Negative SEO – Should You Worry?

July 15th, 2019|

Usually, whenever you read about SEO, it's about how to make sure your website is identified as high-value content by search engines' algorithms, and as something that's relevant for users interested in a certain niche. However, there's an unethical, black-hat counterpart to SEO which consists of using that knowledge to sabotage the pagerank of competing websites - essentially pulling your website up by pushing others down. Why Is Negative SEO A Thing? Black hat SEO [...]

Centenelle Industrial Motor Monitoring

June 4th, 2019|

Electrical Pattern Monitoring - Centenelle ePM Technology Website Launch Salterra is excited to announce the official website launch for Centenelle. Centenelle Electrical Pattern Monitoring systems provide 24/7 comprehensive monitoring and analysis of the energy consumption of motors, providing the richest source of information on industrial motor health. We have been so fortunate to be a part of Centenelle's team to help industrial companies protect their equipment. This new technology is a key patented differentiator. Centenelle's [...]

Difference Between Web Design Usability And Accessibility

March 14th, 2019|

Web Design Usability And Accessibility A lot of people tend to confuse web usability with accessibility. While usability and accessibility are closely related, their approaches, guidelines, and goals overlap significantly. However, in most cases, like when designing and developing applications and website, it’s usually more effective to address the two together. But at the same time, there are instances when it's crucial to focus on a single aspect instead of both like when defining specific [...]

Writing Incredible SEO Content

March 10th, 2019|

The 6 Secret Steps To Writing Incredible SEO Content SEO or search engine optimization is considered the bread and butter of the modern marketing world. It's responsible for making many businesses a success by increasing their visibility in search results. Primarily, SEO is often linked with Google, but it can work wonders with lesser known search engines such as Bing or Yahoo!. The key to SEO may sound simple enough, but it requires patience and [...]

Building an Ecommerce Site with WordPress

January 5th, 2019|

WordPress and Ecommerce is a Perfect Match In today’s digital age, over 500 billion dollars are spent each year across all ecommerce sites in the US alone. Fact is, more people are doing their shopping online, and if you’re business doesn’t have an ecommerce solution optimized to serve that market, you’re missing out big time. With an ecommerce website your products are available to your customers 24/7/365. Rain or shine, snow storm or sunny day, [...]

Finding an Affordable SEO Company

January 1st, 2019|

If you’re a business owner who is looking to find more clients and raise awareness about your brand and offerings online, you’ll likely be interested in SEO and how to ensure your website is found by the right people at the right time. While there are many SEO services out there, it can be a bit daunting to figure out which companies are affordable (and also reliable). After all, money doesn’t grow on trees, and [...]