About Website Rankings

Salterra Web Services

How do I rank my site? Yes, it’s a tough question if you are new to the game of SEO (search engine optimization), and you should expect more than one good answer. That’s because there are several ways you can reach a higher ranking with your site, although some tactics work better than others. For the most part, affordable SEO experts have fundamental aspects they focus on, then they add additional tactics.

In this article, you are going to learn about those fundamental aspects, as well as where you should go after you get them down.

The Fundamentals of Ranking

Content

The fundamentals start with content. Because as much as things have changed online, especially the criteria with which search engines rate websites, content should remain a high priority. The fact is if you want to reach higher rankings and score points with search engines, focus on your readers. Make the content engaging, interesting, and informative.

Keywords

Just like the content you post, keywords are incredibly important. More specifically, you need to research which keywords are relevant to your site, popular among users, but don’t have too much competition tied to them. Remember, the keyword is the first thing that will bring a user closer to finding your site, so really put in some effort at finding the right ones.

Site Speed

The internet is all about fast connections and the speed with which your site loads is going to come under the microscope. The average time a user will wait for a page to load is about three seconds. After this, there’s a good chance they will push the back button and find a site that loads faster. Don’t slack where your page loading speed is concerned, and it is one of the first things search engines pick up on.

Organic Link Building

This is an off-site tactic that can be used to incredible effect. Guest blogs give you the opportunity to tap into organic traffic via other sites, but you need to do it right. Just like with keyword stuffing, search engines have brought the hammer down on link building. For example, you need those guest posts to appear on authoritative sites that rank well. This counts as a vote of confidence and can provide a big boost in ranking if you get enough of them.

Site Responsiveness

Another important factor is based on the responsiveness of the site. If your site is going to rank higher, it needs to be able to adapt to different mobile devices. Otherwise, there is no chance of ranking higher, seeing as more than 50% of online users utilize a mobile device of some sort.

The Additional Items

The additional elements you can focus on later is mainly found in social media and PPC (pay per click) advertising. Both platforms can be very effective, although you will need to do a little research first. If you want to reach a target market, which is the smart way to spend your marketing budget, research your audience before using these channels.

The Importance Of Link Building When Doing SEO

Salterra Web ServicesThere is so much that must be done when you are trying to optimize your website so it can be found on the search engines. You can do on-site optimization where you are improving the linking structure, adding images and videos, and always using unique content. However, the main reason that many websites are able to rank at the top of the search engines has to do with the number of links that they have pointing to their website. Here is an overview of why backlink building is so important for SEO.

What Is Link Building?

If you have ever placed a link on your blog, or even links to something on your Facebook page, this is essentially backlink building. The primary difference when doing this for SEO is that you are actually building links on your own, or hiring a company to do this for you. Businesses that have private blog networks are able to place links on these websites so that you can get consistent links from websites that may be similar to the one that you currently sell your products on. By doing this, you will be able to achieve top rankings, and sometimes number one positions, by having high quality backlinks.

Why You May Want To Use An SEO Professional

The main reason for using one of these professionals is that they already have everything set up. You are not going to have to worry about finding someone to trade links with, or create your own network of satellite websites where you can place links yourself. These companies will have hundreds of different websites that make up their private blog network, and you will be able to quickly rank your website using their services. Although this must be done on a gradual basis, it is important to add high caliber backlinks that point to your website in order to get top positions on the search engines.

Once you have done this, after a period of several weeks, you will start to see a definite change in your online positioning. You will soon have the ability to rank your website on the Internet for several different keywords, many of which will be very profitable for your company. Backlink building is an essential part of any internet marketing plan, and once you start to do this regularly, you will see a dramatic increase in your position on the search engines and the amount of traffic that you will receive from targeted visitors.

More About Salterra LLC

Salterra Web Services Specializes in Web Design, Internet Marketing, Search Engine Optimization, Hosting, Software Development, and Graphics. We also have a division that removes website malware, and maintains virus protection and the removal of malicious software. We founded the company in 2010. We are centrally located in Tempe, Arizona, but we have clients all over the world.