salterra afordable seo for local

What is Affordable SEO and Why Do You Need It?

SEO… Search Engine Optimization is a varied and mysterious term. It is the process or ability to manipulate a website’s rankings in the search results. It’s not as straightforward as it sounds.

We believe that it’s multi-faceted, and due to the ever-changing algorithms that Google employs (as well as Yahoo and Bing), it’s like hitting a moving target from a moving vehicle while riding a bike. That doesn’t mean that good, cheap SEO and content marketing for your business needs to be impossible to find, however.

Find affordable SEO companies that have the fundamental education and the long-term experience needed to understand what works, what doesn’t, and what can get you in trouble! Salterra will work with you to form a solid strategy with your business and budget in mind. We develop unique websites with a strong foundation of SEO in mind.

Ensuring your site will be found, indexed, and ranked in your favor is what SEO strategy accomplishes, and why you should get affordable SEO services for small businesses like yours as part of your marketing campaign. Some of the types of affordable SEO services we are highly competent in are:

  • On-Page Optimization (this is directly on your website)
  • Off-Page Optimization (this is other places out on the internet and link building)
  • Technical (Terry’s Favorite! This is highly specialized and targeted)
  • Local SEO (Is your business showing well on the maps for local search?)
  • Paid and Organic Search (we do both!)

Internet marketing and affordable SEO for businesses in Arizona go hand in hand and are very important for companies in today’s marketplace. This is especially true now, given that it aligns with where consumers’ purchasing decisions are being made. More consumers than ever before are using the internet to research purchasing decisions and even make purchases. Thus, internet marketing is essential because it enables businesses to market their products or services much more effectively and efficiently, especially a small business SEO company that offers cheap SEO services for small business firms.

Affordable SEO Services for Small Businesses

When marketing for local and small businesses, finding a robust and cost-effective marketing strategy within your budget that targets your local area and brings in clients is essential. An excellent small business SEO strategy can also help build up a small business’s brand and reputation.

The distinct advantages of online marketing are a lower overhead, faster profits, and more cost-effective advertising spending. Below, we will review some primary benefits of using an internet marketing company.

We service clients anywhere in the world.

What are SEO Services?

SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on Google or Bing. An affordable SEO company uses technical and creative elements to increase awareness, improve rankings, and drive traffic to your website from search engines. There are many facets of SEO strategy to learn about, from the keywords on your page to how other sites link to you. SEO is a sustainable, long-term strategy that will strengthen your site with its SEO campaign and make it better for visitors.

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Avoid these 5 SEO mistakes at all costs.

It’s crucial to understand that ranking at the top of Google is now, in many ways, a much more “fluid” process than it formerly was regarding SEO. Although many people desire an engineer’s checklist that states, “Do these 180 things exactly, and you’ll be #1,” this is no longer the case.

There are undoubtedly some aspects that are more vital than others. Still, while some are straightforward to measure, such as backlinks, whether or not a site has an SSL certificate, or the hosting speed of the site, many significant measuring factors aren’t at all straightforward to determine.

What is faith? How does authority fit in? Contextual Authority, how about it? What does “Social Proof” entail? Google emphasizes “Quality of Content” even more than all of these. Even if you have a degree in English, it can be challenging to explain what that means or why one piece of content is of higher “quality” than another.

The first is attempting to rank low-quality content.

It can be challenging to define sound quality content. This is a bit of a gray area, especially when comparing what counts as exceptional content against excellent material, which might be the difference between ranking #1 on page one and #5.

However, Google provides hints about what they view as sound material. By examining the contrary, you may discover what awful content is in the eyes of Google and other big search engines. It used to be possible to rank subpar or mediocre content by stuffing it with keywords and spamming links, but those days are long gone. Nowadays, Google frequently ranks a site with considerably fewer links and authority if its piece is written better.

What is low-quality content, then? The writer’s poor use of syntax, phrasing, and sentence structure, which suggests that they do not speak the language as their first language, is a significant one. Other common errors include unnecessarily complex language, lengthy paragraphs of “fluff” that don’t offer anything to the conversation, and product pages that have scarcely been revised. It won’t be done with material for the sake of content. It must be beneficial, simple to comprehend, and pertinent to the main subject.

