Content Syndication Network (IFTTT)
Let’s get to it.
IFTTT is short form for “if this, then that.” As it relates to processes, IFTTT can be mapped to trigger one event when another one happens somewhere else. The triggered action can also be set to ignite a chain of conditional reactions that happen in sequence or as additional triggers are activated.
Conditional statements called “applets” are used to define conditional statements. For example, an “applet” could be set to trigger based upon a change that occurs within a web service such as:
- Your RSS feed
- And more…
Following this logic, an applet may be designed to send off an email if a user tweets a specific hashtag, or to publish a blog post or social media post across various platforms when it hits your RSS feed.
Types of IFTTT Syndication Networks
In general, IFTTT offers two different types of syndication setups:
- Branded Network
- Persona Network
A branded network generally required the use of the brand name or person’s name across all network (i.e. social or content) accounts.
Persona networks require the use of different keywords to function as the names on the accounts.
IFTTT Syndication Network Benefits
While IFTTT networks have a wide range of utility functions depending on how they are set up, one of the most leveraged uses is for the automatic syndication of content to:
- Gain greater visibility across the web
- Improve brand awareness
- Drive targeted traffic to sites
- Grow your audience
- Boost sales
- Earn backlinks
- Builds an authority presence
- And more…
IFTTT Syndication Network Components
IFTTT syndication networks typically consist of a number of social and web 2.0 properties on which you wish to publish and syndicate various content.
Such properties may include:
- Web 2.0s
- Various social media platforms
- Semantic hubs
- Document sharing sites
- Video sharing sites
- And more…
An IFTTT network connects these mediums and accounts to automate syndication of content across the network without the need of manual intervention.
How to Get the Most out of your Network
While obvious, one of the most important things you can do to get the most from your syndication network is to post content on a regular basis.
The quality of your content matters. Your aim should be to regularly curate unique and valuable/useful to your audience that is engaging and interesting.
Other advanced techniques that can help:
- Utilize multiple tiered networks
- Build links to your syndicated mediums and channels
- Implement structured data markup
Getting started with IFTTT:
When it comes to IFTTT you can follow any number of DIY guides online to help you get started. However, if you’re not of a technically inclined nature, this might seem like a daunting task.
But have no fear, we’re here to help. Our team is highly adept at creating customized IFTTT syndication networks for all your business’s needs.
We’ve successfully created networks for companies just like yours and would love to discuss how we can help your business grow through syndication.