If you own your own business, it's crucial that you do everything in your power to get the word out. Basic marketing is the first step of course, but you also need to show that you already have customers for the business to truly appear viable to others. Everyone knows that one of the greatest tools the internet offers the modern consumer is the ability to easily find customer reviews and feedback on products, services, and businesses. With that in mind, you need to make sure that you build reviews as part of your reputation management help boost the integrity of your services.
How To Get Started
There are number of ways to start building reviews for your business. Some are more legitimate than others, but in the long run your intentions are all that really matter. For instance, you can fall in line with many others and create a "testimonials" page for your website that you, your staff members, or trusted associates fill out yourselves. It may not be the most scrupulous practice in the world, but as long as you're honest about the services you're going to provide it's at least one way to help potential customers feel more confident about giving you their patronage.
It's much more useful to ask actual customers to leave their remarks however. If you'll notice, even major companies like Amazon do this via e-mail after you've received a package from them. If it's a good enough practice for business titans of that nature, asking customers for their input is certainly good enough for smaller entities! Many customers won't think to leave their feedback anywhere unless reminded. A large percentage likely won't bother, but those that do go out of their way to leave positive remarks will really help you in the long run.
Make Sure Your Business Is Listed In Every Avenue
With that in mind, it's important to make sure your business is listed on every platform where your customers could potentially leave their reviews. This means making Facebook profiles and also going through all necessary steps to establish listings on Google, Yelp, Bing, Yahoo, and so on. You should also be sure to have a feedback or comments page on your website, preferably linked to social media platforms. As long as you do your best to offer worthwhile services for fair pricing, everything will fall into place from there!
How do I ask for Testimonials for my Business?
There are many different things you can do to build your business but your reputation is perhaps one of the most important things to keep in mind. When you have a good reputation in your industry, your business basically promotes itself and you end up with some of the best referrals that you could ever hope to have. Of course, there are going to be times when it is necessary for you to go after those testimonials on your own and asking in the right way is an important thing to consider.
First of all, if you are doing a job for any of your clients, you can sometimes expect to receive a testimonial from them without prompting. This is perhaps the best type of testimonial available because it can be labeled as unsolicited on your website. Then again, there certainly is nothing wrong with doing some outreach on occasion for testimonials and this can make a difference in your reputation as well. When new clients land on your website and see information about your business from your existing customers, it really helps to build trust quickly.
The best time to ask for a testimonial is to do so immediately after a project has been completed. At that time, your job is already on their mind so it is nothing for them to write a testimonial and email it to you. In fact, you may even find it beneficial to automate the entire process and to include a request for a testimonial in the delivery email. What can you do, however, to facilitate the process if you are delivering a physical product or providing a service that is not delivered digitally?
For those who are delivering items to customers, an option that you may want to consider is adding a request for a testimonial in the packaging. In fact, you may even find that it is best to include it directly on the packaging, perhaps letting them know that you love testimonials and you want to hear from them about the service and product that you provided. This will often spark an interest in some people who will take a few moments to provide one for you. Something similar can be done when you provide a service as you can include a request for a testimonial on the invoice or perhaps leave a request on the job site when you are finished.
Building up your reputation is very important when you are in business. When you take the time to do so, it can move your business in the right direction.