competition
- Built to rank and pull in organic traffic on Google
- Mobile Optimized – over half of all visitors are on mobile
- Integrated with advanced analytics – providing you key insights into performance
Business Website Design Phases
Discovery and Strategy
Teamwork really does make the dream work. During this stage we bring in our designers, technical managers, SEO experts and user experience gurus in order to provide the team with a well-rounded and in-depth understanding of where your business is at now, and where you want it to be in the future. We take that high level strategic information, as well as tactical solutions to develop a game plan for the design of your site.
User Experience Planning
Our designers expertly understand the importance of the user experience on your site. In fact, users that have a “bad” or “poor” experience on your site are over 70% less likely to visit the site again. We work to understand your audience and craft a design that is complimentary to your target market’s desires and expectations.
Creative Design & Mockups
During this stage we put things in gear, roll up our sleeves and begin to transform wireframes and sketches into actual designs and functional elements of your site. We’ll share with you progress and drafts, allowing you the opportunity to provide feedback and suggest changes as we progress.
Coding & Development
The designs are in place, the mock ups approved, and we’re ready to “code them up”. At this stage our developers get to work coding in optimization features, search engine friendly structures, interlinking and responsive coding for mobile devices.
Approval, Launch and Optimization
In the final stage we get sign off from you, the client, to pull the trigger and putting the site live for the world to see. Once live we continue to optimize, adjust and add content as necessary.
Final Business Website Design Steps
Many web designers will upload their portfolios online, this is a great opportunity to view their work and see if something resonates with you are your project. Take notes on the things you like and dislike about a certain designer’s work. If you’re looking for a modern minimalist approach to web design, there’s simply no sense in hiring someone with outdated designs or ideas.
Once your website’s design is complete, you will need the design to be properly coded before it can be uploaded. A web developer is responsible for the coding aspect of web design, and most companies include development in their pricing. Of course, not all companies do this, so it’s important to check.
It’s also important to understand that websites are an ongoing expense and not a one-time thing. If your site features additional software in order to function, it will need regular updates. Always discuss with your web designer the extent of the web maintenance they provide, if any.
A web designer is required to perform the tasks outlined in your contract, which is something you should have by the way. Most designers offer basic revisions up to a point, but realistically, it’s not a lifelong commitment on the part of the designer. Make sure you discuss if revisions are a possibility and if you do need to pay, how much it will cost. Do understand that prices and estimates change, therefore, the estimate you receive today may not be the same one in a year or two.