Establishing a strong web presence is a must if you want your business to be successful. No matter the industry you are in, your online presence is critical to the future of your business. The first step to establishing a strong online presence for your business is creating a good website that converts.
To create that website, you will need to find the right web design company, which is not as challenging as you might assume. If you search for the term ‘cheap web design company’, thousands of results will appear. A cheap service, however, might not always offer your money’s worth.
On the flip side, hiring a very expensive web design company doesn’t automatically mean that you will be impressed by the results delivered. That’s why it is important not to hire a cheap or expensive web design company, but rather an affordable company that offers top-notch services.
Here Are 5 Things to Check for When Hiring Affordable Web Design Companies
1. Portfolio and Services Offered
Check the web design company’s portfolio as well as the services they offer. Older companies might have more experience, but they also need to have innovated over the years. Affordable web design companies still use the latest tools and a reliable hosting service. Find out the number of downtimes they have experienced and how long they lasted. Enquire about their security precautions along with their backup plan in case of malicious attacks.
2. SEO Capabilities
Affordable web design companies should also have in-depth knowledge of Search Engine Optimization (SEO). Social media and video marketing have both emerged as effective tools for increasing web traffic in recent years, but SEO still plays a critical role. If your website ranks well in the search engines, you can be sure to get a lot of quality, targeted traffic. If the web design company’s website doesn’t rank well, chances are it doesn’t possess the high SEO capabilities it is promising you.
3. Positive Reviews
It is always important to do your homework before you finally hire the right web design company for your needs. Check out the reviews and recommendations on the company’s website, or ask them directly about other recommendations. Ideally, the web design company you end up hiring should have more positive reviews than negative reviews. If possible, you can get in touch with previous clients of the company to find out whether they actually offer affordable services.
You will obviously set a budget for your website, which should help the web design company to successfully identify your options and allocate your budget as effectively as possible. Unfortunately, web design agencies that quote too low end up cutting corners to save money or go far beyond the original budget with extra charges. You should be ready to spend a reasonable amount of money up front to enjoy a decent Return on Investment (ROI) in the long run.
You will come across web design agencies claiming to be capable of building highly converting websites in less than 1 month. You might even have some claiming to deliver the website in as little as 2 weeks. Unfortunately, such an aggressive timeline is far too short for any reasonable website that will last longer than a few months. Affordable web design companies offer realistic timelines to give you an accurate expectation of how long the project is likely to take.
If you are looking to build a strong online presence for your business, you must have a website. You can always design the website yourself, but it is better to hire a professional to do it. Unfortunately, hiring professional web designers can be expensive, particularly if you don’t know how to choose an affordable web design company.
Affordable does not always have to mean cheap, so always ensure that the web design company you end up hiring meets the 5 criteria outlined here. Understand that expensive also doesn’t always translate to the best results.
A low financial investment doesn’t have to always translate into poor quality. So, find the right web design company for your needs by choosing one that meets the 5 criteria provided above and offers clients customized solutions at a great price.