SEO for National Companies

Are you a national service provider, franchise, or multi-location business? Salterra has you covered!  We have developed national search engine optimization plans that help put you “on the map”, across the WHOLE MAP, nationwide.

Our team has decades of experience working with national brands, helping them take on the competition head-first with the force and confidence of a pro boxer.

With Salterra in your corner, you can’t (and won’t) be beaten.

Whereas local SEO is focused on foot traffic, phone calls and traffic from a specific (and generally smaller) localized area, our national SEO campaigns are designed to:

  • Establish a national brand presence and visibility
  • Cast a wider net to capture traffic regionally or across all 50 states
  • Position your company as an industry authority

National SEO is Key to Growth and Sustainability

Search Engine Optimization, or SEO for short, is optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). Salterra Web Services is a company that provides SEO services to help businesses improve their online presence and attract more customers.

One of the key components of SEO is keyword research. This involves identifying the keywords and phrases people use to search for products or services related to your business. Once these keywords have been placed, they can be incorporated into your website’s content and in meta tags, alt tags, and other areas to help search engines understand what your site is about.

Another important aspect of SEO is on-page optimization. This includes ensuring your site is structured correctly, has a clear hierarchy, and is easy to navigate. It also involves optimizing the content on your site, including headlines, images, and videos, to ensure they are relevant and of high quality.

Off-page optimization is another critical aspect of SEO. This includes things like building backlinks to your site from other reputable websites. Backlinks are important because they signal to search engines that other sites consider your content valuable and relevant.

One thing that sets Salterra Web Services apart from other SEO companies is our focus on creating high-quality content for our clients. This includes creating blog posts, articles, and different types of content designed to attract and engage visitors. We also use social media marketing and other tactics to promote our clients’ content and help it reach a wider audience.

In addition to these traditional SEO tactics, Salterra Web Services offers various other services to help businesses improve their online presence. These include website design and development, pay-per-click advertising, and local SEO. We can help our clients achieve their goals across multiple fronts by providing a comprehensive suite of services.

In summary, Search Engine Optimization is a vital aspect of online marketing for any business looking to increase visibility and attract more customers. Salterra Web Services is a reputable company that provides SEO services, focusing on keyword research, on-page optimization, off-page optimization, and high-quality content. They also offer related services such as website design, pay-per-click advertising, and local SEO to help businesses achieve their goals across multiple fronts.

Search is the dominant marketing channel of our generation.  SEO cannot be ignored with over 93% of all online experiences and over 78% of all purchase decisions beginning with a search engine query.

Salterra Complete Web Services lives and breathes National SEO.  Our team leverages organic visibility to drive consistent and steady growth for our clients month after month, year after year.

When it comes to solidifying your position in the market, Salterra is the team to get it done on time and on budget.  Our national SEO techniques are not only effective but also search engine safe – meaning you can sleep easy knowing you won’t get penalized by the Google mechanisms that dictate how searches function.

Request an instant
SEO audit

free & instant SEO audit of your website

Request a quote for
web design

let’s design an eye-catching website

Schedule A Solution
Meeting

let’s schedule a solution meeting

SEO Fundamentals Done Right

Our national SEO campaigns focus on fundamentals to establish a strong foundation upon which to launch more aggressive, immersive, and advanced SEO strategies.

Our Core National SEO Services Include:

  • Keyword research and optimization
  • Keyword mapping
  • Content planning and curation
  • Site structure and architecture optimization
  • Internal link optimization
  • Outbound link optimization
  • Performance and Speed enhancements
  • Improved usability factors
  • Social integration
  • And more…

Advanced National SEO Services Include:

  • Integrative marketing
  • Omni-channel optimization
  • Multi-tiered approach
  • National Press Syndication
  • Advanced Optimization & Targeting
  • And more…

From the basics to advanced strategies developed from years of experience and backed by battle-tested results, we can craft a campaign tailored to meet virtually any goal, scope, timeframe, or budget.

Ready to go National?

Drop us a line or give us a call today to tell us more about your national marketing goals and let us show you how our national SEO campaigns can help your business thrive in today’s competitive landscape.

Frequently Asked Questions About SEO

What is SEO?

SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.

Here at Salterra SEO, we want to make SEO understandable for everyone! If you are committed to improving your rankings and are new to SEO, we recommend reading this guide front-to-back, but feel free to read ahead if you’re an SEO guru.

What is Local SEO?

Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.
These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “hotels near Saratoga Springs Race Tack”, the search engine would then display websites with content that matches this query.
A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.

SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.

Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media-driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don’t “see” your site that means you are missing out on potential viewers/customers.

SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!

Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.

Permanent Results. Remember, SEO is sustainable and its effects are permanent. With regular site maintenance and keeping your visitors engaged with great content and strong site structure, you should be well on your way to that top spot!

Why do search engines not understand my site without SEO?

Simply put, if the major search engines can’t easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. For a more in-depth explanation of this, read our article about On-Page SEO. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.

Can I do my own SEO?

Of course! With guides like ours and a strong desire to learn about SEO, you are soon to become an SEO guru! We provide a Basic SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course, we would love to partner with you on your SEO project. Salterra can advise or take on the whole project, leaving you to run your business.