Content Strategies and Quality Writing

With over 93% of all online experiences beginning with a search query, providing the right content, at the right time, to the right audience is imperative.

Salterra knows and understands the importance of curating content that engages, entertains, and persuades your target audience to interact with your business.

As a business owner, you likely understand the importance of having content that can effectively drive traffic, improve rankings, and ultimately increase sales and phone calls…but who has time for all that writing? Not to mention proper optimization of the content to ensure it gets all that Google loves.

Let our team of journalists, authors, and expert copywriters produce content that clearly communicates your brand’s message and value proposition, all while highlighting what sets your services or products apart from the competition.

Salterra Content Services Include:

  • Premium blog posts that attract the right audience
  • Informational articles
  • Instructional guides or “how-to” content pieces
  • Enticing product descriptions
  • Sales copy that converts visitors to happy customers
  • And more…

Benefits of Hiring Salterra for Your Content

Giving New Life to Your Stale Site: Consumers and visitors want fresh, up-to-date information from businesses that care about updating their websites. Blog content offers a way for your brand to remain relevant instead of becoming yesterday’s news. We can help you engage with your audience in a way that translates to improved performance and growth.

Improve Search Engine Ranking: Next to backlinks, content is arguably THE most important factor when it comes to ranking on Google and other search engines. High-quality content that is tailored to address the intent behind each search query is critical to ranking with today’s search algorithms. Our team is experts at optimizing content for both search engines and the readability of visitors, ensuring you get the best of both worlds all wrapped up into one dazzling piece of content.

Drive Conversion Rates: Consumers and businesses have evolved. Direct selling is no longer an option. In fact, most decision-makers despise a shallowly veiled sales pitch. Content marketing affords you the opportunity to tell a story, uncovering pain points and problems, as well as how solutions (such as yours) have helped others overcome those obstacles to reach a specific goal or outcome. Story-based selling is a powerful tool you can employ to turn skeptical shoppers into raving customers.

Position your Brand as an Expert & Earn Trust: Unless you are a Fortune 500 company, most visitors that come across your site or brand don’t know much about you (if anything at all). Content provides the visitor with an insight into your brand, what you’ve accomplished and what you stand for. Content can help establish your company as a thought-leader in your industry and an expert that can help.

Establish a “voice” for your Brand: With consumers more discerning than ever, making a personal connection is key to winning more business. Individuals want to “connect” and relate to a company’s messaging. Content provides you with an opportunity to tell your story and establish a voice (be it fun and cheeky or serious and professional).

Ready to take the next step?

Call us today to learn more about how our content services can help you gain a leg up on the competition and propel your business to new heights!

Creating Material That Leads To More Conversions

Salterra knows that conversion is a vitally important part of digital marketing. Basically, any time your goal is to persuade your audience to take action, you’re aiming for a conversion. One fact that often gets overlooked is that the quality of your content can definitely play a role in your conversion rate. Sharing a persuasive story with your audience can lead to more leads; flat content may waste your opportunity to close the deal.

Here’s how Salterra tilts your content towards the final conversion.

Be specific and Relevant

Content that’s aimed towards causing conversions is inherently persuasive. That makes it like landing page copy, even if it’s being deployed in a different setting. The same rules of simplicity, clarity, and focus apply: Everything you put into your content should contribute to the goal of securing that potential customer.

There’s nothing wrong with being informative while you’re also trying to be persuasive, but make sure that all of the information you’re sharing has a direct bearing on the decision you’re asking your audience to make.

Write from feelings

When you’re seeking to increase the number of leads, turning your content into a story is a particularly potent stylistic choice. Organize your copy according to common narrative stages. Start with an introduction that builds empathy and connection with the reader.

Present a problem that needs to be taken care of. Layout the challenges standing between the reader and the solution of the problem. Save up your most compelling and persuasive topics for a climactic moment. Ideally, your reader should be compelled to participate in the narrative by following your call to action when they reach the end of the story you’ve told them.

Always stay on top of your game

A lot of marketers and writers who discuss content creation with an eye on increasing conversion rates tend to break out a lot of the heavy guns when it comes to high-pressure sales tactics. They talk about emphasizing urgency, applying peer pressure, and playing on your audience’s fears.

In truth, you shouldn’t switch to the heavy artillery until you reach the really critical conversions. These tough tactics are best employed when the stakes are at their highest. Convincing your reader to make a major purchase, for example, certainly calls for all of your most potent persuasive techniques.

Dial back the intensity when you’re simply soliciting email addresses! If you start treating every call to action as a matter of life or death right from the start, you’ll end up desensitizing your audience by the time you bring them to the decisions that really matter.

Writing the sort of content that leads to better conversion rates is a tricky art, and it’s one that takes practice. Review the advice presented here before you take your next swing at crafting persuasive content. In time, you’ll learn how to be convincing without being pushy and how to craft a compelling argument that has readers nodding along with your words – and then reaching out to click on your call to action button.

Content Writing Services

Crafting Persuasive Content That Leads To More Conversions

Conversion is an extremely important part of digital marketing. Basically, any time your goal is to persuade your audience to take action, you’re aiming for a conversion. One fact that often gets overlooked is that the quality of your content can definitely play a role in your conversion rate. Sharing a persuasive story with your audience can lead to more conversions; flat content may waste your opportunity to close the deal. Here’s how to tilt your content towards the former scenario rather than the latter.

Use Clarity And Focus

Content that’s aimed towards causing conversions is inherently persuasive. That makes it like landing page copy, even if it’s being deployed in a different setting. The same rules of simplicity, clarity, and focus apply: Everything you put into your content should contribute to the goal of securing that conversion.

There’s nothing wrong with being informative while you’re also trying to be persuasive, but make sure that all of the information you’re sharing has a direct bearing on the decision you’re asking your audience to make.

Use Narrative Tools

When you’re seeking to increase conversion rates, turning your copy into a story is a particularly potent stylistic choice. Organize your content according to common narrative stages. Start with an introduction that builds empathy and connection with the reader.

Present a problem that needs to be solved. Layout the obstacles standing between the protagonist (and, by proxy, the reader) and the solution of the problem. Save up your most compelling and persuasive arguments for a climactic moment. Ideally, your reader should be compelled to participate in the narrative by following your call to action when they reach the end of the story you’ve told them.

Let The Stakes Set The Pressure Level

A lot of marketers and writers who discuss content creation with an eye on increasing conversion rates tend to break out a lot of the heavy guns when it comes to high-pressure sales tactics. They talk about emphasizing urgency, applying peer pressure, and playing on your audience’s fears.

In truth, you shouldn’t switch to the heavy artillery until you reach the really critical conversions. These tough tactics are best employed when the stakes are at their highest. Convincing your reader to make a major purchase, for example, certainly calls for all of your most potent persuasive techniques.

Dial back the intensity when you’re simply soliciting email addresses! If you start treating every call to action as a matter of life or death right from the start, you’ll end up desensitizing your audience by the time you bring them to the decisions that really matter.

Writing the sort of content that leads to better conversion rates is a tricky art, and it’s one that takes practice. Review the advice presented here before you take your next swing at crafting persuasive content. In time, you’ll learn how to be convincing without being pushy and how to craft a compelling argument that has readers nodding along with your words – and then reaching out to click on your call to action button.

Crafting a Quality Content Writing Strategy