Web Design Time to Renew, Refresh, Re-Do!

There are many reasons why you should update and even completely redesign your website,

Whether you hate your current site, but can’t stand to part with the money to fix it, or you have been waiting for the right opportunity to devote the time and attention it needs, we are here to help!! The time and attention it takes to update or refresh your website will actually be beneficial to you in the long run… We all know that once a big project is over and done with, the relief and accomplishment we feel will far outweigh any pain along the way. Not to mention the benefit your business will get from a cleaner, more efficient site, that can offer you more conversion, faster load speeds, and a responsive design that provides greater value to your customers!!

Check Your Bounce Rate-

Many times people jump ship and don’t get far enough into your website to really see who you are, what you offer and why you are different. If your analytics are set up correctly, you will know how long a customer stays on your website, where they go, and if they convert. Bounce rate can be a killer for your business, so refreshing your website to have clear paths to direct the flow of traffic, provide answers to questions before they are asked, and offer an enjoyable experience for your customers can mean the difference for your bottom line.


It’s a cute catchy word, but it really can mean the difference in whether you are getting all the business you need in today’s fast paced and mobile-friendly world. While some of us can remember a time when we ran freely outside without being tethered to an electronic device, a time where we really could disconnect from everything, many of the younger generation will get a horrified look if you suggest that they leave their phone at home, don’t bring a tablet, and even leave your laptop at the office! (I can see the cringes, and feel the shudders; I have become one of them!!) It’s becoming critical that we meet people where they are, and they are on their phones!! Responsive it is!!

Flash –

Another cute and catchy thing from the past…. while everything old becomes new again, many of us are seriously hoping that Flash isn’t one of them. Don’t get me wrong, I can geek out on some of the great nostalgic technology wonders of the past, and I have a huge spot in my heart for Adobe and vector graphics, but alas, the negatives in the application of affordable web design outweigh the positives. It’s very slow, Apple products don’t support it, and now Firefox is blocking it. Your website should be seen and experienced by all!! Free yourself from Flash and see what it can do for your conversion.

Slow Load Time –

I want it all, and I want it in 4.5 seconds…? Wait, what?? No, You want it now, so does the other guy, and everyone else. We are still an instant gratification society. As much as it pains me to say, I’m guilty as well of dumping a site if I don’t see it loading quickly. I’ve seen pride go before the fall, I’ve seen people insist on sliders that take up a bulky amount of space and load time, and fail to see the benefit of sleek, clean, and fast. I am definitely all for beautiful aesthetics, but I have to acknowledge the value of what a website is really designed for; Getting Customers. Art is my passion, but business pays my bills!

How Long Has It Been? –

Many times, a refresh is all that is needed, definitely every 2-3 years you should update your look and feel. If it’s been longer, or you are still working with an HTML site, you really should upgrade to a more progressive platform and updated processes. Technology moves at the speed of light sometimes, and as much as we want to savor, enjoy, and relish what we have, your website isn’t really one of those things… Grab a glass of wine, enjoy a prime cut of steak, sit and truly enjoy your children. These are the things that are worth holding on to. Your website from 2003? Eh, not so much. Your business should be able to grow, adapt, and evolve with you, and that means your website is an extension of that!

Whether you are just checking into what your business site needs, or you know you are ready to go, give us a call for a FREE, No Obligation, evaluation.

More About Salterra LLC

Salterra Web Services Specializes in Web Design, Internet Marketing, Search Engine Optimization, Hosting, Software Development, and Graphics. We also have a division that removes website malware, and maintains virus protection and the removal of malicious software. We founded the company in 2010. We are centrally located in Tempe, Arizona, but we have clients all over the world.