Advanced Schema and Siloing
Terry did a AMA about advanced Schema and Siloing.
Enjoy the event below
All right. Let me see here. Okay. Let me know real quick. If you can hear me just to make sure you can just open up that chat. There's a chat window down there and you can type a message in, just let me know if you can hear me. I'd appreciate it. Okay, cool. All right. Real quick, just a little things about this room that we're in. And when you, if you want to ask me questions, there's three tabs up here, chat participant and Q and a.
If you want to ask me questions while we're doing this, please put it in the Q and a, because the Q and a will actually be part of the recordings and you can it just makes it easier for people to figure out what was asked compared to what was answered. So please, again, try to put the questions in the Q and a.
Chat is fine. If you just want to chat about stuff or make comments about stuff, but if you want to ask specific questions all my name is Terry Samuels. I am the owner of Salterra Web Services and the host of SEO Spring Training. I do a lot of different things. One of my specialties is on page and on page also being schema, the advanced scheme away.
I started doing really big and siloing and schema probably two years ago and been testing it and doing different things with it for the last couple of years to where now, today it's pretty solid. It's we're still testing some other stuff to see how much we can do our reach with the GMPs and the stuff like that through schema.
And we're still testing other authority type links. But for the most part everything that we've tested to date has been working just awesome. I had about 20 questions submitted, which is awesome. And so I'll just start going through some of these, I will show you guys some of the way that I do schema and on-page and siloing web pages, and then, we'll just figure out, as we go through this thing, I typically don't give away my templates obviously, but you'll be able to see enough today.
I think that'll get your mind going into advanced schema and be able to start doing some of this stuff on your own. Full disclosure, I do offer this as a service I don't want to make it seem like I don't. But we can reach out and have a conversation later if you want to talk about that, but that's not what this is for.
So I really want to answer all your guys's questions about these topics and be able to give you enough information to go out and start doing some of this yourself. Especially on the testing side, granted the stuff that we do works, but I would never tell you to just take my stuff and throw it on your site.
I would still want you to test it, whatever niche you're in or, other stuff that you're doing. Needless to say, let's go ahead and get started. The first one is pretty, it's a pretty general question. How do you insert the schema manually on your website? The biggest thing that we use and that I typically talk about WordPress.
So there's some questions in here about non WordPress questions, which I'll answer. But for the most part, I talk about WordPress. So inside WordPress, we use the header footer code manager plugin to basically release our schema on the pages we want to release it on. It gives us flexibility through categories.
It gives us flexibility through tagline obviously pages or posts or site-wide or whatever. It just gives us great flexibility to put our schema in different places upon the, around the website. So if you, that you'll see how I do my schema, you'll figure out that, we stack schema.
So we don't just put a site-wide scheme on every page. We put a site-wide and then we'll put different things for that specific page, different services for that specific page. And it's very simple to implement with header code header. Footer code manager. So at the end, I'm actually going to put into the chat, all the different tools that I use.
Cause there's a couple of questions about that also. The next one is what's the best way to generate schema for an e-commerce store based on WooCommerce. That's the same thing that we do that we're going to talk about today? I didn't actually bring an example for an e-comm site. I have many, but this the is the same.
I will talk about the important things to have on an e-commerce type schema, but I didn't bring one as an example today, just because most of the questions were around local. And most of their questions around, multiple services and multiple cities, stuff like that. If I don't touch base too much on your WooCommerce question, reach out to me and I'll answer more in depth than what you want, but it's the basic same philosophy.
You just add different components of schema into your WooCommerce store. What is the difference between a plugin that does schema and advanced schema? And how far can you go with schema? The biggest difference is the plugin scheme. And I don't care if it's Yoast or Rank Math or SEO Press or whatever plugin it is.
The plugin is only going to be able to go out and get as much as it can go out and get. So it's going to go out and it'll, you put your address in and we'll probably go out and get your your, some of your different types of components for the map. It might go out and grab some, different, maybe even a couple citations that it finds, but it's not really going to be very robust.
So rank math really does some crazy stuff in schema because it does WP head or WP footer. It doesn't, you don't need to do that stuff. So schema is very simply giving the search engines a different snapshot of what they're getting ready to hopefully see on the web page below it. So just be careful when you start using these different plugins schemers, because it's, they really can not only not give the right information, but it'll be the wrong information on other pages, because it's very hard to dictate with these plugins, what pages get, what schema, so the manual way we can dictate whatever we want to do at whatever level.
I have I use SEO Press Pro that's our SEO tool that we use, but I turn off that schema within that tool. So I still want to have more control of the schemes that we're doing. Let me see, let me make sure we're just keeping track of the questions. Remember if you have questions, put them under the Q and A please.
As far as to have first game, if you go scheme, it can go pretty much as far as you as you want to take it. But there's a very big, heavy, bold, Astros scheme is not designed to stuff. Don't go out and start stuffing your schema. And I say that because it's, that's when you start getting into trouble, as far as not penalty, I'm not going to there's a scheme of penalty, but it's typically around reviews.
But as far as, putting just stuffing schema with a whole bunch of crap, I personally think that just scheme is just being ignored. It's not helping you. It's not hurting you. It's just being, completely ignored. Now, granted it can throw off different things like your your amount of keywords at GS and per page.
It can throw off, the different variables when you start using tools like pop and mainly pops surfer. Does it surfers, page content only type of tool, but Papa go out and pop, we'll check your page content, and then we'll also check your schema and all those factors come together. So if you do schema like I do it really doesn't work.
It doesn't work good in pop because it gives off all kinds of different things because the. Cited, it's comparing it to aren't using schema or they're using a very basic minimal schema. Yeah, just, like I said, you're going to see a lot of stuff that we do, but again, it's not stuffing, it's just actual factual information about the website, the web page, the product, the service, the location, it's all stuff like that.
So we just, again, we don't go out and stuff and we don't go out and do all kinds of crazy stuff that we know that we've seen other people do. Is it possible to have too much schema and can it be spammy by Google? Yes. That's what I was saying. So there's a place in schema. We can list keywords. Again, smart about it.
Just list the top three or four keywords don't list all 50 or 60 or 80 that says that you should, in your long tail keyword tool, just be smart about it. Okay. Just remember that, scheme is at a different level now. And one of the reasons why I think scheme is so powerful is it's basically, it's the first thing, the crawlers reach is because it's all in the head don't ever put it in the footer.
Do you fleets the purpose of schema? And so I think in my mind, and in our testing, we know that almost every single crawl bot can get through the head. We also know that through open source, whether it be WordPress through ball Joomla, whatever. A lot of bots have a problem doing a full crawl to the bottom of the page.
And it could be for a number of different reasons. So many of you guys have seen me speak about this in the past. And we used to all have a tool called fetch and render and fetch and render used to tell us at least where the cross stopped so we can figure out why did we get a partial page crawl?
Why didn't it go all the way to the bottom? It did it stop at the bottom and the footer code? Maybe that's okay. So anyways, we had those tools were announced today. I still think the same problems exist. We're just don't have a tool to find them. So schema gives you the opportunity to put everything in the header about what that page is about.
And so that's why I think advanced scheme is so much more powerful than just basic, here's my name, my address, my phone number, my email, my location, here's my map ID, here's my. Whatever the situation is that the basic tools do scheming can go much deeper.
And I'll show you some of that today is blogging important as I've heard times have changed and is no longer a good thing in my mind, blogging is the most important. I almost demand my clients blog at least once a week. At Salterra, we try to blog at least twice a week. But the blogging is what supports your content.
So if you have content about personal injury lawyer, do you want to have blogging content to support that service? And you do that through blogging. You can have a bunch of sub pages, which we typically do, but if you get down to the nitty-gritty about, a blog about what should I do, if a dog just bit me this blog is going to tell you about that.
