SEO Company in Tucson Arizona
If you have a small business or e-commerce site, you may be curious about what your best options are when it comes to search engine optimization (SEO). We are a top-rated Tucson SEO company, and we offer SEO services to help you build up your brand and web presence as a local business.
Tucson Search Engine Optimization
This type of digital marketing and web design is an increasingly useful and effective way to reveal yourself to potential clients and build up a strong, lasting reputation.
Reasons To Hire Salterra a Professional SEO
For all businesses in Tucson Arizona and considering marketing budgets are shrinking for most small and medium-sized companies, it is imperative to focus on the strategies and efforts that will provide the biggest possible returns in Tucson, AZ.
Tucson SEO is a Big Job, Don’t Do It Alone!
While it might seem reasonable or even advantageous to cut down on marketing costs by attempting to implement various marketing strategies in-house such as SEO and web design, it would be an unwise thing to do. After all, SEO is such a dynamic industry as it is. Therefore, being able to juggle search engine optimization and keep up with the latest industry changes can be a very tough task. It would be better to entrust this search engine optimization work to a Tucson SEO company.
A Digital Marketing Agency Over In-House
Along with this, doing the SEO and web design work in-house means you have to take employees off of their current work and objectives to have them focus on SEO efforts or you have to hire new employees to perform the work for you. Regardless, you will experience reduced efficiency due to having to focus on training efforts and pay benefits to the same employees.
Instead of having to do all of that, it would be much simpler, more efficient, and more cost-effective to simply hire a professional search ranking consultant, expert, or company to handle the process for you. You can find a digital marketing agency to help you handle web design and search engine optimization (SEO) at an affordable price.
By outsourcing your Tucson SEO efforts to a third party, not only will you save money not having to pay benefits to a dedicated employee, but you will be able to generate much better results and efficiency as a direct result of doing so. Below, we will discuss some of the biggest reasons you should be hiring professional SEO experts instead of attempting to do it in-house.
Tucson SEO Services & Personalized Website Addresses
Personalizing website addresses is one of the most underrated search engine optimization services. It is not an essential service a few years ago, but since the Google algorithm also takes into consideration the pixel width of titles and tags, it is important that every website owner learns how important it is and how it can be managed and marketed well.
Personalizing your website’s URL, from the homepage to all individual posts and sections, helps your visitors figure out what your web page is all about. Even an affordable search engine optimization company will tell you that this helps in reducing bounce rates.
It allows visitors to navigate your website more smoothly and understand where they are just by looking at their browser address bar. By theory, websites that give their users convenience in browsing are deemed more attractive. Hence, traffic and income stream is improved while conversion becomes easier to manage.
We recommend hiring Tucson SEO experts to help with finding URLs for your business website and SEO strategy since a local digital marketing company that offers SEO and marketing services will have a lot of expertise in this area.
URL Management & Our Tucson SEO Company
Many digital marketing agencies and search engine optimization companies now include URL management in their priority services because new search engine guidelines imply that a comprehensive URL increases a website’s online relevance and improves social signals. This should be taken into consideration when building a site, working with web design, doing keyword research, local SEO, and other aspects of internet marketing.
Vanity URLs for Web Pages
One way of personalizing website addresses is by creating vanity URLs for all web pages. Vanity URLs are branded web addresses that contain keywords unique to your website and webpage. As a result, recall and brand recognition improves significantly because your keywords often stay on the address bar.
Tucson SEO by Salterra
As a top-rated Tucson SEO company, we are committed to providing the best SEO services to our clients and building digital marketing strategies that have proven results to work. With great expertise and attentiveness to your industry niche and demographic and geographic target audience, we aim to help your online presence catch the attention of potential customers through appearances in organic search results and high rankings in search engines for relevant topics and local searches.
Frequently Asked Questions About SEO
What is SEO?
SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.
Here at Salterra SEO, we want to make SEO understandable for everyone! If you are committed to improving your rankings and are new to SEO, we recommend reading this guide front-to-back, but feel free to read ahead if you’re an SEO guru.
What is Local SEO?
Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.
These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “hotels near Saratoga Springs Race Track”, the search engine would then display websites with content that matches this query.
A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.
Why is SEO beneficial to my site?
SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end, you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.
Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media-driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don’t “see” your site that means you are missing out on potential viewers/customers.
SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!
Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.
Permanent Results. Remember, SEO is sustainable and its effects are permanent. With regular site maintenance and keeping your visitors engaged with great content and strong site structure, you should be well on your way to that top spot!
Why do search engines not understand my site without SEO?
Simply put, if the major search engines can’t easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. For a more in-depth explanation of this, read our article about (insert link here) On-Page SEO. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.
Can I do my own SEO?
Of course! With guides like ours and a strong desire to learn about SEO, you are soon to become an SEO guru! We provide a Basic SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course, we would love to partner with you on your SEO project. Salterra can advise or take on the whole project, leaving you to run your business.
10 Top-Rated Tourist Attractions in Tucson, AZ
Tucson, the “City of Sunshine,” offers a pleasant mix of cultural and natural attractions to keep visitors busy, but it’s primarily the warm, dry climate that attracts tourists and snowbirds to the area. Basking in the sun holds its own appeal, as does golfing during the winter months, or lounging by a pool at one of Tucson’s luxury resorts.
The city is home to interesting museums, historical sites, and great shopping and dining. The surrounding mountains and desert provide a playground for people looking for things to do outdoors, with beautiful parks, wonderful hiking trails, biking areas, campgrounds, and some incredible scenic drives.
Tucson also makes a great base for day trips to nearby places like the historic Western town of Tombstone; the mining town of Bisbee; and the little community of Tubac, an artists’ colony with interesting shops selling art and trinkets.
Figure out what you’d like to see and do with our list of top tourist attractions in Tucson.
See also: Where to Stay in Tucson
1. Arizona-Sonora Desert Museum
The Arizona-Sonora Desert Museum offers an intimate look at the desert landscape around Tucson. This museum is a wonderful family outing with a zoo, natural history museum, and botanical garden all in one. Displays showcase living animals and plants native to the Sonoran Desert, including some endangered species such as the Mexican wolf, thick-billed parrot, ocelot, margay, jaguarundi, desert pupfish, Sonora chub, bonytail chub, razorback sucker, and Gila topminnow.
As you wander the footpaths, keep an eye for the busy and colorful hummingbirds whizzing about from flower to flower. Approximately 40,000 plants representing 1,200 species can be seen here. Rock hounds will be in their element exploring the gem, mineral, and fossil collections.
One of the most popular things to do is watch the live animal presentations, including the Raptor Free Flight, with hawks flying over the audience. Afterwards, information on the birds is provided, and an opportunity to see them close up.
Address: 2021 North Kinney Road, Tucson, Arizona
Official site: https://www.desertmuseum.org/
2. Mission San Xavier del Bac
Known as the “White Dove of the Desert,” San Xavier del Bac mission station in the southwest of Tucson was established by Spanish Jesuits in 1770. The mission buildings, particularly the ornately decorated church, are fine examples of the Baroque architecture of the colonial period. It is still used by the Tohono O’odham Indians as a spiritual center.
This is a free attraction, but donations are appreciated to fund the ongoing restoration. Visitors can walk through the old church and the grounds at their leisure. The museum contains artifacts highlighting the history of the Mission, and a 20-minute video provides an excellent overview.
Address: 1950 West San Xavier Road, Tucson, Arizona
Official site: https://www.sanxaviermission.org/
Saguaro National Park offers an easy opportunity to see and experience the Sonoran Desert, east and west of Tucson. Here, you can see the signature saguaro cactus, which are the tallest species in North America. Hiking trails run through the park and offer good opportunities to spot wildlife. Some of the animals and reptiles that call the desert home include Gila woodpeckers, cactus wrens, desert tortoises, jackrabbits, and Gila monsters (lizards).
The park is divided into two sections: the more popular Saguaro East – Rincon Mountain District and Saguaro West – Tucson Mountain District. Each area is different in its own way. Saguaro East is easily accessible and has a beautiful, paved, rolling, scenic drive with short hikes. Saguaro West is a bit farther out but retains more of the rugged beauty and has longer and more spectacular hikes, but the scenic drives are on gravel roads. If you are camping, the nearby Gilbert Ray Campground is a great spot.
