Visual depiction of an optimized eCommerce page by Salterra, showcasing SEO elements like meta tags and keyword-rich product descriptions. Tap to see how Salterra can elevate your online store's SEO.

Understanding the Power of eCommerce SEO

In the expansive digital marketplace, standing out is more important than ever. With countless online stores vying for consumer attention, a robust eCommerce SEO strategy is decisive in achieving online success. eCommerce SEO optimizes your online store for search engines like Google, increasing your visibility to potential customers actively seeking your products or services.

Why Your Online Store Needs eCommerce SEO

By strategically utilizing eCommerce SEO, you can significantly enhance your online store’s rankings on search engine results pages (SERPs). Improved rankings translate into increased organic traffic and higher conversion rates. Moreover, a well-optimized eCommerce site offers a user-friendly shopping experience, fostering customer loyalty and repeat business.

Salterra’s Expert eCommerce SEO Services

Salterra Web Services is a renowned name in eCommerce SEO. Our specialists understand the unique intricacies of optimizing online stores for search engines and users. We employ cutting-edge techniques to ensure your site architecture is crawlable, your product pages are keyword-optimized, and your content is valuable and relevant.

Our Proven eCommerce SEO Strategy

At Salterra, we follow a holistic approach to eCommerce SEO, targeting every critical aspect of your online store:

  • Site Structure Optimization: We enhance your site’s structure to make it more search engine-friendly and user-friendly. This step includes improving URL structures, optimizing your site’s navigation, and creating a comprehensive XML sitemap.
  • Keyword Research and Optimization: Our team conducts thorough keyword research to identify terms your potential customers use. We strategically incorporate these keywords into your product titles, descriptions, meta tags, and content to improve rankings.
  • Quality Content Creation: Quality content is pivotal for eCommerce SEO. We help create product descriptions, blog posts, articles, and other content that is valuable to your users and optimized for search engines.
  • Link Building: We implement effective link-building strategies to enhance your site’s credibility and boost your search engine rankings.
  • Technical SEO: From improving site speed to optimizing your mobile site, our team ensures all technical aspects of SEO are covered.

Take Your eCommerce Success to the Next Level with Salterra.

Harness the power of eCommerce SEO with Salterra Web Services. We have the expertise and experience to propel your online store to the top of SERPs, significantly increasing your online visibility and conversion rates. Let’s work together and make your eCommerce business successful in the digital marketplace.

Get Started with Salterra Today

Don’t let your online store blend in with the crowd. With Salterra’s eCommerce SEO services, we can optimize your eCommerce website for search engines and customers, driving your digital growth. Contact us today and take your first step towards eCommerce success.

Quality eCommerce SEO

If you build it, there’s no guarantee anyone will come.  It’s a hard truth to swallow, but the truth it is.  Establishing an SEO strategy early on for your eCommerce store is critical.

Salterra has helped countless new and established eCommerce sites grow their brand, earn market share, and improve visibility while bolstering their bottom line by fine-tuning SEO techniques through extensive testing and implementation.

But not all SEO techniques are equal, and what works for your standard service site or blog may not apply (or advisable) to your eCommerce site.

At Salterra, our team is highly versed in eCommerce SEO, from platform design and architecture to siloing, internal link structures, and backlinks.

Our Comprehensive eCommerce SEO Plans Include:

  • Keyword Research – Understanding which keywords and search queries can bring you conversion traffic is critical to maximizing budget and performance.
  • Competitor Research—Why reinvent the wheel, testing strategies that might work when there is a treasure trove of information at our fingertips from competitors who successfully earn Google’s attention? Together, we can benchmark what is working and apply those techniques to your eCommerce SEO plan.
  • Site Audit—Our immersive site audit launches a full-scale investigation into your site’s critical elements that impact SEO, including site structure, internal and external link optimization, tags, titles, content optimization, categorization, slugs, error codes, usability, and more.
  • Mobile Optimization – We live in a mobile-first era of Google search. If your site isn’t loading blazing fast and providing a fantastic experience on mobile devices, you’re losing rankings, sales, and customers.  Research has shown that users expect mobile sites to load as fast – if not faster – than their desktop counterparts and that a poor experience on mobile results in that user being 78% less likely ever to revisit your site.
  • Site Structure—Usability, value, and relevancy of content in search queries are prominent in ranking and optimization. Our team can help structure and link your content in a way that helps Google and users better understand what it is all about.
  • Earning Links the Right Way—Not all links are good links. Some can decrease rankings and even instigate search penalties. Let us ensure your eCommerce site attracts the correct links from the suitable sites at the right time to help it naturally rise in the SERPS without raising any red flags.

Integrative Approach to E-commerce SEO

At Salterra, we believe in helping you leverage the power of e-commerce SEO to improve all aspects of your marketing program, providing substance and complimentary exposure for all your marketing channels.

Furthermore, we integrate social media signals, customer reviews, and other critical trust and relevancy factors to boost performance.

Ready to take the plunge?

Give us a call today. We’d love to learn more about your business and share how we can help your eCommerce site outrank and outperform the competition.

Request A FREE Instant Website Audit

Request A Quote For An Eye-Catching Website

Schedule A Call with Terry & Elisabeth

Frequently Asked Questions About SEO

What is SEO?

SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.

Here at Salterra SEO, we want to make SEO understandable for everyone! If you are committed to improving your rankings and are new to SEO, we recommend reading this guide front-to-back, but feel free to read ahead if you’re an SEO guru.

What is Local SEO?

Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.
These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “hotels near Saratoga Springs Race Tack”, the search engine would then display websites with content that matches this query.
A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.

SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.

Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media-driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don’t “see” your site that means you are missing out on potential viewers/customers.

SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!

Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.

Permanent Results. Remember, SEO is sustainable and its effects are permanent. With regular site maintenance and keeping your visitors engaged with great content and strong site structure, you should be well on your way to that top spot!

Why do search engines not understand my site without SEO?

Simply put, if the major search engines can’t easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. For a more in-depth explanation of this, read our article about On-Page SEO. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.

Can I do my own SEO?

Of course! With guides like ours and a strong desire to learn about SEO, you are soon to become an SEO guru! We provide a Basic SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course, we would love to partner with you on your SEO project. Salterra can advise or take on the whole project, leaving you to run your business.

Request A FREE Instant Website Audit

Request A Quote For An Eye-Catching Website

Schedule A Call with Terry & Elisabeth

Why Trust Salterra Digital Services

Salterra Digital Services  is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in the digital marketing landscape. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Terry Samuels leads Salterra’s Digital Marketing Division with sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.

Salterra’s Core Services:

  • Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
  • PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
  • Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
  • Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
  • Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
  • Social Media Branding: Engaging your community through tailored social media strategies.
  • Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
  • Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
  • SEO University: Teaching Agencies, Free Lancers, and Small Businesses Foundational Search Engine Optimization
  • SEO Spring Training Conference: Salterra is the host of an annual training conference and multiple masterminds around the world.

Location:

Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.

Connect With Us:

Phone: 602-641-9797
Email: [email protected]
Socials: Facebook | Twitter | LinkedIn | YouTube

Request A FREE Instant Website Audit

Request A Quote For An Eye-Catching Website

Schedule A Call with Terry & Elisabeth