Business Web Design by Salterra Digital Services

Website Design for Your Business

Your website is more than a digital business card – it’s a powerful marketing tool that can significantly influence your brand’s perception, customer engagement, and business growth. With the right design, your website can become your most potent asset in attracting, engaging, and converting customers. At Salterra, we specialize in custom web design services tailored to your unique business needs.

Custom Web Design: Why It’s Crucial for Your Business

In today’s highly digitalized world, having a website isn’t enough. You need a site that stands out, resonates with your target audience, and aligns with your brand’s image and values. A custom-designed website gives your business a unique identity, leaving a lasting impression on your visitors and helping you stand apart from the competition.

Crafted with Your Audience in Mind

At Salterra, we understand that your website is for your customers. Our team of experienced designers takes the time to understand your audience’s needs and preferences, creating a design that speaks directly to them. With a focus on usability and aesthetics, we ensure that your website looks good and is easy to navigate, leading to improved user experience and higher conversion rates.

Built to Perform and Rank

A visually pleasing website won’t benefit your business if your potential customers do not see it. Our design approach incorporates SEO best practices from the start, ensuring that your site performs optimally and ranks well in search engine results. We optimize your website for keywords relevant to your business, helping you attract the right traffic and increase your online visibility.

Responsive and Mobile-Friendly Designs

With the increasing use of smartphones for internet browsing, a mobile-friendly website is no longer optional – it’s a necessity. Our designers create responsive designs that look and work flawlessly on all devices, ensuring a seamless browsing experience for your visitors, no matter their device.

Your Long-Term Partner in Success

You’re not just getting a one-time service when you choose Salterra for your web design needs. We offer ongoing support, helping you keep your website updated and optimized as your business grows and evolves.

Invest in a custom web design representing your brand, engaging your audience, and driving conversions. At Salterra, we’re ready to turn your vision into reality. Contact us today and take the first step toward transforming your online presence.

An impressive business website is critical to having a dynamic online presence.  Your website is the online equivalent of a physical, brick-and-mortar business location for your brand.  The difference is that this business is open 24 hours, seven days a week, 365 days a year –  and is accessible to over 3 BILLION internet users online!  With this in mind, looking at the investment that a powerful website can bring to your business is more important than ever.  Budgeting for your website should be a top priority when considering your marketing efforts carefully, as it can significantly impact your business.

Request A FREE Instant Website Audit

Request A Quote For An Eye-Catching Website

Schedule A Call with Terry & Elisabeth

First Impressions Count

The phrase “you never get a second chance to make a first impression” is spot-on.  Prospective customers expect and demand your brand to be online and provide an engaging, compelling, intuitive, and value-driven experience.  They want the information they need in the fastest, easiest, and most understandable way possible.  Creating a quick and cheap website could sabotage this goal and be catastrophically detrimental to your business.

Let our team of expert web designers develop a site for you that is:

  • Lightning-fast – providing a smooth and impressive experience
  • Hyper secure – instilling trust in your browsers and customers
  • Built to convert – turn your targeted visitors into paying customers
  • Designed to dazzle and impress
  • Effective at clearly communicating your brand’s core messaging
  • Able to demonstrate the value of your products or services vs. that of the competition
  • Built to rank highly and pull in organic traffic on Google
  • Mobile Optimized – over half of all visitors are on a mobile device
  • Integrated with advanced analytics – providing you key insights into performance

Business Website Design Phases

Discovery and Strategy

Teamwork really does make the dream work.  During this initial stage, we bring in our designers, technical managers, SEO experts, and user experience gurus in order to provide the team with a well-rounded and in-depth understanding of where your business is at now, and where you want it to be in the future. We take that high-level strategic information, as well as tactical solutions, to develop a game plan for the overall design of your site.

User Experience Planning

Our designers expertly understand the importance of the user experience on your site.  In fact, users that have a “bad” or “poor” experience on your site are over 70% less likely to visit the site again.  We work to understand your audience and craft a design that is complementary to your target market’s desires and expectations.

Creative Design & Mockups

During this stage we put things in gear, roll up our sleeves, and begin to transform wireframes and sketches into actual designs and functional elements of your site.  We’ll share with you progress and drafts, allowing you the opportunity to provide feedback and suggest changes as we progress.

