entity based link building strategies building authority and relevance

Link building is a fundamental aspect of search engine optimization (SEO) that helps establish authority, improve rankings, and drive organic traffic to your website. While traditional link-building strategies focus on acquiring backlinks from external sources, a more advanced approach called entity-based link-building has gained momentum. Entities refer to specific concepts, places, organizations, or people that search engines can identify and understand. Incorporating entity-based link building into your SEO strategy can enhance your website’s authority, relevance, and overall visibility in search engine results. This guide will delve into entity-based link building and provide actionable strategies to maximize its impact on your website’s SEO.

Entity-based link building revolves around acquiring high-quality backlinks that are contextually relevant to the entities associated with your website. By leveraging entities effectively, you can build a robust link profile that demonstrates authority, relevance, and trustworthiness to search engines.

The Importance of Entities in Link Building

  1. Contextual Relevance: Entities provide context and relevance to your link building efforts. By acquiring backlinks from sources related to your entity, such as industry-specific websites, authoritative directories, and reputable blogs, you strengthen the connection between your website and the entities it represents.
  2. Authority Building: When you obtain backlinks from reputable sources that recognize the entities associated with your website, it signals to search engines that your website is authoritative and trustworthy. Quality backlinks from authoritative entities significantly build your website’s overall authority.
  3. Relevance and User Experience: Linking to and from contextually relevant entities to your website’s content enhances the user experience and signals to search engines that your website provides valuable information within a specific domain or topic. This relevance improves your website’s visibility and rankings in search results.

Strategies for Effective Entity-Based Link Building

  1. Entity Research: Conduct thorough research to identify the relevant entities associated with your website. Utilize tools like Google Knowledge Graph, Wikipedia, and industry-specific databases to uncover entities that align with your content and target audience.
  2. Content Optimization: Create high-quality content optimized for the entities you want to target. Incorporate entity-related keywords, variations, and semantic terms naturally within your content. This optimization enhances the context and relevance of your website, making it more attractive for others to link to.
  3. Outreach and Relationship Building: Contact authoritative websites, blogs, and influencers within your industry to establish relationships and request backlinks. Focus on entities that align with your website’s content and demonstrate the value of your website’s authority and relevance to its audience.
  4. Guest Blogging and Thought Leadership: Contribute valuable content to reputable industry blogs, publications, and forums. By including entity-related keywords and providing insightful information, you can earn high-quality backlinks that enhance your website’s authority and visibility.
  5. Local and Niche Directories: Submit your website to local directories, industry-specific directories, and authoritative citation sources. Ensure that your entity information is consistent and accurate across these directories, as it strengthens your entity’s relevance and authority.


Entity-based link-building is a powerful strategy that enhances your website’s authority, relevance, and overall visibility in search engine results. By understanding the significance of entities and implementing effective entity-based link building strategies, you can strengthen your link profile and establish your website as a trusted resource within your industry. At Salterra, we specialize in entity-based link building and can help you maximize the impact of your SEO efforts. Contact us today to leverage the power of entities and build a strong online presence for your website.

Read our previous post on – Understanding Entities: Unleashing the Power of Local SEO

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About Salterra Digital Services

Established in 2012 by Terry and Elisabeth Samuels, Salterra Digital Services has provided top-tier search engine optimization services to clients nationwide. The Arizona-based company boasts an impressive in-house team, including three of Samuel’s children and a crew of highly skilled developers.

Despite the humble family-run operations, Salterra’s capabilities are anything but small. The company’s clientele ranges from small local businesses to large corporations, benefiting from Salterra’s expertise. By tailoring their strategies to fit each client’s unique needs, Salterra ensures every company can achieve its digital potential.

The services offered by Salterra extend far beyond SEO. With a comprehensive approach to digital marketing, they also specialize in professional web design, graphic design, and various aspects of Internet marketing. Their mission is to create a user-friendly and striking online presence for clients that reinforces the brand and increases traffic and customer loyalty. Using premium software and search-friendly design elements, Salterra crafts websites that are eye-catching and consistent with clients’ Internet business needs.

With a proven track record and 13 years of experience in the field, Salterra Digital Services is a testament to the power of effective, ethical SEO. As they celebrate their 13th anniversary, the company remains dedicated to helping businesses navigate the digital landscape, improve their visibility, and reach their growth objectives.

Quality work at a fair price. Beginning with a web design focus, they quickly learned that while having a fantastic website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients did not see results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business, while Elisabeth built on her creative and visual strength and expanded the design side. It is not always familiar for designers and digital marketing to be closely connected in the industry, but it made perfect sense to them. Salterra’s World Headquarters is in Tempe Arizona

Terry and Elisabeth are the Roundtable SEO Mastermind Series and SEO Spring Training Conference hosts.

Please visit its official website for more information about Salterra and its services.