Poor SEO is frequently overcome by excellent content, producing at least some results. Even the finest SEO techniques cannot consistently rank low-quality content.

The second: A score in the last quarter loading quickly

Loading times are crucial. Even some SEOs swore that having rapid loading speeds for your site was a boosting factor even a couple of years before that. There were rumblings in early 2019 that this would soon become more significant. There is no disputing that website loading speed is currently one of the key ranking variables in 2019 and 2020 research studies.

There are numerous ways to gauge a site’s overall loading speed and the speed of individual pages. There are three general rules to remember, though:

  • You should never want your website to appear in the slowest quarter of results.
  • In a perfect world, you would rank in the top 10% of all results (and even among that group, higher is better)
  • If in doubt, rely on the Google Page Speed Insight tool’s statistics (which can be found via Google Search Console)

Fast, clear loading times are really important. Google has been extremely transparent about the future importance of technical SEO. Hosting speed will undoubtedly continue to play a significant role in that.
Get your website to the top quarter or higher for site speed to avoid being in the bottom quarter and receiving penalties!

The Third Thing: Study Schema Fundamentals

In 2018, schema entered the SEO landscape, and it is here to stay. Schema is a crucial component of technical SEO since it enables Google to match better user intent with the presented results. Ensuring your theme is technically sound is the minimum you should do, even though mastering the super technical details is not necessary (or practical for most of us).

Next week, Google will penalize a website for having an unreadable schema. This is one of those uncommon SEO variables where, if a website receives a heavy penalty for only this one reason, Google will almost immediately restore its ranks.

Some excellent paid themes are available that concentrate on developing schema templates for things like reviews, movies, recipes, and other uncommon formats. Because of this, Google is more likely to rank these pages higher in their results.

Take a look at the premium themes; almost all of them support schema. Some themes even go one step further to increase their adaptability when utilizing schema settings for an additional boost.

Most websites will be satisfied with a solid professional theme built on the Genesis framework and an excellent plug-in that adds an “updated on” tag to each article.

The Fourth Thing: The Only Important Link Is Your Thought

Many new or young internet marketers are fixated on links when you observe what they’re doing. To a more complex question, they are seeking an engineering solution. Links are a crucial component of search engine optimization (SEO), but the notion that they are a secret weapon that defeats all other factors is untrue and hasn’t been for almost a decade.

The obsession with obtaining links of any kind frequently causes people to overlook factors such as the website’s content quality, which Google claims to be one of the two most important ranking factors, the significance of expertise, trustworthiness, and authority (EAT), as well as easily fixable design and content issues that would have a much more significant impact.

Regardless of how many quality backlinks a website receives, ignoring some of those characteristics can lead to its demise. Don’t forget that the finest links will examine a site before connecting elsewhere. They won’t damage their reputation by linking to your website if they don’t like what they see.

Regarding SEO, backlinks are still highly valued and discussed for a reason, but if that’s all you pay attention to, you’re probably setting yourself up for failure. It’s not 2009. There are other factors to consider besides links.

The Final Thought: Links Aren’t Important

Going too far in the other direction is also a significant SEO mistake, as many marketers believe links are the only thing that matters. Several marketers attempted to advance the notion that links were irrelevant a few years ago. That rumor seems to be spread by some unknown search engines as well. Links still have value. Backlinks are still important, even though they may not be as vital as they once were or the deciding element in search engine optimization.

An equally disastrous SEO error would be to do nothing to build links.

There are mainly two ways to concentrate on this. The initial step is to draw in more links. There is a definite need for more webmasters to focus on this long-term approach. What encourages link-building?

There is a small list of helpful things; remember that it’s a numbers game when implementing each. The second is to make a conscious effort to acquire white hat links.

Increasing Link Volume

The first step is producing top-notch content. That is now very important from Google’s perspective. If you do this consistently, you might find a few extra links here and there, particularly for articles that are reviews of informational or unrelated products.

Look for question-related keywords next. In my observation, these have the propensity to increase traffic and are more likely to generate links from other websites or social media. It won’t take long for a couple of the thirty good queries you find to become popular and spread. Naturally, assuming you respond with clarity and provide excellent details.

