Local Roofing Company Case Study Page Summary
- A local roofing company faced declining leads, weak online visibility, and inconsistent call volume before partnering with Salterra.
- Salterra rebuilt the company’s digital presence with high-intent SEO, Google Ads optimization, Google Business Profile ranking, reputation strategy, and a conversion-ready website.
- Within 6 months, the roofing company saw a 247% increase in qualified roofing leads and a 312% increase in Google Business Profile actions.
- Organic search rankings improved dramatically, with 37 roofing keywords moving into the top 3 positions, including high-value terms like “roof replacement near me.”
- The company expanded its team, added an installation crew, and reported its strongest revenue quarter in business history.
Roofing is one of the most competitive home service industries in the United States. Between weather-related spikes, storm-chaser competitors, and aggressive PPC bidders, the company needed a partner who could create stable, predictable lead flow and dominate local roofing searches.
Salterra stepped in with a comprehensive digital strategy covering SEO, content, schema, paid traffic, domination of Google Business Profiles, and conversion-focused web design.
The results:
A roofing company that previously relied on referrals became a top-ranked, high-volume local roofing authority.
The Roofing Company: Background & Challenges
This roofing contractor had been in business for 12 years but struggled in four major areas:
1. Limited Online Visibility
They ranked on page 2–3 for almost every primary roofing keyword in their city.
2. Weak Google Business Profile Presence
The roofing company wasn’t appearing in the map pack ranking— a significant problem, since 60%+ of roofing leads start on Maps.
3. Outdated Website
The website lacked structured roofing content, technical optimization, and clear calls to action.
4. High Lead Costs
Paid ads were bringing in calls, but at an unsustainable cost.
They needed a system — not random marketing experiments.
Salterra’s Roofing Marketing Strategy
Salterra deployed a multi-layered digital marketing plan built specifically for roofing companies:
Website Rebuild (Conversion-Optimized Roofing Design)
Salterra rebuilt the website using best practices:
High-intent roofing service pages (Roof Repair, Roof Replacement, Storm Damage, Insurance Claims, Commercial Roofing, etc.)
- Fast load speeds
- Mobile-first layout
- Local roofing trust signals (certifications, brands, warranties)
- Clear CTA placement
- Roofing photo portfolio
Result: A site built to convert roofing traffic into booked appointments.
Roofing SEO & Local Ranking Strategy
Salterra implemented roofing-focused SEO, including:
- Entity-based roofing optimization
- Local roofing keyword mapping
- Siloed roofing content structure
- Roofing FAQ schema
- Internal linking between roof repair, replacement, inspections, and emergency services
- Roofing-specific E-E-A-T signals
- City + service + brand optimization
Result: 37 roofing keywords hit the Top 3 within six months.
Google Business Profile Domination
Salterra executed a complete GBP optimization:
- Correct categories
- Roofing products & services
- Weekly Google Posts
- Roofing job photo uploads
- NAP consistency
- Local citations
- Review the building system
- Service area optimization
Result: The roofing company moved from not ranking at all to the Top 3 Map Pack for:
- Roof repair near me
- Roof replacement near me
- Roofing company + city
- Emergency roofing
- Roofing contractors + city
- This alone doubled call volume.
Paid Ads Optimization (Roofing PPC)
Salterra rebuilt the ad strategy:
- High-intent roofing keywords (insurance, storm damage, repair)
- Negative keyword filtration (to reduce junk and DIY traffic)
- Local service ad optimization
- Conversion tracking
- Call recording
- Landing page redesign
Result: Cost per lead dropped 43%, while total leads increased 82%.
Reputation & Review System
Salterra deployed a simple, automated system:
- Review request automation
- QR code cards for roofing crews
- “After job” text message review follow-ups
- Template responses
Result: The roofing company added 92 new 5-star reviews in six months, boosting rankings and trust.
