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Thinking about purchasing a new website?

You are going to have a lot of things to look at. Here are the key tips to look at when it comes to the website you are considering.

These tips are going to make sure you end up with a solution that is worthwhile and will continue to add value.

1) Set Foundation In Place

What is the foundation like when it comes to your site?

This means it should have the right hosting in place and you should be ready to use it immediately. If not, you will want to look at other options.

2) Consider the Power of the Domain Name

What is the domain name like?

You want to make sure the domain name is relevant and is going to add value to what you are doing. It should always make sense as that is going to be a big part of your site and how it is viewed by those coming in.

3) Focus On SEO

How good is the website you’re purchasing when it comes to SEO? Will you be able to rank this site or is it going to cause you a lot of trouble down the road? This is something you will want to analyze as soon as you can because the issues can become overwhelming.

Look at SEO as one of the major requirements for your purchase. 

If the site isn’t made to rank, you will have to skip it right away. Don’t take the risk!

These are the tips for purchasing a new website and will ensure you end up with a solution that’s worthwhile. Think about these details as you look at going with the best website on offer right now. You always want to go in with a determined approach, and it will start here.

Are Web Design Sites Good To Use?

A number of web design sites are becoming accessible today due to the increasing demand for business websites. These design sites offer people the ability to create and design their websites without the help of a professional web designer. It often comes with a free version so that you can try some of its features. If you decide to use its full potential, that’s the time that you need to pay a premium price. So, is it really good to use?

The first thing you need to consider when looking into this is the time that it will take away from you running your actual business—the same with other new things to try. You need to learn how to use the web design tool. Even if some people say it’s built to be user-friendly, the learning curve would still take some time. If you are the type of person who is non-tech, the more challenge you have to face when trying out these web design sites.

Business Owners Should Stick with What They Know Best

Learning how to use a web design tool is not advisable for hands-on business owners. Managing the business is already stressful and takes a considerable amount of time. If you try to add more to your to-do list,  you might see the business’s success drop due to you not focusing properly on what needs to be done.

Using web design sites is not for everyone. Many self-proclaimed gurus online recommend the Use of these free web design tools without considering that it’s not for everyone. They could get you to try it and spend several hours and days learning the in and out of the design tool. Sadly, you end up realizing that web design is not for you. Web design is something you can’t just simply do because you want or need it.

People who are good when it comes to web design have spent years perfecting their craft. If you don’t have a passion for it, you’ll end up creating a website that looks as if it were designed by a toddler. Some even ended up not finishing the design and just hired a professional to do it. Yes, some might have successfully created a website using these web design sites. But, is the result worth your time and effort?

You Will Pay Premiums

Most of these web design sites are not totally free. Yes, most of these sites advertise that you can use it for free, but this free version is limited. If you want to enjoy more of its features or own the website you have created, you have to pay a premium price. The free version of your website is not totally yours, even though you could have your business name in it. You will see in the URL that it will have the name of the site in it and not a “.com” site like other professional sites. And since you don’t fully own the website, you cannot easily transfer your website to other platforms. When you decide in the future to try another platform, you’ll have to start over again.

We are already aware of the importance of a website to a business. And when it comes to web design services, the best option is still hiring a professional and reliable web design agency to do the job.

Website Security

Are you currently or planning to open and operate an online business? If so, it is important that you understand the security measures that are necessary and should be in place before you open for business. One of these security measures is an SSL certificate.

What Is A SSL Certificate?

SSL, which stands for secure sockets layer, is a type of security for websites that handle vital information and data such as the names of customers, the addresses of customers, their phone numbers, and also their credit card numbers.

This type of certificate helps to create a secure connection between the server you are using and the customer’s web browser. This is essential for any website that sells services and/or goods to online users, and these certificates ensure that all information that is gathered remains secure and private.

What Are The Advantages Of A SSL Certificate?

There are many benefits that both consumers and businesses can experience when the business has an SSL certificate secured website.

The main purpose of these certificates is to encrypt the information so that it is only read and understood by the appropriate parties. The information that is submitted onto online forms generally passes through several computers before it reaches the end user. This means that the more ‘stops’ the information has to make, the higher the risk that the information could be obtained by a third party.

These certificates then insert random characters where the original information is located. This step helps to render the information useless and incomprehensible for anyone who does not have the encryption code.

When a customer lands on your website, they will immediately see that encryption is in place on your website. The ‘http’ protocol will be replaced with ‘https’. This will show that the site is secure. This is one thing that online users have learned to look for when considering the safety of the site.

There is a lot of value and benefit to having an SSL certificate on your site. Investing in this security is a great way to give your customers peace of mind.

About Salterra Digital Services

Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy and nothing pretentious. Quality work at a fair price. Starting with a web design focus, they both quickly learned that while having an amazing website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients were not seeing results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was very passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business while Elisabeth built on her creative and visual strength and expanded the design side. In the industry, it is not always common to have both designers and digital marketing so closely connected, but to them it made perfect sense. Salterra’s World Headquarters is in Tempe Arizona

Terry and Elisabeth are the Hosts of Roundtable SEO Mastermind Series and SEO Spring Training Conference.