Search Engine Optimization (SEO)
Driving visitors to your website is one of the highlights of SEO. This is a continuous effort if you want to rank higher in search engines such as Google, Yahoo and Bing for keywords relevant to your business.
Plenty of factors affects your search engine ranking. Otherwise, there are two important factors that matter — on-page optimization and off-page strategies.
On-page optimization essentially involves prepping pages to perform better in the search engines with relevant keyword research, LSI keywords, optimized content, proper url structure and effective meta descriptions and titles.
Off page SEO is the process that involves creating backlinks from various relevant websites to your home page.