Coding & Development

The designs are in place, the mock-ups approved, and we’re ready to “code them up”.  At this stage, our developers get to work coding in optimization features, search engine-friendly structures, interlinking, and responsive coding for mobile devices.

Approval, Launch, and Optimization

In the final stage, we get final approval and sign-off from you, the client, to pull the trigger – launching your site “live” for the world to see.  Once live, we continue to optimize, adjust, and add content as necessary to keep your site current and relevant and forward-going.

Final Business Website Design Steps

Design Style

At Salterra, we understand that many web designers upload their portfolios online, which can provide a great opportunity to view their work and see what resonates with you and your project.  Taking notes on the things you like and dislike about a certain designer’s work and how other companies have approached their online presentation can be the perfect gateway to determining your vision for your website.  Whether you desire a modern minimalist approach to web design or a highly-impactful, informative platform, we never forget that outdated ideas or designs have no place in your marketing strategy.

Web Development

Once your website’s design is complete, you will need the project to be properly coded before it can be uploaded.  Your web developer’s responsibility is the coding aspect of web design, and most companies include development in their pricing.  At Salterra, we’ll never leave you guessing when it comes to the services you will receive for the price you pay.

Web Maintenance

It’s crucially important to understand that websites are an ongoing expense and not a one-time occurrence.  If your site features additional software in order to function, it will need regular maintenance and updates.  Understanding the extent of ongoing web maintenance, if any, is part and parcel of your web design experience.

Revisions

A business web designer is required to perform the tasks outlined in your contract.  While most designers offer basic revisions within a finite scope of time, this is not a guaranteed lifelong commitment on the part of the designer.  At Salterra Web Design, we make sure that we discuss all possible revisions that may occur, and establish an ongoing schedule of paid maintenance, evaluating what that maintenance will cost, forward-going.

Request A FREE Instant Website Audit

Request A Quote For An Eye-Catching Website

Schedule A Call with Terry & Elisabeth

FAQs About Web Design and Development

Responsive web design is an approach to web design that aims to craft sites that provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.

User experience (UX) is crucial because it aims to fulfill users’ needs, providing positive experiences that keep them loyal to the product or brand. Additionally, a meaningful user experience allows you to define customer journeys on your website that are most conducive to business success.

The core web development technologies include HTML, CSS, and JavaScript, which are used for structure, styling, and functionality.

SEO should be considered from the ground up in web development. This includes using semantic HTML, ensuring the site is crawlable, implementing mobile-first designs, optimizing page speed, and including structured data.

A Content Management System (CMS) is software that helps users create, manage, and modify content on a website without specialized technical knowledge.

Front-end development involves the graphical interface of a website, through which the user interacts with the site, while back-end development deals with the server side, focusing on databases, server logic, and application integration.

Techniques to improve site speed include optimizing images, leveraging browser caching, minifying CSS, JavaScript, and HTML, using content delivery networks (CDNs), and optimizing the server’s response time.

Web accessibility standards ensure that websites are usable by people of all abilities and disabilities. These standards are encapsulated in the Web Content Accessibility Guidelines (WCAG) developed by the World Wide Web Consortium (W3C).

Cross-browser compatibility ensures that a website provides a consistent experience across different browsers, vital for reaching a broad audience and maintaining the site’s functionality and appearance.

Emerging technologies like artificial intelligence, voice recognition, and progressive web apps (PWAs) increasingly influence web development, leading to more dynamic, intelligent, and user-friendly web experiences.

Why Trust Salterra Digital Services

Salterra Digital Services  is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in the digital marketing landscape. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Terry Samuels leads Salterra’s Digital Marketing Division with sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.

Salterra’s Core Services:

  • Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
  • PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
  • Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
  • Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
  • Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
  • Social Media Branding: Engaging your community through tailored social media strategies.
  • Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
  • Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
  • SEO University: Teaching Agencies, Free Lancers, and Small Businesses Foundational Search Engine Optimization
  • SEO Spring Training Conference: Salterra is the host of an annual training conference and multiple masterminds around the world.

Location:

Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.

Connect With Us:

Phone: 602-641-9797
Email: [email protected]
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