How to Use Organic Link Building to Boost Your Search Engine Rankings
Having an organic link-building strategy is important for any website, but the main reason is to boost your search engine rankings and make more people aware of your website. This means you’ll be able to bring in more visitors and make more money. It’s also a great way to build relationships with other webmasters and get them to share your content. This can be accomplished through social media, articles, and podcasts.
Dofollow links
Among the many factors that affect a website’s search engine rankings, backlinks are one of the most important. When search engines see a lot of backlinks from high-quality sites, they will give those sites more weight in their ranking calculations.
Backlinks are also a source of referral traffic. Search engines crawl a lot of pages each day and use links to understand the relationships between sites. This helps them determine where to place your page. A balance of nofollow and dofollow hyperlinks are important.
Dofollow links are often recommended for those who are attempting to increase their website’s search engine ranking. However, they aren’t the only way to build links. Links can also be used as a source of brand recognition.
Social media
Using social media for organic link-building can be very effective. It can help you to build relationships, generate traffic, and increase your brand’s visibility. Social media is also a great platform to share your content. Use eye-catching images that encourage people to share your posts and click on your URL.
Social media can be used to find influencers. These people have a strong following, and they can provide you with valuable links. They also have a good reputation in their field.
You can also use social media to connect with journalists. You can contact them through social media to send them direct messages and to promote your work. You can also ask them to guest post for you. These are great opportunities to gain organic connections with bloggers and websites.
Articles
Creating and distributing high-quality content is a must for any website, but it’s no secret that the number one way to drive traffic is to get links. While paid links still have their place, organic links are the real deal. These links are a great way to get noticed and increase your website’s rankings on the search engine results pages.
The best way to do this is to create articles for organic link-building. These articles should be about relevant, high-quality information. This means that they should be unique. If you can find a way to create an article that is as unique as possible, you’ll be rewarded with an organic link.
There are many ways to do this. One is to hire a professional to create the piece. Another is to use social media to gather fresh data about your target demographic. Another is to create a simple poll to gauge interest.
Podcasts
Creating podcasts is a great way to drive traffic to your website. While it’s true that many listeners discover your podcasts through Google, there’s no denying that you’ll also get a lot of visitors from social media platforms. Moreover, with an effective backlink management strategy, your podcast should rank higher in search engines.
The first step in creating a podcast is to define your target audience. Knowing your audience helps you choose topics that are interesting to them. You’ll also want to maintain a consistent style and format.
You can also invite experts to participate in your podcast. This will help you get more links and improve your overall domain authority.
When you’re creating a podcast, you want to make sure you’re using keywords to target your audience. Google crawls podcast files and uses those keywords to rank your episodes. You can use keyword research tools like Google Keyword Planner to help you find keywords that are related to your podcast.
YouTube shows
Getting your YouTube video embedded on a relevant webpage can boost viewership. In addition to increasing your chances of a click-through, you’ll also have the opportunity to link out to your own site. Embedding your video is a good way to get the Google search engine to pay more attention to your content. In the right hands, YouTube is a goldmine for link building.
There are many tools that you can use to get the YouTube ball rolling, from video cards to annotations. For example, there’s an option called “Video Cards,” which can link your video to your channel page. It’s a clever solution and will help keep your YouTube profile looking fresh and relevant.
You might also want to look into image licensing. There are many services out there to help you find a good image provider.
Organic Link Building for Ranking
Search engines like Google and Bing crawl the web, following links like streets between pages and sites. These links help search engines both find and index pages, as well as categorize them based on topical relevance and popularity to determine where and when your pages should rank in their search engines.
Dating back to the 1990s, search engines have used “links” as a way to measure votes of importance and popularity for pages. This voting system, along with hundreds of other “ranking signals,” make up Google’s algorithm.
While links are not the end-all-be-all regarding ranking, they certainly play a major role. The role links play in helping sites to rank well in search results has prompted many to build, buy or otherwise obtain links through “unnatural” means…..which, by definition, is against Google’s terms and can result in a site penalty or even de-indexing.
But if links are so important, and you can’t just go out and build/buy them, what is a business to do? Enter: Natural or Organic Link Building.
But first, what is a “Natural” or “Organic” Link?
Organic links refer to those links that are incorporated on pages or within content WITHOUT the direct intention of influencing a search engine’s algorithm (i.e., Google). Such natural or organic links are also “unsolicited”, meaning no person or entity asked to have them placed.
Other terminology used for “organic links”:
- Natural links
- Google-friendly links
- Whitehat links
- Google-compliant links
Organic Link Building –Earning your links
Link building is one of the most effective ways to enhance SEO and drive organic rankings. Yet, going about link building the “wrong” way can accomplish the exact opposite, earning you a PENALTY (or worse) on Google.
Enter “link earning”, the organic way to naturally acquire links in a Google-friendly way.
Organic Link Building 101:
Be Original and Creative
It seems like a no-brainer, right? But businesses often don’t take the time to come up with unique and creative angles to topics that have already been beaten to death online.
For example, type in “organic link building,” and you’ll find over 100k exact match pages and over 11.4 million pages without using “quotes” around the keywords.
No one wants to link to the same old stuff they’ve been reading about for the last few years. So, how do you stand out amongst the sea of similar content already out there?
Here are a few quick tips:
- Take a controversial angle
- Think outside the box and use a unique approach
- Keep an eye on industry news for new developments and trending topics
Get Social
Go where your customers are and get active. By now, you should have a good idea of what your ideal customer or visitor looks like, their likes and dislikes, and where they hang out both online and off.
Spend time in groups, forums, and online communities where your target demographic hangs out. Engage with them, offer helpful advice and information, and don’t be spammy.
Not only will you earn relative links over time, but you’ll also grow your direct audience and network, which can result in direct sales in and of itself.
Sharing is Caring
Do you know what some of the best-ranking pages and linked-to articles consist of? Pages that solve a problem or help educate on a process or method.
Examples:
- How-to articles
- Tutorials
- Guides
Closing Thoughts about Link Building
We hope you found this introductory guide to organic link building of value. If you’re looking for creative ways to help earn links the right way, or aren’t sure where to start, give us a call today. We’d love to help show you how we can make a difference in your business.
