What’s The Importance Of Good Web Design in 2022?
A lot of people often wonder exactly what the importance of ”good web design” is. Let’s face it, if you’re wanting to run a business or organization in the modern age, then you’re going to need a good website. More importantly than that, however, is that you’re going to need a website that is as professional as your business is.
Business In The Modern Age
As recent as 10 years ago, having any type of web presence whatsoever was enough for a business to be found online. Now, because more and more people are online cluttering up search engines, if you’re wanting to run an offline business or organization, then you need to have a strong website. A website that is as good as the products and services that you offer.
This is where good web design really comes into play. A good web designer can help you take your business and organization goals, and relay them to an online audience. When it comes to having a website, you must remember that you aren’t there to relay this message personally.
A lot of things can get lost in translation, and a good web designer can help you translate your offline message to your audience online. When potential customers or clients see your company online everything is right there to educate them about your goods, services, and exactly what your organization is all about. Displaying your contact information clearly to create a conversion opportunity.
When someone is interested in what you have to offer and finds you on the Internet, however, you can’t be there to physically sell them on the value that your organization can bring to them. By having a good web design, you can ensure that all the goods and services your business or organization can offer your potential clients is forefront, clearly explained, and understood.
What A Modern Website Should Have
Because people are moving a little faster every day, fewer people now access the Internet on their computers. Now, people typically go online on a variety of devices such as tablets, cell phones, and laptops, just to name a few.
For this reason, websites must be able to be what is known as “responsive.” Basically, this means that a website should look amazing regardless of what size screen is viewing it. Not only is it very important that websites look good regardless of device, but many search engines are also now penalizing website owners if their sites are not mobile-responsive.
A good web designer is aware of this, and more importantly can make certain that your new website looks amazing, no matter what kind of device someone is on.
Final Thoughts
Now that you understand exactly why it’s so important to have a good web design backing your business or organization, you need to consider if you were going to try to create one yourself.
Suppose you’ve never worked with web design before, or you have been out of the loop for a little while. In that case, you should certainly consider contacting your web design work out to a professional who is up-to-date with all the latest rules, regulations, and trends when it comes to what people are looking for in a quality web design.
The amount of business or contacts that you could lose from having a poorly designed website could literally cost your organization thousands of dollars and hundreds of potential contacts.
Don’t take the chance of not being in contact with these people by trying to save money on the front end. Instead, you should look at quality web design as an investment that will stand the test of time, and continue to bring your business or organization more customers and people interested in your services for years to come.
How to Get Quality Web Designers
There are many business organizations that do not have enough money to pay for costly web designers and their services. The good thing is there are many companies that do offer affordable solutions and deliver great results. However, it would be best if you were wise when choosing low-cost web designers. While most people believe that you always get the level of quality that you pay for, there are good designers out there who charge very attractive rates and offer outstanding work. So how can you identify such designers? Well, you are in the right place!!
Most companies that offer web design will have packages that include some free services. For instance, they can offer to design for you a few graphics free of charge. This is simply a way of attracting customers and you can end up saving lots of money because of such free options. You just need to do your research more and identify web design companies that offer such free options. Most of them will advertise the discounts online so it’s easy to come across them. Secondly, if you want to benefit from high-quality and yet affordable designing services, work with an expert who is willing to customize the design package to suit your unique needs. For instance, if you want a site that is simple, with minimal features, you shouldn’t pay the same rate as someone who is looking for a high-end site with a lot going on. the difference between a few products that you are selling and a large department store shopping site) The fact that the designers will be working on minimal web pages and using a number of free tools for things like blogs means that they will not have to invest a lot of time and money in designing your site. Also, look to see if someone specializes in your industry, for example, Salterra Web and SEO offers very affordable options for Churches, Charities, and Foundations.
Lastly, when you are selecting who to work with, make sure you get real value for your money. The fact that you are paying a discounted price for designing services doesn’t imply that you should settle for substandard work. When choosing an affordable web design, take your time and go through the designer’s portfolio. You can also decide to work with a freelancer with adequate experience because most of them do offer affordable design services. As much as you are looking to cut down on costs, make sure the designer is able to come up with a fully functional site. Call us today at Salterra, and let us know how we can help you!
About Salterra Digital Services
Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy and nothing pretentious. Quality work at a fair price. Starting with a web design focus, they both quickly learned that while having an amazing website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients were not seeing results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was very passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business while Elisabeth built on her creative and visual strength and expanded the design side. In the industry, it is not always common to have both designers and digital marketing so closely connected, but to them it made perfect sense. Salterra’s World Headquarters is in Tempe Arizona
Terry and Elisabeth are the Hosts of Roundtable SEO Mastermind Series and SEO Spring Training Conference.
