A well-optimized Google Business Profile (GBP) is essential for improving visibility in Google Maps and local Search Engine Results Pages (SERPs). But how do you measure its performance? Google Business Profile Insights provides valuable data on customer interactions, helping businesses refine their strategies for better engagement and increased conversions. Salterra allows companies to leverage GBP Insights to analyze performance, track key metrics, and improve Google GBP Map results ranking.

"Google Business Profile Insights by Salterra – Learn how to track and optimize your local search performance for better rankings today!"

What Are Google Business Profile Insights?

How GBP Insights Help Businesses Grow

Google Business Profile Insights offers detailed analytics on how customers discover and interact with a business listing. These insights track:

  • Search visibility – How often does your business appear in local searches?
  • Customer actions – Website visits, direction requests, and phone calls.
  • Post and photo engagement – How customers interact with content updates.

Businesses can make data-driven decisions to enhance their GBP strategy and drive growth by analyzing these metrics.

Why Tracking GBP Performance Matters for Local SEO

Regularly reviewing Google Business Profile Insights allows businesses to:

  • Identify what’s working and what needs improvement.
  • Optimize business listings for higher engagement.
  • Improve ranking Google GBP Map visibility by adjusting content and keywords.

Businesses that actively monitor and update their Google Business Profile stay ahead of competitors and attract more customers.

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Key Metrics in Google Business Profile Insights

1. How Customers Find Your Business

GBP Insights categorizes search data into:

  • Direct Searches – Customers who search for your business name or address.
  • Discovery Searches – Customers who find your business by searching for a related product or service.
  • Branded Searches – Customers who search for your brand after seeing it mentioned elsewhere.

Optimization Tip:
If Discovery Searches are low, your Google Business Profile optimization needs improvement with better business categories, keywords, and descriptions.

2. Where Customers View Your Business Profile

GBP Insights shows whether customers find your listing via:

  • Google Search – Desktop or mobile search results.
  • Google Maps – When searching for businesses near them.

Optimization Tip:
If Google Maps visibility is low, focus on:

  • Adding accurate service areas to your listing.
  • Increasing customer reviews to boost credibility.
  • Using location-based keywords in your profile.

3. Customer Actions on Your Business Listing

Tracking what customers do after finding your business helps optimize engagement. GBP Insights records:

  • Website clicks – How many users visit your website from GBP.
  • Phone calls – The number of calls made through your listing.
  • Direction requests – The number of users requesting directions.

Optimization Tip:
If website visits or phone calls are low, consider:

  • Updating your business description with strong CTAs.
  • Posting special offers to encourage action.
  • Ensuring your contact details are always accurate.

4. Google Posts and Photo Engagement

GBP Insights also tracks:

  • Post views and interactions – How often people engage with your Google Posts.
  • Photo views and clicks – Comparing your image engagement against competitors.

Optimization Tip:
Low photo engagement indicates a need for high-quality images showcasing your business, services, and team.

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Optimizing Your Google Business Profile Based on Insights

5. Improving Local Search Rankings with GBP Data

GBP Insights provides real-time data to refine your local SEO strategy. Salterra recommends:

  • Enhancing business categories to align with popular search queries.
  • Adding more service areas to improve reach in surrounding locations.
  • Increasing review requests to boost credibility and engagement.

6. Tracking Trends and Adjusting Your Strategy

Use GBP Insights to analyze:

  • Seasonal fluctuations in customer searches.
  • How new posts or updates impact engagement.
  • Changes in direction requests after updating service areas.

Making data-backed adjustments ensures consistent business growth and better Google GBP Map rankings.

Troubleshooting Common Google Business Profile Issues

7. Why Your GBP Insights Might Show Declining Performance

If your Google Business Profile Insights show a drop in engagement, consider:

  • Business verification issues – Ensure your listing is verified to maintain visibility.
  • Inconsistent NAP (Name, Address, Phone Number) – Mismatched information can impact search rankings.
  • Limited customer reviews – A lack of reviews affects credibility and ranking.

8. Contacting Google Support for Insights Issues

If GBP data appears inaccurate or missing:

  • Check Google Business Profile Manager for any reported issues.
  • Clear the cache and try a different browser to reload data.
  • Reach out to Google Support for assistance in resolving discrepancies.

Salterra helps businesses troubleshoot GBP issues to ensure accurate tracking and visibility.

Measuring Success and Future Growth Strategies

9. Setting Up a Monthly GBP Insights Review Process

To maintain steady growth, create a routine for analyzing GBP data:

  • Review key metrics monthly (searches, actions, engagement).
  • Identify trends in high-traffic periods and adjust strategies accordingly.
  • Test and optimize Google Posts, business descriptions, and customer engagement tactics.