It's going to link to your service, the actual service page, whether it be personal injury, or if you have a dog bite page or whatever, Then that's the kind of way that you use blocks to generate the better content for yourself. We have obviously a lot of home service companies and these guys don't even know that we blocked for that.
It's not in the menu system. I don't really care if it's in the menu system. I just want the new content to be able to support the current content on a daily basis if we can. But then now you're talking about expense. But yes, blogging in my mind is super important. And if you don't blog, I think that you're going to have, what's called stag stagnation.
And I think your website's just going bounce all over the place. So in my personal opinion and what we've seen through our tests let me see here. Interlinking is my biggest struggle, but I'm sure you'll cover that in siloing. Yeah. I will cover interlinking and siloing together. The biggest thing about.
Siloing is keeping things in boxes. If you have a website that's just one service, one location silo. Wayne's not going to be that big a deal, but if you have a website, like my website, where I have five or six major services in five different States, targeting 10 cities in each state, and siloing is very important because I don't want to waste a lot of people's time.
Consumers, I don't want to confuse the bots that are crawling my site. And I want my navigation system to be as clean as humanly possible, because I do believe that if you have a lawyer site, for instance, and somebody say somebody has got some, elderly home abuse that person that's going after elderly home abuse and trying to find out more information about it.
Does it need to go through everything else, motor vehicle accidents, personal injury, so you silo these people and direct traffic from your website to get them to where they need to go to make a decision. So that's siloing in a bucket. But yes, I will go through a little bit of that.
Let me see how many Scooby snacks does it take to show me what you were talking about with schema? We'll talk about that later. Let me see. What'd you Oh, this is like a great tool part question. Okay. So if you silo correctly, how long does it take to see results? It really depends on the website itself.
I actually really siloed my entire website two years ago. But I did it because I actually had another instance happened. I had a mass page build system, and then when I canceled that mass page build system, All the pages went away. We knew what was getting ready to happen. So we did some, three Oh one redirect.
So we'd stopped a lot of for fours and everything else. But the challenge of it was is that it really messed up, the number of index pages, it really messed up, the number of links, internal links between pages. So Google search console and Google were just going freaking bonkers because I went from 5,000 pages down to 300 overnight.
And so that's why I'm so adamant about, I love mass pages. I build a lot of mass pages. I just don't like the dynamic ones to where if you cut something off, the page disappears, I like the static pages to stay with the website, no matter what. And that's just in a way I got forced into siloing.
I figured. Okay this is a great time to recycle my entire website. So we actually did some what started did some major keyword changes? Cause I was really, my homepage was ranking for a lot of terms that I wanted my inside pages to write for. So I started doing some, not delisting, but de powering my homepage because I wanted my inside pages to show up.
Also you an example of what happens after a silo's properly done. And it typically took about three to four months for me to really see, really start seeing changes. Of course the first couple of weeks Google's freaked out and shit was bouncing everywhere. We call it the dead cat bounce.
But the idea of it was is that we knew that now we had a much cleaner crawl system. And we were able to dictate traffic a lot better. So once we did do this, the siloing properly, our time on page went up, our bounce rate went down. So a lot of things that in my mind would cause a bounce rate or low time on pages.
They didn't find what they're looking for quick enough. And they bailed. So all that stuff improved. And then I went from $3,000 or excuse me, 3000 people a month and traffic down to about 200. And now I'm certainly starting to break, slowly coming back, but I'm coming back smarter. I'm coming back with the terms that I want to actually rank for the convert.
I ranked for a lot of keywords, but a lot of keywords don't really convert, so I didn't want to put a lot of focus there. So anyways, I also hear that. Yes. Okay. What'd you do a main nav tab, area service and a drop down and clicking areas, service tab, or the service areas are not on the next page.
There's links. I don't ever the only thing we put in the main nav as the main services we don't ever put areas served. We don't put any service pages and the main nav, or even the footer nav or anything like that. We do that on the inside pages and I'll show you some of that. So bear with me.
Let me see. And would you even use areas served or something else on a local service company? Yeah. So I'll show you that. So that's one of the things we're getting ratio. Are you using schema to interlink webpages and create silos? Yes. I'll send you that also does a 50 page scheme really work or could you just do a good schema with five pages?
Again, it depends on your goals. We scheme all the way down to the bottom. So you'll see. One of the pages today is actually about three levels of schema. So we stack it three times. And we typically will do that. Not on every single page. That's the thing you gotta understand. So I focused on the top 10 cities in the five States that we focus in.
I S I focus on more cities, but I don't spend a lot of time on those cities until they start doing something naturally. The challenging thing with what I do with schema is it's very time consuming. It's very hard to implement on many websites. And it changes constantly. Now, granted, my schema hasn't changed probably in the last three weeks, but sometimes we might find a better authority link.
We might find a better, local, like we might find a better. We just got a good citation or we've just won an award. All that type of stuff needs to go into the schema. So we actually have monthly audits now for our current clients to see what scheme is out there. What can we put in to improve or not?
We don't ever put anything to not improve, what can we put in there? Or we do, we even need to put anything in there. Because it might be doing just fine. I'm not a big believer in going in your number one for 10 keywords. Let's go change the schema. I don't do that. So I don't do things if I don't fix, what's not broken, so to speak.
All right. So are you guys all doing good? Okay. Dope. Your let me see. We need silo with the correct way. Officer you're a little bit about that. How would you apply scheme on a website with multiple locations, multiple services, I'll show you that would you apply a scheme at every service at every location offer you that.
Let's see. Okay. That's good. In your tests, which elements and schema gives the most push typically the ad ID pointing to your GMB. A lot of people use their webpages, their ad ID, and we do also, but not for the main scheme that goes to the goes to the Mreid for our company or for our GMB, our main GMV.
And that's the one we use for that. And I'll show you guys that, because I do think that's the biggest change we've made about it the past few months. Let me see, can these strategies work with e-commerce site platform like Shopify or does WordPress need to be incorporated? Here's the challenge with Shopify magenta or, all the different, big commerce, especially, Squarespace, all this stuff.
Schema needs to be able to have access to the page itself, backend header code. So most of these builders just give you a place to put in your analytics and your search console and some of the index code or whatever those type of sites can really only do site-wide schema, because you can put the site-wide schema into those boxes.
They give you as long as you have enough characters, because they do give you a character limit and you can upload that to Shopify and you'll have a site-wide schema, as far as putting the schema into the actual individual products or brand. I have heard there's custom coders out there that can do that.
I've never personally had success with it. I've done some schema projects for people that have Shopify sites and they've installed it themselves. Again, that I know it's a code thing. I know you'd have to hire a developer to do it. And we've also implemented some of this stuff with people, tag manager Google tag managers, and another way to implement things on these types of sites, but it's very hard to get to the exact page level with tag manager.
Not very hard, it's say a time-consuming so yeah, it's not. Yeah. Like I said, I think every site should have advanced schema, but sometimes you're limited to the code you can access. Just remember that, but WordPress, no problem at all. Obviously, so let me see here, where am I at? Okay. Okay.
What are your recommendations subsections for local schema? I know you mentioned you would give out your schema template, but is there an outline of subjects areas I'll show you some of that? Yes, for sure. Let me see. Holly wants to know when the mastermind dates are or haven't made them yet. I am going to Houston June.
10th through the 16th and we are going to do some stuff in Houston. Which I'll talk about later. Let's see. Okay, here we go. Here's the multi-question. Okay. So how to learn code schema by hand, there are tutorials. And how do you use how to do it using Google site? Jason LD? I couldn't find it myself.
Template for location, page schema, where the GMBs connected at template for the supporting location pages. Best practices were interlinking between location pages and service pages. Best practice for learning can be blog posts and location pages. Okay. I'll go through all that. So let me just make sure really two glasses left and to make sure I haven't done anything.
