Key Takeaways:
- Salterra Digital Services is a veteran-owned, family-run web design and SEO agency in Tempe, Arizona, serving businesses across the United States.
- One team handles WordPress websites, SEO, AI search optimization, local SEO, and lead generation, so your site is built to rank and bring in calls.
- Salterra Digital Services, run by Terry and Elisabeth Samuels, offers a Free Instant Website Audit as an easy first step and then builds a custom plan tailored to your services and market.
About Salterra Digital Services: Web Design, SEO and AI Search Partners
You want a website that gets found, earns trust, and turns visitors into calls. Salterra Digital Services helps service businesses get there, with web design and search optimization handled by one team.
The easiest first step is our Free Instant Website Audit. Enter your web address and the keywords you care about. About a minute later, you get your score out of 100 and a 30-day plan for your top fixes by email [1]. The report is yours to keep, whether you work with us or not.
Executive Summary
Here is the short version of what to know about Salterra Digital Services. We are a veteran-owned, family-run web design and SEO agency based in Tempe, Arizona, serving clients across the United States [1]. Our work covers WordPress websites, SEO, AI search optimization, local SEO and lead generation. Most of our clients are medical practices and home service companies, but our process fits any business that needs more calls from its website.
Who We Are at Salterra Digital Services
A Veteran-Owned, Family-Run Agency
Salterra started small with a simple goal: quality work at a fair price, in a place that was never fancy or pretentious. That idea still guides how we price and communicate.
Today our web developers and designers work alongside our marketing specialists and several members of the Samuels family. Someone once joked that our family tree looks more like an org chart. They weren’t wrong.
Design and Marketing Under One Roof
We began as a web design shop. Terry and Elisabeth soon saw that a great website only helps if people can find it. When several clients said they weren’t getting results from other companies’ search work, Terry moved into SEO and analytics while Elisabeth built out the design side.
That split became our model. Designers and marketers don’t always work closely together in this industry. At Salterra Digital Services, they plan together from day one, so every page is built to look good and to rank.
What We Do for Your Business
WordPress Web Design and Development
We design custom WordPress and WooCommerce websites built around revenue-driving actions, such as phone calls and quote requests [1]. Each build includes:
- Mobile-first layouts that load fast on a phone
- Clear service positioning with one obvious call to action
- Booking and quote flows with as few steps as possible
- Call and form tracking set up at launch
Moving from a platform like Wix or Shopify? We handle URL mapping and redirects so you keep the rankings you’ve earned [1].
SEO and AI Search Optimization
Our SEO work makes your site easy for Google to crawl and understand. It starts with technical health, then covers page structure and content backed by schema markup that matches what your buyers search for [1].
AI search optimization, also called generative engine optimization (GEO), helps tools like Google AI Overviews and ChatGPT understand and cite your business [1]. We write pages that state plainly what each service is and who it’s for. We also keep your business details consistent across the web.
Local SEO, Ads and White Label Work
If you serve a local area, map results often drive your best calls. We optimize your Google Business Profile, build location pages, clean up citations and run a review strategy [1]. When you need leads faster than organic search can deliver, we run geo-targeted PPC and retargeting campaigns [1].
We also support other agencies with white-label web design and SEO, as well as hosting and PPC management [2].
Who We Work With
Medical Practices and Home Service Companies
Most of our clients are medical practices and home service companies [1], including clinics and med spas [2]. In these fields, trust drives the sale. We place reviews and credentials where buyers see them before they decide, and we set up automated review requests [1].
Businesses of Every Size, Nationwide
We work with companies of all sizes [2] and serve clients across the United States [1]. If your business needs more qualified calls and form requests from its website, we’re happy to talk through whether we’re the right fit.
Why Businesses Choose Salterra
Technical Depth Paired With Creative Design
Terry Samuels leads our technical side, focusing on technical SEO, site structure, schema, and site audits. Elisabeth Samuels oversees operations and web development, and she manages our servers directly. You get both skill sets on a single plan, instead of two vendors trading emails.
Custom Strategy and Clear Reporting
No two businesses share the same goals, so we don’t sell one-size-fits-all packages. We learn your services and your market first. Then we build a plan around them and report on performance in plain language, so you know what we did and why.
Honest Recommendations
We won’t upsell features that won’t add value to your business [2]. Our free audit gives you a prioritized list of fixes you can act on yourself or hand to us [1].
Meet the Team Behind Your Results
Terry Samuels – Digital Marketing
Terry has over 20 years of experience in software development and computer systems. Having owned his web design/internet marketing agency for over ten years, he has a true passion for teaching and helping people. Terry has combined his technical skills with his management abilities to position his companies at the forefront of the industry. His tenacious ability to dig deep and truly understand the big picture has led to his success. Terry commands authority in technical SEO, site structure, schema, and internal audits, giving his clients a firm place within their markets.