Your paid admission or park pass is good for both areas, and it takes about an hour to transit between both divisions.
Address: 3693 South Old Spanish Trail, Tucson, Arizona
Official site: https://www.nps.gov/sagu/index.htm
4. Tucson Mountain Park
Tucson Mountain Park is home to Old Tucson Movie Studios and the Arizona-Sonora Desert Museum. The park covers about 20,000 acres of Sonoran Desert landscape, just west of Tucson. There is an extensive trail system for hiking, biking, and horseback riding, although many people come here simply to see the movie studios, museum, and enjoy the sunsets.
Tucson Mountain Park abuts the west section of Saguaro National Park, and you can easily combine a visit to both parks. Mountain lions and bobcats, along with a host of other wildlife, live in the park, although some of these tend to frequent the most remote areas.
This park is also home to one of the best campgrounds in the Tucson area, the well-maintained Gilbert Ray Campground.
Address: 8451 West McCain Loop, Tucson, Arizona
5. Old Tucson Studios
One of the best family day trips from Tucson is to the recreated Western town of Old Tucson. Built in the style of the late 19th century, it was reconstructed in 1940 as the setting for numerous Western films. It’s set out on its own in the desert and surrounded by rolling hills.
These sets have been used for decades, with more than 400 movies, like Young Guns, and many films starring John Wayne, being shot here. Today, wild shoot-ups are re-enacted by actors. A concert series and dance hall revue, along with other forms of live entertainment, are offered.
Visitors can also take a guided tour to see which sets were used in various films and learn about the history. Or, you can wander through the “town” on your own or have lunch. Attractions for kids include a mini-train, antique cars, panning for gold, and trail rides.
Address: 201 South Kinney Road, Tucson, Arizona
Official site: https://oldtucson.com/
6. El Presidio Historic District
History upon history resides in the El Presidio Historic District, one of the oldest inhabited sites in the USA. The area was once inhabited by the Hohokam Indians, and in 1775 became the site of a Spanish military fort that would become the City of Tucson. What visitors see today is a mix of Spanish-Mexican and Anglo-American architecture, along with beautifully restored adobe houses.
One of the main tourist attractions is the Old Town Artisans, a restored 1850s marketplace. It includes an entire city block of galleries and stores all set in unique buildings. The stores offer selections of art, jewelry, crafts, home decor, and other items by artists from Tucson and around the state. Other items you can find here include pottery, paintings, metalwork, photography, Native American wool rugs, and carvings.
You can stop for a meal at La Cocina Restaurant and Cantina, which offers al fresco dining or indoor seating in a converted 1920s gasoline station. This is particularly pleasant at night. Visitors come to this area as much for the shopping and dining as they do for the atmosphere.
Official site: https://www.visittucson.org/district/presidio
7. Mount Lemmon Scenic Byway
If you are looking for a break from the city and interested in a beautiful drive, take the time to drive the Mount Lemmon Scenic Byway. Starting approximately 15 miles outside of Tucson, this route is one of the must-do attractions in the Tucson area.
This 27-mile one-way road winds its way up the Santa Catalina Range on the Catalina Highway, and allows you to experience several completely different ecosystems in a short period of time. It also provides some of the most spectacular views out over the surrounding mountains and valleys. A cool escape from Tucson’s heat, the drive will take you from a dry desert floor with cacti right up to towering pine trees, small streams, and beautiful lakes. At the top is the small community of Summerhaven.
Several wonderful campgrounds are located along the way, as are some challenging hikes into the backcountry. The road is well engineered and not a scary drive, and plenty of lookouts with large parking areas are located at strategic stopping points. Road bikers relish the challenge of climbing the inclines and racing back down, keep an eye out for their brightly colored jerseys.
The Catalina Highway is also known as the Hitchcock Highway or Sky Island Parkway. Count on at least two hours, but an entire afternoon with a picnic lunch would be ideal.
8. Pima Air and Space Museum
The Pima Air and Space Museum is the largest privately funded air museum in the world, with more than 350 aircraft and spacecraft. The collection includes historical aircraft, as well as some of the most advanced models. Featured attractions include John F Kennedy’s presidential plane and a replica of a 1903 Wright Brothers Flyer.