Let me say local business sites. I'm not going to do that. Are you using breadcrumb schema to do the siloing? I'm testing this? I do not use breadcrumb screen bread, crumb schema. The reason for it is because a lot of times the breadcrumb needs to be set up in the theme you're already using.
So it doesn't really typically do good to have breadcrumb schema when you're not using breadcrumbs on your regular website. So that's the only reason I don't use it. I know Clint does. It's not, I'm not saying you shouldn't use it. I'm just saying that I personally don't because. I don't have breadcrumbs on the public side.
So why would I have it on the schema side? But we do siloing within scheme and also you that, okay. So we have one more here. We've been using H refs internal link opportunities report to do internal linking, and it has been extremely effective on sites that have a large amount of silo, pages of blog posts about that.
Yeah, no problem. If you have WordPress, I'm actually going to show you a plugin that will even make it easier. So let me see here, click back over here. Okay. All right. Let me see if I can share my screen. We'll share this one. Okay. Can you guys see my website? Just put in a, I hate that number one.
Just let me know. You can see my website. I think you can. Okay. Cool. All right. Click back over here, QA. Okay. So this is my main website. This is my agency site.
Yeah. Excuse me. I'm actually going to shut my camera off just because it takes less bandwidth for the recording all okay. So yeah, this is my main website. I use this website for all my presentations when I spoke at rockstars STS moon training everyday. So I do that because I've spent so much time, energy and effort on this site that it's, it's pretty damn awesome as far as it's set up.
So the biggest thing, I have multiple services web design, SEO, all kinds of marketing software development. And I have a hosting company. So those are my, basically my five main services. Like I said I go after right now, five States last year, it was three States. We just opened two more up.
And I go after the top 10 cities and each one of those States. So a lot of those pages aren't in here yet because I'm still getting content written. So if you look at my site map, you'll see Texas, Colorado, Arizona. I can't remember what else. But all that stuff's being done by the team and I just wait for it to get here.
So anyways, as you clicked through the website, my website, as far as siloing let's say you go to web design. So if you come to my website and you want to go to web design, then my whole NAF system changes. So I don't have the SEO stuff up here. I don't have the internet marketing of here. I don't have the software development.
It's just all about web design, all the different types of web design we do. So that's the biggest things we do in our main NAF silo system is I'm not a big believer in somebody that doesn't have a website yet is going to want to know about internet marketing. They might totally find if they do, they can flip the logo, go back or the home button.
But the idea is that I don't want them to go through a bunch of stuff to try and get things, get, try to get things turned around, to get to where they need to go. But everything is, I do the same thing as a lot of people. Do I link in the main nav or link in the body of the text?
I don't get too fancy here with the different link strategies. We do on this page. I'm actually, I just started this test. I just trying to see if this does move the needle for this one city and one city in Texas and one city in Colorado. So we'll see but that's how I do it.
Hosting does have something to do with web design. And then another thing I do is I take my categories from my blogs and I redirect those categories to the page that it's on. So I redirect all my web design blogs to the web design page. So my web design category redirects. And so I do that on purpose just because of the fact that I want to make sure that, everything's siloed correctly.
So when you go to the, when you go to the blog, it goes, it has a link back to this web design and development page. So the same type of thing, so when you start doing your siloing, siloing always has to have a Reaper a turnaround or whatever they call it reciprocal.
So a silo drops off when it's just one link out and done. So it's not really a silo. It's just more of a link at that point. But the idea is that I want to make sure from the top navs system down, that I'm staying that way within my silo structure. So if I go to SEO, all the main nav lifts to SEO. And I do that just because again, I want to make sure that I'm getting a good crawl.
I'm getting, Google completely understands the silo. The consumer understands the silo and then we can go in and do all kinds of different things. When we start talking about, blogs and locations and other stuff. So that's that's the start of our siloing process is always from the main nav.
When we get into the individual pages and this is a state page, so I have state pages, I have service pages, I have city pages. So this is the state page for web services in Arizona. So I have a web design, Texas page. I have a web design Colorado page. So all the pages are set up the same. So now on the web design Arizona page from a statewide things change a little bit.
I list all the cities that I have a web design, page four, this is a star of the silo. I can go to the Phoenix web design page. I can go into the Tempe web design page. So this is the start of the Arizona silo. I'm playing around with my maps again. I liked my maps. I really don't do much for it, but.
I like my master state pages. Cause you can go to the four corners. So I'm just playing with this just to see if it, I retest stuff all the time. And I typically use my website to test stuff like this just because it does have a lot of power and I can see ups or downs pretty quick with it. In the sidebar, is different also.
So I have everything that I want to put in here about the state of Arizona and the sidebar. Things to do, I've got links to the grand Canyon, Kartra caverns, all the different stuff, a map of Arizona and then my testimonials. From the Arizona side, I also will link out to the main service pages.
I'll make out, I'll link back to the graphic page, to the e-comm page, to the custom page the church page, and then again, all my Arizona. Blogs. My categories are all redirected to the Arizona web design page. So when I do a one about web design and Scottsdale, I've got a link from that blog to the web design Scottsdale page.
And so it's just, again, it's all part of the silo. So all part of the web design silo for Arizona. So when I go into the city side, then like the Phoenix web design, same type of thing. So I've got a link back to the Arizona page right here, web design company and themes there. And an owner goes back to that Arizona page clique completes the silo, and I typically don't do anything else from here.
One thing I do I to fix this white space. So now I get into how I set up a city page. So Arizona, Phoenix, Arizona, I have the Arizona sidebar. I have a different sidebar for each state. I pull up the Arizona sidebar has all the same information for the state of Arizona has the same type of links as a map.
And then at the bottom of the Phoenix page, now I talk about Phoenix, and you guys seen a lot of this as you guys saw me taught this. I was teaching this two years ago. Everything that I want to put in here about Phoenix is in here. I can go in the general information, I put some good authority links in there to make sure that people can get around and Google can better understand the city of Phoenix and what I want to do.
Definitely link out to the longitude latitude driving directions to my office, with the driving directions map. My office is actually in Tempe. I do have a map for Phoenix, but I don't put it on this website. It just gives you an idea of how I set up a city page. Now let's look at this differently.
Let's look at C. Okay. So here's my web design Arizona page. Here's my web designers, zona schema. Let me back up a little bit. This is my site-wide schema. So my, my site-wide schema, I changed from professional service because they're doing away with that category to local business before I was only doing local business on the local business page.
My, my website is a national website. No, I don't have, I'm not trapped by my URL. I don't have Salterra arizona.com. So I'm not trapped by areas. I'm not trapped by service. So it's a nationwide website. So local businesses, one that we play with and it's, this is the one I'm testing big time right now and sell Tara because I wish I had a more accurate, main category for web design marketing or whatever, but we don't.
So local businesses, the one we're now testing, if you take the ad ID, which is the one that I told you is the biggest change. Come on. Give me that. There you go. Once you take the out ID and let's bring up a new window and you put that, come on and it goes right to my map. So that's the biggest thing. That's the biggest change we've seen in schema is when we change from going to the ad ID for them, for the GMV we call it the G code. So there's the G code at every listing that's been approved as a G-code.
Almost every term has an M code. So I'll show you guys a little bit about that. But this is my site-wide schema. So to give you an idea. Actually I take that back. My home page and my site wide scheme are the same with the exceptions of citations. As you scroll through here, you can see some different things.
I used the CID quite a bit in here, which is always popular. You want to use the CID? I have two different descriptions. I have a regular description again. I don't, I get into all my services cause it's my main schema. So I talk about web design, SEO, internet marketing, all that stuff. And then I have the disambiguating description, excuse me, more, even more stuff to put in there.
It has obviously all this stuff about my location. It has all the stuff about the areas served. Again, I'm nationwide. We found some new kind of location pages that we're testing. So these are pretty cool. So you got some DPP media pages in here. Everybody uses Wiki, everybody uses product cology.