Last but not least, statistics from unique research and amazing visualizations frequently are shared. When you conduct unique research, generate intriguing data, and create a stunning chart design, those things are more likely to be shared. You will receive a ton of excellent backlinks from various webmasters, all of which, most significantly, come from natural sources.

A few months later, when you Google the statistics and the visuals, you can find websites that had previously used your data without giving you credit. Send them a courteous note informing them that you appreciate that their readers have found the graph or information you worked so hard to compile valuable. Inform them that use is permitted as long as the source is acknowledged and the original material is used.

Most webmasters will reply favorably to this; you now have additional links. Over time, producing that kind of content will assist you in naturally attracting links.

Pursuing Additional Links

The second strategy is to make a concerted effort to build links. This contains many current methods, such as guest posting, pitching your link to replace a broken one, asking brands to link to your reviews, locating reputable specialized directories, and more.

There is no doubt that this active connection-building can be successful. The ideal approach will rely on your niche, the caliber of your website, and your ability to sell. These are all effective methods of link building since they have all produced results for website owners at some point or another. Many webmasters have used one or more of these strategies with success. They are all still capable of working.

You can work hard to get links, develop content that draws connections most of the time, or do both at once. However, don’t fully disregard the value of links, or you’ll experience the same frustration as marketers who focus on links. Possibly even more so

Better SEO Delivers Better Results

You will have a greater chance of success if you stay away from these widespread errors that even many skilled bloggers and self-declared SEO gurus commit. Avoiding significant mistakes with SEO is frequently just as crucial to online marketing as performing a small number of tasks well.

Avoiding these blunders and producing quality content can lead you to the online success you desire.

Search Engine Optimization (SEO) is one of the most important marketing strategies for a business in today’s online age. More and more consumers are using their favorite search engines like Google to research products and services and make purchasing decisions. Most consumers are actively using search engines to start their buying journey. As a result, implementing SEO is no longer optional. Instead, it’s mandatory if you want to run a successful business. Without organic search, you will be too reliant on paid traffic sources which can plummet your profit margins no matter what you sell.

Unfortunately, SEO is a complex thing. It’s such a dynamic industry. Every algorithm update introduced can alter ranking factors and hurt or help your website. This is why it’s so important to stay on top of the latest changes and to be diligent yet fluid with your strategies. Most business owners do not have the time to stay abreast of all the changes happening within the SEO space. This can put you at a competitive disadvantage in the marketplace. Luckily, there are SEO professionals available to assist you. This is why you will see a lot of businesses looking to hire affordable SEO companies to help. As many as 65% of surveyed business owners have worked with multiple SEO providers [1]. Below, you will learn about why hiring an affordable SEO company can help propel your company to new heights in the marketplace.

Reasons To Hire An Affordable SEO Company:

1. Your Website Matters

Nowadays, the first point of contact that a customer has with your business is typically your website. As a result, you want it to create a positive first impression. It’s known that 94% of first impressions are about your website’s design [2]. If you fail to give off a positive first impression of your business, you risk losing a prospective customer for good. They will likely bounce off your site and onto your competitions. Most of your credibility and the trust you garner stem from your design. This is why having a professional site that is well laid out and highly optimized is key. Most visitors will bounce off your site if you provide them with a suboptimal user experience.

A quality SEO company will know how to effectively improve your site to deliver a better design and performance, leading to higher usability and a better all-around user experience.

2. Mobile Optimization Is Essential

In today’s increasingly mobile-dominated landscape, having a highly mobile-optimized website is more important than ever. Your website needs to be built for mobile-first. Google has updated its algorithm for mobile-first indexing [3]. This means that the mobile version of your site is predominantly used for indexing and ranking. As a result, if your mobile website is poorly optimized or designed, it will not rank well organically. If your site isn’t built well for mobile devices, you could miss out on a lot of potential traffic. This has become even more important given that so much of global traffic is done on mobile devices, whether smartphones or tablets.

A professional SEO company can help you take a mobile-first approach to your website’s design and layout. An SEO company knows how to optimize onsite content to load faster on mobile devices.

