What Is
Local SEO
What Is Local SEO
Importance off
On-Page Optimization
Importance off On-Page Optimization

Search engine optimization is the concept of building your site and its content to help rank on Google or other related search engines. While local SEO takes it a step further and hopes to aim towards local search keywords.

This will gauge the intricacies of local SEO and the role it can play for a business that is hoping to gain additional traffic and see financial results through such boosts.

What Is Local SEO?

Before anything, it is important to dissect the concept itself. As mentioned, it revolves around ranking on Google and other related search engines. Instead of going after broad keywords (i.e. best acne treatment), a business will go after a particular local keyword (i.e. best acne treatment in Boston).

The goal is to go after local traffic for a local business.

This is important for those who don’t care for global traffic and will only be making their money from local leads. Zoning in on these leads can have a plethora of benefits, which will be listed below for those who want to see results. Learn to Optimize your Google My Business Account.


Let’s move on to the advantages of this form of Search Engine Optimization (SEO) and why it has a lot of value to offer.

Targeted Traffic

You will be receiving targeted traffic that is local to your city. It provides real value as each lead coming in will be perfectly targeted. It removes all of the clutter and brings in those who are going to buy from the business. It is essential to look into this as a business owner.

Promoted By Google

Local keywords are put to the top of search queries by Google. It is a new addition to their algorithm as it helps the user experience. You always want to be on the right side of Google, and this is the best way to do so. Businesses have reported significant results by doing this.


It makes things simpler when it comes to ranking a site. An easier option is essential because most people are not willing to deal with such concerns all the time. You don’t want to go after keywords everyone intends to rank for. Why not target specific keywords instead?

It takes a lot of the hassle away.

This is the power of local search engine optimization and what it can do for businesses that want to rank and bring in new leads on a regular basis. There is nothing stronger than this in the modern age.

SEO is divided into “on-page SEO” and “off-page SEO,” which is critical to figure out when you’re building a new campaign to rank. This piece will put its focus towards on-page SEO and how it works for site owners who are looking to learn what works and what does not.

Site owners are always told to concentrate on this when they’re building a site and wishing to put it together in the short and long term.

Google and other related search engines are giving prominence to this just as much as any off-page SEO work you might consider. When this occurs, you’ll see real value.

The beauty of SEO is there is always room to learn and on-page SEO changes are possible along the way from start to finish.

A significant amount of growth can come from those who are considering these details and continue to work hard on building a site that runs well all the time.

If you’re a modern entrepreneur, your business can’t succeed without investing in SEO services. The issue is that no two SEO companies are alike, and some may charge significantly more than others. Certain companies choose to charge by the hour, whereas, others may opt to charge based on the services themselves.

Importance of On-Page Optimization

What Is On-Page SEO?

The premise of this method is to make changes on the site instead of boosting one’s SEO changes with external changes. A Good example of off-page SEO is using Local Business Citations.

This makes a substantial difference.

On-page changes can include a myriad of things but will remain on the site itself. It is more of an “in-home” tweak that you will be making to better optimize the site to rank.

Potential Changes

Let’s assume this is a particular path you wish to take as a site owner, what possible changes can be made which fall under this category?

  1. Meta Tags
  2. Keywords Being Used
  3. Titles/Subtitles
  4. Image Tags
  5. Layout

These are just some of the changes a person can make while working on the on-page side of things. If not done right, all off-page SEO work is going to falter as well. It is all about starting here and then building towards a better quality site.

Benefits of On-Page SEO

What are some of the reasons to go after this form of SEO to rank?

  1. Helps Improve Site
  2. Provides Permanent Value
  3. Saves Time
  4. Inexpensive Changes
  5. Better Conversion Rate

It is a combination of these benefits, which are going to come together for site owners who are thinking about what they have on-page. If you’re not doing this, you will lose out, and the conversion rate will remain minimal at best.

Frequently Asked Questions About SEO

What is SEO?

SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.

Here at Salterra SEO we want to make SEO understandable for everyone! This guide is beneficial and easy to follow for beginners but is full of knowledge for all levels. If you are committed to improving your rankings and are new to SEO, we recommend reading this guide front-to-back, but feel free to read ahead if you’re an SEO guru.

Why is SEO beneficial to my site?

SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end, you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.

Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media-driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don’t “see” your site that means you are missing out on potential viewers/customers.

SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!

Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.

Permanent Results. Remember, SEO is sustainable and its effects are permanent. With regular site maintenance and keeping your visitors engaged with great content and strong site structure, you should be well on your way to that top spot!

Why do search engines not understand my site without SEO?

Simply put, if the major search engines can’t easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. For a more in-depth explanation of this, read our article about On-Page SEO. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.

Can I do my own SEO?

Of course! With guides like ours and a strong desire to learn about SEO you are soon to become an SEO guru! We provide a SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course, we would love to partner with you on your SEO project. Salterra can advise or take on the whole project, leaving you to run your business.

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