Those are all fine. We're just trying to find alternatives to that. And then we have the image schema, obviously the creator creators, typically the brand and then the author is typically a person. We get into geocoordinates obviously we've done that before. And then it talks about the founder.
This is the stuff that the, that plugins will not get you. Plugins will not get you information about the owners. Plugins will not get you information about circle radius. And I'm not giving you information about internal pages that link to each other. So you're very limited to what you can do with a plugin.
This stuff here that I'm showing you, you can't do with a plugin. This is research. Obviously it was a little bit easier for me cause I know who I am, but if this is a lawyer, this research could take three or four hours just finding everything I can about that attorney. Including, what college did they go to?
What associations or do they belong to, what awards have they won? Because a lot of websites don't put a lot of information in the front page, public side of the website. So what I do is schema as I pretty much quadrupled that. So a lot of places will say, yeah, master's degree this, but they don't even talk about where their education started.
And doesn't talk about, they played for the football team, all that kind of stuff I put into schema. And again, plugins, aren't going to find that. It goes into differences. The first one's about me my, my wife and I both own it. So it goes into the organization. I actually put in Google search engine as my organization that I'm associated with.
Pretty interesting because if same thing, if you go to, I have this, have this ID in here and watch what this ID does. Excuse me for the ID here. Oh, when I put in this one, it's just the MRID for SEO, just to service SEO, the Google gave that ID and no problem, I'm going to use it because that's what I do.
I do SEO. I do web design. I do all the different stuff. All the members of I am a DVD person. I do have a BBB and, so it gives you an idea of that stuff. Elizabeth, same type of thing. I got she's. She was the whole she has the same information in here. She gets into a little bit different memberships, but the idea is that you can use BBB.
You can use if you're a member of a local hospital, if you're a member of a chamber of commerce, wherever you can get a good link for your schema, do it. But there's still types. A lot of people know this. I use Wiki and product protocol judgy for each one. And those have always been, the go-to main ends of the, of page, same thing.
A lot of people use will use the different thing for the main entity, a page. I go back to the same G code, cause I want my map to be the main entity same as same type of thing. So this is where I list my citations. So my site-wide schema is not going to have all these listed because my citations and the stack is only for the home page.
But I'll list them here. A lot of people are struggling how to get citations index. This is how, but in your schema, Google will find them and they'll index them. So just to keep an eye on, what you do, and you can just load this thing up. It's all same as different awards, award is actually, you can have two or three sections deep.
We just one marketing company of Arizona for 2020. So once I get that link that I can actually put that link underneath the award the URL, I can also put a description under the award.
Right now we just use it as a, all the different things. Google's not going to give us problems because it's that lesser legal, you cannot say best of anything in lawyer.
But web designers, roofers, we can all say whatever we want as far as that. But it is more powerful if I have a URL to the award article or. Something that'll back that award up. It does give it a little bit more power, but it just giving more opportunity for Google to know who you are, and I've been in the business 11 years now.
It's not like it's a three month old website and I'm the best of everything. So again, don't, I use, this is because I have one, all these at one point in time or another. But the best thing to do though, is to, if you're a brand new website, don't put anything here, we'll just keep the award part out.
And you can put in award you can actually get stupid with it, best award of. Scottsdale North Scottsdale chamber of commerce, or whatever. But again I just put in here, the stuff that we do, and it's typically around web design and SEO, I don't really go too much into the rest of the stuff with that.
Knows about same type of thing. You don't want to put everything you need about things, the work location or organization, a member of the dun and Bradstreet listing. So that's always in here. It's a good, it's a good authority link. Same as for the dun and Bradstreet.
We're we're members of the SEO spring training. That's our conference that we put on. So we list that in here. Now here's where the offer catalog. So here's where this here's where the scam, the schema starts to silo or so you can start to silo and schema. So the offer catalog gives you an opportunity to now start listing your services.
So in an offer catalog, the main one is typically the, your main website, does it get much different net, but then you get into the item list elements. So the item lists elements are all services. So my main website does web design, blah, blah, blah, does everything. But then I have a search engine optimization service pointed to the search engine optimization page, a description about that.
I have one for internet marketing. I have one for software development, I have one for which one's this one? Yeah, the listen, now we started into the website. So the offer catalog is all services. It flips to the website, which I'm going to show you a cool frigging tool to build this part.
So the website, remember this is the site-wide schemer. So the website we'll now start listing all the different things that are done. I put my map ID in there. I have a web design, I have the Wikipedia, I have a web design ID, same thing, I'm going after all these IDs that Google already gave us.
So I'm not changing these to salt area or anything. I'm just, it's an about, a bounce and mentions are very important and I'll show you how to use those. But, and so this, all this stuff just comes in automatically from the tool we use. And there's a lot of it, it just talks about all the different things that we do, we're in the Southwest region of the United States. Yeah. So it gets into digital marketing. E-commerce, all the different things that it does. And then the very last thing is the hast parts. And that's typically Lincoln to your contact page, your blog page and your about page. So there's a lot of stuff that goes into schema.
So the local business schema for the site-wide is on every page except for, contact pages. I see pages login pages. I do reporting on my websites. I don't have any schema on my reporting pages. And that's the advantage of the header footer code managers. You can exclude pages. You don't want stuff on.
All right, so now we get an Arizona, so there's the, site-wide the local business site wide is there. So now we have a web page because this is a page and then we have the service for this page. So the service is for this page is web design. Arizona web design, I have the link here, does some different, I go out and I get the G code is still there because if you look at the ad ID here, the ad ID is the page, and you typically want to do that on your service pages.
You don't want to just blast your, your M code or your G code all over the freaking place. You just want to make sure that you kinda just, be smart about it. Identifiers are great for the G code for the M code. The M code for web design. Alternative names, it gives you all kinds of different ways, no alternative name, this type of schema.
Additional time, same thing, we use the product cology or the pro product ontology and the stand, the Wikipedia for the same as, and two descriptions, you've got a regular description and then I call it an advanced description. We get into a little bit about the brand. You have obviously the image description.
Potential action now comes in on service pages. So potential action gives Google line idea that this is a transactional page. So we don't put the potential action on this, on the sideline, because we want it on the individual services that we, that would do our regular services. So we have the site, we would have the potential action and typically, always goes to the CIB again.
That's and that was all the way back from when I started testing scheme of a year and a half ago. So that's never changed, but it is important to have the potential action on the service side. Now we get into the scheme of stuff. Area served. So obviously the first one is Arizona. It's the main thing, so it's the state and then we get into the cities.
So then we get into the Phoenix web design. So it goes to my Phoenix page. It goes to a Phoenix page about, the Wikipedia and the product technology. And I have a Scottsdale page, Tempe page, Chandler page, all that stuff. So again, these are all my city pages that I use for my this type of my Arizona sign up, excuse me, you got to bring forward there.
So the webpage you yourself is also a thing. So this is a web design, Arizona web design agency. I have my web design link has, this is where you can put in keywords, but again, you don't get real stupid about it, and I'll show you this tool will tell you what to put in here. You make sense to take out the stuff that doesn't belong.
And again, so it gets into the abouts and mentions. And your, the are all listed and then the mentions are all listed. So that's typically the statewide schema. Okay. So now we can look at the city. Okay. So this is Phoenix web design, same thing. I've got the web page, I've got local business, which is site wide and I've got the service.
So this service page is a little bit different, obviously it's all about Phoenix. It doesn't get much into Arizona. We talk about, Phoenix, oops, I gotta fix that. Just saw that one. You go through there and you do the same thing, description advanced descriptions, you gets into the URL, it gets into an image.
You got to potential action again, now here's where we get a little bit different. We still have the internal schema here, but it's as far as the siloing, but now it's a little bit different. So area serve, we have the state, which goes back to that state page. We have the city, which is the page we're talking about right now.
