Updating your website…
Should I? and Why?
Many companies put a lot of thought, time, energy and especially money into building a website. There are hours and hours spent on the design, the flow and the functionality. After the final bills are tallied, the idea of having to do it all over again in a couple of years can be incredibly daunting. It doesn’t have to be. It also doesn’t have to be as expensive as you might have thought. There are many tools and options available today in design that make it not only easier, but cost effective. There are many reasons to stay current with your website, but the top 3 are: Functionality, Mobile Accessibility, and Appearance.
Functionality is the main reason for updating your site. Your site should be able to do what you want it to do, but also, you site can do so much more than you may think. Your website should be the main hub of your business. What?? I say again, you site is not just a marketing billboard to grab people’s attention as they cruise on by… Your website can be your primary content manager. You can manage payments, schedule appointments, maintain contact lists, all through your website. Most important is your SEO campaign, functionality can greatly increase your visibility with the search engines. In addition, many of the functionalities from years ago that weren’t cost effective before ( shopping carts, etc), are very easy to install and maintain without crashing your budget.
Mobile Accessibility has been the buzz word all last year and carries over into this year as the thing to have for your company. We strongly agree, cell phone and smart phone usage is prominent: *As of January 2014: 91% of American adults have a cell phone, 55% of American adults have a smartphone, 32% of American adults own an e-reader, 42% of American adults own a tablet computer. Your business would significantly benefit from a mobile site to capture the amount of people accessing it from a mobile or tablet. A mobile site is an abbreviated form of your website, with the pertinent information and call to action easily and quickly accessible. Older sites that are harder to load, slow to load and don’t offer ease and convenience can easily be overlooked.
Appearance is subjective and perception is relative. This also translates into your business website. While we don’t promote that all the current trends should be implemented and continually refreshed. (that is too tiring, expensive, and just as you are most likely not a slave to fashion, we don’t recommend being a slave to the tech trends as well. ) We do however recommend that your site is updated every 3 years or so, not so often that you are best friends with your web designer ( unless you want to hang out?!?!) but often enough that you are on par with your competition and relevant in your field.
Refreshing, redesigning and remodeling your website is much easier and cheaper than you may have thought. Technology has so much to offer, and finding a great designer ( especially one with SEO in mind) is right her at your fingertips! Call Salterra for a free quote and let us show you how we can help. 480.273.2273
More About Salterra LLC
Salterra Web Services Specializes in Web Design, Internet Marketing, Search Engine Optimization, Hosting, Software Development, and Graphics. We also have a division that removes website malware, and maintains virus protection and the removal of malicious software. We founded the company in 2010. We are centrally located in Tempe, Arizona, but we have clients all over the world.