Learning how to reach the top of the Google search page ranking can seem like an overwhelming and complicated task, but it can be quite simple when you know what you are doing. It is all a matter of mathematics, correct content writing, and understanding the logistical aspects of the search engine itself. Google uses many algorithms to determine the order of the websites on their search engine results pages, and by following a few simple steps it is possible to reach the top of the list. The following are the top three ways to get to the first page of Google.
Use High Quality Content
Having a great website design is more than merely having a site with myriad content. To be on the first page of Google, it is important that the content found on the website is of a higher quality than other websites. This can be achieved by refreshing the content. Google tends to see lots of text from websites with various grammar and spelling errors. This is where hiring a professional to help create content that is grammatically correct can be crucial. Furthermore, you must ensure that the content available is exactly what your audience is searching for and what they will receive after reading a preview of the website.
It is important that the content available is not only grammatically correct but original. Your message needs to be unique without incessant repetition of your own site’s content or another website’s content. This is where copyright and plagiarism can become an issue. Keywords should be used to increase the relevancy of the text as part of search engine optimization. However, it is important that the keywords are not overused or Google Analytics will reject the content.
Choosing A Good Site
A strong domain name will increase the chances of your website being on the first page of Google. Your domain name should be relevant to your company’s functioning and easy for a customer to remember. Avoid replacing words with numbers and, if possible, avoid using a subdomain.
How to find the Best Web Designer? Well, that’s a very subjective request. What you may think is the very best, may not be what your business partner or neighbor would think. Web Design is artistic, and as any artist will tell you; beauty is in the eye of the beholder. With that being said, there are many aspects of web design that are standard in the industry and that make sense from a user perspective. Therefore many web design companies can easily accommodate a variety of clients and streamline their processes, but still be careful of ‘cookie-cutter’ designs that don’t take your unique business into consideration. Find a company that is willing to take the time to discuss your project and creative enough to showcase your business and have it stand out!
You really don’t have to waste money on a web design professional that is bad at their job. In fact, the internet makes it super simple to figure out who is to be avoided.
The signs of a bad service will be outlined here:
Never hire someone that doesn’t have proof of their skills. On some website, for example, you can hire a freelancer. If you pay someone that just says they are a web designer, and they don’t do a good job, you may be out that money. Instead of having to go through all that trouble, tell them you want to see proof of what they have built before. Some people may be new to the field, but in that kind of a case they should at least have an example site or two that they built to showcase their skills.
The content on a website has a lot to do with how successful it will be. One example of a nice website is one that is interesting without being long-winded. If a company is going to make your site from the ground up, ask them where they will get content and how much of it there will be. Some web designers are just going to fill the site with example text so you’ll have to hire someone else to do the work for you. Never hire someone that says they will just copy content from somewhere else because that never works in your favor.
Will the company give you a way to sign in and update your website as needed? If not, then you’re going to have to hire them on a regular basis to log in and add what you need. There are platforms like WordPress that let you log into and edit a website, so ask about having something like that as the backbone for a blog or any type of site that you update often. Having to keep a web designer on your payroll can get expensive if you are not a large company with a ton of resources to spare.
Don’t use a service that is going to make your company look bad. Making sure that you spend money on a web design company that you like is not hard. Avoiding someone that does bad work is as easy as following the above tips.
Joining A Community
Creating and posting a website on the internet is not enough to have it noticed by Google. In order to rank on the first page of Google, it is essential that you conduct some marketing and promotion of the site. One highly effective way to “get your name out there” is by creating quality backlinks. This allows another website to link to your page. It is recommended that you find sites with a similar topic as yours and do cross-promotion to gain visibility, credibility, and popularity.
Social media can be a very effective tool to gain popularity as a website. Social media likes and shares are highly rewarded by Google, particularly in subjects that are relevant to the current internet trend(s). Consider creating different social media accounts and build a base of followers to promote your page. Remember, you must not spam, but should interact with your users so that they feel valued by the website.