Understanding the Power of eCommerce SEO

In the expansive digital marketplace, standing out is more important than ever. With countless online stores vying for consumer attention, a robust eCommerce SEO strategy is decisive in achieving online success. eCommerce SEO optimizes your online store for search engines like Google, increasing your visibility to potential customers actively seeking your products or services.

Why Your Online Store Needs eCommerce SEO

By strategically utilizing eCommerce SEO, you can significantly enhance your online store’s rankings on search engine results pages (SERPs). Improved rankings translate into increased organic traffic and higher conversion rates. Moreover, a well-optimized eCommerce site offers a user-friendly shopping experience, fostering customer loyalty and repeat business.

Salterra’s Expert eCommerce SEO Services

Salterra Web Services is a renowned name in the field of eCommerce SEO. Our specialists understand the unique intricacies of optimizing online stores for search engines and users. We employ cutting-edge techniques to ensure your site architecture is crawlable, your product pages are keyword-optimized, and your content is valuable and relevant.

Our Proven eCommerce SEO Strategy

At Salterra, we follow a holistic approach to eCommerce SEO, targeting every critical aspect of your online store:

  • Site Structure Optimization: We enhance your site’s structure to make it more search engine and user-friendly. This step includes improving URL structures, optimizing your site’s navigation, and creating a comprehensive XML sitemap.
  • Keyword Research and Optimization: Our team conducts thorough keyword research to identify terms your potential customers use. We strategically incorporate these keywords into your product titles, descriptions, meta tags, and content to improve rankings.
  • Quality Content Creation: Quality content is pivotal for eCommerce SEO. We help create product descriptions, blog posts, articles, and other content that is valuable to your users and optimized for search engines.
  • Link Building: We implement effective link-building strategies to enhance your site’s credibility, boosting your search engine rankings.
  • Technical SEO: From improving site speed to optimizing your mobile site, our team ensures all technical aspects of SEO are covered.

Take Your eCommerce Success to the Next Level with Salterra.

Harness the power of eCommerce SEO with Salterra Web Services. We have the expertise and experience to propel your online store to the top of SERPs, significantly increasing your online visibility and conversion rates. Let’s work together and make your eCommerce business successful in the digital marketplace.

Get Started with Salterra Today

Don’t let your online store blend in with the crowd. With Salterra’s eCommerce SEO services, we can optimize your eCommerce website for search engines and customers, driving your digital growth. Contact us today and take your first step towards eCommerce success.

Quality eCommerce SEO

If you build it, there’s no guarantee anyone will come.  A hard truth to swallow, but the truth it is.  Establishing an SEO strategy early on for your eCommerce store is critical.

Salterra has helped countless new and established eCommerce sites grow their brand, earn market share, and improve visibility while bolstering their bottom line by fine-tuning SEO techniques through extensive testing and implementation.

But not all SEO techniques are equal, and what works for your standard service site or blog isn’t always applicable (or advisable) for use on your eCommerce site.

At Salterra, our team is highly versed in eCommerce SEO, from platform design and architecture to siloing, internal link structures, and backlinks.

Our Comprehensive eCommerce SEO Plans Include:

Keyword Research – Understanding which keywords and search queries can bring you conversion traffic is critical to maximizing budget and performance.

Competitor Research – Why reinvent the wheel, testing strategies that *might* work when there is a whole treasure trove of information at our fingertips from competitors that successfully earn Google’s attention?  Together we can benchmark what is working successfully and apply those techniques to your eCommerce SEO plan.

Site Audit – Our immersive site audit launches a full-scale investigation into the critical elements of your site that impact SEO, including site structure, internal and external link optimization, tags, titles, content optimization, categorization, slugs, error codes, usability, and more.

Mobile Optimization – We live in a mobile-first era of Google search. If your site isn’t loading blazing fast and providing a fantastic experience on mobile devices, you’re losing rankings, sales, and customers.  Research has shown that users expect mobile sites to load as fast – if not faster – than their desktop counterparts and that a poor experience on mobile results in that user being 78% less likely ever to revisit your site.

Site Structure – Usability, value, and relevancy of content in search queries are prominent in ranking and optimization.  Our team can help structure and link your content in a way that helps Google and users better understand what your content is all about.

Earning Links the Right Way – Not all links are good links.  Some can decrease rankings and even instigate search penalties.  Let us make sure your eCommerce site is attracting the right links from the right sites at the right place to help your site naturally rise in the SERPS without raising any red flags.

Integrative Approach to E-commerce SEO

At Salterra, we believe in helping you leverage the power of e-commerce SEO to improve all aspects of your marketing program, providing substance and complimentary exposure for all your marketing channels.

Furthermore, we integrate social media signals, customer reviews, and other critical trust and relevancy factors to boost performance.

Ready to take the plunge?

Give us a call today. We’d love to learn more about your business and share how we can help your eCommerce site outrank and outperform the competition.

Frequently Asked Questions About SEO

What is SEO?

SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements to increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to how other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors.

Here at Salterra SEO, we want to make SEO understandable for everyone! If you are committed to improving your rankings and are new to SEO, we recommend reading this guide front-to-back but feel free to read ahead if you’re an SEO guru.

What is Local SEO?

Local SEO is the process of optimizing your website to be found in an organic search query as long as the user intends to find local information that matches the content on your website.
These searches will typically include a geographical indicator such as a city or zip code and the business or product they’re looking for. An example of this search query is “hotels near Saratoga Springs Race Tack”, the search engine would then display websites with content that matches this query.
A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query resembles “car repair shop near me.” Including “near me” helps the search engine determine that you are looking for something that is local to you instead of something irrelevant.

SEO is the gift that keeps on giving. Organic listings are free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end, you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.

Higher visibility means credibility. Simply put, Google is the most authoritative search engine, and ranking in the top search results will create brand credibility. Search engines are unique from social media-driven traffic because they provide targeted traffic, meaning people seek what you offer. If search engines don’t “see” your site, you are missing out on potential viewers/customers.

SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your SEO competitors are higher up in the ranks. Let us help you get noticed!

Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data can bring thousands of visitors or sales.

Permanent Results. Remember, SEO is sustainable, and its effects are permanent. With regular site maintenance, keeping your visitors engaged with great content, and a strong site structure, you should be well on your way to that top spot!

Why do search engines not understand my site without SEO?

If the major search engines can’t easily crawl your website, you are unlikely to rank. Your site needs to be easy for search engine bots to understand, and the key ingredient to search engines efficiently crawling your site is good site architecture. For a more in-depth explanation, please read our article about On-Page SEO. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to search engines and visitors.

Can I do my SEO?

Of course! With guides like ours and a strong desire to learn about SEO, you will soon become an SEO guru! We provide a Basic SEO Report Card so you can begin climbing the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course, we would love to partner with you on your SEO project. Salterra can advise or take on the whole project, leaving you to run your business.