Why Use a WordPress Designer?
WordPress, a CMS that was originally designed for blogging, has morphed into something far more than just a simple blog tool. The release of WordPress as an open-source content management system made it possible to not only start your own blog but also create and maintain any type of website you want with relative ease. Unlike other similar tools such as Drupal or Joomla which have been around since 2003 and 2002 respectively; the growth potential in WordPress is immense because every update improves its accessibility making it easier to use by both beginners and experienced web developers alike.
As time goes on, there are no signs stopping this platform from growing even larger- so much so that many believe this will be the next big thing for internet marketing!
It is estimated that 35% of the internet is powered by WordPress, this CMS powered more than 1.3 Billion websites across the world back in 2020, making it the most popular CMS, which is a testament to its effectiveness.
Here are some of the elements that make WordPress more than just a typical blogging platform.
#1. It Can Power A Variety Of Web Properties
WordPress is the most popular CMS, but its usage has grown to include a variety of other kinds of websites. WordPress can power anything from traditional blogs to more complicated sites that are not just limited by text and images.
Consider this, using WordPress you can create company websites, e-commerce sites, niche social media networks, membership websites, job boards, forms, crowdfunding websites, and much more. Thus while WordPress is a blog platform at its core, webmasters can use it for a variety of other purposes.
#2. It Power Search Engine Optimization
WordPress is a powerful and easy-to-use coding platform that doesn’t require any programming. This makes it an attractive option for both newbies with no technical experience, as well as seasoned developers who are looking to streamline their workflow.
A streamlined codebase also bodes well with search engine optimization (SEO), which means you can have the best of both worlds: minimalist site architecture and SEO on autopilot!
Additionally, the fact that there are numerous WordPress plugins that function specifically for SEO further cements WordPress as an SEO tool.
#3. It Powers Extensive Customization Of Web Properties
WordPress being an open-source content management system has enabled many webmasters to use it as their CMS. As such, there has been extensive collaboration and development of WordPress resources, both freemium and premium, which are geared towards enabling extensive customization of resources. Unlike other blogging platforms, WordPress enables users to develop extensive customization of their online properties. In this regard, WordPress is more than just a blogging platform as it enables extensive customization beyond what a typical blog platform does.
#4. It Is Incredibly Easy To Use
With regards to ease of use, few other CSMs compare. WordPress is designed to be inherently easy to use for any person regardless of their level of coding skills. In many regards, one does not need to have any coding skills or experience to use this CMS as the vast majority of customization functions are implemented using drag-and-drop or click systems. This further distinguishes WordPress as more than just a blogging tool.
In all, although WordPress is considered by many as just a typical blog tool, it is nothing but. Its extensive functions and incredible power have made this CMS more of a website development engine rather than a blog platform.
Why Use a WordPress Designer like Salterra
You love it or hate it, right?? While those of you who love it can keep that loving feeling, the rest of you indulge me for a few minutes….. I promise it will be painless. While there are a variety of content management systems available to use as a back end for your web design platform, there are a lot of reasons to go with WordPress as a web design platform. WordPress is probably the best-known platform online, and for good reason– it’s easy to use, infinitely expandable and has a strong community supporting it. Let’s examine a few reasons why WordPress is so popular below.
Everyone Knows WordPress
WordPress is the most popular blogging, website, and CMS platform in the world. Popular? So what – I am an “old HTML guy” Seriously, I grew up on code in the 90’s and old habits are hard to break. I was very resistant to learning WP and my own conversion was fought valiantly. Alas, after my own research, I have come to embrace the WP. The open-source system is preferred by webmasters worldwide for its ease of use and constant security updates. But did you know over 76 million websites run on WordPress? The reason it’s so widely trusted is simple– because it is under constant use, millions are testing each of the system’s features every day, ensuring that WordPress is one of the most stable tested systems in the world. Stable? Tried and True?! Sign me up.
Ease of Use
WordPress is well known for its ease of use. Ease being relative, we have encountered many people ready to pull their hair out from complete frustration in trying to learn the format, but the learning curve is significantly lower than and more user-friendly than traditional code. Between its well-known “5-minute installation”, its WYSIWYG interface, and its menu-driven system, WordPress is one of the easiest systems to work with as well as to train new users on. Its page and post interfaces use a set-up similar to common word processors, ensuring that users unfamiliar with it will be able to hit the ground running in short order. We still have many calls from new clients needing help with the initial setup, but after a few sessions, they are off and running by themselves. You will be too!
Game Changer: WordPress Plug-Ins
Working on other CMS systems, you may find a lack of plug-in tools that do precisely what you want. With WordPress, almost everything you want to do on a website has already been coded by someone who’s done it before and can be installed within 5-10 seconds. No matter whether you are creating a blog, a gallery site, or a strong, functional e-commerce website, plugins are available for every webmaster’s need. With our generation of Apps and fixes, you can be assured that there is usually a plug-in that can do what you want it to do. Unlike other CMS systems where plug-ins are often custom coded for a smaller user base, with dozens of millions of users, chances are your needs have already been met and are already available in the WordPress marketplace. Customization is King!
WordPress Customization
One of the greatest differences between WordPress and other CMS systems (due to its enduring and widespread popularity) is the fact that WordPress is infinitely customizable to your needs. Every aspect of the CMS can be modified to make WordPress work as you wish. Even with the use of templates, no two sites have to ever be the same, with the depth of user options, plugins, and shortcodes; you can easily have a custom unique site that will showcase your individual business or blog with your own distinct branding. Learning to embrace WordPress has been not only the best for my business as well, but certainly the best for my clients! Call Salterra Web Design today for a FREE no-hassle quote.
About Salterra Web Design
Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy and nothing pretentious. Quality work at a fair price. Starting with a web design focus, they both quickly learned that while having an amazing website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients were not seeing results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was very passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business while Elisabeth built on her creative and visual strength and expanded the design side. In the industry, it is not always common to have both designers and digital marketing so closely connected, but to them, it made perfect sense. Salterra’s World Headquarters is in Tempe Arizona
Terry and Elisabeth are the Hosts of Roundtable SEO Mastermind Series and SEO Spring Training Conference.