3. Spend More Time On Your Business

There is no ignoring SEO. SEO is here to stay. You need to integrate effective SEO strategies into your digital marketing mix to succeed in today’s search-dominated landscape. Unfortunately, you are likely wearing too many hats in your business. How much time do you truly have to dedicate to something as tedious and time-consuming as SEO? Likely not much. This is where hiring an affordable SEO company comes into play. You can easily outsource all of the requisite tasks involved with formulating and executing a proven SEO strategy to a professional SEO company.

A professional SEO company will know how to integrate effective strategies to propel your business forward. You get to win back your valuable time that you can better spend doing result-producing activities for your business. You can leverage an SEO professional’s expertise and time by outsourcing your SEO efforts.

4. A Professional Company Knows What Works

The last thing you want to do is integrate ineffective strategies into your digital marketing mix. Doing something wrong with your SEO can set your business back. It can take a long time to undo mistakes with SEO. When you hire a professional company, you don’t have to worry about wasting a lot of time testing out strategies and having to redo things. After all, they know what works and what doesn’t. Hiring a professional company is a good way to minimize mistakes and cut out the learning curve.

An affordable SEO company has been there and done it before. They know the most cost-effective strategies and how to implement them successfully. They know what your competition is doing and how to effectively position your business in the marketplace.

5. Boost Your Bottom Line

A business should look to do anything that can boost its bottom line. It can be tough to boost your bottom line when you spend so much time, resources, and money on ineffective strategies. A professional SEO company will make the requisite changes to your on-site and off-site SEO to maximize your organic traffic. They will know how to target buying traffic which can help you get more visitors that convert at a higher rate on your site. It can drastically inflate your costs if you are overreliant on paying for advertising. This can result in a higher Cost Per Conversion (CPC) number and higher costs to acquire a customer.

A professional SEO company can be one of the best assets for your business. When you have professionals working around the clock to boost your site’s organic search efforts, you can maximize buying traffic and increase conversions. Best of all, you will be driving organic traffic to your site, which doesn’t have incremental costs attached to it.

Search Engine Optimization has become an essential digital marketing strategy in today’s digital age. So many customers start their buying journey with a search engine. Because of this, you want to be actively improving your SEO efforts all the time. Getting better rankings within the organic search results will drive more buying traffic to your site. The more organic traffic you can go to your site, the more conversions you can get, and the more profits you can rake in. It’s a much more sustainable method of driving traffic than paid advertising. However, SEO is complicated to get right. That’s why there are professional companies out there that offer these services in the first place. SEO is such a dynamic industry that you must keep your ear to the ground if you want a smooth ride. It can be nearly impossible to do this while running a business simultaneously. Because of this, you are hiring a company to handle the time-consuming, yet essential task for you is a good option. Many businesses are taking the leap and hiring SEO companies themselves. It’s the best way to position your company for future success. We’ve got you covered if you are looking for the best and most affordable SEO company. We have experts in the industry that can help you drive more targeted organic traffic to your site for better conversions and to reduce marketing expenses within your business.

eCommerce Affordable SEO Company You Can Trust

Are you looking for affordable SE eCommerce services? Well, look no further than our team of experienced eCommerce SEO experts. We are an affordable SEO company with a track record of producing results and helping companies grow their eCommerce business.

The days when businesses created websites to have an online presence are long gone. Businesses need to create another income stream in the form of eCommerce websites. Such an online web asset helps companies diversify from relying on brick-and-mortar stores. A report published on NASDAQ indicates that by 2040, about 95% of purchases will be made through eCommerce platforms and sites (https://www.nasdaq.com/articles/uk-online-shopping-and-e-commerce-statistics-2017-2017-03-14).

However, it’s not just about setting up an eCommerce site and letting it be. You need to make a concerted effort to carve out some organic traffic from search engines. A report by Ahrefs indicates that nearly 91% of web pages do not receive any traffic from Google (https://ahrefs.com/blog/search-traffic-study/). It would be a shame to spend money and time creating an eCommerce website that does not add value to your business. That’s why every business should get professional SEO services that will elevate the performance of their website a notch higher.

Equally important is the affordability of eCommerce SEO services. Businesses should not spend an arm and leg on optimizing their eCommerce site to rank well on search engines. Quality and affordable SEO services should be:

  • Effective –SEO services should help you rank well on search engines and funnel the traffic to purchase your products and services.
  • Durable – Your eCommerce site should endure the many algorithm changes that search engines implement regularly. At the same time, traffic ebbs and flows, an eCommerce a well optimized will take the algorithm updates without losing virtually all of its traffic, as is familiar with many poorly optimized sites.

