Salterra White Label Services
Web Design
With a new business website from Salterra, you can expect the following:
- Your website is built right the first time.
- Your new website makes a dynamic impression and looks fantastic.
- Your new website design will maximize the reach of your business to potential and existing customers.
- Personalized attention – we’ll take the time to get to know your short- and long-term business goals.
- Messaging that demonstrates who your business is and what makes you a leader in your field.
- Responsive, interactive involvement with your project.
We’ll focus on converting your visitors into customers! When we’re done, you’ll be able to update your website or we can manage it for you. We can also convert an existing Wix/Weebly/Shopify site into your website, giving you the power to manage and maintain your site.
Monthly SEO
With Monthly SEO Services from Salterra, you can expect the following:
- Keyword Research
- Competitor Research
- Optimized Content
- Optimized Images
- On-Page Optimization
- Advanced Schema
- Siloing Website
- Custom Reporting Dashboard you can put on your website.
- Retargeting Funnels
- Monthly Strategy Calls
Salterra is a local SEO specialist that will help small businesses utilize the internet for maximum growth potential. Because each company has different needs, we can adapt to what is best for YOUR business model. We pride ourselves in establishing your local online footprint to effectively establish your business for the most impressive search engine presence.
Advanced Schema
With Advanced Schema from Salterra, you can expect the following:
- Sitewide Schema
- Brand Schema
- Services Schema
- Product Schema
- Local Business Schema
- Entity Research
Schema Markup is a standardized vocabulary that helps search engines understand a website’s content better. It provides additional context about the information on your web pages, allowing search engines to display more informative and relevant search results, often in the form of rich snippets or knowledge graph entries. Schema Markup is based on Schema.org, a collaborative project between major search engines like Google, Bing, Yahoo, and Yandex.
Schema Markup is essential for SEO. It helps search engines understand the context of your content, leading to better indexing and more accurate search results. By providing search engines with structured data, you can improve your site’s visibility, increase click-through rates, and potentially enhance user engagement.
Funnel Retargeting
Marketing funnel retargeting is a digital marketing strategy that involves targeting and re-engaging potential customers who have already interacted with a brand or its content at different stages of the marketing funnel. The marketing funnel visually represents the customer’s journey from becoming aware of a brand or product to purchasing. The funnel typically consists of several stages: awareness, interest, consideration, intent, evaluation, and conversion.
Retargeting involves using various techniques, such as display ads, social media ads, and email marketing, to remind potential customers of a brand, product, or service they previously showed interest in. This strategy aims to guide prospects into the marketing funnel and move them toward a conversion.
Marketing funnel retargeting offers several advantages, including improved conversion rates, higher ROI, enhanced brand awareness, personalized customer experience, better audience insights, and more efficient use of marketing resources. By implementing a well-planned retargeting strategy, businesses can increase their chances of converting potential customers and ultimately drive growth.
Contact List Rejuvenation
Contact List Rejuvenation with Email and SMS is using your current and past connections to re-market. This process can increase your business by 20% in some markets.
- Email marketing is a digital marketing strategy that involves sending targeted and personalized emails to a specific audience with the goal of promoting products, services, or brands, as well as fostering customer engagement and loyalty. It is a cost-effective and efficient way to reach existing customers, nurture leads, and acquire new customers.
- SMS marketing, or text message marketing, is a form of mobile marketing that involves sending promotional messages, alerts, and notifications to customers or subscribers through Short Message Service (SMS) text messages. Given the high open rates and immediate nature of text messages, it is an effective way to reach and engage with customers.
Email and SMS marketing has unique advantages and is better suited for different situations and objectives. Choosing the better option depends on your goals, target audience, and resources.
Marketing Consulting
Digital marketing consulting provides expert advice, guidance, and strategies to businesses or individuals seeking to improve their online presence and achieve their marketing goals. A digital marketing consultant typically has extensive knowledge and experience in online marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and analytics.
Digital marketing consultants can work as independent freelancers, within agencies, or as part of in-house marketing teams. Their services are valuable for businesses of all sizes and industries as they help navigate the ever-evolving digital landscape, drive customer engagement, increase brand awareness, and ultimately boost revenue.
In summary, hiring a digital consultant can benefit businesses looking to improve their digital marketing efforts, save on costs, and access specialized expertise and insights. However, it is crucial to carefully select a consultant that aligns with your business goals and has a proven track record of success in your industry.
On-Page SEO
On-Page SEO, or On-Page Search Engine Optimization, refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It involves improving a webpage’s content, structure, and HTML source code, focusing on factors directly under the website owner’s control.
On-Page SEO is crucial for attracting organic traffic, providing a positive user experience, and ensuring long-term success in search engine rankings. By focusing on On-Page SEO alongside Off-Page SEO and Technical SEO, you can create a comprehensive SEO strategy to improve your website’s visibility and performance.
While On-Page SEO is critical to a successful SEO strategy, it’s not the only factor determining search rankings. To achieve high rankings on Google and other search engines, adopting a comprehensive approach that includes Off-Page SEO (e.g., link building) and Technical SEO (e.g., site architecture optimization) is essential. By addressing all aspects of SEO, you’ll improve your chances of achieving and maintaining high search rankings and attracting relevant organic traffic.
