Proposal for White Hat SEO from Salterra, LLC


Thank you for the opportunity to work on the White Hat Website Project.

As the following pages of my proposal will show, we utilize a wide range of skills to accomplish these goals of a professional website and an increase in qualified web traffic. If you have any questions or concerns about this proposal, please don’t hesitate to leave a comment or email me.


Terry & Elisabeth Samuels
Salterra Web Services

Project Information:

Project NameContact NameContact EmailType of Project
White Hat SEONew Website W Dashboards


Your Requirements:

Build a Kick-Ass website for the new project

The main goals of the new website will be:

  • To create a user-friendly website for a business-minded population, comprised of varying ages and degrees of comfort with technology
  • To Have a dashboard for Reporting
  • To have a dashboard for ordering

Features that the website must include:

  • Appropriate rendering on smart phones and tablets = Yes
  • Must be search engine-friendly = Yes
  • Ability to bookmark pages = Yes
  • No hover-over menus, just straight clicks = Yes
  • Ability to search within the site = Yes
  • A ‘Contact Us’ form that captures the user’s contact information while sending an email = Yes
  • Some movement on the home page – likely with photo slideshow = Yes but better
  • Must be pleasant to the eye and be very user-friendly = Yes
  • Easy-to-use tool for administrative changes by someone who is not a web developer = Yes
  • A source code and tools for tracking analytics = Yes
  • Image gallery which could be easily updated = Yes

Project Scope Web Development

(Click on Blue Tabs to Expand)

Your website begins with a thorough, up-front process of discovery including but not limited to, keyword research, niche research, and competitor research.

Your project’s success depends on a solid foundation; this work is crucial.


  • Project setup
  • Timeline & milestone setup
  • Business objectives survey
  • Design objectives survey
  • Ideal Customer profile brief
  • Conversion workflow
  • Sitemap

We will create a custom website design based on your branding, colors, functionality requirements, and best usability practices. Your design will be unique to your company and set up for maximum conversion.

Your website will consist of a combination of convention and creativity to make sure that your visitors can find the content they need and inquire about your services. We design and code to the highest of standards and always keep up with industry trends.


  • A Custom website design concept (based on design conversation and feedback)
  • Reasonable Revisions
  • Templates & interface code for:
    • Homepage
    • Inside pages
    • Standard page elements (headers, paragraphs, images, videos, links, etc)
    • Form elements
  • Cross-browser testing and mobile responsive

We will create your website with about 15 pages. Content will be created and provided by you unless specified below. Content can range from text, pictures, galleries, PDF/PPT/DOC downloadable files, embedded video, forms, and any element supported by our platform.

CUSTOM MODULES: We will create the following custom modules as part of your website…

  • Forms: contact us, customer feedback, and online reviews; all form data will automatically be collected in your database
  • Blog/News: you will be able to post new content and articles; your blog will include an rss feed, categories, and an archive; comments are optional; your blog will be integrated directly into your website; your blog supports categories, tags, and rss; we will implement syndication networks for additional shareability of blog content
  • Homepage: we will use mobile compatible technology ensuring that you are complaint with the current search requirements.


  • Fully functional website
  • Google Analytics install
  • Google Webmaster tools setup
  • Malware security and Protection
  • On Page optimization of titles, descriptions and header tags

Before your website goes live we will do a quality control review of each web page to make sure it meets our specifications. Also, we will help you transfer your DNS to point to your new website. Finally, we will provide website maintenance for up to 6 months (not including any major design changes, or content overhaul.)

Included in this initial project will be three (3) trainings that can cover the following topics:

  • Basic website management & blog
  • Custom Modules & Plugins
  • Email Marketing (if requested)
  • Analytics

Each of these trainings will be recorded and presented for future use. Additional screen-cast trainings might be delivered to support specific processes included in your website project. Pre-recorded videos or documentation are provided for review at your convenience.

Pricing for Web Design

Features# of Pages/ProductsTimelineTotal
New Web SiteUp to 20 Pages (not counting dashboards)4 Weeks to 1st Review$
Annual Hosting & SSL Certificate$
Install Php Dashboards x 2Included
 Total for Web Site Project$
 Web Site Options
 Custom Content Written $ per page

Additional Options:

Logo Design: $

Social Media Graphics: $ per platform

Flyers: $

Brochures: Varies

Product Labels: Varies

Print Catalog: Varies

Social Media Marketing

  • 3 Page posting/wk. (original content)
  • Social account creation included
  • 2 Ad Campaigns/mo.
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $ Per Month

6-Months Minimum Commitment

Ad Spend Management = 25% of monthly spend

  • 5 Page posting/wk. (original content)
  • Social account creation included
  • 4 Ad Campaigns/mo.
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $ Per Month

6-Months Minimum Commitment

Ad Spend Management = 20% of monthly spend

  • 5 Page posting/wk. (original content)
  • Social account creation included
  • 7 Ad Campaigns/mo.
  • Comprehensive audience building
  • Blog management
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $ Per Month

6-Months Minimum Commitment

Ad Spend Management = 15% of monthly spend

About Salterra LLC

Salterra is Terry and Elisabeth SamuelsWe started with humble beginnings. What was once an opportunity to give back to our church has evolved into a full-fledged agency. What? How? It really does sound like a fairytale story. When Terry was recovering from major shoulder surgery, there were only so many games of Call of Duty that he could stand. Getting bored of not being able to do anything, and becoming increasingly restless, an opportunity in our small local church became available. Updating and managing our church website soon turned into a few businesses from our congregation needing help with their own websites. Terry had a computer background from several years ago, so it was a great fit; it was something he could do from home and this is how Salterra was born. When business starting to come in quite steadily, he recruited his first employee; his wife Elisabeth. Armed with a strong customer service background, an art background, and a desire to learn, our company established itself. Over the years, we have taken every opportunity to grow in our industry, learning everything we can to be able to offer our clients the best experience and achievable results. We hired 3 of our 5 kids 2 years after we started in 2010.

We have grown into a competitive and respected business. What started as just the two of us, has grown to encompass web developers, designers, social media professionals, and alliances with some of the top SEO professionals in our field. By aligning ourselves with skill, knowledge and professional talent we are able to leverage our business to provide more for our clients. Our clients have always been the most important part of our business. Many have stayed with us since the beginning, not only are we grateful, but their loyalty speaks volumes to our ability and service. Our team has a metropolitan experience with a small town personality. This adaptability and sophistication gives us the range to interact professionally with all sizes of companies and corporations. Read More

Acceptance of Proposal