We go above and beyond to provide highly affordable eCommerce SEO services without compromising on quality. Drawing from years of experience, we’ve optimized our services to be effective and affordable.

Bespoke SEO Strategy Optimized To Yield Results At Affordable Rates

We appreciate that every eCommerce site is unique and therefore requires a bespoke strategy to attract converting customers and clients, thrive in the short and long term, and grow the company’s bottom line. Every aspect of our eCommerce service is customized to suit your niche and business. From the initial keyword research to the website optimization strategies we implement, you can trust our team of expert eCommerce SEOs to create a bespoke plan that is suited to your needs.

Included In Our Affordable eCommerce SEO Services

  • Competitor Analysis
  • Keyword Research
  • Onsite Optimization
  • Technical SEO
  • Link Building
  • Content Strategy
  • Conversion Optimization
  • Detailed Monthly Reports

Our Tried And Tested Process For eCommerce SEO

Research And Analysis – We explore what your competition is doing at this stage. As you can appreciate, competition is ever-present and ever-fierce in the eCommerce sphere. That means a wide variety of digital marketing strategies are in use– some of which are good while others are not. While we will develop a bespoke design for your eCommerce site, it pays to know which strategies are not working, which are working, and, importantly, which methods your competitors are ignoring. This research and analysis equip our team with the necessary knowledge to create an effective solution for all our businesses.

In-Depth SEO Audit – To create an effective eCommerce SEO strategy, we endeavor to understand your niche and eCommerce site. After all, you cannot improve what you don’t understand. To this end, we conduct a technical audit of your site to ensure it performs well regarding industry best practices and compliances. We analyze your analytics data to know what your site is doing.

Onsite Optimization – We optimize your website’s onsite aspects at this process stage. We’ll endeavor to implement optimizations on your website’s functionality, user experience, security, site speed, internal linking, image optimization, title, and meta tag optimization, structure, and schema markup, among other things. At the end of onsite optimization, we’ll leave you with a site that works efficiently well, ticks all the boxes of technical optimization in search engines, and renders an excellent user experience for your traffic.

Keyword Research – To ensure you’re targeting the right traffic, we conduct keyword research relevant to your niche. We identify which variety of keywords works best for your website. The keywords we identify will form the foundation of the next stage – content creation.

Content Marketing – Keep in mind that Google ranks pages and not websites. Every page you create should serve a purpose and meet the goal of serving the needs of your traffic. To this end, every page should have optimized content that targets a set of specific keywords. For this stage, we develop and implement your bespoke content marketing strategy. We create a range centered on the different keywords identified previously. Ultimately, we ensure your content boosts your traffic and enhances conversion rates.

Offsite Optimization – Finally, we undertake offsite optimization on your eCommerce site. This optimization category involves carrying out SEO tasks outside your website that will positively impact your search ranking. Of the many offsite optimization strategies, link building is the most essential. They enhance your site’s popularity, reliability, authority, and relevance.

Why You Need eCommerce SEO

With increased reliance on the internet, more and more people are relying on search engines. This also means more and more people are relying on search engines to find products and services they need. As of 2020, the size of the online retail market was at over $4.5 trillion, and it’s estimated the market will grow to $8.5 trillion by 2027 (https://www.grandviewresearch.com/industry-analysis/retail-e-commerce-market).

You need your eCommerce site optimized that take advantage of this opportunity. eCommerce SEO helps your target the right traffic, rank well on search engines, and offer an intuitive user experience, enhancing your site’s growth.

Why Choose Us

The competition in the online retail space is exceptionally fierce. New eCommerce sites are published daily, making the eCommerce space even more crowded. As such, you need an experienced team of SEOs to help you with your SEO. Whether you run a small eCommerce site that caters to your local community or a national or internal eCommerce business, you can trust our team to help your site attract qualified traffic that converts.

We are experienced in all aspects of eCommerce SEO. This means we never outsource any part of your project to a third party with whom you don’t have any contact. From keyword research, and content creation, to onsite and offsite optimization, we undertake every aspect of your website in-house.

