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A Guide to SEO

September 2nd, 2020|

  A Brief Guide To SEO in 2020 Most internet users go on search engines whenever they want to find answers on the internet. Looking at the number of websites existing today, it is only logical that these search engines need to devise a way of presenting you with the most relevant answers to the queries submitted on the search engines. This is essentially what SEO is all about. Search Engine Optimization is the art of driving targeted traffic to [...]

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The Perfect Domain Name

September 2nd, 2020|

  Choosing the Perfect Domain Name You might think the choice of your domain name (URL) is not really important, but in my opinion, it is one of the primary decision a business owner needs to make. In this post I will cover the different types of domain names and the reason you need to think about the decision. Each business needs to know what main category it will fall under, lets look at our company Salterra: Main Category: Web [...]

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Importance of Good Web Hosting 2018

August 27th, 2020|

Website Hosting in 2018 The way your company operates within the online community is not just an important thing, it is the only thing. Choosing a poor web hosting for your website can be the last big mistake you make before closing down and starting all over again. Poor hosting features, or just as bad, the wrong hosting for your type of website needs can lead to long loading times, poor security features and in the end a web presence [...]

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Recipe for Affordable Web Design in 2019

August 27th, 2020|

Here’s the Recipe for Affordable Web Design in 2019 In this time and age where consumers are tech-savvy, it is imperative to own an impressive business website. A website that has a clean interface and offers seamless user experience on all devices attracts customers in no time. It helps in building positive brand image and achieving SEO benefits to rank higher in Google and other search engines. If you are a budding startup or a mid-size business looking forward to [...]

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Why You Need A Digital Marketing Strategy For Your Business

August 27th, 2020|

8 Reasons Why You Need A Digital Marketing Strategy For Your Business It's indeed worrying that most companies don't have digital marketing strategies. Most of them don't even care about the formulation and implementation of digital marketing strategies. The realization of a more integrated marketing approach can be achieved through the development of a digital marketing strategy. So, is a digital marketing strategy that important for your business? The following 8 reasons explain why your business should have a digital [...]

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Building Outstanding Websites in 2020

July 6th, 2020|

Aspects of an Outstanding Websites in 2020 In today’s competitive market, consumers are getting increasingly more tech-savvy, and research tendencies have drastically increased for all types of purchases. Before committing, a regular buyer will look over the brand’s website, reviews and perhaps its social media or blogging activities. Recent statistics support, that a total of 85% of buyers perform research before an online purchase. The most popular channel is the company’s website, where 74% of the consumers choose to conduct [...]

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Quality Hosting Can Boost Your Website

June 29th, 2020|

How Quality Hosting Can Boost Your Website To most founders and entrepreneurs, web hosting might seem like a standard service, with little to no difference between the recognized and unknown providers of the industry. However, the quality of your hosting provider can make the difference between your website being useless or successful. The experience your site’s visitors have is also greatly impacted by your web hosting. To help you navigate this difficult topic, we have compiled a list of the [...]