8 Reasons Why You Need A Digital Marketing Strategy For Your Business

It’s indeed worrying that most companies don’t have digital marketing strategies. Most of them don’t even care about the formulation and implementation of digital marketing strategies. The realization of a more integrated marketing approach can be achieved through the development of a digital marketing strategy. So, is a digital marketing strategy important for your business? The following 8 reasons explain why your business should have a digital marketing strategy:

1. Direction And Focus

You need a plan for you to achieve your goals. This plan helps you to take the necessary steps toward the achievement of your goals. This is what a digital marketing strategy can do for your business. It provides you with direction and focus that is critical in the achievement of your business goals.

2. Promotion Of A Focused Brand Voice

A plan helps you to match your brand with the marketing materials of your business including images and content. Doing things abruptly without any plan will not lead to the achievement of this goal. A digital marketing strategy ensures that you are well-equipped and have a better approach to promoting brand awareness.

3. Development Of A Strong Value Proposition

Planning out the marketing strategy needed by your business is important. This makes the maintenance of your value proposition easier. This applies to all platforms.

4. Helps You Know Your Audience

You need to research to find out more about your audience during the development of your digital marketing strategy. Analytics can help you get to understand your audience better. This ensures you find out more about their responses to different offers. The measurement of ROI can also be achieved. Areas of improvement can be noted for corrective measures to be taken.

5. Better Market Integration

Easy integration within all platforms is an important factor that needs to be considered during the development of a digital marketing strategy. This integration across all platforms guarantees a cohesive marketing plan which, in turn, leads to the delivery of results.

6. Limits The Wastage Of Resources

A strategy helps you cut down on the wastage of resources. You can plan how to reuse content and graphics across your digital platforms. There’s no need for you to start afresh each time. This may result in the wastage of resources.

7. Find Out Where Your Efforts Should Be Optimized

Optimization happens when you start noticing the gaps within the digital strategy you developed. You can readjust the plan to optimize it better, thereby addressing the gaps. Testing headlines, landing pages, and even graphics can all be aimed at optimizing your plan.

8. Gain Market Share

A digital marketing strategy can help you gain a competitive advantage over your competition. This plan helps you beat start-ups and existing competitors. Clearly defined strategies on how to tap into the market need to be set out for this to be realized. The visibility of your brand is positively impacted here.

The development of a digital marketing strategy isn’t a complicated task. You need to have clearly defined goals, KPIs, and tactics for you to reach your targets. Digital marketing should be embraced by every business since it is an easy way to increase the reach to the audience. It is also an effective way to build brand recognition. These 8 reasons are why you need to develop and implement a digital marketing strategy for your business.

Local SEO Marketing for Your Business

Who says search engine optimization is only for companies that advertise globally? Although marketing through SEO is still an effective tool in a worldwide scale, local SEO marketing is also starting to become popular among advertisers and clients who are looking for businesses in a specific location. There are several ways to do this, including joining online forums related to your business, signing up in social networking sites, and listing your business details in as many online directories as you can.

Why use local SEO? There are numerous reasons why this marketing strategy is effective at present. For one, more and more people rely on the Internet when looking for businesses in their area. They now rely on mobile applications that locate specific places for them. When a business name is attached to a location, it will most likely turn up in searches. Second, this strategy does not necessarily require building a website. With helpful content that summarizes how the business can help the target consumers, finding a relevant page to attach the content to gets the job done. Lastly, this type of SEO marketing lets people find the business when they need it, so the chances of return on investment are higher.

How does one ensure local SEO success? Content is very important and this doesn’t just refer to blog posts and website content that link to a website. This refers to details about the local business being promoted because this is the main information that potential customers are looking for. Listing the complete address, providing a clear and concise background about the place, and giving helpful directions with prominent and recognizable landmarks are the main concerns when creating local SEO content. The next best thing to do is find websites and pages where the business location is cited. Visibility to the right audience is the main goal in this type of SEO marketing. And providing them with what they need is the perfect strategy to meet this goal.

Local SEO advertising is best for small businesses that cater to a specific area. It is ideal for restaurants, flower shops, boutiques, plumbing services, and other establishments with a target audience in a certain area. This type of online advertising gives small merchants an opportunity to be found by potential customers that are within the radius of their business location. It is also very helpful to consumers who are new in a certain place and want to be familiar with local businesses that cater to their needs.

There are many information technology business solutions that offer local SEO services. It is possible that at least one is present in almost every urban city and suburban town. Seeking the help of an expert in the field is the best initial step for any business wanting to go online. And, it is best to advertise among the locals first without having to use flyers and newsletters that crowd their mailboxes. It is ironic how the world becomes smaller and smaller because of the Internet, while advertising shifts focus from global to local.

About Salterra Digital Services

Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy and nothing pretentious. Quality work at a fair price. Starting with a web design focus, they both quickly learned that while having an amazing website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients were not seeing results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was very passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business while Elisabeth built on her creative and visual strength and expanded the design side. In the industry, it is not always common to have both designers and digital marketing so closely connected, but to them it made perfect sense. Salterra’s World Headquarters is in Tempe Arizona

Terry and Elisabeth are the Hosts of Roundtable SEO Mastermind Series and SEO Spring Training Conference.