The planes are spread out over 80 acres, and tram tours (not included in admission fee) are led by knowledgeable guides. For an additional fee, visitors can also take a bus tour to the adjacent “Boneyard,” the 309th Aerospace Maintenance and Regeneration Center. To visit this area, requests have to be made 10 days in advance via the website.
The larger planes at the Pima Air and Space Museum are outdoors, so plan your visit early in the day during the hotter months.
Address: 6000 East Valencia Road, Tucson, Arizona
Official site: https://www.pimaair.org/
9. Tucson’s Hiking Trails
The mountains and beautiful landscape of the Sonoran Desert make Tucson a great place for lacing up your hiking boots and heading out on the trails. Whether you are looking for an aggressive hike to the top of a mountain or a simple wander through the cacti to see birds and other wildlife, you can find trails for all abilities, and hikes to suit your mood. Spring is a particularly wonderful time for hiking in Tucson, when the wildflowers come into bloom, and the desert turns a vibrant green.
One of the most popular hikes is Seven Falls Trail in Sabino Canyon Recreation Area, where you can hike up to a set of natural pools and even go for a dip. Also worth checking out is the Sutherland Trail, where you can opt for a long or short hike. If you just want a short stroll to experience nature, head to the Valley View Overlook Trail in the west section of Saguaro National Park. For more details on these and other hikes, see our article on the best hiking trails in Tucson.
Catalina State Park, just north of Tucson, is a desert region with picnic areas, as well as good hiking, mountain biking, and equestrian trails. One of the best hikes in the park is the 10.8-mile Sutherland Trail, which can be done in part or in full. You have a good chance of spotting wildlife. Camping is also popular at this location.
Visitors also come to the park to see the Romero Ruin archeological site. A walking trail, less than one mile in total, takes you through the desert, past the remains of a Hohokam Indian village, which was occupied between AD 500 and AD 1450. In the 1800s, Francisco Romero used portions of the abandoned village to create a homestead. The remains of several structures, which were built over the old site, still stand.
Address: 11570 North Oracle Road, Tucson, Arizona
Official site: https://azstateparks.com/parks/CATA/
University of Arizona
The University of Arizona in Tucson is home to the impressive Arizona State Museum, Mineral Museum, Center for Creative Photography, University of Arizona Museum of Art, the Flandrau Science Center, and the Campus Arboretum. Visitors can spend a couple of hours or a couple of days seeing the sights on this campus.
With its large archeological collection, the Arizona State Museum documents 10,000 years of Indian cultural history. Established in 1893, it is the oldest and largest anthropology museum in the Southwest of the United States. Exhibits include the largest vessel collection of Southwest Indian pottery, a comprehensive Hohokam artifact display, one of the top Navajo textile collections, and hundreds of Mexican folk masks.
While the Arizona State Museum is the main attraction on the campus, those with more time or other interests will want to check out some of the other facilities. The Mineral Museum, with a vast collection of gems, minerals, and meteorites from the USA and around the world, has a distinct focus on minerals from Arizona and Mexico.
The Center for Creative Photography, created in 1975 by the one-time University of Arizona President John P. Schaefer and renowned photographer Ansel Adams, features tens of thousands of photos and focuses on the history of North American photography.
The University of Arizona Museum of Art in Tucson, also worth a visit, features a large collection of works, from old masters through to contemporary art.
Official site: https://www.arizona.edu/
Where to Stay in Tucson for Sightseeing
If you are in Tucson to soak up the sun and beautiful scenery, staying at one of the top-end, full-service resorts clustered in the Catalina Foothills, in the northeast of the city, is a good option. If you prefer to spend more time seeing the sights and exploring the history, staying downtown is the best plan. Below are some highly rated hotels in these areas:
- Luxury Hotels: The JW Marriott Tucson Starr Pass Resort Hotel combines a great location on the eastern side of the city, close to Tucson Mountain Park, with exceptional luxury. Golfers may be distracted by the beautiful scenery as they try their luck on the 18-hole course on the property. The Loews Ventana Canyon Resort is nestled up against the Catalina Mountains and features multiple pools and two golf courses. For a smaller hotel experience, the Hacienda Del Sol is perfect. Set on a hillside on the western side of the city, the hotel offers stunning views, lush gardens, and a historic atmosphere that sets it apart from other hotels in Tucson. Closer to downtown, the iconic Arizona Inn, built in 1930, offers a convenient location, along with luxury and privacy.
