2022 WordPress Web Design

Salterra blog

A professionally-designed website can help your business stand out. It will also ensure a smooth user experience and help for the better positioning of your content within search engine results.

The problem with professional website design is that it tends to be quite expensive.

The field of web development is changing all the time, giving project owners chances to reduce costs and get excellent results. Affordable design using WordPress is one of the great possibilities. Developments and templates for WordPress tend to be pretty cost-efficient. In addition, non-professionals can work with those even if they have whatsoever no coding background.

Examine Available Themes

WordPress website themes can be found via the official WordPress theme directory. In addition, WordPress has commercially supported themes. These come with maintenance that’s relatively inexpensive. If you’re not confident in your ability to tweak and maintain a WordPress website, the commercially supported themes may be the right choice for you.

Apart from the free-of-charge themes, you’ll find via the WordPress directory, you can also opt for independent developments sold through other platforms.

If you go for such an option (Theme Forest is an example of a third-party design website), make sure that the theme is compatible and also check the reputation of the developer. A poorly-developed theme could lead to security hazards.

Customization Options

People who plan to work on the WordPress design on their own should opt for themes that offer effortless customization options.

Dragging and dropping elements is one of the easiest ways to make tweaks without having to work on the code of the theme. Once you download a certain design, do test it out to make sure changes are effortless.

Alternatively, you may want to download plugins for the purpose of design customization. While such plugins make things simpler, they may lead to certain problems. Some of them bring security challenges to the table. Thus, check the release date, the popularity, and the reputation of the plugin author before adding anything to your WordPress website.

Characteristics of the Best Designs

To choose the right affordable WordPress website design, you have to learn a bit about what works and what doesn’t in the online realm.

For a start, opt for color combinations. You can have a few bright elements but the background should always be light. If you have a dark background and white letters (reversed type), you will have a really fancy website. Such typography, however, is incredibly harsh on the eyes and interferes with readability.

The right template should also come with suitable font selections. Fonts on a website are chosen to be easily readable. Sans-serif fonts tend to work much better than fonts like New York Times, for example. The cleaner they are, the more readable.

Finally, look at the graphics and the visual elements (buttons, menus, columns, functionalities). They should make sense for the type of website you want to develop. A good theme is clean rather than cluttered. Every single element has a functional purpose and is included for a reason.

If you’re hesitant and don’t know how to make the distinction between quality and mediocre designs, consult experienced developers like Salterra. The professional customization of a WordPress theme is much less expensive than building a website from scratch. Thus, you will benefit from cost-efficiency and a final outcome that looks both unique and tailored to your needs.

Turn Around Your Business

Business marketingOne should look into a collection of factors before considering web design. Most of the factors can clearly indicate fruitful and unfruitful websites. This is a matter of fact for the success of your web design. This implies that designing a website is not a single reflection of a business idea but trading that business idea too. As a matter of fact, the customer plays a pivotal role in your choice of an appropriate website. Smart web designers like Salterra, a Web Design Company in AZ will often use the term ‘potential’ to refer to website visitors. This indicates that these visitors not only develop an interest in the website because of leisure but also as potential customers of the website.

Today’s websites require that web design should not only be an issue of putting some eye-catching pages on the website but also as a source of relevant content for the target audience. Content for your website should be ranked highest in the light of competitor websites. Websites with low-quality content cannot escape the disdain of potential customers. Recall that a modern-day consumer pays for the money equivalent of the service you provide. Consequently, direct your undivided attention to updated information for your website.

Unquestionable professionalism and reputable consistency are additional factors that drive Salterra. A bad-looking website would only serve to scare visitors away. This calls for individuals or companies venturing into web design in any region to carefully select appropriate web design options. Professional designs are geared towards rendering the information that you are passing to your customers as appropriate. Great care must be observed in a web design as a single mistake can be unbearable. You should not be indifferent to professionalism during web design. Mine as much information to uphold professionalism at all stages of the design process.

In addition, considering the compatibility of the website with respect to web browsers must not be overlooked in the process. This is not only a demand for web design but also for the world at large. This point can be looked at in light of the availability of search engine spiders or browsers. Lack of compatibility in a website to browsers can be costly if customers are denied access to it due to compatibility issues. Just like information reaches many through a similar web that you intend to build, a bad brand name of your website can damage your customer potential on a global scale. However, you need to be careful as you create your business website. Call Salterra Web Design today!!

About Salterra Digital Services

Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy and nothing pretentious. Quality work at a fair price. Starting with a web design focus, they both quickly learned that while having an amazing website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients were not seeing results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was very passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business while Elisabeth built on her creative and visual strength and expanded the design side. In the industry, it is not always common to have both designers and digital marketing so closely connected, but to them it made perfect sense. Salterra’s World Headquarters is in Tempe Arizona

Terry and Elisabeth are the Hosts of Roundtable SEO Mastermind Series and SEO Spring Training Conference.