Why You Need a Website For Your Business in 2020
The digital era has come with a lot of changes, and businesses have not been spared. Online directories have replaced the thick yellow pages. The number of people with access to the internet has continued to increase, and this provides businesses the chance of reaching their customers easily. When people are looking for a product or service, they will search for it online. People go online before deciding to buy a product or service. If you want to grow your business, you need to have an online presence. You will have the chance of being in front of the right audience. Here are some reasons why your business needs a website.
Your Customers Are Expecting You to Have It
Your customers are expecting you to have a website where they can find more information about the products and services you provide. The website will help in generating business, increase brand recall value, promote goodwill in front of your target audience and customers, and also deliver strong marketing messages. With a website, you can deliver marketing every day of the year and every hour of the day. Professional websites are information-oriented and are great when it comes to answering the questions of visitors.
Offers social proof
The things other people are saying about your business drives customer behavior. If you have a 5-star rating on websites such as Yelp or Foursquare, people are going to expect more information when they visit your site. When they visit your site, it means they are looking for you, and including customer testimonials will prove effective in impressing potential buyers because you are going to provide social proof.
Controlling the Narrative
Controlling what others are saying about your brand is difficult, but what you can do is influence your brand perception by being the one writing your own story. Search engines have become an important tool for business, with billions of searches on Google daily. There is a good chance there are a couple of people looking for your exact product or service. If you don’t have a website, they will find your competition who has a website.
High Return on Investment (ROI)
You don’t have to spend a lot of money on creating a website, free tools such as WordPress provide you with an easy way of creating a website. If you optimize your website for search engines, you will be able to appear in front of prospective customers without having to spend a lot of money. With a wider target audience, you will have the chance of promoting the products or services your business offers. The content on the site will influence buying decisions no matter the industry your business is in.
Investing in a professional website lets the world know that you take your business seriously. Today, over 50% of smartphone users find out about a product or company when searching on their phones. Not having a website can damage your credibility. Some studies have shown 75% of users judge the credibility of a company based on the design of the website. People are more likely to engage with companies they trust, and one way of building that relationship is by having a good website.
Having More Constructive Conversations
Your prospective customers will have a way of asking questions and you answering them. This is even more important for B2B companies. When people visit a website, they start looking for answers to questions such as the products and services you provide, contact details, location, etc. Once they have answers to these basic questions, they will decide whether to follow up or not. Make sure it is short and simple because visitors expect immediate gratification.
Expanding Your Working Hours
When you have a website, it means your content can be accessed at any time of the day. Whether someone is visiting the site during the day or in the middle of the night, you will be interacting with them, and you don’t have to worry about closing hours. Ai-powered chatbots give you the chance of solving basic problems with your customers. This means you will always be there when they need you the most.