- Owner: Salterra, SEO University, and SEOST Digital Marketing Conference
- Owned a web design/internet marketing agency for 10+ years
- Passion for teaching and helping
- Terry has combined his technical skills with his management abilities to position his companies at the forefront of the industry.
- Tenacious
- Expert in technical SEO, site structure, schema, and internal audits
The Real Heros
Skyler Samuels
Skyler was born and raised in sunny Phoenix, Arizona. He pursued a college degree until he realized his passion lay in the family business at Salterra Web Services. He began working for Salterra at 16. He started by buying domains. Fast forward eight years, and he is now a manager overseeing our backlinking and marketing services for SEO clients seeking better search results on Google or Bing. He is highly analytical and relies heavily on data. On his off days, Skyler enjoys golf, the gym, or hanging out with friends and playing board games. He works hard so he can travel and check things off his bucket list.
Brandon Samuels
Brandon took longer to embrace Salterra than his siblings did. His experience in the restaurant and bar industry complements his outgoing personality. Brandon currently manages the GMB division, optimizing Google properties to boost your business’s visibility and improve its ranking. He has experience in on-page optimization, blogging, keyword research, and link building. Brandon also works within CRM Software Management, so he is proficient in integrations that help manage clients’ businesses. He enjoys golf and online gaming in his free time. He’s very involved with his dogs and enjoys spending time with friends.
Salterra Web & Graphics Team
Elisabeth Samuels – Operations/Web Development
Web Design, Graphic Design, Web Developer, and Server Manager (whew). Elisabeth has worked professionally in web development for 12+ years. She has been drawing and dabbling in art and photography since early childhood. ( After-school detention for drawing?! yes, facts) Elisabeth has a passion not only for art (in its many forms) but also engages with our clients to bring their business vision to life. Her approach towards marketing and web design is centered first and foremost around our clients.
- Owner of Salterra, LLC and SEO Spring Training, LLC
- Oversees all operations and event planning
- Still connects with the day-to-day of designing
- Oversees the management of our servers directly
Salterra Web-Dev
FAQ About Salterra Digital Services
What is Salterra Digital Services and what does the company do?
Salterra Digital Services is a veteran-owned, family-run web design and SEO agency based in Tempe, Arizona. We build WordPress websites and run SEO, AI search optimization, local SEO, and lead generation programs. Our goal is to help businesses earn more calls and form requests from their websites.
How much do Salterra Digital Services marketing packages cost?
Our pricing is quote-based because every plan is tailored to your goals, website, and market. The Free Instant Website Audit costs nothing and shows where your site stands before you spend anything. From there, you can request a quote for web design or schedule a call to discuss SEO and marketing options.
Is Salterra Digital Services a legitimate and reputable digital marketing agency?
Yes. We are a veteran-owned, family-run agency led by Terry and Elisabeth Samuels, who also run the SEOST Digital Marketing Conference. We encourage you to read our public reviews and ask us about projects similar to yours before you decide.
What do Salterra Digital Services reviews and client feedback say?
Our public reviews on Google and other review platforms show the most current client feedback. You’re also welcome to ask us about work we’ve done for businesses like yours.
Does Salterra Digital Services work with businesses nationwide or only in certain areas?
We work with businesses nationwide. Our office is in Tempe, Arizona, and we build websites and run SEO and marketing programs for clients across the United States. Local SEO work is tailored to the cities and service areas you want to reach.
How long does it take to see results from Salterra Digital Services SEO and marketing campaigns?
Timelines depend on your starting point and your competition. Technical fixes and new pages can go live fairly quickly, while organic rankings usually build over time because SEO work compounds. Paid campaigns like PPC can bring in leads sooner. We’ll explain realistic expectations for your market before you commit, and we never guarantee rankings.
What should I ask before signing a contract with a digital marketing agency like Salterra Digital Services?
Ask exactly what’s included and who will do the work. Ask how often you’ll get reports and what they will show. Confirm who owns your website, content and accounts if you part ways, and review the contract length and cancellation terms. Be cautious of any agency that guarantees rankings.
What are alternatives to hiring Salterra Digital Services for digital marketing?
You can do the work yourself, hire an in-house marketer, work with a freelancer, or choose another agency. Doing it yourself saves money but takes time, and our free audit report can guide your fixes. An in-house hire gives you dedicated focus at a higher fixed cost, while freelancers often specialize in one skill. An agency gives you one coordinated team for design and search.
Get Your Free Website Score
See what’s holding your site back before you spend a dollar. Run the Free Instant Website Audit from Salterra Digital Services, review your score and 30-day plan, then schedule a call with Terry and Elisabeth when you’re ready to talk about next steps.
