Web Design Time to Renew, Refresh, Re-Do!
There are many reasons why you should update and even completely redesign your website,
Whether you hate your current site, but can't stand to part with the money to fix it, or you have been waiting for the right opportunity to devote the time and attention it needs, we are here to help!! The time and attention it takes to update or refresh your website will actually be beneficial to you in the long run... We all know that once a big project is over and done with, the relief and accomplishment we feel will far outweigh any pain along the way. Not to mention the benefit your business will get from a cleaner, more efficient site, that can offer you more conversion, faster load speeds, and a responsive design that provides greater value to your customers!!
Check Your Bounce Rate-
Many times people jump ship and don't get far enough into your website to really see who you are, what you offer and why you are different. If your analytics are set up correctly, you will know how long a customer stays on your website, where they go, and if they convert. Bounce rate can be a killer for your business, so refreshing your website to have clear paths to direct the flow of traffic, provide answers to questions before they are asked, and offer an enjoyable experience for your customers can mean the difference for your bottom line.
It's a cute catchy word, but it really can mean the difference in whether you are getting all the business you need in today's fast paced and mobile-friendly world. While some of us can remember a time when we ran freely outside without being tethered to an electronic device, a time where we really could disconnect from everything, many of the younger generation will get a horrified look if you suggest that they leave their phone at home, don't bring a tablet, and even leave your laptop at the office! (I can see the cringes, and feel the shudders; I have become one of them!!) It's becoming critical that we meet people where they are, and they are on their phones!! Responsive it is!!
Another cute and catchy thing from the past.... while everything old becomes new again, many of us are seriously hoping that Flash isn't one of them. Don't get me wrong, I can geek out on some of the great nostalgic technology wonders of the past, and I have a huge spot in my heart for Adobe and vector graphics, but alas, the negatives in the application of affordable web design outweigh the positives. It's very slow, Apple products don't support it, and now Firefox is blocking it. Your website should be seen and experienced by all!! Free yourself from Flash and see what it can do for your conversion.
Slow Load Time -
I want it all, and I want it in 4.5 seconds...? Wait, what?? No, You want it now, so does the other guy, and everyone else. We are still an instant gratification society. As much as it pains me to say, I'm guilty as well of dumping a site if I don't see it loading quickly. I've seen pride go before the fall, I've seen people insist on sliders that take up a bulky amount of space and load time, and fail to see the benefit of sleek, clean, and fast. I am definitely all for beautiful aesthetics, but I have to acknowledge the value of what a website is really designed for; Getting Customers. Art is my passion, but business pays my bills!
How Long Has It Been? -
Many times, a refresh is all that is needed, definitely every 2-3 years you should update your look and feel. If it's been longer, or you are still working with an HTML site, you really should upgrade to a more progressive platform and updated processes. Technology moves at the speed of light sometimes, and as much as we want to savor, enjoy, and relish what we have, your website isn't really one of those things... Grab a glass of wine, enjoy a prime cut of steak, sit and truly enjoy your children. These are the things that are worth holding on to. Your website from 2003? Eh, not so much. Your business should be able to grow, adapt, and evolve with you, and that means your website is an extension of that!
Whether you are just checking into what your business site needs, or you know you are ready to go, give us a call for a FREE, No Obligation, evaluation.
Updating your website...
Should I? and Why?
Many companies put a lot of thought, time, energy and especially money into building a website. There are hours and hours spent on the design, the flow and the functionality. After the final bills are tallied, the idea of having to do it all over again in a couple of years can be incredibly daunting. It doesn't have to be. It also doesn't have to be as expensive as you might have thought. There are many tools and options available today in design that make it not only easier, but cost effective. There are many reasons to stay current with your website, but the top 3 are: Functionality, Mobile Accessibility, and Appearance.
Functionality is the main reason for updating your site. Your site should be able to do what you want it to do, but also, you site can do so much more than you may think. Your website should be the main hub of your business. What?? I say again, you site is not just a marketing billboard to grab people's attention as they cruise on by... Your website can be your primary content manager. You can manage payments, schedule appointments, maintain contact lists, all through your website. Most important is your SEO campaign, functionality can greatly increase your visibility with the search engines. In addition, many of the functionalities from years ago that weren't cost effective before ( shopping carts, etc), are very easy to install and maintain without crashing your budget.
Mobile Accessibility has been the buzz word all last year and carries over into this year as the thing to have for your company. We strongly agree, cell phone and smart phone usage is prominent: *As of January 2014: 91% of American adults have a cell phone, 55% of American adults have a smartphone, 32% of American adults own an e-reader, 42% of American adults own a tablet computer. Your business would significantly benefit from a mobile site to capture the amount of people accessing it from a mobile or tablet. A mobile site is an abbreviated form of your website, with the pertinent information and call to action easily and quickly accessible. Older sites that are harder to load, slow to load and don't offer ease and convenience can easily be overlooked.
Appearance is subjective and perception is relative. This also translates into your business website. While we don't promote that all the current trends should be implemented and continually refreshed. (that is too tiring, expensive, and just as you are most likely not a slave to fashion, we don't recommend being a slave to the tech trends as well. ) We do however recommend that your site is updated every 3 years or so, not so often that you are best friends with your web designer ( unless you want to hang out?!?!) but often enough that you are on par with your competition and relevant in your field.
Refreshing, redesigning and remodeling your website is much easier and cheaper than you may have thought. Technology has so much to offer, and finding a great designer ( especially one with SEO in mind) is right her at your fingertips! Call Salterra for a free quote and let us show you how we can help. 602-641-9797
More About Salterra LLC
Salterra Web Services Specializes in Web Design, Internet Marketing, Search Engine Optimization, Hosting, Software Development, and Graphics. We also have a division that removes website malware, and maintains virus protection and the removal of malicious software. We founded the company in 2010. We are centrally located in Tempe, Arizona, but we have clients all over the world.