I'm Wikipedia and product technology actually gives you to Phoenix pages. So we have a Metro Phoenix and we have a regular Phoenix. So they cause they gave it to us. They gave us Phoenix Metro and they gave us regular Phoenix. We take it. We also do a geo circle because it's a location page.
It's a local page. Another thing that we're testing, this is a big thing. We're testing now to see how far we can take the circle out and see if we can get credit for it. So now again, in a different siloing. So a lot of times in here now we talk about more of the city type stuff and schema rather than a service type stuff.
Cause we've already got the service type stuff already listed. So we'll mention the local airport, we'll mention the local ball field, like the diamond basketball field. And this is really cool stuff because, Google doesn't expect this, but it explains differently, chase deal.
We have season tickets to the Diamondback games. We spent a lot of time there. Phoenix zoo is right by our office. We go to the Phoenix zoo quite often. Music instrument, musical instrument museum is probably the highest rated museum. Even though we have bigger museums, this one is actually ranked really well with Google as far as Phoenix museums.
And then we get into, I play a lot of golf. So in con in Canto golf course, Salterra, Web Design favorite golf course, so you can get into, don't be so rigid about your schema, play with it a little bit, mention stuff that you want to mention. And try to mix it up a little, again, I already listed to all my services.
Google knows it because of the stack here of what my service is for this page. Now I just want to mention some stuff about the location. Okay. So another kind of scheme is article schema. So when you do an article or a blog post, and I don't do schema on every article you can it's very time-consuming, but I only do it on my VIP articles, which is typically about one a week.
Again, the, this is a blog post, it's all about advanced SEO tactics. So it goes into the SEO category. I don't have any type of special stuff over here for, my sidebar because it's not attached to anything yet. But when you look at the schema, make sure I do this right.
So here's the schema for this blog post. So again, I have web page, I have local business it's site-wide and I have this service because it's SEO. Now the new schema for an article is the article schema. And the article schema is we always use the page because that's what you're promoting.
And then you can just see all this stuff. Now we get into how you do voice search. And again, this is all stuff that is being tested right now. So voice search is one of the things that we're really trying to work on as far as how do you present it through schema to where Google can understand it better.
Nice thing about articles. It gives you a backstory. Now you can talk about all the different schemes and the speakable type stuff. It gives you obviously alternative headlines. It gives you the same type of keywords. It teaches this blog post teaches about different things. It has a citation, so I have citations built around this time.
So it'll let it, let us look at all those headlines and description. Obviously, date published, date modified main entity. And we haven't even started on this thing yet. This thing just goes, remember, this is just a little thousand word blog. And all those other stuff we can put in there about the blog.
We have our potential action. If you want. We have all the abouts and mentions that, talk about this blog and the topic of this blog, and it just keeps going. It gets into the image. Again, there's a video on the page now. So I got to throw in the video schema video scheme is very popular, but the video has to be on the page.
This will cause you know, it'll cause an error. It won't cause a penalty, but you'll get an error if you search console because you don't have a video on the page. So it makes you do. And it gives us a lot of information about the author of the block, so same type of thing, so when we utilize all this stuff again, it gives you a second image. It gives you members, all of this type of stuff. So one of the things that you gotta be careful with and with the article schema is I'm actually going to be taking the local schema off of this one. So when you, the article will cover almost everything within the local business scheme of the site-wide.
So we're actually going to do this on Monday. I think I haven't scheduled a test. I always test things. And I schedule them on Monday and I typically run them for three weeks. So this one blog we're going to remove local business, and because the article scheme, it has a lot of the stuff already in there.
So it already goes into the, it has a location section. It has. The author section knows about descriptions, images member of, so a lot of this stuff that you see on the local business schema is also in here. So we're going to take off the local business schema and we're going to make sure that it, that we either, obviously, first of all, it didn't negatively affect the page, but if it didn't ne the whole idea is you want schema to improve something.
But the secondary thing is you want to make sure that you're not, it's, you're limiting your duplication and that's, you're not damaging anything. So I personally think that this page is actually going to do a little bit better. This blogs only I learned that do this block like a week old yeah, March 13th.
So yeah, it's five days old. So this is the thing that we're going to test, and if it, if the test shows that. You know that we need to keep local business off of the blog articles. If it has the article schema, then that'll be part of our SOP and we'll take care of that. So that's basically how I do schema and how I silo things.
So there's a couple things. They'll show you some images here. Bear with me. Can you guys see that now? Yes, you can. Okay. Let me just do this real quick. So here's what an actual silo looks like when you put it down in a paper. It comes in, you have the web design silo, you have the SEO, the marketing, the development, and then obviously the Arizona silo.
I have a web design, SEO, internet marketing and software development. So same type of silo system. Now it just goes deeper into local pages. Once you get your silo done, hold on here. Then your crawl maps get very clean. The big ones, Texas, the small ones, or the medium was Colorado, small ones, Arizona.
And then these are just blocked categories out here that are actually, I re I'm redirecting. So it's a good thing to silo. It's a good thing to make sure that your crawl masking done properly. And once you do it, I don't know. We're obviously ranking great for this stuff, but the only reason I show you this is because the right topics are ranking for the right page.
Your homepage is only ranked for brand type stuff. So that's why I tell people all the time, if you're ranking everything to the homepage, you were very likely to get hit with an algo update. So I'm at least this way when you're working in a silo structure. And your Scottsdale SEO company keyword, is that the Scottsdale SEO page, then it protects you a little bit more from agro updates.
It makes your external linking a lot easier because you can send links to different things that have links to other things internally. And you can't really do that if your homepage is the King of all things. Again, so you just want to make sure that you're doing, you're setting up your silo correctly, you're set up, you're setting up all the different things correctly.
And then you can do a bunch of different things with it once you do that. All right, so real quick, let me show you this plugin in the back end. Bear with me, don't pay much chance into my backend or my website. But there's a plugin that we use. That's pretty freaking cool. It's SEO, smart links pro and it's an old plugin.
It's actually, hasn't even been that maintained because it really doesn't need that much maintaining. So basically it's a self linking tool. We only do this for the block side. We don't do this for the page site. I do have some sites. I will do it for the page side, but they're massive sites.
And one of the questions was how do you do internal linking on a big site? This is the best way. The nice thing about, as you can set up all kinds of different things, even set up the maximum number of characters or can be placed. This just says, don't do anything to the homepage and it'll process a whole bunch of stuff, but the area that, you know, and you can dictate how many links are per page and all that stuff.
But the cool thing is the custom keyword side. So I can go in and I can dictate anytime in my blog posts, when affordable SEO comes up, I want it to auto link to my affordable SEO page automatically. I don't even want to freaking think about it. Once you set all these things up and I add to this probably weekly, so a matter of fact, I don't, yeah, I'm at, in the hosting one now.
But anything that's, e-commerce SEO for my e-commerce business SEO for online store. Anytime I mentioned those terms in my blog post it'll automatically link to this website. So it's a very cool tool. Again, test it, I don't use it on pages because pages, my silo system is my pages.
My blogs are just supporting the individual pages. So I don't have a real silo system on the block side because I don't really need it. Blogs are around different topics, different categories. I don't use tags, but I also want it to auto link. I don't want to have to sit there and think about it. This is really good.
If you have a client that does their own blogging, so you don't have to go behind them all the time and link their blog out to the other pages. It's a really cool tool. I'll put it in the chat, but it's called SEO. SmartLinks pro. And it's one of my I've been using this for years and just because I'm lazy.
I, I spent a lot of time figuring out how I want to internally link things, at the same time, I don't want to manually go out and internally link them. So gives you an idea, so hope that tool helps and it's free. Isn't it fascinating? All right. So let me go through here, see what we got here.