We’ve also streamlined our business to ensure every aspect of our service delivery is as efficient as possible. Focusing on efficiency helps us to do away with waste. We also run a lean, mean team of experts. No one on our team is just there to make up the numbers. As part of our focus on efficiency, everyone has a role. This works well in making huge savings, which are passed on to you – our esteemed clients. When we say we’re affordable, we’ve worked on improving efficiency and passing the savings to you.

Finally, you’ll be pleased to know that we never take a cookie-cutter approach to eCommerce SEO. We appreciate that every niche and every company is unique. It’s, therefore, essential that your SEO project focuses on meeting your specific needs and meeting your goals. Do you want to build an enduring brand? Do you want to increase the conversion rate? Are you interested in attracting more qualified traffic than you currently are? We’ll work with you to develop a bespoke strategy for your company’s eCommerce property.

Search Engine Optimization remains a key and powerful element of any successful digital marketing campaign. In a world where more than 80% of consumers start their product/service searches online, and more than 3 billion online searches are conducted daily, ranking high on search engine results has become a top priority for all modern businesses. When done correctly, SEO can significantly contribute towards your ultimate goal of maximizing profits and growing your business.

A good SEO strategy helps to increase your visibility and brand awareness, build trust and credibility, and drive more organic traffic to your site, which translates to more sales.

Local SEO

In the past, it didn’t make much sense for local and small businesses to take their marketing campaigns online where big and well-established national brands dominated. However, as part of their efforts to make search results more relevant to users, Google started allowing local businesses to compete for search result rankings based on geographic location and proximity to the searcher of the product/service.

This made it easier for consumers to discover businesses close to them that offer the product/service that they are seeking.

This means that if your business appears on the list, or better yet, top of the list, it will get more exposure, online traffic, and eventually more foot traffic and sales.

Local SEO involves implementing a set of strategies, processes, and digital marketing tactics to help a business rank better in Google local search and Google Maps for local search terms. It targets searchers using terms like “near me” or geo-qualifier terms identifying their location.

Benefits of Local SEO

Increased visibility in your local niche market
As noted, over 80% of consumers will first research the product/service on Google before making a purchase. By doing a local search, they will see the businesses within their local area that offer what they are looking for. If your business isn’t among the top three or on the first page of the results, you will miss many business opportunities, even if you offer great products/services.

More quality traffic

One of the best things about local SEO is that it allows you to target users interested in your product/service at the right time. Instead of broadcasting to everyone, your business name and website appear when your target customers search for a product/service you sell. The users clicking on your site will likely convert into customers.

Higher conversion rates

Since local SEO draws in visitors interested in your product, they are more likely to convert. Statistics show that 28% of local searches result in sales. Depending on the traffic brought in by your site’s increased visibility, this percentage can translate to a very high number of sales.

Reduced advertising costs

Investing in local SEO significantly reduces your reliance on traditional advertising channels, which can cost a lot of money in the long run. Local SEO puts you right in front of the eyes of your target audience at the exact time they are researching or looking to buy a product or service that you sell.

The high return on investment and permanence of results makes local SEO one of the most successful and cost-effective marketing techniques.

More permanent results and continuous business growth

Compared to traditional marketing techniques, where you have to do the same thing repeatedly to realize and maintain results, local SEO offers more permanent results that build on themselves.

Improved rankings lead to increased visibility which leads to increased traffic which leads to increased brand awareness and credibility, which leads to increased sales which leads to increased trust and loyalty, which leads to even more traffic and buyers, and the cycle continues. This eventually leads to an accelerated rate of business growth.

Other local SEO benefits include mobile optimization, an edge over competitors, more local customer reviews, lots of repeat business, and more effective incentive-based marketing campaigns.

While SEO offers superior benefits and more long-lasting results than other marketing techniques, it is a continuous process that requires skill, time, and effort. Appearing and staying on the Google local 3-pack or Google’s first-page results is not easy, especially if you are in a crowded market. You need someone with the requisite knowledge and expertise to optimize and manage your SEO campaign.

