What Can a Local SEO Company Accomplish for My Business?
Local SEO (short for search engine optimization) is among the leading strategies when it comes to generating in-store visits. It’s a proven way to increase the foot traffic to your location and build up your local brand awareness. But why is local SEO so effective in growing your business? Simply because local businesses need local traffic. Having thousands of website visits from Germany won’t generate any sales if your store is based in Arizona. Local SEO on the other hand focuses on local keywords that will promote your business to those nearby. But how exactly does local SEO work and what can it accomplish for your business? Our article will answer all of that below.
Now, let’s dive into it.
What is Local SEO?
Local SEO is an SEO strategy that aims to make your brand more visible in Google’s local search results. It is similar to SEO, except it boosts your website’s organic ranking for search queries in your geological proximity. If your business has a physical location or serves a particular area, then it can benefit from local SEO. But, understanding local SEO and obtaining good results can be difficult for beginners. As opposed to regular SEO, Google’s algorithm for local searches includes a proximity factor into the search query. Meaning that it will rank listings not just according to keywords, but nearby areas as well. The best way to understand this is by googling a Cafe from work and home as well. The results will differ based on the best nearby options. The bottom line for business owners is that they need a separate local SEO strategy with a different set of keywords to obtain better local rankings.
One essential factor is having a landing page for each of your locations, especially if you have multiple. Include your contact details and address for each of them, and have all the regular SEO tweaks - create a Google My Business listing, address your title tags and descriptions, improve website performance and optimize for mobile. Localized content, as well as local backlinks, are just as important. So once your content strategy is in place, start gaining those all-important backlinks by guest posting or reaching out to authoritative local websites. This is best left to your SEO expert, as it is a complicated and time-consuming process. Obtaining a local citation can also boost your SERP ranking for local queries. Try gaining a citation in local business directories, social platforms, or even mobile apps.
Last but not least, encourage your customers to write reviews for your business. Reviews alone can have a significant impact on your local search engine ranking. Google takes them as a sign of trust and will further recommend your business if your existing customers are satisfied.
How Can Local SEO Grow Your Business?
The truth is that local search has been around for many years. Yet, it only became a decisive factor for SEO and lead generation recently. Why? Because search queries used to be dominated by desktop searches. Yet, since smartphones became popular, mobile searches exploded. Meaning that people started to search for the best nearby businesses on the go.
Your local SEO strategy can make or break your business. If leveraged correctly, it can increase your foot traffic and revenue. Here is a list of some of the most sought-out benefits:
- Builds online visibility and local brand awareness.
- Increased sales revenue due to bigger targeted traffic.
- Enhanced Google Maps visibility via Google My Business.
- Builds trust and encourages profitable action for your business.
A professional local SEO strategy has countless benefits for your business. In terms of lead generation, it produces some of the most relevant prospects that are more likely to convert into buyers. This is because your prospects are searching for your business or related terms in the first place. They’re already looking for a similar product or service. All you have to do is pop up as a viable option on their screen. Local SEO is one of the most powerful digital marketing strategies for businesses with a physical location. But, there are hundreds of complex algorithms to understand, that are constantly being changed.
This is why it’s best to hire a dedicated SEO expert to secure those valuable leads for your business.