Let us say you have a main location page that is connected to the GMV of this location that I have supporting location pages of the surrounding cities within 10 miles apart. And more geo signals. Yeah, that's exactly what that's exactly what we do. The thing that the fingering member is in your location pages if you don't have a map for it, you either want to have a map of the location itself, the city, or even better if you're close enough to do driving directions and driving directions are powerful, especially if you use the text of the driving direction.
Down here, and not only do I have a map for the driving directions, but I also have. The texts right from Google and I just copied and pasted it in here. Again, it's just, I believe that every city page should have some map, whether it be just a map of the city, whether it be a driving directions to an office, whether it be, like I said, I liked my maps, they don't work very well as far as ranking and individual math, but I do think they help Google more understand the actual location of what you're talking about.
So I do use, like I said, I use my maps on the state pages. I have one on every single state page. Again, I just want to make sure that Google is getting enough information about me, my page, whatever they're doing to make a decision on where to place me. Phoenix web design is a very hard term to rank for.
I think I'm either the bottom of page one or top of page two. Could I just start with some link campaigns with it? So that's typically when I start link campaigns is when they go to the top of page two or the bottom of page one, I don't start link campaigns right out of the gate. Cause I don't think links are needed all the time.
So we only use links when we need to use links. Setting up your page, properly, setting up your silo property, is going to do in my mind a lot more for your actual authority brand and trust than just going out and building links. So like I said, I'll never say that links aren't important or important.
I've got my own network, I've got 800 sites of a network. But the idea of just saying that this site gets five links. Cause this site got five links is not the way I do link building. I only do link building if I need to do link building. Okay. Got another one. So what type of scheme that goes to the supporting city pages that are 10 miles far from the GMV?
Again, driving 10 miles, is it no big deal? I've got a bunch of I got a bunch of websites at Texas. Oklahoma, Kansas. These cities are spread out 40 to 50 miles apart. Those I'll just put the city map in and I'm not going to put a driving direction from, Longview, Texas to Tyler, Texas that's too far.
So I'll put a Tyler map on the Tyler, on a Tyler Page. I'll put a long view map in the long view page. If I decide I want a GMB, which I do. I'll probably typically go out and get three to five GMBs for the 10 cities that I'm working in. And then I'll put those individual GMBs on the page once I get those.
But for the most part, I just believe that a map should always be there on a local city page. That way just gives you more credibility in my mind. And I do, like I said, I like the different things that we've been doing as far as things to do, places to see, all that kind of stuff.
We've ran tests. We get to the Phoenix pit you up here. So we've ran tests about this stuff, like the ratios, 50% service compared to 50% local geo. We've tried 60, 40. We tried 70, 30 on both different directions and we pretty much have found a 50 50 split between the service that the page is designed for, which is web design and then 50% about the city that it's residing in.
And that's been our Mark for probably the past 10 months. Again, we test that we haven't tested it so far this year, so I might do another test maybe in the summer. COVID is really screwing up traffic numbers right now, as I'm sure you guys are all aware of. Numbers, traffic numbers are all over the map, depending on where you're at and how they're how much they're locked out for COVID.
But again, you just want to make sure that, just test this stuff, and it's. Once you find out that it works, you get excited about it and you get, always be checking things, you're your best friends is structured data testing tool for schema. Google has a little pop up on here saying it's going to go away, but we also read that's not going to go away because there's nothing else that can show us this.
I used site bulb and cognitive and cite bulb tries to show it to you. But it's not very accurate cause they, they do for more of a micro data type of crawl compared to a Jason LD which micro data is also going away. So again, you just want to make sure that you're doing this stuff and you're testing.
Okay. So here's a big thing I want to tell you about. So this is a free tool. It's limited. Clint Butler talks about this a lot on his shows. I'll put it down here and chat. So this is what called cop topical relevance.com. It's free to sign up. You got to sign up, it limits you to about 10 searches a day.
So build your libraries. If you've ever heard me speak, I preach about libraries for everything, content, images, schema, everything. If you're doing the work, save it and be ready to be able to use it for another project. But anyways, this one here, just to show you how it does. So I use the keyword South Sarah web services, which is me.
And I wanted to see what kind of data is out there about me. And so it'll go out and, does this semantic keywords and those do single keywords and phrases. So this is all the stuff that Google pulls in. It I'll pull from Google. This is all what Google knows about Salterra web services, and it's pretty dang accurate.
It really is, there's some stuff in here that's like really it's pretty accurate. So the single keyword, same way the phrases is what I'll use in my schema for the keywords. So I'll go out and I'll pick five or six of the best ones out of this list and I'll list them in there for keywords.
I won't list them all. Entities, no, you have two different entities. You have frequency and relevance. So these are the words that kind of come up frequently. Just talking about that keyword. And this is the relevance when it talks about that keyword. Very important as you're building content, as you're doing linking, as you're doing, anchor texts, these things are invaluable and I will take these things and I'll paste all this stuff into a text file for this keyword.
Another thing it gives you is it gives you your webpage. Your schema for your webpage. So what it does is it goes out the internet finds out all the keywords and all the relevance and frequencies, and it goes out and it brings back the Wikipedia link. And it also brings back the the Emory diabetes.
Which is super powerful. When we started using this tool, they were just bringing us the Wiki data and it wasn't bringing us to the M R I D. And, but this is super powerful. So every term, not every term, most terms Google has applied in ID too. Whatever the term social media, this is the social media, Google ID.
So Google always makes sure that if it's a term, Google is going to probably apply an ID to it. And this tool will go out and find it. So here's a social media one. Again, it's a very cool tool. You're limited to about five to 10 searches. I think it's 10 searches a day.
So when I start a project a very first day, I'll go out and I'll get 10, I'll just go after the main keywords I know about web design, internet marketing, social media marketing, and I'll just start grabbing stuff. And then the next day I might go in and get all the Arizona web design terms, the Phoenix web design terms.
So also are building these textile libraries and I'll just have this massive stuff to start building this project with. So the abouts and mentions is one of the big things that we found makes a real big difference as far as authority, as far as trust, but you got to read these things, cause again, this is from Google, mine, this was pretty accurate, but there's some things in here that I just don't do.
No, not really. It's when I said this was all pretty accurate, but you'll do one on a plumber and all of a sudden it'll have stuff in there that they just don't do. Like they don't do tankless hot water heaters. We'll remove that. So it just really depends. Like I like the customer one, even, even though it's there and I have customers, do I really want it, but I think it's interesting that it found me in Colorado.
It found me in Arizona had it found me in Texas. So obviously Google Slack, and but it just goes out and it just finds different things about the keyword. So if I go in here and I put yo AC repair in Phoenix, I like to do it grammatically. Correct. It's pretty quick walk on this sucker works. It's going out and finding everything about AC the keyword AC repair in Phoenix. It's all keyword based. Okay, so here's started populating. So this is the kind of stuff the single keywords are coming with that keyword.
The phrases that come in with that keyword and some of these are going to be all over the map entities, same way, frequency and relevance. And then you get into the schema. So it's, air conditioning fits heating, and ventilation fits Phoenix fits hope adviser. If they don't do home advisor, get rid of it.
You don't want to give home advisor any more credit compressor, next door, another one of those home advisor type thing. So again, just remove stuff that doesn't, Angie's list, but it gives you a very good fricking template to start working from. You just grab all this stuff and name that file AC repair and Phoenix, and put it in your file.
Because it doesn't change very often. So I've done like Phoenix web design. I've probably done it four or five times in the past six months and it really doesn't change very much. It might throw in a new tool, like Squarespace or something, which I don't really give a shit. But just, use this tool.
It's an awesome tool. It's free. I don't know for how long it's been free for a year. But it is pretty awesome. It's pretty cool. So when it does change, like I said, it came back and it started adding the, the MIV yeah. Which was a game changer because now I didn't, I was Chet doing the mid before.
