the complete guide to seo for medical spas best practices for 2023 salterra digital services

The Complete Guide to SEO for Medical Spas: Best Practices for 2023


Welcome to our comprehensive guide on marketing for Medical Spas, focusing on SEO strategies for 2023. As the industry evolves, your Medical Spa needs to leverage the power of SEO to improve its SERP ranking and generate more organic traffic. Read on to understand how search engine optimization (SEO) tools and Google algorithms can help you soar in 2023!

The Importance of SEO for Medical Spas

SEO is not just a buzzword; it’s a fundamental component of modern marketing for Medical Spas. Effective SEO strategies allow you to:

  • Increase SERP Ranking: The higher you appear on Google’s search results, the more visibility and credibility you gain.
  • Boost Organic Traffic: Strong SEO efforts help attract more natural, unpaid traffic to your website.

Keyword Research: The Cornerstone of SEO

Why Keywords Matter

Keywords are the bread and butter of any SEO campaign for your medical business. But it’s not just about any keywords; it’s about finding the right ones that potential clients use to find services like yours.

Tools to Assist You

Utilizing LSI Keywords

LSI (Latent Semantic Indexing) keywords are related to your primary keyword. For a Medical Spa, LSI Keywords like “SEO Strategies,” “SERP Ranking,” and “Organic Traffic” should also be included in the content to enrich it and improve SEO.

On-Page SEO Strategies

Header Tags

  • H1: Should contain the main keyword.
  • H2s and H3s: Use LSI keywords and semantic variations.

Meta Descriptions

  • Snippet: This should summarize the page’s content with the main keyword included.

Image Alt Text

Include the main or LSI keywords in the image’s alt text for enhanced SEO performance.

Off-Page SEO Techniques


Quality backlinks can significantly improve your Google ranking. Use tools like Moz or Ahrefs to find where your competitors are getting their backlinks from.

Social Signals

Engagement on social media platforms also plays a role in SEO. Make sure to maintain active profiles on key social media channels.

Local SEO: A Must for Medical Spas

Utilize Google My Business to optimize your Medical Spa’s local SEO. Ensure you update your listing with accurate information and encourage satisfied customers to leave reviews.

Monitoring and Measuring Success

Google Analytics

Track your site’s performance and user behavior to adapt and optimize your SEO strategies.

SERP Checker Tools

Monitor your SERP ranking frequently to adapt to any changes in Google algorithms.


Search engine optimization is no longer optional for Medical Spas looking to thrive in 2023. From on-page to off-page and local SEO, various strategies can be tailored to meet the unique needs of your Medical Spa. Employ the right SEO tools, keep an eye on your Google ranking, and adapt as necessary. Your path to the top of the SERP awaits!

Contact Us today for further insights and customized SEO solutions for Medical Spas!

Frequently Asked Questions about Salterra

Salterra offers various digital marketing services, including SEO, web design, reputation management, social media management, and more, all tailored for medical spas and wellness clinics.

Salterra has over 13 years of experience in digital marketing, specifically catering to medical spas and wellness clinics.

Salterra’s focus on medical spas and wellness clinics, providing all services in-house, and a dedicated, experienced team sets it apart from other agencies.

Salterra’s typical clients are medical spa business owners, plastic surgeons, doctors, and clinics seeking to enhance their online presence and customer reach.

Salterra prides itself on crafting personalized marketing strategies catering to each client’s needs and goals.

Salterra measures success based on increased website traffic, lead generation, conversion rates, booked appointments, and overall return on investment.

Salterra holds monthly strategy calls with clients to discuss progress, make necessary adjustments, and ensure alignment with business goals.

Yes, Salterra works on improving local search rankings through SEO strategies and managing Google Business profiles.

Salterra creates engaging content targeted at specific keyword terms and phrases to attract and retain potential customers.

Salterra specializes in digital marketing for the medical aesthetics industry, including medical spas, wellness clinics, plastic surgeons, and doctors’ practices.

Video Testimonial – Bodify Medical SpaTestimonial of Salterra Digital Services

Why Trust Salterra Digital Services

Salterra Digital Services is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in the digital marketing landscape. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Terry Samuels leads Salterra’s Digital Marketing Division with sons Skyler and Brandon Samuels, and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy, and her staff of project managers, designers, and full-stack developers.

Salterra’s Core Services:

  • Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
  • PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
  • Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
  • Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
  • Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
  • Social Media Branding: Engaging your community through tailored social media strategies.
  • Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
  • Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
  • SEO University: Teaching Agencies, Free Lancers, and Small Businesses Foundational Search Engine Optimization
  • SEO Spring Training Conference: Salterra is the host of an annual training conference and multiple masterminds around the world.


Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.

Connect With Us:

Phone: 602-641-9797
Socials: Facebook | Twitter | LinkedIn | YouTube

For further inquiries or to schedule a consultation, please Click Here to Schedule an Appointment.