This is why working with a quality local affordable SEO company is critical if you want to reap the full benefits of SEO. With that being said, here are several things that you will need to look out for when choosing a local SEO company

Cheap SEO vs. Affordable SEO

When you are a small business, your marketing budget may be quite limited. However, as much as you’d want to save money, going for the cheapest SEO services often does more harm than good. When it comes to SEO services, you want professional high-quality SEO services at an affordable rate.

Cheap SEO services often tend to cut corners and do the absolute minimum. They rarely have your best interests at heart and don’t even take the time to understand your business’s unique needs and goals, leading to cookie-cutter SEO strategies that offer no positive or long-term effect.

Web design, quality content creation and marketing, and quality link building are critical pillars of an effective SEO campaign. However, they take skill, knowledge, time, and effort. A cheap SEO service may not have what it takes or be willing to perform all the necessary tasks to deliver this, leading to poor results.

Also, cheap SEO services are notorious for poor customer service and a lack of accountability, which can be incredibly frustrating. After all, their primary goal is to make a quick buck off unsuspecting business owners.

What makes cheap SEO services particularly dangerous is that they may try to employ black-hat SEO marketing tactics. These underhand tactics fool a search engine into ranking a site higher. Google severely punishes sites that are found using black hat SEO tactics. You may wake up to discover your entire online presence obliterated.

On the other hand, you should be wary of agencies that overcharge their services.

Choosing a Local Affordable SEO Company

Again, the key is to find high-quality SEO services at a reasonable price. So, before settling on a local affordable SEO company, you must consider the company’s merits carefully. Here are some of the key things you need to look out for:

Online reviews

Checking online customer reviews helps to give you an insight into what to expect from the company. Prioritize clear and well-detailed customer reviews to make a more informed decision.

Ask for a website analysis report.

A great way to assess the proficiency of an SEO company is to request a site analysis report. The right SEO company will be able to perform an in-depth analysis of your website using various tools and advice you about issues regarding your design, content, and performance that need to be worked on to optimize your site for search engines. They will also be able to determine and tell you how your site matches up against competitors.

A good company will only give you a cost estimate after thoroughly assessing your site and determining the type and amount of work needed. Avoid companies that rush to provide you with a quote over the phone before even checking your site.

The tools they use

A good SEO company should be able to clearly explain the tools and methods they use to achieve certain results. They should also be able to explain how their plans align with the goals of your business. This will help you better understand how they will strategize your SEO campaign.

Check past work

If a company is as good as it claims, its past work should reflect this. Check other websites the company has worked on and see how they are fairing. Also, check the quality of their content to ensure that they are not using black hat techniques.

Talk with at least three agencies.

Once you’ve narrowed your list, arrange a face-to-face meeting or video conference and take this opportunity to learn as much as possible about the company and its affordable packages. Ask about their work experience, the cost of their packages and what they entail, their process, and other things you need clarified. This will help you to determine what company is the best for your business.

Questions About Affordable SEO

Why do search engines not understand my site without SEO?

If the major search engines can’t easily crawl your website, you are unlikely to rank. Your site needs to be easy for search engine bots to understand, and the key ingredient to search engines efficiently crawling your site is good site architecture. For a more in-depth explanation of this, please read our article about On-Page SEO that is affordable. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to search engines and visitors.

Can I do my SEO?

Of course! With guides like ours and a strong desire to learn about cheap SEO, you will soon become an SEO guru! We provide a Basic SEO Report Card so you can begin climbing the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization!

Why Use Salterra SEO Company?

Salterra SEO specializes in increasing traffic to your website by improving your position in search engine rankings without using spamming techniques. Our search engine ranking specialists work diligently with you to determine your company’s marketing needs. We make your site content relevant, fresh, and search engine friendly, increasing your rankings. This is the most effective way to ensure that your site stays at the top of the search engine rankings for the long term.

Salterra’s affordable SEO services will allow you to focus your Search Engine Optimization on the locations and customers you desire. The best SEO is found right here!

Everywhere you look, someone claims to have the best, cheapest, fastest way to rank your site. Many claim to know Google’s secrets, but be careful of claims that cannot be supported. Knowledge is the key to understanding if your SEO professional is legit. Be wary of promises; these blogs have an excellent overview of what to look for in an SEO company.  We are always happy to give your website a FREE, No Obligation Evaluation. Contact Us Today for more information about affordable SEO for small businesses.