So if you guys let me show you this real quick. So a lot of people ask me how do I get the mid there's a couple of different ways. Biggest way the way that we've always done it. And now there are some tools. So you go to the map you want to make sure that it's the listing that you want.
And right here, there's a tool up there. I can get the G code. Okay. I don't really use this that often. I would rather go to the page source. And if you go to the page stores and fine slash M slash okay, so now you're not, okay. Now you're going to be an asshole about it. It's not the right one.
Let me refresh this. So you gotta make sure you're on the map itself, not the results of a search itself. So there we go. That'll do it. I've got a ton of maps. Okay. So this is going to be a different result. So view source, and then the control fine. And then the M so 31 of them. So each one of these IDs is a different Google ID.
So depending on the keyword, so this one is under responsive, so responsive has its own ID and it's under my map. So remember this is a code from my map. My GMB, so why not use, utilize this stuff? So I'll go out and I'll say, okay. Yep. I'd be responsive web design. So I'll do an mid category of, search question, Mark, Salterra responsive web design, and I'll tax this mid at the end.
So all kinds of stuff that you can do with this stuff. And it makes it pretty cool. Another one of the things that people ask me is the tools that I use for Chrome. I use Chrome a lot not for everything, obviously SEO quake SEO quake is awesome. It was actually the first tool I used.
So I use SEO quake a lot. And the biggest reason I use it is because I can find out, quick stuff, how many pages are index. I can find out, do they have a title and description? I don't really get into much more than that. I can go over here obviously, and I can find, their so on and so forth.
I can go in here and see if they have schema. I can go in here and I can grab their site map or the robot that's next file. Which mine I need, I'll check this real quick while you guys are here. Be good. I blocking a drifts and everything, but it's taken Google a little bit to show my show it and they drugs.
Yeah. So now it's showing, so I'm blocking SEMrush, I'm blocking age rafts, I'm blocking the majestic and all that stuff. And I knew that just because especially age reps, it'll suck up some bandwidth on when they're crawling your website. They're very slow. But fried cause they get the most data of all of them, but the big guy, so SEO, Quake's a big one.
Another big one that I use is called a serve works. Serve works is I believe this is even paid now. But it gives you an idea of what, the different things. Hold on here, it's it up weird anyways. So it gives you an idea. It gives you some information from majestic, from SEMrush, from MAs, and then if you have H reci connect dates.
So I use this a lot when I'm doing presentations with people cause I'll bring up, their trust flow. I'll bring up their links. I'll bring up some of the keywords they rank for. It's just a nice, quick clean tool to do stuff with. So I, I do, I use that. Another thing that we use a lot of is what's called the hold on, it's called gather up, gather ups a quick way to get your, let me go back to my math.
So when you're on your map, you put, gather up, I'll put these all in the chat and it'll give you your map, you around your CID. And it also give you your review, our URL. This is huge. I always get clients, where do I send people to do reviews? Obviously this gives it to you. But yeah, so that's a good tool to use.
Hold on. I'm trying to go through all the different things that I was going to talk about as far as tools. Let me see. I think I see a quick keyword everywhere. I love keywords everywhere. It's one of my favorite tools. And it is an extension. This is all keywords everywhere. So all this stuff here. It was all keywords everywhere. So it's just a good way to, to be on in Chrome. It has a paid version, has a free version. But it's a good way to get costs, generic cost per click numbers, some volume numbers, stuff like that.
Let me see. So that's about it. And some of the other tools I use, like I said, SEO, press pro. We used for our SEO tool. Redirection plugin is the first plugin I install on every friggin website because I need to capture the 300 ones. SEO SmartLinks professional. I just showed you the two site map systems we use is we use XML Sitemaps just Google XML sitemaps. But if we have problems and we have videos of getting things index, we'll use the Google XML sitemaps for videos and that'll typically get our pages index a lot quicker. Let me see. I think that's about it for that. Cool. All right. So let me get over here to the Q and a.
Let's see answered answer. Okay. I got your point about the map things to do, et cetera, but my question is referring to the scheme of code. You add these two city pages that you have? No GMBs yes, for sure. I'm good. I don't, again, if I have one main GMB, then that main GMB is the one that's on the site-wide.
So if I have a Phoenix page, I don't have a map. The only map IDs I have on my Phoenix page is my main one. So cause I don't, at least on this one, I don't have a separate map for my Phoenix page. I will definitely put in. The CID of the main map, this is my main map. I only have one map, but that's what I use for potential action.
It's not really mentioned anywhere else, because up here is the different, the the MIV and the Gid I use as identifier, that just tells Google to me, my website and this map are the same. And then we get into obviously the whatever service, the for the M code. Again, it depends on, I always add schema on everything and in fact, schema has its own map then.
Yeah. I will change a matter of fact, I'll change everything. And I didn't bring it back. I'll have to bring one. So I'll show you guys one, but if I have a page that has its own map, Then obviously I have a different local business schema. So I will take the local business off of this one. If I have, if Phoenix had its own map and I would do a separate local business for this one, because I didn't want that map to get that G-code and M code from Google and use that on this page.
But if I only have one Phoenix map for Phoenix and I have a nationwide company, I really wouldn't, unless again, unless I didn't have driving directions or everything else, I would still want to have my main map on every webpage. But then again, if Phoenix had its own map, which I don't on this one, if I have my own Phoenix web design site, then you know, I would definitely put a different local.
I would just replace this local business. And this G code would be the actual map for Phoenix. It wouldn't be the map for Tempe, if that makes sense. But yeah, so that's basically, like I said, just. You want to try to limit the duplication of things and it makes it hard when you start stacking things.
So again, local business will probably go off of the article page because a lot of the same data is in these two schemas. So it makes much more sense to say, look, this is an article let's blow out the local business. Let's make sure the little, all make sure all the local business topics are in here.
And then those blow it out. Let's just get rid of local business and just have the article. So again, this is something that we're getting ready to test. I don't think it's going to be a negative thing at all. I actually think it's going to be a positive thing. Begin. I do know that we need to limit.
At least change up the different things. So I don't want the same description under local well businesses. I have under article, I want to have two different or descriptions, but and we do have that except for all the other stuff is the same. Especially when you get down to the abouts, the bench ins, all that, stuff's typically the same as the local business.
And then when you get into author and talking about Elizabeth and I, and all the different things, and it was up there and local business. So why would I have it in her boat? And that's the type of thing that we test all the time. A schema is we know what works, it's just now we're figuring out, okay, how do we make it tighter?
How do we make it to where, Google sees everything that we want to see very simply and not say, Oh, wow, I've already read that once, type of thing. The nice thing about schema is it's also growing. So we already know they're going to come out with more topics that might qualify us.
We've, roofing contractor has a schema topic, home, and Homeland construction services has its own scheme, but for web design and for marketing, we don't have own schema. So we have to utilize this leftover professional service was awesome. They're supposedly doing away with it by may.
So we've, we decided to change it now, before now all of a sudden we get it's a bunch of Google search console errors. It's because our schema was depreciated. So I hope that answers your question. If not reach out to me and I can talk to you further about it. Do you use any NLP tools like surfer, SEO to optimize your content?
Yeah. So those are for SEO. I also use pop when we use pop, we have to turn the schema off in the header, footer control manual ma enter footer control manager, because it will totally throw off the page. But yes, I like surfer. My, I have two people that do schema for me. Full-time and I have two people that do on page for me all the time.
And surfer SEO pro is the one that they chose because I gave them five different tools. And they chose her for SEO. Yeah, big fan. What's the best way to reach out to where one of your services you can reach out to me on Facebook. I messenger the best way is just to email me directly.
Things get lost in messenger. I just put my email in here for you guys. Yeah, I'm happy to do that. I have different ways we provide schema to people, I have a template way of you do it all and provide templates afterwards. I just want you to do templates for each one and we'll implement it on the other.
