Google Business Profile (GBP) is a powerful tool for local businesses looking to improve their online presence. One often underutilized feature is Google Posts, which allows businesses to share updates, promotions, and events directly on Search Engine Results Pages (SERPs) and Google Maps. Using Google Posts strategically, companies can increase customer engagement, enhance local visibility, and improve the ranking of Google GBP Map listings. Salterra helps businesses optimize their GBP profiles for maximum impact and sustained growth.

"Maximize engagement with Google Posts – Salterra helps businesses use GBP updates to attract more customers and rank higher in local search results!"

What Are Google Posts and Why Do They Matter?

The Role of Google Posts in Customer Engagement

Google Posts allows businesses to share timely updates, promotions, and special offers directly in Google search results and Google Maps listings. These posts increase visibility and help companies to stay connected with customers searching for their services.

How Google Posts Impact Ranking Google GBP Map Results

Optimized Google Posts contribute to:

  • Higher customer engagement through direct interaction.
  • Better local search rankings by increasing GBP activity.
  • Increased click-through rates (CTR) from Google search.
  • Improved credibility by showcasing active business participation.

Businesses that frequently update their GBP with relevant Google Posts are more likely to attract potential customers and stand out in local search results.

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Step-by-Step Guide to Using Google Posts for Customer Engagement

1. Accessing Google Posts

To create a Google Post:

  1. Log into your Google Business Profile Manager.
  2. Select your business location (if applicable).
  3. Click on the “Posts” section in the left-hand menu.
  4. Choose the type of post you want to create.

2. Selecting the Right Google Post Type

Google offers different post formats to engage customers:

  • What’s New – Announcements, business updates, and general news.
  • Event Posts – Promotions, local events, or special occasions.
  • Offer Posts – Discounts, special deals, and limited-time offers.

Each post type serves a specific purpose and can help enhance your local SEO strategy by providing useful, relevant information to customers.

3. Writing an Engaging Google Post

When crafting a Google Post, use best practices to capture customer interest:

  • Keep your message concise and informative.
  • Use keywords related to your business and services.
  • Add clear call-to-actions (CTAs) such as “Call Now,” “Book Online,” or “Get Directions.”
  • Include high-quality images or videos to attract attention.

Example Post:
“Looking for professional SEO services in Phoenix? 🚀 Salterra offers expert solutions to improve your Google ranking and online presence. Get a FREE consultation today! Click below to book now.”

Advanced Strategies to Boost Google Post Engagement

4. Optimizing Google Posts for Local Search Visibility

For better ranking Google GBP Map results, incorporate LSI keywords and business-specific details into your posts:

  • Include location-based phrases like “Serving Phoenix, Scottsdale, and Chandler.”
  • Use Google-friendly keywords like “Claiming a business on Google” or “Verifying a Google Business Profile.”
  • Mention your service areas to attract local searches.

5. Using Google Support to Resolve Posting Issues

If your Google Posts aren’t appearing, use these troubleshooting steps:

  • Check for guideline violations – Avoid promotional language that violates Google’s policies.
  • Verify your business listing – An unverified profile may limit post visibility.
  • Contact Google Support if posts don’t publish or are flagged for review.

Salterra helps businesses troubleshoot GBP issues to ensure their Google Posts reach the right audience.

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Maximizing Engagement with Google Business Profile Updates

6. Keeping Business Information Accurate

Regular updates improve visibility in local search results. To keep your GBP profile optimized:

Update business hours for holidays and special events.
Add or edit services and product listings.
Ensure your business categories match your offerings.

7. Using Customer Reviews to Enhance GBP Updates

Encourage satisfied customers to leave positive reviews and highlight them in your Google Posts. This will increase your credibility and encourage new customers to choose your business.

Example:
“We’re proud to have over 100 five-star reviews! ⭐⭐⭐⭐⭐ Thank you to our amazing customers for trusting Salterra with their SEO needs. Share your experience below!”

Tracking Performance and Adjusting Your Google Posts Strategy

8. Using Google Insights to Monitor Engagement

Google Business Profile provides performance analytics on:

  • Post views and clicks – See how many people engage with your content.
  • Customer interactions – Measure how often users click on CTAs.
  • Search queries – Identify the keywords customers use to find your business.

9. Adjusting Your Posting Schedule for Maximum Impact

Post frequency matters. For optimal engagement, follow these posting guidelines:

  • New updates every 7 days to keep content fresh.
  • Promotions and offers should be updated monthly.
  • Events should be posted 2 weeks in advance for better reach.

By consistently managing Google listing updates, businesses maintain a strong digital presence and improve their ranking in local search results.

