Salterra Web Design and SEO

How To Create Landing Pages With High Conversion Rate

People use various names when referring to a landing page; some common ones include the preview call invite page, free offer page, gift page, opt-in page, lead magnet page, splash page, and squeeze page. Irrespective of the title given to the landing page, no website has another page as unique as its landing page. All that visit your site (the target audience) expect to get to this page and find that you have followed through on your campaign promises.

A landing page’s primary objective is to make a customer out of every visitor. It presents them with a relevant offer or deal in exchange for valuable customer information. It may serve as a click-through page by being a gateway to your official website. When the visitor provides names and contact details (email address, phone number, or other relevant details), you can offer them something of value, such as free webinar registration, eBooks, contest entries, and sample products/services. Overall, landing pages are an effective way of making customers out of visitors.

Below are the steps to take when creating an elaborate, high-conversion-rate landing page for your website.

1. Start With A Headline That No One Can Resist

To pack the right audience and woo them, you need a headline that offers a great promise. Potential customers are unlikely to submit their contacts if they find a raw headline with nothing to offer. Therefore, use a headline that best describes how you or what you offer is the answer the visitors seek and why they should not miss out on the deal. It will make your target audience eager to know more about what you are offering and how to get essential information.

For instance, a lead generation site can have a headline on its landing page that reads, “Take advantage of our fool-proof system to gain 30 leads daily and turn them into clients.” It is a line that will seem useful to a certain type of customer. Therefore, take a more direct approach to the headlines instead of being convoluted.

2. Call-to-Action

Inform your target audience of the details you need from them. It should include contact information like phone numbers, names, email addresses, and an active submit button. Such catchy phrases, such as “Submit your information now to discover the secret,” as your call to action. It will help the audience know what they should do to take advantage of the headline offer following the Call-to-Action’s instructions.

3. Form And Submit Button

People should have the option to avail their information, hence the need for sections for contact details. You can do this by creating a form they should fill out and placing a submit button at the bottom. Put everything in plain sight so that your audience sees it when they visit the landing page. Therefore, people should not have to scroll down to find what you are offering and the call to action.


Anyone can create a landing page with a significant conversation rate using any of these simple tips. But remember that your target audience will give you their contacts in exchange for an attractive offer; that is how the game is played. You can then use the visitors’ information to convert them into customers and reach them via phone or email.

The Importance Of Website Analytics

Salterra heatmapVisitors can end up on your website through numerous paths such as SERPs, social media sites, banner ads, and pop-up ads. Tracking the effectiveness of these sources is important to take your business to the next level. This is where website analytics come in handy. Although you find numerous providers of web analytics to choose from, Google Analytics is considered the largest website analytics tool on the net. This read offers information on the importance of web analytics.

Web analytics is categorized as on-site and off-site analytics. On-site analytics is the analysis of the behavior of the visitors once they arrive on your site. A webmaster needs to know how the visitor navigates to his/her site. How they behave once they are on the site. What pages do they visit the most, and how long do they stay on the site? Once the webmaster gets hold of this information, he/she can amend certain pages on his/her website to make them more user-friendly over time.

This will help improve the conversion rates and profits of the business in the long run. In fact, the ultimate goal of the webmaster is to sell his/her products or services and not just drive traffic to their site. This type of analytics will help you discover which pages are performing better and driving the bulk of revenue to your business. This will help you improve the overall appearance and user-friendliness of your site over time.

Off-site analytics refers to how the webmaster is going to attract the visitor to his/her website. Most webmasters spend a lot of time and money on numerous forms of online advertising to attract the right client to their business. Off-site web analytics helps the webmaster understand which efforts are most successful in this regard. A good web analytics tool will help you understand where the bulk of traffic comes to your site. You will be able to tell which search terms lead to the most traffic to your site.

This information is very important to reduce your advertising costs and get the best return on investment on your advertising dollar. An effective web analytics tool will help the webmaster track the effectiveness of his/her marketing campaign with great accuracy. This is why you need to use a professional web analytics tool to track such important data in order to take your business to the next level.

Salterra Web Services can help you with all your SEO and Internet Marketing Needs.

About Salterra Digital Services

Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy and nothing pretentious. Quality work at a fair price. Starting with a web design focus, they both quickly learned that while having an amazing website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients were not seeing results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was very passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business while Elisabeth built on her creative and visual strength and expanded the design side. In the industry, it is not always common to have both designers and digital marketing so closely connected, but to them, it made perfect sense. Salterra’s World Headquarters is in Tempe Arizona

Terry and Elisabeth are the Hosts of Roundtable SEO Mastermind Series and SEO Spring Training Conference.