Marketing on the Internet


Marketing, while always critical for a successful business, must be much more robust now since business has become digital.  Because most businesses can now claim some type of online presence, knowing how to handle their digital marketing has become a foundational necessity.  More and more potential customers are today browsing the web instead of physically visiting your store or business for their needs.  It is precisely for this reason that you need to implement the right marketing practices that will help you gather positive results for your business.

There are several strategies to be used for a successful online marketing campaign.

Here we will take a look at some of the essentials.

A well planned and designed website

Your business website, appropriately designed, can be an effective salesman to capture leads or sell products and services.

Proper construction and the right appearance in terms of structure, while being engaging and providing the end-user with relevant content will assist your business in better conversion rates.

Successful websites plan and test several CTAs (Click Through Actions) to help capture leads (or the emails) of visitors, which they then use to promote their products and services.  Other technicalities include page load speed, responsive web design, clear navigation, security, and good hosting.

Search Engine Optimization (SEO)

Driving visitors to your website is one of the highlights of SEO. This is a continuous, ongoing effort if you desire to continuously rank higher in search engines such as Google, Yahoo, and Bing for keywords relevant to your business.

Many factors affect your search engine ranking.  There are two truly important factors that matter — on-page optimization and off-page strategies.

On-page optimization essentially involves preparing pages to perform better in the search engines with relevant keyword research, LSI keywords, optimized content, proper URL structure, and effective meta descriptions and titles.

Off-page SEO is the process that involves creating backlinks from various relevant websites to your home page.

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Social Media Management

Traffic coming from popular social media websites is an effective strategy to drive new and repeat business.

Social media marketing, however, requires constant interaction and updates to achieve continuous results.  It is also important to have your business’s presence on multiple social platforms and filter down to a few, based on the response generated.

Fresh, Quality Content

Creating a blog is vital to continuously engaging new visitors and convert them into returning visitors.

From an SEO perspective, search engines love fresh content which forms a vital part of a search engine’s strategy.

Regular blog posts also help in getting better exposure for new keywords which can help drive additional traffic to your website.  Regular posts on your website’s blog also help drive traffic from social media platforms directly to your website.

Digital Advertising (PPC Advertising)

Digital advertising is the best way to drive targeted traffic to your website.  It is highly effective for achieving immediate results.

Important search engines are a primary choice with Pay Per Click Campaigns that involve a carefully carved out and cost-effective strategy, targeting the right customers.

Advertising on social media platforms such as Facebook is also very great for targeting customers by specific parameters.

These basic digital marketing strategies can be diversified further into areas including, but not limited to: brand development, digital public relations, viral video, and guerrilla marketing.  With Salterra, the sky is the limit!