- Mid-Range Hotels: For a unique, experienced-based stay in the desert, try the White Stallion Ranch. This dude ranch, outside the city limits, features lovely western-themed rooms and comes complete with your own horse during your stay. Just a short drive from downtown and easily accessible off Interstate 10 is the Country Inn & Suites, offering complimentary breakfast. Just a short drive from the Pima Air and Space museum is the family-friendly TownePlace Suites Tucson Airport. All of these properties have outdoor pools.
- Budget Hotels: For something funky and fun right downtown, try The Downtown Clifton hotel. This restored 1940s-era building, in an unbeatable location, offers rooms decorated in unique styles. If you prefer something a little more mainstream La Quinta Inn & Suites by Wyndham Tucson is located close to downtown near Reid Park and the zoo. About 10 minutes from downtown and offering very good rooms at an exceptional price is the Red Roof Inn Tucson North – Marana.
Public school districts in Tucson
- Tucson Unified District
Grades: PK-12 | 88 schools
- Pima County Jted
Grades: 9-12 | 48 schools
- Sunnyside Unified District
Grades: PK-12 | 24 schools
- Amphitheater Unified District
Grades: PK-12 | 23 schools
- Vail Unified District
Grades: PK-12 | 20 schools
- Marana Unified District
Grades: PK-12 | 20 schools
- Arizona Department Of Corrections
Grades: 9-12 | 13 schools
- Arizona State School For The Deaf And Blind
Grades: PK-12 | 12 schools
- Flowing Wells Unified District
Grades: PK-12 | 11 schools
- Catalina Foothills Unified District
Grades: PK-12 | 8 schools
- Tanque Verde Unified District
Grades: PK-12 | 4 schools
- Altar Valley Elementary District
Tucson (/ˈtuːsɑːn, tuːˈsɑːn/; Spanish: Tucsón) is a city in and the county seat of Pima County, Arizona, United States, and is home to the University of Arizona. It is the second largest city in Arizona, with a population of 520,116 in the 2010 United States Census, while the 2015 estimated population of the entire Tucson metropolitan statistical area (MSA) was 980,263. The Tucson MSA forms part of the larger Tucson-Nogales combined statistical area (CSA), with a total population of 1,010,025 as of the 2010 Census. Tucson is the second most-populated city in Arizona behind Phoenix, both of which anchor the Arizona Sun Corridor. The city is 108 miles (174 km) southeast of Phoenix and 60 mi (97 km) north of the U.S.–Mexico border. Tucson is the 33rd largest city and the 58th largest metropolitan area in the United States (2014).
Major incorporated suburbs of Tucson include Oro Valley and Marana northwest of the city, Sahuarita south of the city, and South Tucson in an enclave south of downtown. Communities in the vicinity of Tucson (some within or overlapping the city limits) include Casas Adobes, Catalina Foothills, Flowing Wells, Midvale Park, Tanque Verde, Tortolita, and Vail. Towns outside the Tucson metro area include Benson to the southeast, Catalina and Oracle to the north, and Green Valley to the south.
Tucson was founded as a military fort by the Spanish when Hugo O’Conor authorized the construction of Presidio San Agustín del Tucsón in 1775. It was included in the state of Sonora after Mexico gained independence from the Spanish Empire in 1821. In 1853, the United States acquired a 29,670 square miles (76,840 km2) region of present-day southern Arizona and southwestern New Mexico from Mexico under the Gadsden Purchase. Tucson served as the capital of the Arizona Territory from 1867 to 1877. Tucson was Arizona’s largest city by population during the territorial period and early statehood, until it was surpassed by Phoenix by 1920. Nevertheless, population growth remained strong during the late 20th century. In 2017, Tucson was the first American city to be designated a “City of Gastronomy” by UNESCO.
The Spanish name of the city, Tucsón [tukˈson], is derived from the O’odham Cuk Ṣon [tʃʊk ʂɔːn], meaning “(at the) base of the black [hill]”, a reference to a basalt-covered hill now known as Sentinel Peak. Tucson is sometimes referred to as “The Old Pueblo“.