For all businesses in Tucson Arizona and considering marketing budgets are shrinking for most small and medium-sized companies, it is imperative to focus on the strategies and efforts that will provide the biggest possible returns. While it might seem reasonable or even advantageous to cut down on marketing costs by attempting to implement various marketing strategies in-house such as SEO, it would be an unwise thing to do. After all, SEO is such a dynamic industry as it is. Therefore, being able to juggle search engine optimization and keep up with the latest industry changes can be a very tough task.
Along with this, doing the work in-house means you have to take employees off of their current work and objectives to have them focus on SEO efforts or you have to hire new employees to perform the work for you. Regardless, you will experience reduced efficiency due to having to focus on training efforts and pay benefits to the same employees.
Instead of having to do all of that, it would be much simpler, more efficient, and more cost-effective to simply hire a professional search ranking consultant, expert, or company to handle the process for you. By outsourcing your SEO efforts to a third party, not only will you save money not having to pay benefits to a dedicated employee, but you will be able to generate much better results and efficiency as a direct result of doing so. Below, we will discuss some of the biggest reasons you should be hiring professional SEO experts instead of attempting to do it in-house.
Choosing the Right URL for SEO
URLs used to be just long lines of numbers, letters, and symbols that nobody could decipher other than web crawlers. First-generation online marketers cared less about them for as long as the actual web page loaded properly. As online marketing evolved and internet users have become more conscious of what they are feeding at in the cyberspace, the demand for clearer message, easier navigation, and more manageable browsing also become more particular.
Internet users started to demand convenience in everything they do online, including knowing what exact web page they are clicking at first glance. Hence, the use of more indicative URLs has become a norm for internet users and online marketers alike.
Personalizing website address is one of the most underrated search engine optimization services. It is not an essential service a few years ago, but since Google algorithm also takes into consideration the pixel width of titles and tags, it is important that every website owner learns how important it is and how it can be managed and marketed well.
Personalizing your website’s URL, from the homepage to all individual posts and sections, helps your visitors figure out what your web page is all about. Even an affordable search engine optimization company will tell you that this helps in reducing bounce rate.
It allows visitors to navigate your website more smoothly and understand where they are just by looking at their browser address bar. By theory, websites that give their users convenience in browsing are deemed more attractive. Hence, traffic and income stream are improved while conversion becomes easier to manage.
Many search engine optimization companies now include URL management in their priority services because new search engine guidelines imply that a comprehensive URL increases a website’s online relevance and improves social signals.
One way of personalizing website addresses is by creating vanity URLs for all web pages. Vanity URLs are branded web addresses that contain keywords unique to your website and webpage. As a result, recall and brand recognition improves significantly because your keywords often stay on the address bar.
A search engine optimization company often uses a third-party custom URL creator for this. However, some of them are able to easily integrate such function in the websites they manage if the web host allows it. A URL creator will create the customized address according to your preferences and can redirect everyone who will access it back to your website. It means that depending on the creator, your URLs may not really be changed but only be converted for marketing purposes, such as for link building and social media marketing purposes.
Google+ does not have this feature for now, but Facebook and YouTube both give users full capacity to personalize their URLs for easier social media marketing. Blogger, on the other hand, allows users to customize every web page’s URL without having to access any coding or HTML prompts. These are just basic social media websites though. Managing URLs is going to be more complicated for custom websites for sure.
Shortening your URLs is another way to make them more marketable. Shortened URLs become easier to share and easier to use for inbound marketing. Doing it to one web page may not give you sweat, but doing it to every web page in an established blog or business website may give you a headache. In addition, it should also be done to every external link used for inbound marketing. Hence, hiring an search engine optimization company is important.
SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.
Here at Salterra SEO we want to make SEO understandable for everyone! If you are committed to improving your rankings and are new to SEO, we recommend reading this guide front-to-back, but feel free to read ahead if you're an SEO guru.
Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.
These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “hotels near Saratoga Springs Race Tack”, the search engine would then display websites with content that matches this query.
A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.
SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end you will see an increase in awareness and a definite increase in traffic. It's time to take your site to the next level and get the thousands of visitors you deserve.
Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don't “see” your site that means you are missing out on potential viewers/customers.
SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!
Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.
Permanent Results. Remember, SEO is sustainable and its affects are permanent. With regular site maintenance and keeping your visitors engaged with great content and strong site structure, you should be well on your way to that top spot!
Why do search engines not understand my site without SEO?
Simply put, if the major search engines can't easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. For a more in depth explanation of this, read our article about (insert link here) On-Page SEO. Good website structure means that all of your most important pages are viewable within a couple clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.
Of course! With guides like ours and a strong desire to learn about SEO you are soon to become an SEO guru! We provide a Basic SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course we would love to partner with you on your SEO project. Salterra can advise or take on the whole project, leaving you to run your business.