Online Fishing Lures

Dear Michelle,

It was great to speak with you about your current website and the online needs for your business.

Based on our experience, We are highly confident we can meet or exceed your needs for your new business. To start with, we’ll need to perform an SEO audit.

As discussed, your goal is to rebuild a new WordPress site (hosting included), with the addition of unique content, images, and a custom layout. Organizing and layout of products for e-commerce. Offering a couple of options for Search Engine Optimization and Internet Marketing (Organic plus paid search campaigns).

As the following pages of our proposal will show, we utilize a wide range of skills to accomplish these goals of a professional website and an increase in qualified web traffic. If you have any questions or concerns about this proposal, please don’t hesitate to leave a comment or email me.

Sincerely,

Elisabeth & Terry Samuels
Owners
Salterra Web Services

Project Information:

Project NameContact NameContact EmailType of Project
New Website w/ SEO options

Current Reports

Website Audit

Current Rankings

Your Requirements:

As I understand it, you are going to include:

  • Rebuilding of the site (WordPress)
  • Pricing on helping with content
  • SEO – Organic as well as paid ads pricing scenarios (maybe a few option combinations from which to choose?), including social ads
  • Self-hosting

If possible, it would be extremely helpful if you would be willing to “throw out there” what you think the timing would be for growth or eyes on the site (or however you can quantify it) so that we could, perhaps, discern what our costs might be and for how long prior to the possibility of revenue production.  As we’ve discussed, we are at the end of the budget but we are going to have to spend to get back and we know that.

Project Scope Web Development

(Click on Blue Tabs to Expand)

Your website begins with a thorough, up-front process of discovery including but not limited to, keyword research, niche research, and competitor research.

Your project’s success depends on a solid foundation; this work is crucial.

DELIVERABLES:

  • Project setup
  • Timeline & milestone setup
  • Business objectives survey
  • Design objectives survey
  • Ideal Customer profile brief
  • Conversion workflow
  • Sitemap

We will create a custom website design based on your branding, colors, functionality requirements, and best usability practices. Your design will be unique to your company and set up for maximum conversion.

Your website will consist of a combination of convention and creativity to make sure that your visitors can find the content they need and inquire about your services. We design and code to the highest of standards and always keep up with industry trends.

DELIVERABLES:

  •  A Custom website design concept (based on design conversation and feedback)
  • Reasonable Revisions
  • Templates & interface code for:
    • Homepage
    • Inside pages
    • Standard page elements (headers, paragraphs, images, videos, links, etc)
    •  Form elements
  • Cross-browser testing and mobile responsive

We will create your website with about six to ten (6-10) pages. Content will be created and provided by you unless specified below. Content can range from text, pictures, galleries, PDF/PPT/DOC downloadable files, embedded video, forms, and any element supported by our platform.

CUSTOM MODULES: We will create the following custom modules as part of your website..

  • Rework the current E-Commerce System
  • Forms: contact us, customer feedback, and online reviews; all form data will automatically be collected in your database
  • Blog/News: you will be able to post new content and articles; your blog will include an rss feed, categories, and an archive; comments are optional; your blog will be integrated directly into your website; your blog supports categories, tags, and rss; we will implement syndication networks for additional shareability of blog content
  • Homepage: we will use mobile compatible technology ensuring that you are complaint with the current search requirements.
  • Locations: if requested; we will create a dynamic content database that will serve as location “landing pages”; each location will have the following assets: name, short description, full description (HTML-enabled), primary image, supporting images (up to 10), address with Google Map embed, directions, hours, services (up to 10 checkbox fields), phone number, email contact; we will integrate reviews (that you provide) to promote your reputation, and can link to any existing review platform that you request.

DELIVERABLES:

  • Fully functional website
  • Google Analytics install
  • Google Webmaster tools setup
  • Malware security and Protection
  • On Page optimization of titles, descriptions and header tags

Before your website goes live we will do a quality control review of each web page to make sure it meets our specifications. Also, we will help you transfer your DNS to point to your new website. Finally, we will provide website maintenance for up to 6 months (not including any major design changes, or content overhaul.)

Included in this initial project will be three (3) trainings that can cover the following topics:

  • Basic website management & blog
  • Custom Modules & Plugins
  • Email Marketing (if requested)
  • Analytics

Each of these trainings will be recorded and presented for future use. Additional screen-cast trainings might be delivered to support specific processes included in your website project. Pre-recorded videos or documentation are provided for review at your convenience.

