Salterra roofing case study

Digital Success Story of a Texas-based Roofing Company

Today’s digital landscape is not just a platform for businesses to connect with their customers; it’s a competitive battlefield where a compelling online presence can make all the difference. This case study explores how we catapulted a Texas-based roofing company’s online visibility to new heights, ultimately improving lead generation and client engagement.

The Initial Struggles

The roofing company in Texas had been grappling with a lackluster online presence. Their website was outdated and did not reflect the quality of their services. Additionally, their lack of SEO optimization meant they were missing out on potential local clients searching for their services.

Digital Enhancement Strategy

After assessing their digital challenges, we crafted a comprehensive strategy. Our plan involved a complete website overhaul and a robust SEO and content marketing strategy to boost their online visibility and generate high-quality leads.

Website Overhaul

We kicked off the digital transformation with a complete website revamp. The newly designed website boasted a user-friendly layout, high-quality images of their projects, and comprehensive information about their services. Importantly, it was mobile-friendly to cater to the increasing number of users browsing on mobile devices.

SEO and Content Marketing

We developed and implemented an SEO strategy tailored to the roofing industry. Keyword research targeted the terms local homeowners used when looking for roofing services. To complement this, we developed a content marketing strategy involving regularly publishing informative and SEO-rich articles and blog posts.

Social Media Outreach

We recognized the potential of social media as a platform for reaching more local clients. We implemented a focused social media strategy, with regular posts showcasing their roofing projects and providing valuable roofing tips.

Achieving Digital Success

The combination of website redesign, targeted SEO, and social media strategies led to an impressive uplift in the company’s online presence. The new website recorded a 60% increase in traffic, significantly improving local search rankings due to SEO efforts. The content marketing strategy brought value to their audience, thereby increasing engagement rates, while their bolstered social media presence expanded their local reach.

This case study exemplifies our commitment to helping businesses in the roofing industry harness the power of the digital space. Through our extensive expertise in web design and strategic digital marketing, we help your business rise above the competition and achieve digital success.

Case Study For A Roofing Company in Texas

Challenges:

  • Multiple websites for different services
  • Multiple small cities
  • No rankings, except for branded terms
  • No reviews
  • Technical issues throughout the main website

Services Performed:

  • Complete rebuild of the website
  • Combine all sub-websites into one
  • Redirect all indexed pages
  • Fix all technical mistakes

An SEO audit is essential to identifying and addressing any technical problems that may impair your website’s online performance. We start with this.

After collaborating with your business, we analyze and understand your current SEO strategies. We start with an SEO audit that helps us uncover on-site issues and plan campaigns that can drive the best results. We check your website’s on-site elements, design, and speed to enhance your SEO performance and user experience.
Competitor Audit

The Competitor audit will include the following:

  1. Identify the top 5 competitors for the top 10 keywords
  2. Backlink analysis of the top 3 categories for the top 3 keywords
  3. Ranking reports for your competitors
  4. Website reports comparing your site to the top 5 sites

Backlink Audit:

  • Pulling backlinks from numerous sources, including Majestic, Moz, Ahrefs, Google Search Console, and more
  • An SEO Audit is imperative to find and fix technical issues that might be hurting your existing website’s online performance.  As a new client to Salterra, this is the first thing we’ll do to evaluate your web presence.
  • Upon agreeing to collaborate with your business, we make time to analyze and understand your current SEO strategies.  We start with an SEO audit that helps us uncover on-site issues and plan campaigns that can drive the best results to your website.  We check the on-site elements of your website along with the website design and speed to enhance your SEO performance and user experience.
  • Analyzing your backlinks based on factors like age, IP, and authority
  • Analyzing backlinks based on their kinds, such as blogs, comment boxes, social networks, forums, and content links
  • Manual verification of backlinks that measures their relevance
  • Reaching out to external website owners in pursuit of needed changes
  • Reporting backlinks based on numerous recommendations and factors

The comprehensive audit will be equally thorough and efficient, offering you a complete study of your current backlinks to identify both potential and problems. This enables your company to offset the negative by utilizing the positive.

Results after implementation:

  • Traffic increased 115+%
  • New Users increased 116+%
  • Bounce Rate improved 34%
  • Average Page Views increased 46+%
  • Organic Traffic increased 49+%
  • Organic Bounce Rate improved by 11%
  • Pages per session increased 11%
  • Ranking for all service keywords instead of branded

Frequently Asked Questions About SEO

What is SEO?

SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.

Here at Salterra SEO, we want to make SEO understandable for everyone! If you are committed to improving your rankings and are new to SEO, we recommend reading this guide front-to-back, but feel free to read ahead if you’re an SEO guru.

What is Local SEO?

Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.
These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “hotels near Saratoga Springs Race Tack”, the search engine would then display websites with content that matches this query.
A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.

SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.

Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media-driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don’t “see” your site that means you are missing out on potential viewers/customers.

SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!

Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.

Permanent Results. Remember, SEO is sustainable and its effects are permanent. With regular site maintenance and keeping your visitors engaged with great content and strong site structure, you should be well on your way to that top spot!

Why do search engines not understand my site without SEO?

Simply put, if the major search engines can’t easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. For a more in-depth explanation of this, read our article about On-Page SEO. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.

Can I do my own SEO?

Of course! With guides like ours and a strong desire to learn about SEO, you are soon to become an SEO guru! We provide a Basic SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course, we would love to partner with you on your SEO project. Salterra can advise or take on the whole project, leaving you to run your business.

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Why Trust Salterra Digital Services

Salterra Digital Services  is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in the digital marketing landscape. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Terry Samuels leads Salterra’s Digital Marketing Division with sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.

Salterra’s Core Services:

  • Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
  • PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
  • Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
  • Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
  • Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
  • Social Media Branding: Engaging your community through tailored social media strategies.
  • Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
  • Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
  • SEO University: Teaching Agencies, Free Lancers, and Small Businesses Foundational Search Engine Optimization
  • SEO Spring Training Conference: Salterra is the host of an annual training conference and multiple masterminds around the world.

Location:

Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.

Connect With Us:

Phone: 602-641-9797
Email: [email protected]
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