Why is Reputation Management Important For Your Business?
Reputation Management can help you to increase your revenues, attract more customers, and retain existing ones. It can also help you avoid harmful online content, monitor what others say about you, and clean up your image to make you look better.
Clean up harmful online content.
Managing an online reputation involves removing and suppressing a range of content. Some of it is harmless, while other stuff is embarrassing and illegal. Regardless of the content, cleaning up harmful online content ethically and above board would be best.
The first step is to determine whether you have a problem. You might have a spammy profile or be the target of a smear campaign. If this is the case, it is time to address the issue. Using a tracker can help you keep tabs on your lousy publicity.
There are two main ways to remove online content. One is to hire a professional. This is not advisable, as the person you hire could be considered a criminal, and you may lose cash.
Another option is to ask your friends to remove the offending content for you. Changing your privacy settings can also be an excellent way to remove online dross.
Attract and retain customers.
Reputation management is one of the most crucial marketing strategies for modern-day companies. It involves generating positive word-of-mouth, monitoring online mentions of your brand, and responding to reviews. Doing well helps you build customer loyalty, drive sales, and attract the best talent.
Positive reviews create social proof, encouraging new prospects to trust your brand. When purchasing a product or service, online reviews and recommendations are the first things people consider. Your business can encourage customers to rate and review you on Yelp, Google, and Open Table sites. The more reviews your company has, the higher it appears in search engine results.
A negative reputation can hurt your business, especially if you don’t respond appropriately to customers. You can avoid losing customers by implementing a strategy to monitor and respond to online reviews. You can improve your customer’s experience and boost your company’s brand image by identifying issues that must be addressed.
Increase revenues
If you’re not actively managing your reputation, you are missing out on a vital source of new business. Having positive reviews online is key in boosting your conversion rates, attracting more traffic to your website, and ultimately driving revenue. However, it’s not enough to offer a great product or service. Reputation management is a continuous process and requires an experienced team.
When you take control of your brand’s narrative, you can address any adverse incidents that may arise. This is particularly important as consumer behavior is shifting towards online conversations. For example, half of the consumers aged 25 to 34 post reviews about their experiences with a company on sites such as Yelp, Google, and Open Table. These reviews affect search engines and influence how they rank for specific terms. By increasing your star rating by just one star, you can see a 25% improvement in your conversion rates.
You can also increase your exposure by responding to customer reviews. This helps boost your chances of being found in local searches. It’s also a great way to build relationships with your current customers and to nurture those relationships.
Salterra Digital Services
Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy or pretentious. Quality work at a fair price. Beginning with a web design focus, they quickly learned that while having a fantastic website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients did not see results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business, while Elisabeth built on her creative and visual strength and expanded the design side. In the industry, it is not always common to have designers and digital marketing so closely connected, but it made perfect sense to them. Salterra’s World Headquarters is in Tempe Arizona
Terry and Elisabeth are the Hosts of Roundtable SEO Mastermind Series and SEO Spring Training Conference.