There's all kinds of things to do, just, understand that ski, this is a lot of work. This is the reason why people don't do this. And I've got, I'll be honest with you. I've got a lawyer side right now, 27 attorneys in 17 locations, just the skimo loans, probably gonna take us three weeks just for the research.
And then when you got to start compiling it, because each lawyer is different, they have different education, they have different associations, they have different, there's different things about them and the internet. And so we want to go out and get everything we can find out about somebody, especially professionals, doctors, lawyers, owners, and obviously find out everything we can about them.
What citations they have, where are they mentioned? Do they have a LinkedIn page? All of those different stuff, that's different than the company side of it. And then we compile it all and we decide, okay this is great to put in schema, all this, don't talk about this bad review at schema. So we kind of cherry pick after we can do all the research of what actually is going to go into schema.
And then we can also make recommendations like this group has they're hurting. And so in our research, we're finding all kinds of stuff that they need to do, like quickly. They've got they've got major lawyer listings out there with the wrong nap information. And so we find out things that we do our research and we contact the client and say, look.
This is above and beyond what we do, but you need to deal with, because it is affecting this client or this location or this lawyer. And we just want to make sure that we do that the right way. Let me see here. You got it. You have to get that. What are the costs of the advanced scheming code for location-based?
Again, it really depends. I tell people that, a plumber typically doesn't have much research. There's not much. They might have some citations. They might have some mentions and chamber of commerce stuff or whatever. So those are pretty quick. They're pretty easy, and they're not that expensive, and again, expensive is a relative term.
But if you send me a lawyer side with a bunch of lawyers and a bunch of locations and it can run up there, but you can also, drip it, so to speak. So the first thing we do and the most important thing is the site-wide schema. So do the site-wide and, get that loaded and get it start to be populated everywhere so we can see it and why you're working on the other stuff.
Sitewise the most important locations and second, most important, which also is a service. So you service a location and kind of together. And then the people one can go into whether it be the site-wide or article or whatever. So there's different ways you can do stuff, but plumbers, roofers are pretty simple.
The different ones are, really having a professional pet care veterinary service. So depending on how many vets you're going to have to do some research on the beds, and there's also, people that are quite a bit, not quite a vet, maybe there are medical assistants or, vet assistants.
They've still got some education, some college and so trade school they went to or whatever. So that's the kind of stuff we try to find. And if it's not out there and we typically in the form, you fill out to do stuff. We typically ask that question anyways, but if it's not after then we just, don't worry about it.
But. And we found, I have a chiropractor right now. There is nothing out there. And this guy is like a ghost. I can't even find out even the school he told me he went to, I can't find anything about that anywhere out there that he went to that school. So I don't know. It's odd. First thing I think of it, you repeat chiropractor.
But it's just odd that we're not finding anything in this guy. But that's the kind of stuff it does, but pet care and veterinarians, you also have a brick and mortar location. You also have reviews, you also have all the different citations that are attached with veterinarians.
Cause there's a lot of different ones for vets, the same with doctors and chiropractors. That just, it just depends. And again, it's just something that we work out. I hate the term. It all depends, but it really does with scheme of, because you can't. You can't say pay me 500 bucks for a $2,000 schema, and you're not going to get the schema that you want, and I've got people that say I'll do all the research and you do the building of it.
Okay. We haven't had one of those work yet because they haven't done the research. We're still waiting. And the problem is we're all busy. And so unless you do this and want to take the time to do this it's going to be very hard for you to do it, but again, there's cheap ways to do it.
There's ways that, we've got clients that have, they're basically paying me a small, monthly to do their schema. And so we're just piecemealing it. We did the most important pieces first. Maybe they've got a hundred different products and 10 brands. Maybe we pick the top brand and the top 10 products and we work on, we just keep working at a house because it's all important.
Obviously we want to do everything at once, but we're also, we're also not stupid. We know that some of this is a research as this stuff gets crazy. Especially when you go out and you try to figure out like, doing this lawyer site in LA is massive schema because not only is there a lot about the lawyers and their profession, there's a lot about LA there's a lot about, all the different variables.
They've got frigging offices in all kinds of different pieces of LA. So it's, again, it's just a growing process. We've turned in like 12 different schemes to them already. And we probably have, I have 80 more to go. But again, we're doing it priority, so we're getting the most important stuff up there first.
And now we're bringing up the secondary stuff after. So yeah, this reach out to me. I'm happy to talk to you about it. Again, it's also cheaper if you just wanna, maybe get templates. I have I have thousands of templates, so I don't have them from, for every niche, but the nice thing about the templates is they can be, a local businesses or local business.
It doesn't matter if it's a plumber, roofer, a web designer, whatever. So the local business. Template will work. I've had all kinds of people go out. When I first did this at SCO spring training the first year, man, my scheme, it was everywhere out there because they just scraped it and there's tools out there that can scrape my schema.
I use a tool to help minify that's trying to stop some of that, but it's not hard to go out and figure out what I do is schema. The hard part is when you break it and try to fix it, which happens almost all the time. So I've had people to actually take my schema and then hire me to fix it, which I thought was pretty funny.
But again, I'm not a hard guy. I I want you guys to understand how I do this stuff. And especially on the siloing side Bruce Clay does a lot of siloing. My siloing is a little bit different than Bruce Clay because I go for the main nap down. And I always thought, that's the way you should do siloing.
But again, it just depends on the website. Depends on the client, the niche, how it's set up. But again, if somebody wanted to go to a plumber for a new hot water heater, they don't want to go through all the crap to get to the hot water heater stuff. So we try to make sure that they can go to the hot water heater stuff and make a decision.
So anything else out there, anybody hope you enjoy? I'm going to send out the video so you guys can have the video. I don't care. Reach out to me if you've got questions or want me to look at individual things. I do free schema audits at least for now because they're pretty, they're all pretty easy.
The schema audits are all pretty simple because 99% of them just use Yoast or break math or it's just, and I understand that. And I did that for a long time too, until I understood the power of it. What schema will do. So if you're a member of SIA, I actually did a, I actually have a whole website yeah.
Was built with nothing but schema and one image on the page. There's no public side content at whatever. And we do that to make sure that not only can it get index, so we're getting pages index, but just schema. We're getting pages ranking with just schemer. And we're getting, we just put in titles and descriptions.
This is a 10 month old website now. And we just put in title descriptions two months ago and it really didn't have that much. It was this, it's fluctuating between the bottom of page one and top of page two. For 15 terms. They're very broad terms. I'm not going to get any leads from these things, but it was a good test to see, how does Google free to brand new website with no public content and just schema?
And we found out there was a pretty cool frigging test. SIA has all that in there and I update that test every, I'm probably going to do some more stuff in it within may. Cause I'm gonna run some other, I'm actually going to try to start linking to a schema only website to see how that affects stuff.
Because remember there's no public content, so I'm not really linking any public content, which is going to be interested in test. So anything got anybody else? Anything?
Cool. Yeah I'll get the video done. I'll upload the video and then, and you guys can reach out to me, I'll email the, be a a Google drive link and you guys can download the video, please. Don't share it all over the world. I don't charge for these things. I try to keep them private just because, especially on Facebook.
There's some real interesting, fun people on Facebook. Yeah. And I'm so happy you came. We actually had 50 people sign up. I'm wondering if the time change this week, didn't get a lot of people screwed up. Arizona, we don't change. We're special. Everybody else changes around us.
So we got guess twice a year when everybody else's time is, but no big deal. If you guys reach out to me, like I said, I'm happy to help you answer questions. If we want an audit, just let me know. I'm happy to look at things and tell you my opinion and stuff. But I really thank you guys for your time.
And again, if you've got any questions, challenges, reach out to me and then yeah. Thank you guys. Hope you enjoyed it.