What Is Internet Marketing?

A Basic Guide

Many people recognize the benefits of having a business online. Even if you have had an off-line business for many years, you can extend your reach and improve your bottom line when you bring that business onto the Internet. In order to ensure that things move in the right direction, various types of Internet marketing can be employed.

This leads many people that ask the question, what is Internet marketing? As a very basic definition, it is the process that is used for promoting a product, service or brand via the Internet. There are many different forms of Internet marketing that can take place, however, each of which may offer benefits to businesses, both large and small.

One of the first things that needs to be understood about local Internet marketing is how to reach people who are using the Internet in the first place. This may happen in different ways, depending on the type of business you are running. Some of the most popular options include search engine optimization, search engine marketing, email marketing, social media and display advertising. Each of these has the ability to send a considerable amount of traffic to any website or blog, provided they are used in the proper way.

Another popular option for Internet marketing is affiliate marketing. Many beginning Internet marketers take advantage of this because it does not require them to have their own product or service. This type of marketing practice can be thought of as a partnership with an online retailer. You send qualified people to their website who may be interested in what they have to offer. Depending upon the affiliate program, when a sale or a lead is generated, you receive a commission.

The search engines have the ability to send a considerable amount of targeted traffic to any website. Search engine optimization (SEO) is a type of Internet marketing where the website is optimized for ranking well in the search engines. Search engine marketing (SEM), on the other hand, is using a paid listing on the search engines. SEM offers almost immediate traffic while SEO offers a long-term option for gaining customers.

Internet marketing does change as different platforms arrive, but the basics behind it still stay the same. Just like off-line marketing, it involves taking care of the leads and customers to ensure that your business continues to have a solid reputation and grow from one year to the next.