If you are a small business owner in Glendale, Arizona, and you are looking to grow your audience and your reach, making your website more visible is an excellent starting point. Glendale SEO services offer a lot of local knowledge, and the kind of higher quality service that is expected from a local company.
Search Engine Optimization can be done remotely – on-site SEO improvements such as cleaning up your HTML, using semantic metadata, making your site load more quickly, and even making it optimized for mobile, are all things that could be done outsourcing to a company based anywhere in the world, but marketing and the off-site SEO are a little harder.
Off-site SEO involves article marketing, link building, and often content creation. All of these things tend to work better if the company doing them knows your business and the audience you are trying to reach.
For example, imagine that you are a restaurant that serves locally produced foods, and you want to reach people from all over Glendale. You might want to merge your marketing efforts with local restaurants and a Glendale SEO Services provider is more likely to have the requierd knowledge than a company that is based further away.
Even simple things, like having the option to do site visits, is important. A good SEO company will work with you closely to make sure that they’re targeting the right audience. Site visits are helpful because they can talk to you face to face. They can get familiar with your brand, your goals and your personality, so that you won’t be wasting marketing efforts in the wrong areas.
SEO is an ongoing thing. It’s not something that you should try to do for a few weeks then forget about. Slow, steady and sustained link building, regular checks for duplicate content and careful optimization will deliver far better results. The biggest leaps will come in the early days. If your website wasn’t mobile friendly then just updating your theme could make you get a lot better rankings almost immediately. For people whose sites are generally sound, however, feeling the impact of link building campaigns might take a bit longer.
Be critical when you’re shopping for a local SEO service – talk to your friends and colleagues and look at the work that people have done for other businesses. Search for a SEO company yourself. After all, a good search marketing firm absolutely has to be able to rank their own sites well. Don’t just pick the first company that sends you some spam. The best companies won’t need to market offline in an aggressive fashion, because their online efforts will speak for themselves. Spammers might make some impressive promises and use all the right words, but that doesn’t guarantee that they can really deliver on them. Even Google’s own employees don’t fully understand how their algorithm works, so be careful who you hire for your internet marketing!
SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.
Here at Salterra SEO we want to make SEO understandable for everyone! If you are committed to improving your rankings and are new to SEO, we recommend reading this guide front-to-back, but feel free to read ahead if you’re an SEO guru.
Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.
These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “hotels near Saratoga Springs Race Tack”, the search engine would then display websites with content that matches this query.
A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.
SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.
Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don’t “see” your site that means you are missing out on potential viewers/customers.
SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!
Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.
Permanent Results. Remember, SEO is sustainable and its affects are permanent. With regular site maintenance and keeping your visitors engaged with great content and strong site structure, you should be well on your way to that top spot!
Why do search engines not understand my site without SEO?
Simply put, if the major search engines can’t easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. For a more in depth explanation of this, read our article about (insert link here) On-Page SEO. Good website structure means that all of your most important pages are viewable within a couple clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.
Of course! With guides like ours and a strong desire to learn about SEO you are soon to become an SEO guru! We provide a Basic SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course we would love to partner with you on your SEO project. Salterra can advise or take on the whole project, leaving you to run your business.
About Glendale Arizona
Glendale AZ was initially settled in the late 1880s and is a part of the Phoenix-Mesa-Scottsdale Metropolitan Statistical Area (MSA).
Glendale is located in south/central Arizona. It is about a fifteen minute drive northwest of Phoenix. No Fortune 1000 Companies are headquartered in Glendale, but nearby Scottsdale is home to three, and nearby Phoenix is home to seven.
Glendale has a hot arid climate. January is the coolest month of the year with an average daily temperature of 68 degrees Fahrenheit. With July being the warmest month of the year, an average daily temperature is well over 100 degrees Fahrenheit. Glendale receives very little rain and is almost always sunny.
Glendale Arts and Entertainment
For a city of modest size, Glendale provides a good assortment of arts and entertainment offerings. Some of the more notable arts and entertainment offerings include: