Salterra roofing case study

Case Study For A Roofing Company in Texas

Challenges:

  • Multiple websites for different services
  • Multiple small cities
  • No rankings, except for branded terms
  • No reviews
  • Technical issues throughout the main website

Services Performed:

  • Complete rebuild of the website
  • Combine all sub websites into one
  • Redirect all indexed pages
  • Fix all technical mistakes
SEO Audit

An SEO audit is essential to identify and address any technical problems that may be impairing the online performance of your website. This is what we start with.

After collaborating with your business, we make time to analyze and understand your current SEO strategies. We start with an SEO audit that helps us uncover on-site issues and plan campaigns that can drive the best results. We check the on-site elements of your website along with the website design and speed to enhance your SEO performance and user experience.

Competitor Audit

The Competitor audit will include:

  1. Identify the top 5 competitors for the top 10 keywords
  2. Backlink analysis of the top 3 categories for the top 3 keywords
  3. Ranking reports for your competitors
  4. Website reports comparing your site to the top 5 sites

Backlink Audit:

  • Pulling backlinks from numerous sources, including Majestic, Moz, Ahrefs, Google Search Console, and more
  • An SEO Audit is imperative to find and fix technical issues that might be hurting your existing website’s online performance.  As a new client to Salterra, this is the first thing we’ll do to evaluate your web presence.
  • Upon agreeing to collaborate with your business, we make time to analyze and understand your current SEO strategies.  We start with an SEO audit that helps us uncover on-site issues and plan campaigns that can drive the best results to your website.  We check the on-site elements of your website along with the website design and speed to enhance your SEO performance and user experience.
  • Analyzing your backlinks based on factors like age, IP, and authority
  • Analyzing backlinks based on their kinds, such as blog, comment boxes, social networks, forums, and content links
  • Manual verification of backlinks that measures their relevance
  • Reaching out to external website owners in pursuit of needed changes
  • Reporting backlinks based on numerous recommendations and factors

The comprehensive audit will be equally thorough and efficient, offering you a complete study of your current backlinks to identify both potential and problems. This enables your company to offset the negative by utilizing the positive.

Results after implementation:

  • Traffic increased 115+%
  • New Users increased 116+%
  • Bounce Rate improved 34%
  • Average Page Views increased 46+%
  • Organic Traffic increased 49+%
  • Organic Bounce Rate improved by 11%
  • Pages per session increased 11%
  • Ranking for all service keywords instead of branded