Why Google Map Citations Matter in Local SEO
In local SEO, Google Map Citations play a pivotal role. They serve as an essential signal to Google, bolstering your local business’s visibility and online presence on the map. By providing accurate, consistent information across the web, you significantly enhance the trust Google places in your business, influencing your local search engine rankings.
Understanding Google Map Citations
A Google Map Citation is simply any mention of your business’s name, address, and phone number (NAP) online. The citation can exist on local business directories, websites, apps or social platforms. Google uses these citations when evaluating the online authority of your business.
The Importance of Consistency in Google Map Citations
Consistency is critical when it comes to Google Map Citations. Ensuring that your NAP information is consistent across the web sends a clear signal to Google that your business is legitimate, leading to improved local search rankings.
Building Google Map Citations
Building Google Map Citations involves identifying relevant, high-authority platforms where your business isn’t listed and adding or updating your NAP information on these sites. Although seemingly simple, this task requires a strategic approach and a thorough understanding of local SEO principles.
Our Approach to Building Google Map Citations
We offer a comprehensive Google Map Citation building service to improve local SEO. Our approach includes thoroughly auditing existing citations, identifying and rectifying inconsistencies, creating new, high-quality citations, and ongoing citation management.
Improve Your Local SEO with Google Map Citations
Enhancing your local visibility involves more than just having a Google My Business listing. Building and managing Google Map Citations is crucial to a well-rounded local SEO strategy. Reach out to our team today to learn more about how our Google Map Citation services can help boost your local visibility and drive more foot traffic to your business.
As our world continues to grow and reach new advanced marketing and technological levels, consumers are using local search every day to quickly find the best business near them or a service in their area that will fit their needs. Local SEO and Google Maps must be incorporated into your digital strategy to increase your chances of being found by consumers.
Influencing Local Business Rankings in Local Search Results
Local SEO strategies include making sure your website ranks on key search engines like Google and Bing in local search results, in addition to local business listings on sites that have authority, such as Google My Business (GMB), Bing Places for Business, as well as Foursquare.
A presence on these pages, localized content or data on your website, and online reviews are all cogs in the effective digital marketing strategy. Many of these online tools, resources, and opportunities are free for local businesses to use for marketing strategies.
Create an Account on GMB for Local SEO
You, or someone on your team, can easily create and manage a Google My Business or Yelp account and maintain your overall presence and informational data on the web. This includes ensuring your hours of operation are up to date, your Google Map data and location are correct – especially if you’ve ever moved your business, and providing your business name, address, and phone number are accurate.
What Is a Map Citation
A local Google Map citation is any mention of your business name, address, or phone number (known collectively as your NAP) on external websites or directories across the web. They may include a link to your page but do not necessarily have to.
The more Google sees your company referred to online, as long as the association with your particular brand is clear, the more Google will visit your website and brand as credible, directing more traffic toward you. It is crucial to remember that both the quantity of these citations and the quality of sources will make a difference in how likely Google will become to trust your website.
Examples of Google Maps Citations
Examples of citation types include but are not limited to: business directories such as the Yellow Pages, social media platforms like Facebook and Twitter, and local websites and newspapers. Having a link to your site can be beneficial, but the citation and the informational data it includes will still have merit. They will build the authority of your business in Google and Maps, even if it does not link to your website.
The Significance of Quantity of Citations for Local SEO
The number of mentions of your business and the accuracy of the information presented in them can determine where your business ranks in Google search results and local searches. For this reason, having a large volume of mentions and listings with important, current data across various citation sources is crucial.
Accuracy of Data in Citations on the Web
Be sure that all three components of your name, address, and phone number (NAP) are listed together and accurately for each local listing. This combination of quantity, variety, and accuracy of citations will significantly enhance your local Google search result rankings for local searches.
Who is Mentioning Your Name, Address, and Phone Number?
When determining where your listing ranks in a Google local search results page, Google evaluates several factors. We’ve already discussed a few of the critical Google Maps citation factors. It’s important to note that the types of sites on the web that mention local businesses will make a difference in how much Google trusts the listings of local companies on sites with local citations.
Quality of a Local Citation Does Matter Too
Another equally influential factor in a local listing is quality; You must have the right kinds of citations, which must come from the most relevant sources to get better rankings for your local business. The relevance and superiority of your citation type also determine local citation credibility. Having reviews of your business listed can help with this (although the citation alone is enough).
Listings on a Strong Website Improves Search Engine Rankings
Yelp, for example, is a fantastic source for business citations. It is highly credible and has a high rank in search results. You may have found that citations on your business from a website with authority like this have a higher ranking on Google than your dedicated website. Getting business citations on dominant sites will help draw more visitors to your site; however, they won’t necessarily distinguish your business citations from the many competitor businesses they will also have listed on their site.
Google Map Citations from Niche Directories
This is where specialized, niche directories can help boost your ranking. Niche directories will give you increased relevance in a specific category of business or industry with a citation on their site, helping you stand out from the crowd of competition. They are seen as more valuable because they are harder to find and are often more difficult to be featured on.
For example, if you own a dog-walking business in Los Angeles, the most relevant citations would be found in a directory specifically for dog-walking companies and services in Los Angeles. Using local sources on niche directories for specific businesses and services, your website ranking will likely be considerably boosted.
How will Citations Help with Map Ranking?
Search engine optimization, or SEO, is how a business gains traffic from natural or “organic” Google local search results. Local SEO strategies like the use of local listing citations of your local business (with links or without links) can build up trust for your business, and Google Maps and searches will be more and more likely to show your business, as well as the location of your business and any reviews written for your business. Learn more about the value of ranking on Google Maps here.
Double-Check that the Local Citations are Accurate
You can directly impact your SEO by increasing the quality and quantity of the citations of your local business that include NAP data. This can be accomplished by ensuring that as many of the local citations and business listings that mention your business are correct and accurate. Any citation can help a little, but one with precise information is far better than an inaccurate one.
Check Local Citations with Moz Local
Going through each site or directory to correct or update your NAP data is time-consuming and exhausting. Third-party local listing services are great resources and tools to help with this; Sites like Moz (Moz Local), Bright Local and Yext, for example, can help you streamline that process.
The result of Accurate Local Business Citations
Each time Google finds mentions of your business on other websites and directories, it becomes more assured that your information about your business is authentic and factual. In turn, Google is more likely to display your business and location in search results and maps when consumers search for the particular service or product you provide. Mastering the concept of map citations for SEO will take your business to the next level and is a win-win for you and your future customers.
If you want to build up your local SEO strategy, we are here to help! Our SEO experts at Salterra have helped websites build up effective local SEO strategies and leverage local citations to gain traffic and better rankings in Google. We can share several insights with you to help your website grow in credibility on the internet. We offer a free SEO audit for your website, and we are happy to consult with you about your goals for your website and your company to craft a highly effective digital marketing strategy that includes local SEO. Talk to us and let us know how we can help!