A Good SEO Plan for Local Businesses
If you’re trying to run a local business, then you already know that is harder than ever before to get as much business as you may have been able to get just a few years ago. This is because more and more people are shopping online, and fewer people are coming into local stores, regardless of where you may be located. Having a good SEO plan is now crucial for local businesses to survive both now and in the coming years.
What Is SEO For Local Businesses?
If you’ve ever tried to find something on a search engine such as Google, what you saw below your search are known as search engine results, or SERPs. SEO is the practice of getting the website for your local business higher on these search engine results.
This allows your business to attract more people who are searching online for services or products that you may be offering. It’s not hard to imagine how many more people you could get into your business if you are at the top of the page rather than the bottom of the page.
How SEO Can Help Local Business
Regardless of if you’re trying to sell a product or you are providing a service to your local community, having a stronger presence on search engines can really help you to bring in more clients than you are currently serving.
In the past, businesses have typically relied on advertisements placed on radio or television to get people into their business and sell them products or services. Now, fewer people are watching television advertisements due to having the ability to skip commercials, and very few people are still listening to radio advertisements as they are now listening to podcasts, music on their cell phones, and satellite radio.
For businesses, one key way to get in front of more people who are interested in their services is to have a quality local SEO plan. Imagine how many people you could serve if you are running a hardware store for example, and you are ranking at the top of the search engines when people searched for “hardware store.”
For search terms such as “hardware store,” “bakery,” or “restaurant,” results of businesses that are closest to the person searching for them are typically shown at the top of the results. However, if your business doesn’t have a good SEO plan in effect, then you may not show up at all when potential customers are looking for services that you offer.
As you can easily imagine, if people are looking online for services that you offer, and your business is not showing up on the search engine results, then you are missing out on a lot of money.
As you can see above, having a strong local presence on the search engines is critical to being successful with running a business in the modern age. By working with a quality web designer who understands how important local a presence is, you can ensure that you are being put in front of as many people as possible who are looking for the products and services that your business offers.
SEO is a very difficult process to learn, and rather than trying to develop it on your own, you should certainly check into services offered by professionals who have the experience of being able to rank local businesses higher on the search engine results.
How can I generate leads Fast
As a new business it is important to establish your footprint early by seeking qualified leads interested in the products and service you offer. According to the U.S. Small Business Administration, approximately 50 percent of new businesses survive more than five years while only one-third make it beyond the tenth year. There are many reasons why businesses fail but one of the things that separate those that survive and those that strive is the ability to quickly acquire leads and keep a positive forward progress.
Why Lead Generation is Important
Finding leads and converting them into customers provides you with the fuel needed to keep your business going. Data suggests that, depending on your industry, leads provide you with a great opportunity to create customer relationships. Customers also provide you with a means to not only make additional sales to but also obtain referrals to other qualified leads. Repeating this cycle means a business pipeline that is full of customers and potential customers.
Generating Leads Fast
In order to generate leads you must understand the types of media outlets that are available to your business. This includes earned media, paid media, owned media and shared media. Earned media includes blogs and relationships developed through media and influencer relationships, while paid media consists of advertising. Your owned media includes any outlet you own and control such as your website and self-generated blog content. Finally shared media is influenced by your social media activity. You can influence the activity that is driven to your website for generating leads through what is known as search engine optimization or SEO. SEO activities however are a small part of your overall strategy for lead generation. You also need to consider the importance of customer referrals, publishing content through your SEO efforts that is meaningful and meets the needs of your targeted audience and actively engaging your audience through every online interaction. ( This blog is a great example!)
Tools Available for Your Lead Generation Needs
You need to go beyond simply setting up a Facebook profile for your business or establishing other social media connections and work with an established partner that can provide you with a complete web based package. This includes working with a results driven provider that makes available different business packages for your business that are affordable and make sense for your situation. At Salterra, we have carefully thought out our web packages to include not only the website and promotional material a new business needs to start with, but we also include lead generating to jump start your business ( or reinvigorate it!) Making it a value for our clients!
The tools you should also consider which we offer, optimizations for your site for top search engine results, publish authoritative blogs and content marketing that informs and drives the right type of traffic to your website. Salterra gives you the ability to establish your presence and, more importantly generate leads fast for your business. Call us today to schedule a free evaluation 480-273-2273.
More About Salterra LLC
Salterra Web Services Specializes in Web Design, Internet Marketing, Search Engine Optimization, Hosting, Software Development, and Graphics. We also have a division that removes website malware, and maintains virus protection and the removal of malicious software. We founded the company in 2010. We are centrally located in Tempe, Arizona, but we have clients all over the world.