The Results (6 Months)
The numbers speak for themselves:
SEO & Local Visibility
- 247% increase in qualified roofing leads
- 312% more Google Business Profile actions
- 37 roofing keywords in the top 3
- 11 roofing keywords went from “not ranking” to page 1
- Website traffic increased 186%
Paid Advertising
- Cost per lead dropped from $132 → $75
- 82% increase in high-intent roofing calls
- 63% increase in insurance claim inquiries
- 41% increase in storm-related roofing leads
Business Growth Impact
- Added one additional roofing crew
- Expanded service area into two new cities
- Increased close rate due to stronger brand trust
- Reported the highest revenue quarter in the company’s history
Client Testimonial
“Partnering with Salterra changed everything for our roofing business. We went from slow weeks and unpredictable calls to too many leads for one crew to handle. Their roofing marketing system works — period.”
— Doug T – Owner, Local Roofing Company
Why Roofing Companies Choose Salterra
Roofers trust Salterra because we understand:
- Roofing search intent
- Storm-driven lead patterns
- Insurance claim traffic
- Seasonal demand cycles
- The difference between residential and commercial roofing
- The need for steady leads, not just “big storm spikes.”
- The importance of trust signals, certifications, and before/after visuals
Salterra specializes in local home service marketing, and roofing is one of the most competitive, which makes the results even more impressive.
About Salterra Digital Services
Salterra Digital Services, founded by Terry & Elisabeth Samuels, is a full-service digital marketing agency headquartered in Gilbert, AZ with national reach.
They specialize in:
- Roofing SEO
- Local home service marketing
- Google Business Profile optimization
- Roofing PPC
- Conversion-based web design
- Lead tracking and analytics
- AI-driven content
- Advanced schema and entities
Salterra helps roofing companies scale from small local contractors to dominant market leaders with predictable, high-quality roofing leads.
Why Trust Salterra Digital Services
Salterra Digital Services is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.
Meet the Founders: Terry and Elisabeth Samuels
Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in digital marketing. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.
Terry Samuels leads Salterra’s Digital Marketing Division, which has sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.
🚀 Salterra’s Core Digital Marketing Services
- Search Engine Optimization (SEO): We don’t just rank websites—we build visibility that gets results. Our SEO strategies combine technical audits, high-impact content, and local dominance to make your brand impossible to ignore.
- AI-Optimized Content & Search Visibility: Harness the power of AI to fine-tune your website content, improve user intent targeting, and stay ahead of search engine algorithm shifts. From smart keyword strategy to content scoring, we future-proof your online presence.
- PPC Advertising (Google & Bing Ads): Get in front of the right people at the right time with strategic, ROI-driven paid advertising campaigns. We handle everything from keyword selection to ad copy and conversion tracking.
- Email Marketing & Automation: Drive more leads with behavior-based email workflows, lead-nurturing campaigns, and re-engagement funnels that convert your list into loyal customers.
- Brand Strategy & Identity: We help you define your brand’s personality, tone, and visual identity—creating a memorable, consistent look across all platforms that builds trust and recognition.
- Content Strategy & Creation: From blog posts to landing pages and gated lead magnets, we create high-performing content that educates, builds authority, and converts readers into paying clients.
- Social Media Branding & Engagement: Build a real connection with your audience. Our tailored social strategies increase reach, engagement, and trust, turning followers into fans and customers.
- Custom Web Design & Development: Your website is your first impression. We build beautiful, high-converting websites focused on user experience (UX), fast load times, and mobile-first functionality.
- Reputation Management & Reviews: Protect and promote your brand’s credibility with proactive review management, reputation monitoring, and engagement strategies powered by tools like LeadSnap.
- SEO University by Salterra: Our online training platform teaches agency owners, freelancers, and business owners the fundamentals of modern SEO, with live Q&A and step-by-step blueprints.
- SEO Spring Training Conference: Join Salterra’s annual SEO and digital marketing event, which features expert speakers, live workshops, and mastermind sessions for businesses and professionals worldwide.
Location:
Worldwide Reach from Gilbert, AZ: Though based in Gilbert, Arizona, Salterra serves a global clientele and extends its world-class services to businesses worldwide.
Connect With Us:
Phone: 602-641-9797
Email: info.salterra@gmail.com
Socials: Facebook | Twitter | LinkedIn | YouTube
