Business Web Design by Salterra Digital Services

Website Design for Your Business

An impressive business website is critical to having a dynamic online presence.  In fact, your website serves as the online equivalent of a physical, brick-and-mortar business location for your brand.  The difference is that this business is open 24 hours, 7 days a week, and 365 days a year –  and is accessible to over 3 BILLION internet users online!  With this in mind, it’s more important than ever to look at the investment that a powerful website can bring over the course of your business.  Budgeting for your website should be a top priority when considering your marketing efforts and be considered carefully as it can have the biggest impact on your business.

First Impressions Count

The phrase “you never get a second chance to make a first impression” is spot-on.  Prospective customers expect and demand your brand to not only be online, but to provide an engaging, effective, intuitive, and value-driven experience.  They want the information they need, in the fastest, easiest, and most understandable way possible.  Creating a quick and cheap website could very well sabotage this goal, and be catastrophically detrimental to your business.

Let our team of expert web designers develop a site for you that is:

  • Lightning-fast – providing a smooth and impressive experience
  • Hyper secure – instilling trust in your browsers and customers
  • Built to convert – turn your targeted visitors into paying customers
  • Designed to dazzle and impress
  • Effective at clearly communicating your brand’s core messaging
  • Able to demonstrate the value of your products or services vs. that of the competition
  • Built to rank highly and pull in organic traffic on Google
  • Mobile Optimized – over half of all visitors are on a mobile device
  • Integrated with advanced analytics – providing you key insights into performance

Business Website Design Phases

Discovery and Strategy

Teamwork really does make the dream work.  During this initial stage, we bring in our designers, technical managers, SEO experts, and user experience gurus in order to provide the team with a well-rounded and in-depth understanding of where your business is at now, and where you want it to be in the future. We take that high-level strategic information, as well as tactical solutions, to develop a game plan for the overall design of your site.

User Experience Planning

Our designers expertly understand the importance of the user experience on your site.  In fact, users that have a “bad” or “poor” experience on your site are over 70% less likely to visit the site again.  We work to understand your audience and craft a design that is complementary to your target market’s desires and expectations.

Creative Design & Mockups

During this stage we put things in gear, roll up our sleeves, and begin to transform wireframes and sketches into actual designs and functional elements of your site.  We’ll share with you progress and drafts, allowing you the opportunity to provide feedback and suggest changes as we progress.

Coding & Development

The designs are in place, the mock-ups approved, and we’re ready to “code them up”.  At this stage, our developers get to work coding in optimization features, search engine-friendly structures, interlinking, and responsive coding for mobile devices.

Approval, Launch, and Optimization

In the final stage, we get final approval and sign-off from you, the client, to pull the trigger – launching your site “live” for the world to see.  Once live, we continue to optimize, adjust, and add content as necessary to keep your site current and relevant and forward-going.

Final Business Website Design Steps

Design Style

At Salterra, we understand that many web designers upload their portfolios online, which can provide a great opportunity to view their work and see what resonates with you and your project.  Taking notes on the things you like and dislike about a certain designer’s work and how other companies have approached their online presentation can be the perfect gateway to determining your vision for your website.  Whether you desire a modern minimalist approach to web design or a highly-impactful, informative platform, we never forget that outdated ideas or designs have no place in your marketing strategy.

Web Development

Once your website’s design is complete, you will need the project to be properly coded before it can be uploaded.  Your web developer’s responsibility is the coding aspect of web design, and most companies include development in their pricing.  At Salterra, we’ll never leave you guessing when it comes to the services you will receive for the price you pay.

Web Maintenance

It’s crucially important to understand that websites are an ongoing expense and not a one-time occurrence.  If your site features additional software in order to function, it will need regular maintenance and updates.  Understanding the extent of ongoing web maintenance, if any, is part and parcel of your web design experience.

Revisions

A business web designer is required to perform the tasks outlined in your contract.  While most designers offer basic revisions within a finite scope of time, this is not a guaranteed lifelong commitment on the part of the designer.  At Salterra Web Design, we make sure that we discuss all possible revisions that may occur, and establish an ongoing schedule of paid maintenance, evaluating what that maintenance will cost, forward-going.

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Salterra Web Development

Based in Tempe, Arizona, with offices in Tyler Texas and Colorado Springs Colorado our team has a big city experience with a small-town friendliness. This adaptability and experience give us the range to interact professionally with all sizes of companies and corporations. No matter the size of your business, we value your decision to integrate us as a part of your support network. We have a small company with limited overhead so we can pass the savings on to you. It is our goal to put you, our valued client first, and one of the ways we do that is to carefully consider how our business decisions affect our clients.

Salterra specializes in everything from graphic design, web design, SEO, Internet marketing and online services. Our team will not only provide you with a user-friendly and striking website design, but we will also ensure that the site reinforces your brand, increases traffic, and increases customer loyalty. Our website designers use web design elements, including programming, PHP, MySQL, and other trustworthy software technologies. This will ensure that your finished product is not only sophisticated and eye-catching but utilizes the most current technology in the most efficient way. Our amazing design team will provide you with professional, web design, business branding, hosting, and website development without breaking the bank. Our team has the foundational graphic design and web development knowledge, as well as the branding and marketing capabilities that can elevate your identity in the marketplace.

We pride ourselves on providing you with the competitive edge you need, at a more than fair price. In addition to our affordable web design services, e-commerce, and hosting, our knowledgeable, experienced, and dedicated team will provide you with the best customer service from beginning to end to ensure your satisfaction. We are constantly evolving to be able to provide affordable, quality, creative designs and solid SEO to support your vision for your company and respect your budget.

We won’t “upsell” you a function or feature that will not elevate your business or provide you value in the marketplace. A web design company that maintains your company integrity is within your grasp. Our affordable web designers work with specialty niche markets, including churches, charities, foundations and various other non-profits. We believe that small businesses, churches, and charities can easily compete on a level playing field with the right web presence.