SEO Company in Tucson Arizona
Reasons To Hire Salterra a Professional SEO
For all businesses in Tucson Arizona and considering marketing budgets are shrinking for most small and medium-sized companies, it is imperative to focus on the strategies and efforts that will provide the biggest possible returns. While it might seem reasonable or even advantageous to cut down on marketing costs by attempting to implement various marketing strategies in-house such as SEO, it would be an unwise thing to do. After all, SEO is such a dynamic industry as it is. Therefore, being able to juggle search engine optimization and keep up with the latest industry changes can be a very tough task.
Along with this, doing the work in-house means you have to take employees off of their current work and objectives to have them focus on SEO efforts or you have to hire new employees to perform the work for you. Regardless, you will experience reduced efficiency due to having to focus on training efforts and pay benefits to the same employees.
Instead of having to do all of that, it would be much simpler, more efficient, and more cost-effective to simply hire a professional search ranking consultant, expert, or company to handle the process for you. By outsourcing your SEO efforts to a third party, not only will you save money not having to pay benefits to a dedicated employee, but you will be able to generate much better results and efficiency as a direct result of doing so. Below, we will discuss some of the biggest reasons you should be hiring professional SEO experts instead of attempting to do it in-house.
Choosing the Right URL for SEO
URLs used to be just long lines of numbers, letters, and symbols that nobody could decipher other than web crawlers. First-generation online marketers cared less about them for as long as the actual web page loaded properly. As online marketing evolved and internet users have become more conscious of what they are feeding at in the cyberspace, the demand for clearer message, easier navigation, and more manageable browsing also become more particular.
Internet users started to demand convenience in everything they do online, including knowing what exact web page they are clicking at first glance. Hence, the use of more indicative URLs has become a norm for internet users and online marketers alike.
Personalizing website address is one of the most underrated search engine optimization services. It is not an essential service a few years ago, but since Google algorithm also takes into consideration the pixel width of titles and tags, it is important that every website owner learns how important it is and how it can be managed and marketed well.
Personalizing your website’s URL, from the homepage to all individual posts and sections, helps your visitors figure out what your web page is all about. Even an affordable search engine optimization company will tell you that this helps in reducing bounce rate.
It allows visitors to navigate your website more smoothly and understand where they are just by looking at their browser address bar. By theory, websites that give their users convenience in browsing are deemed more attractive. Hence, traffic and income stream are improved while conversion becomes easier to manage.
Many search engine optimization companies now include URL management in their priority services because new search engine guidelines imply that a comprehensive URL increases a website’s online relevance and improves social signals.
One way of personalizing website addresses is by creating vanity URLs for all web pages. Vanity URLs are branded web addresses that contain keywords unique to your website and webpage. As a result, recall and brand recognition improves significantly because your keywords often stay on the address bar.
A search engine optimization company often uses a third-party custom URL creator for this. However, some of them are able to easily integrate such function in the websites they manage if the web host allows it. A URL creator will create the customized address according to your preferences and can redirect everyone who will access it back to your website. It means that depending on the creator, your URLs may not really be changed but only be converted for marketing purposes, such as for link building and social media marketing purposes.
Google+ does not have this feature for now, but Facebook and YouTube both give users full capacity to personalize their URLs for easier social media marketing. Blogger, on the other hand, allows users to customize every web page’s URL without having to access any coding or HTML prompts. These are just basic social media websites though. Managing URLs is going to be more complicated for custom websites for sure.
Shortening your URLs is another way to make them more marketable. Shortened URLs become easier to share and easier to use for inbound marketing. Doing it to one web page may not give you sweat, but doing it to every web page in an established blog or business website may give you a headache. In addition, it should also be done to every external link used for inbound marketing. Hence, hiring an search engine optimization company is important.