Pricing for Web Design

Features# of Pages/ProductsTimelineTotal
New Web SiteCurrent # of Pages on the site3 Weeks to 1st Review$
Annual Hosting & SSL Certificate$
E-Commerce StoreCurrent # of Products on the site
 Web Options
 Custom Content Written .00 per page


Additional Options:


Logo Design: $

Social Media Graphics: $ per platform

Flyers: $

Brochures: Varies

Product Labels: Varies

Print Catalog: Varies


SEO (Search Engine Optimization)

Silver SEO Plan Monthly

3- Key Phrases + LSI Variations
2-Blog Posts per Month
Local SEO – 3 Areas
Google My Business Optimization
Organic Link Building

Bing Webmaster Tools Setup
Custom SEO Reporting Dashboard
Content for Linking x3
50-Mixed web 2.0 posts
250 Google Map Citations (Drip 2 Mo)
Network Syndication Setup 1-Ring

Cost is $ Per Month

6-Months Minimum Commitment

Gold SEO Plan Monthly

5 Key Phrases + LSI variations
4-Blog Posts per Month
Local SEO – 5 Areas
Google My Business Optimization
Organic Link Building
Bing Webmaster Tools Setup

Custom SEO Reporting Dashboard
Content for Linking x5
100-Mixed web 2.0 posts
50-Web2.0 Bookmarks
300 Google Map Citations (drip 3 Mo)
30 – Bookmarks w/NAP Local IP
Network Syndication Setup 2-Ring

Cost is $ Per Month

6-Months Minimum Commitment

Platinum SEO Plan Monthly

10 Key Phrases + LSI variations
8-Blog Posts per Month
Local SEO – 8 Areas
Google My Business Optimization
Organic Link Building
Bing Webmaster Tools Setup

Custom SEO Reporting Dashboard
Content for Linking x8
150-Mixed web 2.0 posts
100-Web2.0 Bookmarks
400 Google Map Citations (drip over 3 mo.)
35 – Bookmarks w/NAP Local IP
Network Syndication Setup 4-Ring

Cost is $ Per Month

6-Months Minimum Commitment

Social Media Marketing

  • 3 Page posting/wk. (original content)
  • Social account creation included
  • 2 Ad Campaigns/mo.
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $ Per Month

6-Months Minimum Commitment

Ad Spend Management = 25% of monthly spend

  • 5 Page posting/wk. (original content)
  • Social account creation included
  • 4 Ad Campaigns/mo.
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $ Per Month

6-Months Minimum Commitment

Ad Spend Management = 20% of monthly spend

  • 5 Page posting/wk. (original content)
  • Social account creation included
  • 7 Ad Campaigns/mo.
  • Comprehensive audience building
  • Blog management
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $ Per Month

6-Months Minimum Commitment

Ad Spend Management = 15% of monthly spend

About Salterra LLC

Salterra is Terry and Elisabeth SamuelsWe started with humble beginnings. What was once an opportunity to give back to our church has evolved into a full-fledged agency. What? How? It really does sound like a fairytale story. When Terry was recovering from major shoulder surgery, there were only so many games of Call of Duty that he could stand. Getting bored of not being able to do anything, and becoming increasingly restless, an opportunity in our small local church became available. Updating and managing our church website soon turned into a few businesses from our congregation needing help with their own websites. Terry had a computer background from several years ago, so it was a great fit; it was something he could do from home and this is how Salterra was born. When business starting to come in quite steadily, he recruited his first employee; his wife Elisabeth. Armed with a strong customer service background, an art background, and a desire to learn, our company established itself. Over the years, we have taken every opportunity to grow in our industry, learning everything we can to be able to offer our clients the best experience and achievable results. We hired 3 of our 5 kids 2 years after we started in 2010.

We have grown into a competitive and respected business. What started as just the two of us, has grown to encompass web developers, designers, social media professionals, and alliances with some of the top SEO professionals in our field. By aligning ourselves with skill, knowledge and professional talent we are able to leverage our business to provide more for our clients. Our clients have always been the most important part of our business. Many have stayed with us since the beginning, not only are we grateful, but their loyalty speaks volumes to our ability and service. Our team has a metropolitan experience with a small town personality. This adaptability and sophistication gives us the range to interact professionally with all sizes of companies and corporations. Read More

Acceptance of Proposal