Salterra Web Design

The best web designers…

Finding the best web design company depends on many different things. Best can be subjective if you aren’t careful. There are many components to consider when looking for the right company to work with. If you want to visually upgrade your existing website, many online companies can offer you this service or you can look at the templates available, and attempt it yourself. These templates however, can be tricky if you don’t understand how to adjust your existing formats properly. (and consider the learning curve to understanding the process). Many designers have taken years to perfect their craft and the expectation for you to master it in a weekend is unrealistic. There are additional components that come into play with professional web design. It’s not always pretty images and clever text. Think for a moment of the strategy of ranking on search engines as well. DIY can also work against you if you have an SEO (Search Engine Optimization) strategy in place. As tempting as it is to do it yourself, there’s a huge advantage to hiring a professional Arizona web designer.

Many times, the level of frustration, and the time you save can compensate for the cost to hire a professional. Not to mention the time away from your own business. Priceless!


In searching for a reputable web company to work with, many people start with a generic Google search; who is in your area, who is within your budget, and maybe a reference from a friend or business associate. Next, taking into consideration the time it takes to interview all of your options, this could be a larger endeavor than you anticipate.

Here is a way to narrow your search, and save some time on your overall due diligence. Call a few companies to see what their price points are, many should be willing to offer you a baseline for their prices; this will help you find someone within your budget. Make sure your budget is realistic as well, there can be incredible variances between web design companies ranging from several hundred to several thousands of dollars.

The important thing to discern is finding a company that is willing to look at your overall business and provides the best, and most qualified service for a price you can afford. Finding comparable services is imperative, and can be a deciding factor that you can’t afford to dismiss. Look for a affordable web design company that can offer you the best value, a solid design, and integrated SEO from the beginning to best utilize all that the web has to offer. Value from a website isn’t just in the initial design, it’s throughout the life of the site as well as through the user experience with your customers. Don’t let the pretty graphics and layout be your deciding factor. A great looking website isn’t of much long-term value if few people ever get to view it. Contact Salterra today for web design packages that won’t have you tearing your hair out, cursing code and working double time to keep up with your own business. (sound familiar?)

Web Development

Based in Tempe, Arizona, a suburb of Phoenix, our team has a big city experience with a small-town friendliness. This adaptability and experience give us the range to interact professionally with all sizes of companies and corporations. No matter the size of your business, we value your decision to integrate us as a part of your support network. We have a small company with limited overhead so we can pass the savings on to you. It is our goal to put you, our valued client first, and one of the ways we do that is to carefully consider how our business decisions affect our clients. Salterra specializes in everything from graphic design, web design, SEO, Internet marketing and online services. Our team will not only provide you with a user-friendly and striking website design, but we will also ensure that the site reinforces your brand, increases traffic, and increases customer loyalty. Our website designers use web design elements, including programming, PHP, MySQL, and other trustworthy software technologies. This will ensure that your finished product is not only sophisticated and eye-catching but utilizes the most current technology in the most efficient way. Our amazing design team will provide you with professional, web design, business branding, hosting and website development without breaking the bank. Our team has the foundational graphic design and web development knowledge, as well as the branding and marketing capabilities that can elevate your identity in the marketplace. We pride ourselves on providing you with the competitive edge you need, at a more than fair price. In addition to our web design services, e-commerce and hosting, our knowledgeable, experienced, and dedicated team will provide you with the best customer service from beginning to end to ensure your satisfaction. We are constantly evolving to be able to provide affordable, quality, creative designs and solid SEO to support your vision for your company and respect your budget. We won’t “upsell” you a function or features that will not elevate your business or provide you value in the marketplace. A web design company that maintains your company integrity is within your grasp. Our affordable web designers work with specialty niche markets, including churches, charities, foundations and various other non-profits. We believe that small businesses, churches, and charities can easily compete on a level playing field with the right web presence.

Purpose and Goals

The main logic behind a business entity is always to sell a product or service and profit from it. Increased competition eats into your profit margins. Every time a new competitor enters your niche, your margins reduce. This is because of the movement of our clients from one company to another. When doing business online, the same principles apply. To beat the competition, you must think of innovative ways of reducing costs. Before you hire a cheap web design firm to work on your website, think of the implications. You don’t want to sacrifice quality for quantity. There are Scottsdale Web Design Services and boutique firms that can offer the same quality as larger more expensive design firms. Maintaining quality is certainly important, the site should be attractive, but functionality is the purpose of a website and not to be sacrificed. The colors and graphics used are initially what draw visitors to your site, the next thing they look at is the content, and the designer must make sure your site is easy to navigate. You can strategically utilize your budget by having a website that will shine among your competitors. At Salterra Web Design, we understand that every business has its own unique goals, especially when it comes to how you represent yourself. Therefore, we have the best developers, who are always available to answer your questions until your project is completed. We will provide you with a finished product that is not only complete and functioning but is designed to meet your individual business goals. We want your unique perspective on your business so that customers know who you are. That individual touch will reflect your distinctive business personality and draw customers to you effectively. Most website designers produce web designs that are cookie-cutter. We make sure that your site is as individual as you are. Many people don’t realize all the factors involved in creating a website, it is a true partnership between client and designer and we take that seriously. At Salterra, we specialize in full-service affordable website design and development. When you are ready to take your business online and to the next level, we are here to help. We are dedicated to giving individuals and businesses a competitive edge. Your presence on the internet will set you apart from your competition, by allowing us to highlight your strengths and illustrate your talents through your web presence, you can gain a market advantage to potentially explode your business.

