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Understanding the Importance of Local SEO

Local SEO is a crucial component of online marketing, aimed at promoting your business to local customers when they’re looking for your type of products or services. By optimizing your website for local search, Salterra ensures your business ranks higher in localized searches, enhancing visibility and attracting potential customers from your locality.

What Our Local SEO Services Entail

At Salterra, we offer comprehensive Local SEO services, including:

  • Google My Business Optimization: We’ll ensure your Google My Business profile is fully optimized, up-to-date, and accurately represents your business.
  • Local Citations and Directories: We’ll list your business in reputable local directories and manage local citations to boost your online authority.
  • Local Keyword Optimization: We optimize your website content with locally focused keywords that potential customers in your area will likely use.
  • Online Reviews and Rating Management: We help you manage online reviews and ratings to maintain a positive online reputation that attracts more customers.

The Salterra Advantage in Local SEO

Salterra offers a unique blend of expertise and experience in Local SEO. We understand the local market dynamics and how to navigate its unique challenges. Our Local SEO strategies are designed to increase your visibility and target the right customers, ultimately leading to higher conversions.

Results-Driven Local SEO Solutions

We pride ourselves on delivering results. Our team continually monitors the performance of our Local SEO strategies, making necessary adjustments to ensure they are always aligned with your business objectives and yield the desired results.

Partner with Salterra for Local SEO Success

If you’re ready to tap into the vast potential of your local market, Salterra is ready to help. Let us harness the power of Local SEO to boost your business visibility, engage with local customers, and drive conversions. Contact us today to start your journey to Local SEO success.

SEO for Local Companies

Search Engine Optimization (SEO) is how your business site and its content rank on Google or other related search engines.  Local SEO takes this process further and aims toward local search keywords, putting you at the head of the line.  Attention given in this area gauges the intricacies of local SEO and its role for a business hoping to gain additional traffic and see financial results through such boosts.

What Is Local SEO?

As previously mentioned, The goal is to go after local traffic for a local business.

Local SEO is vital for those who don’t care for global traffic and will only make money from geographically local leads. Zoning in on these leads can greatly benefit your marketing campaign. Learn to Optimize your Google My Business Account.

The goal is to go after local traffic for a local business.

This is important for those who don’t care for global traffic and will only make money from local leads. Zoning in on these leads can have many benefits, which will be listed below for those who want to see results. Learn to Optimize your Google Business Profile Account.

Benefits of Local Search Engine Optimization

Let’s move on to the advantages of this form of Search Engine Optimization (SEO) and why it offers a lot of value.

  • Targeted Traffic:  With an emphasis on local SEO, you will receive targeted traffic that is local to your city, county, or geographical region.  SEO of this nature provides real value, as each lead generated will be excellently targeted.  Local SEO removes all of the “clutter” and brings in those most likely to buy from the specified business.  Especially relevant to small businesses, this is essential for maximum exposure and a strong web presence.
  • Promoted By Google: Google prioritizes Local keywords at the top of search queries. This is a new addition to their algorithm, and it improves the user experience. It is imperative to always be on the right side of Google, and this is the best way to do so. Businesses have reported significant success by employing local keywords.
  • Simpler: Local SEO simplifies site ranking. An easier option is essential for a simple user experience for businesses and consumers. You don’t want to get lost in the weeds, going after keywords everyone intends to rank for; why not target specific keywords that set you apart from the pack instead?

It takes a lot of the hassle away.

Local search engine optimization has unique power for businesses that want to rank highly and bring in new leads regularly. There is nothing more vital than this in the modern age.

SEO is divided into “on-page SEO” and “off-page SEO. ” Understanding the difference between these two is vital when building a new campaign and looking to increase sales. Let’s first focus on on-page SEO and how it works to target people interested in your services.

Website owners are always told to concentrate on on-page SEO when building a site, and while that is smart for the long term, let’s not neglect other tactics that can be beneficial in the short term as well.

Google and other related search engines are giving prominence to local SEO optimization just as much as any other off-page SEO work you might consider. When this occurs, you’ll see real value.

The beauty of SEO is there is always room to learn and grow, plus on-page SEO changes are designed to sustain you for the long term.

A significant amount of growth can come from those who implement robust strategies for both on-page and off-page marketing. Thinking that only one way to approach your marketing will leave holes, your competitors will gladly fill them and outrank your business.

As a modern entrepreneur, your business requires investing in Local SEO services.  No two SEO companies are alike; some may charge significantly more than others.  Certain companies charge by the hour, whereas others may charge based on the services themselves.

Importance of On-Page Optimization

What Is On-Page SEO?

On-page SEO is adding essential data directly to your website. This ensures that Google (and other search engines) get accurate information now from your website.

This makes a substantial difference since your website should be the internet’s primary location with the most current, abundant, and accurate information about your business.

On-page changes are designed to optimize your website, whereas off-page information supports and substantiates your business.

Potential Changes

Let’s assume that you choose the on-page path as a site owner.  What possible changes can be made that fall under this category?

  • Meta Tags
  • Keywords Being Used
  • Titles/Subtitles
  • Image Tags
  • Layout

These are just some of the changes your SEO Professional can make while working on your website. If not done right, all off-page SEO work will falter as well. It is all about starting here as the foundation and building towards a better quality site.

Benefits of On-Page SEO

What are some reasons to rank after this form of SEO?

  • Helps Improve Site
  • Provides Permanent Value
  • Saves Time
  • Inexpensive Changes
  • Better Conversion Rate

On-page SEO work is very foundational. All other strategies should branch out from your website, and the information should all be consistent throughout the internet.

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Frequently Asked Questions About SEO

What is SEO?

SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.

Here at Salterra SEO, we want to make SEO understandable for everyone! If you are committed to improving your rankings and are new to SEO, we recommend reading this guide front-to-back, but feel free to read ahead if you’re an SEO guru.

What is Local SEO?

Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.
These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “hotels near Saratoga Springs Race Tack”, the search engine would then display websites with content that matches this query.
A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.

SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.

Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media-driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don’t “see” your site that means you are missing out on potential viewers/customers.

SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!

Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.

Permanent Results. Remember, SEO is sustainable and its effects are permanent. With regular site maintenance and keeping your visitors engaged with great content and strong site structure, you should be well on your way to that top spot!

Why do search engines not understand my site without SEO?

Simply put, if the major search engines can’t easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. For a more in-depth explanation of this, read our article about On-Page SEO. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.

Can I do my own SEO?

Of course! With guides like ours and a strong desire to learn about SEO, you are soon to become an SEO guru! We provide a Basic SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course, we would love to partner with you on your SEO project. Salterra can advise or take on the whole project, leaving you to run your business.

Request A FREE Instant Website Audit

Request A Quote For An Eye-Catching Website

Schedule A Call with Terry & Elisabeth

Why Trust Salterra Digital Services

Salterra Digital Services  is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in the digital marketing landscape. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Terry Samuels leads Salterra’s Digital Marketing Division with sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.

Salterra’s Core Services:

  • Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
  • PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
  • Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
  • Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
  • Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
  • Social Media Branding: Engaging your community through tailored social media strategies.
  • Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
  • Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
  • SEO University: Teaching Agencies, Free Lancers, and Small Businesses Foundational Search Engine Optimization
  • SEO Spring Training Conference: Salterra is the host of an annual training conference and multiple masterminds around the world.

Location:

Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.

Connect With Us:

Phone: 602-641-9797
Email: hello.salterra@gmail.com
Socials: Facebook | Twitter | LinkedIn | YouTube

Request A FREE Instant Website Audit

Request A Quote For An Eye-Catching Website

Schedule A Call with Terry & Elisabeth