The Perpetuation of “Bad” Websites
Remember that old saying, “the client is always right,” well, that’s not always the case. As designers and developers we encourage and even NEED client feedback. Guidance from the client helps us to craft designs and messages that are in tune with their brand and value proposition, and develop sites with the functions and navigation the client needs for their business.
But all that aside, its also important to have proper expectations. As a client or business looking to have design or development work done, it’s important to “collaborate” with the design/dev team, not just bark orders at them.
Remember, these guys are the pros. They’ve seen it all, and have real world insight into what actually works, not just what looks pretty or dazzles the senses. Often you have to look beyond the aesthetics and make adjustments that might not look as “pretty”, but will end up increasing conversions, sales, and driving key performance metrics necessary for your business to succeed.
And as long as we’re on the topic of design expectations, we should also address budget. As the client, budget expectations can also play a role in what you get. We’re certainly not advocating paying the highest priced agency for services, but it’s probably not the best idea to go low budget either. Design and development takes time and skill to do right.
Developers aren’t getting off easy either on this one. As a design and development agency ourselves we need to hold our team accountable to making sure we’re doing our very best to provide advice, communicate and collaborate with clients to create websites that both amaze AND perform.
We know we need to deliver and deliver well. Gone are the days of junky static websites. We now need to take a forward thinking, holistic approach that includes aspects such as:
- Incorporating coding best practices and standards
- Integrating security measures
- Optimizing for site speed and performance
- Making sure the site is responsive and mobile optimized
- And more…
Developing websites that perform as well as impress is a challenge for both designers and their clients. By working together both sides of the party can collaborate to make sure all expectations are met within budget and in a way that makes sense for their business.
If you’re having doubts about how to proceed, looking to have a new website built, or simply need to “refresh” an old site, give us a call or drop us a line. We’d love to discuss how we can help.