10. Integrating GBP Insights with Other Marketing Efforts

Combine GBP data with Google Analytics, social media insights, and paid ads to refine:

  • Target audience strategies based on search trends.
  • Ad performance by aligning campaigns with high-performing services.
  • Website optimization by improving landing pages linked to GBP.

By integrating GBP Insights with your overall marketing strategy, businesses can achieve long-term success in local search rankings.

Leverage Google Business Profile Insights with Salterra

Salterra specializes in Google Business Profile optimization, ensuring businesses maximize their GBP Insights for growth. Whether you need help tracking performance, improving ranking Google GBP Map results, or troubleshooting issues, our experts provide data-driven solutions to boost your visibility and engagement.

Frequently Asked Questions About Google Maps (Google Business Profile – GBP)

Google Business Profile (formerly Google My Business) is a free tool that allows businesses to manage their online presence on Google Search and Google Maps. It helps local businesses attract customers by providing key details like location, hours, reviews, and services. Optimizing your profile improves local search visibility, enhances credibility, and increases customer engagement.

To set up a Google Business Profile, follow these steps:

  • Go to Google Business Profile.
  • Click “Manage now” and sign in with your Google account.
  • Enter your business name, category, and location details.
  • Verify your business using a postcard, phone, or email.
  • Add your business hours, contact details, and services.
  • Upload photos and encourage customer reviews to optimize your listing.

Google offers several verification methods depending on your business type:

  • Postcard Verification: Google mails a postcard with a verification code to your business address.
  • Phone Verification: Some businesses can verify by receiving a code via SMS.
  • Email Verification: Eligible businesses can verify via a Google-generated email.
  • Instant Verification: If you already verified your business with Google Search Console, instant verification may be available.
  • Video Verification: Sometimes, if Google wants more information about the business, it will ask for a video verification.

Your Google Business Profile should be as complete as possible, including:

  • Business Name (consistent with your brand)
  • Address & Service Areas
  • Phone Number (NAP consistency)
  • Website URL
  • Hours of Operation
  • Business Categories (Primary and Secondary)
  • Products/Services Offered
  • High-Quality Photos & Videos
  • Customer Reviews & Responses
  • Google Posts & Business Updates

To improve your ranking, focus on:

  • Optimizing Business Information: Ensure accuracy and consistency.
  • Earning More Customer Reviews: Positive reviews boost credibility and rankings.
  • Using Relevant Keywords: Add targeted keywords in your business description and posts.
  • Uploading High-Quality Photos: Profiles with photos attract more engagement.
  • Regularly Updating Content: Use Google Posts to share offers, updates, and events.
  • Ensuring NAP Consistency: Your business details should match across all platforms.

Salterra’s customer reviews are crucial to local search rankings and business credibility. Businesses with more positive reviews and ratings rank higher in Google Maps and search results. Engaging with reviews (both positive and negative) shows that your business values customer feedback, which can enhance trust and visibility.

Yes, businesses with multiple locations can manage them under a single Google Business Profile account. You can:

  • Add each location separately by clicking “Add a location” in your dashboard.
  • Use bulk location management for businesses with 10+ locations.
  • Customize business details for each location, such as hours, services, and photos.

Google Posts allows businesses to share updates, promotions, and events directly on their Google Business Profile. To use them:

  • Sign in to your Google Business Profile.
  • Click “Create Post” and choose an update type (offer, event, etc.).
  • Add relevant content, images, and a CTA button.
  • Publish the post, which will appear in search results and Google Maps.
  • Google Posts help keep your audience informed and improve engagement with your listing.

If your profile is suspended, follow these steps:

  • Review Google’s guidelines to identify possible violations.
  • Fix issues such as incorrect business categories, misleading information, or duplicate listings.
  • Submit a reinstatement request via Google Business Profile Help.
  • Provide supporting documents like a utility bill or business registration to verify authenticity.

Use Google Business Profile Insights to monitor key metrics, including:

  • Search Queries: What customers search for before finding your business.
  • Profile Views: How many people viewed your listing.
  • Customer Actions: Clicks on the website, calls, or directions.
  • Photo Engagement: How often people interact with your images.

Regularly reviewing these metrics helps optimize your profile for better visibility and engagement.

Request A FREE Instant Website Audit

Request A Quote For An Eye-Catching Website

Schedule A Call with Terry & Elisabeth

Why Trust Salterra Digital Services

Salterra Digital Services  is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in digital marketing. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Terry Samuels leads Salterra’s Digital Marketing Division, which has sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.

Salterra’s Core Services:

  • Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
  • PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
  • Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
  • Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
  • Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
  • Social Media Branding: Engaging your community through tailored social media strategies.
  • Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
  • Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
  • SEO University: Teaching Agencies, Free Lancers, and Small Businesses Foundational Search Engine Optimization
  • SEO Spring Training Conference: Salterra hosts an annual training conference and multiple masterminds worldwide.

Location:

Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.

Connect With Us:

Phone: 602-641-9797
Email: [email protected]
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