Salterra med spa case study

Reviving Digital Engagement for a Medical Spa in Virginia

In today’s digital age, establishing a robust online presence is not an option but a necessity for businesses in the medical spa industry. This case study dives deep into how we guided a Virginia-based Medical Spa through a digital makeover journey, ultimately leading to amplified customer engagement and a marked increase in online visibility.

Facing the Digital Challenges

The Virginia-based Medical Spa approached us with a clear goal: to rejuvenate its online presence and boost client interaction. However, their website was not user-friendly and lacked a modern design that reflected their brand’s unique identity. The need for improved SEO was also evident to reach a broader local audience.

The Revitalization Blueprint

After an in-depth analysis of the market and the client’s distinct requirements, we planned a comprehensive website overhaul, supplemented with a robust digital marketing strategy. The aim was to enhance the user experience, elevate the brand’s online image, and encourage customer engagement.

Website Redesign

We kick-started the transformation with a complete website redesign. The new website embodied an engaging user interface and adopted a visual language that perfectly matched the tranquil atmosphere of the spa. Ensuring responsiveness on various devices was a key element of our strategy to provide a uniform user experience.

SEO and Content Marketing

We focused on improving the spa’s online visibility through a tailored SEO strategy. A targeted content marketing plan was created to draw organic traffic, including regular blog posts and service-related articles enriched with relevant keywords.

Social Media Amplification

Understanding the significance of social media in the spa and wellness industry, we drafted a comprehensive social media marketing strategy. Consistent activity on platforms like Instagram and Facebook significantly boosted their online presence and allowed them to reach a wider audience.

Witnessing the Transformation

Our multifaceted digital transformation strategy significantly enhanced the medical spa’s online presence. The redesigned website experienced a 55% drop in bounce rates, indicating improved user engagement. The SEO improvements led to a spike in organic traffic, while the enriched social media activity significantly increased the spa’s follower base.

This case study serves as a testament to our capability to drive measurable growth for businesses in the medical spa industry. Through our web design expertise and holistic digital marketing strategies, we can help your business achieve its online potential and stand out in the competitive market.

Case Study For A Med Spa in Virginia

Challenges:

  • No Focus on the main website
  • No rankings except for branded terms
  • Technical issues throughout the main website
  • Content Needed

Services Performed:

  • Fix all technical mistakes
  • Wrote new content to better silo the site
  • Optimized GMB
  • Worked on Rep Management

SEO Audit

SEO Audits are imperative to finding and fixing technical issues that might hurt your website’s online performance. We do this first.

After collaborating with your business, we analyze and understand your current SEO strategies. We start with an SEO audit that helps us uncover on-site issues and plan campaigns that can drive the best results. We check your website’s on-site elements, design, and speed to enhance your SEO performance and user experience.

Competitor Audit

The Competitor audit will include the following:

  1. Identify the top 5 competitors for the top 10 keywords
  2. Backlink analysis of the top 3 categories for the top 3 keywords
  3. Ranking reports for your competitors
  4. Website reports comparing your site to the top 5 sites

Backlink Audit:

  • Pulling backlinks from numerous sources, including Majestic, Moz, Ahrefs, Google Search Console, and more
  • An SEO Audit is imperative to find and fix technical issues that might be hurting your existing website’s online performance.  As a new client to Salterra, this is the first thing we’ll do to evaluate your web presence.
  • Upon agreeing to collaborate with your business, we make time to analyze and understand your current SEO strategies.  We start with an SEO audit that helps us uncover on-site issues and plan campaigns that can drive the best results to your website.  We check the on-site elements of your website along with the website design and speed to enhance your SEO performance and user experience.
  • Analyzing your backlinks based on factors like age, IP, and authority
  • Analyzing backlinks based on their kinds, such as blogs, comment boxes, social networks, forums, and content links
  • Manual verification of backlinks that measures their relevance
  • Reaching out to external website owners in pursuit of needed changes
  • Reporting backlinks based on numerous recommendations and factors

The complete audit will be as comprehensive as it is practical, giving you a detailed analysis of your current backlinks so that problems and opportunities are detected.  This allows your business to replace the bad by taking advantage of the good.

Results after implementation:

  • Traffic increased 311+%
  • New Users increased 306+%
  • Sessions improved 307%
  • Average Page Views increased 286+%
  • Organic Traffic increased 304+%
  • The organic Bounce Rate improved by 50%
  • Pages per session increased 307%
  • Ranking for all service keywords instead of branded

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Frequently Asked Questions About SEO

What is SEO?

SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.

Here at Salterra SEO, we want to make SEO understandable for everyone! If you are committed to improving your rankings and are new to SEO, we recommend reading this guide front-to-back, but feel free to read ahead if you’re an SEO guru.

What is Local SEO?

Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.
These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “hotels near Saratoga Springs Race Tack”, the search engine would then display websites with content that matches this query.
A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.

SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.

Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media-driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don’t “see” your site that means you are missing out on potential viewers/customers.

SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!

Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.

Permanent Results. Remember, SEO is sustainable and its effects are permanent. With regular site maintenance and keeping your visitors engaged with great content and strong site structure, you should be well on your way to that top spot!

Why do search engines not understand my site without SEO?

Simply put, if the major search engines can’t easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. For a more in-depth explanation of this, read our article about On-Page SEO. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.

Can I do my own SEO?

Of course! With guides like ours and a strong desire to learn about SEO, you are soon to become an SEO guru! We provide a Basic SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course, we would love to partner with you on your SEO project. Salterra can advise or take on the whole project, leaving you to run your business.

Request A FREE Instant Website Audit

Request A Quote For An Eye-Catching Website

Schedule A Call with Terry & Elisabeth

Why Trust Salterra Digital Services

Salterra Digital Services  is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in the digital marketing landscape. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Terry Samuels leads Salterra’s Digital Marketing Division with sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.

Salterra’s Core Services:

  • Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
  • PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
  • Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
  • Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
  • Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
  • Social Media Branding: Engaging your community through tailored social media strategies.
  • Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
  • Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
  • SEO University: Teaching Agencies, Free Lancers, and Small Businesses Foundational Search Engine Optimization
  • SEO Spring Training Conference: Salterra is the host of an annual training conference and multiple masterminds around the world.

Location:

Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.

Connect With Us:

Phone: 602-641-9797
Email: [email protected]
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