Link Building
An organic link-building strategy is essential to rank your site on the first page of Google. The trick is to find the right keywords to target and ensure that you’re active in the industry communities your target audience is interested in. Creating shareable content and placing backlinks on high-authority websites are two ways.
Does your agency crush it when it comes to client acquisition? Looking for a solid white-label provider that can help handle the boatload of service requests your team takes each week?
Salterra is the go-to link-building and outreach provider for top agencies like yours!
Out of Google’s 200+ ranking factors, link building is arguably the #1 ranking signal that propels sites from no man’s land to the forefront of search engine results.
But not all links are created equal. Some links can do more harm than good. At Salterra, we utilize a proprietary process to vet all our link targets for authority, relevancy, and other factors critical to moving the needle for your clients.
Press Release Stacking
In today’s fast-paced digital age, businesses must adopt innovative strategies to stay ahead of the competition. One often-overlooked yet powerful tool is the press release. By issuing well-crafted press releases, companies can enhance their brand image, reach new audiences, and increase overall growth. This article will delve into the power of press releases, explore their benefits, and provide guidance on crafting effective releases that can boost your business.
Press releases can improve your business’s search engine ranking, making it easier for potential customers to find your website. Your press release can contribute to your SEO strategy by incorporating targeted keywords and backlinks. As your website gains prominence in search results, you’ll attract more organic traffic and potential leads.
Press releases enable businesses to share noteworthy achievements, product launches, or significant milestones with the public. This information can help establish your business as an industry leader and demonstrate your commitment to excellence. As you cultivate a reputation for reliability and expertise, potential customers will be more inclined to trust your brand.
IFTTT Syndication Build
When it comes to IFTTT, you can follow any number of DIY guides online to help you get started. However, if you’re not of a technically inclined nature, this might seem like a daunting task. Give us a call, and we will be glad to help you set up your IFTTT system and link every possible account, giving advice on how best to use each channel available to you and best to reach the devices of your targeted users or clients.
But have no fear. We’re here to help and save you time. Our team is highly adept at creating customized IFTTT syndication networks for all your business’s needs, and we provide this as a service to help save you time and ensure that your IFTTT system is vital. We offer a free audit for website SEO as well.
We’ve successfully created networks for companies like yours and would love to discuss how we can help your business grow through syndication. Call Salterra for top-rated SEO and website design service, and we are happy to help you build a more robust online marketing campaign.
Branded Base Package
Google Stacks, also known as Google Drive Stacks or Google Site Stacks, is a search engine optimization (SEO) strategy that involves creating a network of interlinked Google Drive files and Google Sites to boost a website’s search engine rankings.
The basic idea of Google Stacks is to create a series of related Google Drive files, such as documents, spreadsheets, presentations, and forms, and link them together through a Google Site. Each file should contain relevant content supporting the stack’s overall theme.
The Google Site acts as the central hub of the stack and links to all the other files within the stack. The site should also contain relevant content, such as a summary of the stack’s theme, keywords, and links to the individual files.
By interlinking the files and the site within the stack, the idea is that Google will recognize the content as relevant and authoritative, boosting the search engine rankings of the associated website.
Content Clusters
A content cluster is a group of interlinked web pages or blog posts focusing on a particular topic or theme. The purpose of a content cluster is to create a comprehensive resource for readers on a specific subject while also improving the website’s search engine optimization (SEO).
Content clusters typically consist of a main page, called a pillar page, which provides a broad overview of the topic, and several supporting pages, called cluster pages, that delve deeper into specific subtopics related to the pillar page. Each cluster page should link back to the pillar page and to other cluster pages, creating a web of related content.
Content clustering aims to create a more comprehensive and informative resource for readers, signaling to search engines that the website is an authoritative source on the topic. By creating a content cluster, website owners can improve their website’s SEO and increase the likelihood that readers will discover and share their content.
Overall, content clustering is an effective content strategy for websites looking to establish their authority on a particular topic and improve their search engine rankings.
Website Audits
An audit of a website is a comprehensive examination and evaluation of a website’s performance, usability, design, content, and technical aspects. The audit aims to identify improvement areas, uncover issues, and develop a strategy to optimize the website for better user experience, engagement, and search engine rankings. Web developers, digital marketers, and SEO experts often perform a website audit.
A website audit is important because it helps identify areas of improvement, uncover issues, and optimize the website for better user experience, engagement, and search engine rankings. Regular audits ensure your website stays up-to-date with the latest best practices and trends in web development, design, and digital marketing.
By regularly auditing your website in these situations, you can maintain its performance, user experience, and search engine rankings and adapt it to the ever-evolving digital landscape.
GBP Maps Optimization
Salterra believes having a Google Business Profile listing is crucial, incredibly important, and critical for successful local SEO and the digital marketing presence of your business.
This free and powerful tool from Google will allow businesses to manage and track their online presence – especially for local companies that want to rank and show up on searches by people looking for their service. It complements your existing website and boosts your business’s public identity; as 90% of all organic online searches come from Google, according to a source – this is a spot you don’t want to miss.
Setting up and keeping an up-to-date Google Business Listing is a foundational and crucial way to amplify your business and SEO. A map on your website is a great way to get people to find your business. However, there are some things you should keep in mind to make sure you’re optimizing your Google map.
