Quality eCommerce SEO


If you build it, there’s no guarantee anyone will come.  A hard truth to swallow, but the truth it is.  That’s why establishing an SEO strategy early on for your eCommerce store is so critical.

Salterra has helped countless new and established eCommerce sites grow their brand, earn market share, and improve visibility while bolstering their bottom line by implementing SEO techniques fine-tuned through extensive testing and implementation.

But not all SEO techniques are equal, and what works for your standard service site or blog isn’t always applicable (or advisable) for use on your eCommerce site.

At Salterra, our team is highly versed in eCommerce SEO, from platform design and architecture to siloing, internal link structures, and backlinks.

Our Comprehensive eCommerce SEO Plans Include:

Keyword Research – Understanding which keywords and search queries can bring you traffic that actually converts is critical to maximizing budget and performance.

Competitor Research – Why reinvent the wheel, testing strategies that *might* work when there is a whole treasure trove of information at our fingertips from competitors that are successfully earning Google’s attention?  Together we can benchmark what is currently working successfully and apply those techniques to your eCommerce SEO plan.

Site Audit – Our immersive site audit launches a full-scale investigation into the critical elements of your site that impact SEO, including but not limited to: site structure, internal and external link optimization, tags, titles, content optimization, categorization, slugs, error codes, usability, and more.

Mobile Optimization – We live in a mobile-first era of Google search. If your site isn’t loading blazing fast and providing an amazing experience on mobile devices, you’re losing not only rankings but sales and customers.  Research has shown that users expect mobile sites to load as fast – if not faster – than their desktop counterparts and that a poor experience on mobile results in that user being 78% less likely to ever visit your site again.

Site Structure – Usability, value, and relevancy of content in search queries play a large role in ranking and optimization.  Our team can help structure and link your content in a way that helps Google and users better understand what your content is all about.

Earning Links the Right Way – Not all links are good links.  In fact, some can actually decrease rankings and even instigate search penalties.  Let us make sure your eCommerce site is attracting the right links from the right sites at the right place to help your site naturally rise in the SERPS without raising any red flags.

Integrative Approach to Ecommerce SEO

At Salterra we believe in helping you leverage the power of e-commerce SEO to improve all aspects of your marketing program, aiding in providing substance and complimentary exposure for all your marketing channels.

Furthermore, we integrate social media signals, customer reviews, and other critical trust and relevancy factors to boost performance.

Ready to take the plunge?

Give us a call today. We’d love to learn more about your business and share with you how we can help your eCommerce site outrank and outperform the competition.

Frequently Asked Questions About SEO

What is SEO?

SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.

Here at Salterra SEO, we want to make SEO understandable for everyone! If you are committed to improving your rankings and are new to SEO, we recommend reading this guide front-to-back, but feel free to read ahead if you’re an SEO guru.

What is Local SEO?

Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.
These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “hotels near Saratoga Springs Race Tack”, the search engine would then display websites with content that matches this query.
A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.

SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.

Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media-driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don’t “see” your site that means you are missing out on potential viewers/customers.

SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!

Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.

Permanent Results. Remember, SEO is sustainable and its effects are permanent. With regular site maintenance and keeping your visitors engaged with great content and strong site structure, you should be well on your way to that top spot!

Why do search engines not understand my site without SEO?

Simply put, if the major search engines can’t easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. For a more in-depth explanation of this, read our article about On-Page SEO. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.

Can I do my own SEO?

Of course! With guides like ours and a strong desire to learn about SEO, you are soon to become an SEO guru! We provide a Basic SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course, we would love to partner with you on your SEO project. Salterra can advise or take on the whole project, leaving you to run your business.