Design and Branding

We also encourage consistency in branding by having all your marketing assets reflect the same image – logo, web, business cards, flyers, documents, presentations, any advertising, and marketing. Salterra of Scottsdale can help you achieve this and do it all within your budget. We work hand in hand with you to make sure you are getting everything you envision. We pride ourselves on your success and we will do everything we can to help you get there. There are many people out there that have basic design capabilities and can utilize the free web builder programs, but for your business you want someone with the in-depth knowledge and skill to design an SEO friendly website and truly create something new that isn’t cookie-cutter or replicated repeatedly. At Salterra, our team is aware of the current design trends and knowledge that will produce an effective and productive website. We create designs that you are involved in, and that reflect your unique business. In addition to website development, we provide you with foundational advice on how to effectively market your site and increase your business potential. Using the latest in website design technology, our talented team of website designers will provide you with amazing, affordable web designs at a very competitive price. We have website developers and designers locally, this means that we have full control of the project and scheduling to meet or exceed your expectations. Our team is always available to answer your questions, Call today to schedule your next project!

Web Design as a Product

Finding the right web design company sounds straightforward, but may not be. It is a matter that requires businesses to consider issues of cost, quality, communication, and turnaround time in the development and use of the site design. When it comes to finding a design company, the term “affordable” is relative because website design is both a product and service. Thus, it is important to understand the various elements that may quantify it to be viewed as an affordable service and product.

1. Design Style
Many web designers will upload their portfolios online, this is a great opportunity to view their work and see if something resonates with you are your project. Take notes on the things you like and dislike about a certain designer’s work. If you’re looking for a modern minimalist approach to web design, there’s simply no sense in hiring someone with outdated designs or ideas.

2. Web Development
Once your website’s design is complete, you will need the design to be properly coded before it can be uploaded. A web developer is responsible for the coding aspect of web design, and most companies include development in their pricing. Of course, not all companies do this, so it’s important to check.

3. Web Maintenance
It’s also important to understand that websites are an ongoing expense and not a one-time thing. If your site features additional software in order to function, it will need regular updates. Always discuss with your web designer the extent of the web maintenance they provide, if any.

4. Revisions
A web designer is required to perform the tasks outlined in your contract, which is something you should have by the way. Most designers offer basic revisions up to a point, but realistically, it’s not a lifelong commitment on the part of the designer. Make sure you discuss if revisions are a possibility and if you do need to pay, how much it will cost. Do understand that prices and estimates change, therefore, the estimate you receive today may not be the same one in a year or two.

Web Design Service

As a Service, you will be spending money on a web development service rendered to you by a person who has spent years learning and practicing the trade. A deeper assessment of what you are investing in will have you:

• Paying for experience; building a website that has a flawless design is a process that involves the use of software and will incur some expense. For instance, the designer has ongoing costs such as that of developer licenses for plugins as well as subscription costs to ongoing programs. The time and resources invested in the services rendered also account for the overall cost of affordable web design. To achieve a perfect site will demand a dedication to building a website while exercising patience when tweaking, re-tweaking, testing, and fixing any faults to ensure excellent results. All these will need the designer to spend enough time and resources managing the project.

As a product, using a quality website design team should help you make the most of your online marketing campaign. As such, you need to take note of the various pitfall about the design that might fail to make that goal a reality. Some of the most notable pitfalls include:

• Thinking the design should make it obvious what the website is about: Good design is clear and doesn’t take much time to understand. Since the design is sometimes subjective and up to interpretation, web design should be clean, clear and provide users with a positive experience. It will take 5 seconds or less for visitors to be convinced they are in the right place. So, first impressions will be important in the design. Let visitors first see what you are offering to ensure they stay engaged and click through to more pages on the website.

• Forgetting the significance of SEO: regardless of how good the website looks or how accessible, it cannot achieve ranking if the design structurally impedes search engine optimization efforts. Therefore your beautiful design will stay hidden, and gain you the results you need.

• Putting creative design above customer experience: All that pomp in graphics and other details may make for an attractive and affordable web design may be fantastic, but all that will mean nothing if it impends on customer experience. The answer to this is having an impeccable and friendly UI (User Interface).

In taking into consideration everything that goes into a website, finding the cheapest price can cost you more in lost revenue, client retention, and online sales. By taking the time to make sure that your website is not only visually appealing, but functioning at multiple levels will more than pay for the outlaying expense a new website may cost.

Contact Salterra for a free consultation for your web design project.