Enhance Customer Engagement with Google Posts and Salterra

Salterra helps businesses optimize Google Business Profile Posts and updates to increase customer engagement and improve ranking Google GBP Map results. Whether you need assistance with business verification, Google Support issues, or content strategies, our experts create tailored solutions to drive local traffic and boost your business visibility.

Frequently Asked Questions About Google Maps (Google Business Profile – GBP)

Google Business Profile (formerly Google My Business) is a free tool that allows businesses to manage their online presence on Google Search and Google Maps. It helps local businesses attract customers by providing key details like location, hours, reviews, and services. Optimizing your profile improves local search visibility, enhances credibility, and increases customer engagement.

To set up a Google Business Profile, follow these steps:

  • Go to Google Business Profile.
  • Click “Manage now” and sign in with your Google account.
  • Enter your business name, category, and location details.
  • Verify your business using a postcard, phone, or email.
  • Add your business hours, contact details, and services.
  • Upload photos and encourage customer reviews to optimize your listing.

Google offers several verification methods depending on your business type:

  • Postcard Verification: Google mails a postcard with a verification code to your business address.
  • Phone Verification: Some businesses can verify by receiving a code via SMS.
  • Email Verification: Eligible businesses can verify via a Google-generated email.
  • Instant Verification: If you already verified your business with Google Search Console, instant verification may be available.
  • Video Verification: Sometimes, if Google wants more information about the business, it will ask for a video verification.

Your Google Business Profile should be as complete as possible, including:

  • Business Name (consistent with your brand)
  • Address & Service Areas
  • Phone Number (NAP consistency)
  • Website URL
  • Hours of Operation
  • Business Categories (Primary and Secondary)
  • Products/Services Offered
  • High-Quality Photos & Videos
  • Customer Reviews & Responses
  • Google Posts & Business Updates

To improve your ranking, focus on:

  • Optimizing Business Information: Ensure accuracy and consistency.
  • Earning More Customer Reviews: Positive reviews boost credibility and rankings.
  • Using Relevant Keywords: Add targeted keywords in your business description and posts.
  • Uploading High-Quality Photos: Profiles with photos attract more engagement.
  • Regularly Updating Content: Use Google Posts to share offers, updates, and events.
  • Ensuring NAP Consistency: Your business details should match across all platforms.

Salterra’s customer reviews are crucial to local search rankings and business credibility. Businesses with more positive reviews and ratings rank higher in Google Maps and search results. Engaging with reviews (both positive and negative) shows that your business values customer feedback, which can enhance trust and visibility.

Yes, businesses with multiple locations can manage them under a single Google Business Profile account. You can:

  • Add each location separately by clicking “Add a location” in your dashboard.
  • Use bulk location management for businesses with 10+ locations.
  • Customize business details for each location, such as hours, services, and photos.

Google Posts allows businesses to share updates, promotions, and events directly on their Google Business Profile. To use them:

  • Sign in to your Google Business Profile.
  • Click “Create Post” and choose an update type (offer, event, etc.).
  • Add relevant content, images, and a CTA button.
  • Publish the post, which will appear in search results and Google Maps.
  • Google Posts help keep your audience informed and improve engagement with your listing.

If your profile is suspended, follow these steps:

  • Review Google’s guidelines to identify possible violations.
  • Fix issues such as incorrect business categories, misleading information, or duplicate listings.
  • Submit a reinstatement request via Google Business Profile Help.
  • Provide supporting documents like a utility bill or business registration to verify authenticity.

Use Google Business Profile Insights to monitor key metrics, including:

  • Search Queries: What customers search for before finding your business.
  • Profile Views: How many people viewed your listing.
  • Customer Actions: Clicks on the website, calls, or directions.
  • Photo Engagement: How often people interact with your images.

Regularly reviewing these metrics helps optimize your profile for better visibility and engagement.

Request A FREE Instant Website Audit

Request A Quote For An Eye-Catching Website

Schedule A Call with Terry & Elisabeth

Why Trust Salterra Digital Services

Salterra Digital Services  is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in digital marketing. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Terry Samuels leads Salterra’s Digital Marketing Division, which has sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.

Salterra’s Core Services:

  • Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
  • PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
  • Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
  • Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
  • Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
  • Social Media Branding: Engaging your community through tailored social media strategies.
  • Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
  • Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
  • SEO University: Teaching Agencies, Free Lancers, and Small Businesses Foundational Search Engine Optimization
  • SEO Spring Training Conference: Salterra hosts an annual training conference and multiple masterminds worldwide.

Location:

Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.

Connect With Us:

Phone: 602-641-9797
Email: [email protected]
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